ACC Byway Training

Alabama’s Coastal
Connection
8•5•2015

Alabama’s Coastal
Connection Social
Introduction
• Objective - to increase awareness of Alabama’s Coastal
Connection
• Meeting purpose - outline program and discuss how it
will be executed
• Social Housekeeping
– Paperwork--Yay!

Byway Channels
a. Facebook
b. Pinterest
c. Twitter
d. Instagram
e. Blog
Alabama’s Coastal
Connection Social

Facebook
Facebook profiles vs. Facebook Pages
• Profiles represent an individual person.
• Pages represent a business, brand, or
organization and are used to connect with and
engage with their Page followers and other
businesses.
Get social with the Byway!

Find and Like Alabama’s Coastal Connection
Facebook

Facebook
Use Facebook as your business to Like
Alabama’s Coastal Connection and other
stakeholder Facebook pages, post to the ACC
Facebook wall, and share posts with your
audience.

Facebook
- Manage Pages
- Click ‘Log In’ next to your page
- Find pages to like, posts to like,
comment on and share
- Post to other page walls

• Comment
• Like
• Share
Facebook

Comment, like and share ACC page posts…
• Every time you engage, it exposes the page’s
content to your audience
• Potentially increases the page’s audience
• Sharing the page’s content gives maximum
exposure!
Facebook

Share ACC page posts…
Facebook

Posts to the page
• When you post to the ACC Facebook wall, the
ACC page can engage with it by liking your
post, commenting on it, and sharing it!
• When ACC likes, comments on, and shares
your posts, it will increase engagement for
each page
Facebook

@Tag Alabama’s Coastal Connection in your posts…
Facebook

Tag Alabama’s Coastal Connection in your posts…
When you tag the page in your post, it will:
• Bring attention to the ACC page
• Links back to the ACC page
• Increase the audience of the page and result in
new page likes!
Facebook

Link to the ACC website in your posts…
Facebook
Hint: Once the link
preview pops up, you can
delete the long url in the
dialogue box for a nice,
clean looking post.

Use approved hashtags in your posts…
• These are searchable and trackable!
• It exposes the page’s content to a wider
audience
Facebook

What is Twitter?
• One of the largest social media websites
• 250 million users, 500 million tweets daily
• Streaming information network
• 140 character messages called tweets
• Popular with teens and young adults and men
Twitter

Know the lingo
Tweet – a message that may contain links, photos, videos & up to
140 characters of text.
Retweets – a tweet that you share with your followers
@mentions – tag someone in a tweet using the @ symbol and the
username (@username).
Reply – a response to a tweet (automatically creates an
@mention).
Favorite – Tap the star icon under a tweet to favorite. This
indicates that you like the tweet.
Twitter

• Find and follow Alabama’s
Coastal Connection
• Tag @ACCByway in your
tweets
• Look for ACC tweets to
retweet and favorite
• Use relevant #hashtags
Twitter

Tag or @mention Alabama’s Coastal Connection
Twitter

When you @mention an account it sends a
notification that someone has mentioned them in
a tweet. This opens the tweet up for interaction or
engagement.
It also brings the attention of your Twitter
audience to the ACC account, increasing the
potential audience!
Twitter

Reply to, favorite or retweet tweets from @ACCByway & other stakeholders
Twitter

Reply to, favorite or retweet tweets from ACC & Stakeholder accounts
• Replies are searchable on each profile
• Favorites are the Twitter equivalent of a Facebook Like and are
also searchable
• Retweets give maximum exposure. You’re sharing that tweet with
your entire twitter audience!
Twitter

Use approved hashtags in your
posts…
• These are searchable and trackable!
• It exposes the page’s content to a wider
audience
Twitter

Twitter

•Mobile app available for IOS and Android
devices, as well as Windows Phones 8 and
above
• Account access via the web to view home feed
and profiles
• Download app to create an account and use
Instagram to its fullest
• Facebook-owned service
Instagram

Getting Familiar with Instagram
Home Tab
View photos/videos from people you
follow
Interact with the photos you see on
your home feed by liking and
commenting on them
Instagram

Search tab
Find new photos to
like
Search for and
discover other users
to follow
Explore and search
hashtags and places
Instagram

Instagram
Hint: Swipe right or left across the top to search for and
discover different themes, people, places, hashtags & more!

Activity tab
See which
photos/videos your
connections are liking
and what people
they’re following
Displays your
notifications
Instagram

Camera tab
Take photos and 15 second videos
within the app
Upload photos from your phone’s
photo library
Add effects and filters
Instagram

Camera tab
Add a caption! Include
hashtags, tag another
account or person(s)
and add a place or
location to your
photo. Share with all
of your followers or
directly with to a
specific account
Instagram

Profile tab
View your posted photos and videos
Use the Map Marker to add locations
to your posts
Edit your settings and profile
information
Instagram

Find and follow @acc_byway
Go to your Search tab and start typing
in the name of the Instagram account
Instagram

Find, like and comment on photos
Double tap a photo to Like it or tap the
heart below the photo
Comment by clicking on the comment
bubble
Instagram

When you follow a new account or like and comment
on a photo, it will show that activity in your followers’
activity tabs.
This can potentially increase the audience of that
account and prompt them to follow the account and
like or comment on the same photos!
Instagram

Take area photos or any photo relevant to
the ACC Byway, post and tag the account!
Examples of photos:
Local scenery along the Byway
Wildlife found within the Byway
Attractions found along the Byway
Establishments located along the Byway
Instagram

When you tag an account on Instagram, it
opens that post up to engagement and
links directly back to the tagged account.
Engagement such as likes and comments
appear in the account followers’ activity
tabs.
This also helps increase the tagged
account’s audience on Instagram!
Instagram

Don’t forget to use approved
hashtags and other relevant
hashtags when you post your
photos.
Tapping a hashtag on Instagram will
show you a stream of all photos and
videos people have uploaded with
that hashtag.
Instagram

• Pinterest is a place to for people to discover ideas for all of
their projects and interests
• Pins are hand-picked by people like you
• Users pin your content and you pin their’s
• Pins are visual bookmarks of images or videos
• Pins are added directly from websites, by apps using the
Pin It button, or uploaded from the computer
• Pins can be repinned
• When added from websites, each Pin links back to its
origin
Pinterest

Find and follow Alabama’s Coastal Connection on Pinterest!
Pinterest.com/accbyway
Pinterest

Create a board dedicated
to photos and video
showcasing the ACC
Byway!
Upload your own pins, re-
pin from ACC Byway &
stakeholders’ boards, or
upload photos using links
from your own website and
alabamascoastalconnection.com
Pinterest

Pinterest
Like ACC pins and re-pin
ACC pins to your
business Pinterest
boards.

Pinterest
Add a ‘Place’ to your pins to show on a map within
Pinterest (powered by Foursquare).

Pinterest
When someone clicks
the pin, they can
explore a map of the
location

Pinterest
Create boards with pins exploring your community and the ACC
Byway. Include ‘Alabama’s Coastal Connection’ in your board
titles! Tag @accbyway in your Pin descriptions!
Examples of boards:
Beautiful scenic views in your community
Wildlife found within your community on the Byway
Attractions in your community
Establishments located along the Byway

Social Media Standards and Etiquette
• Be accurate: When posting about events, dates & details,
make sure you are giving the most accurate information
possible.
• Respect copyright and trademark laws: If you are posting
a photo that you did not take, make sure you have
permission to do so.
• Maintain the privacy of others: Don’t post photos or
personal information of employees or other people
without permission.

• Do not reveal confidential information!
• Be respectful and tolerant: Whether speaking on behalf
of Alabama’s Coastal Connection or not, avoid posting
material that could be seen as inappropriate, demeaning,
or offensive.
• Always use proper grammar and punctuation.
Social Media Standards and Etiquette

Content Creation
GMS will write:
• Social posts
• Blogs
GMS will supply:
• A selection of video and photography for the
ACC social channels, as well as website.
ACC Content Overview

Content Creation
GMS will use a
combination of curated
content from
stakeholder resources
and new content, and
encourage stakeholders
to do the same for
sharing on social
channels.

Content Creation
GMS will provide stakeholders with monthly pre-packaged
social media posts to use on your own social channels.

Content Creation
GMS will create
keyword optimized
blogs for the ACC
website using
information gathered at
the group
brainstorming session
held earlier this year.
Blogs: What We Do
Blogs will be posted to the ACC website and distributed
to the ACC social channels.

Content Creation
Create blogs applicable
to your byway
attractions that can be
shared and repurposed
by other byway
stakeholders.
Blogs: What We Hope You Will Do
Send applicable blogs to GMS at social@gmsthebest.biz
for potential use on the ACC blog and social channels.

Content Creation
GMS will write a mixture of brief, fun and
informative social posts, incorporating both
photography and videos into posts.
We will include links to Byway stakeholders
and the ACC website, as well as other
applicable materials.
Social Posts: What We Do

Content Creation
We will also share
Byway stakeholders’
applicable posts and
blogs.
Social Posts: What We Do

Content Creation
• Write social posts
applicable to your Byway
attractions
• Link to the ACC website in
your posts
• Use photography and
video to increase
engagement
• Share other stakeholder’s social posts and blogs
• Share ACC social posts and blogs
Social Posts: What We Hope You Will Do

Photography
ACC-Created
A Byway Flickr library has been set up to store both ACC-created
photography (and video) as well as stakeholder contributions.
GMS will load, organize and tag images within a shared Flickr library to
make them easy for you find and download.
• Albums
• Search
• Download

Photography
Tips for Stakeholder-Generated Photos
• Go for fun, interesting, beautiful but leave room for a little guessing.
• Fans do not expect perfection, but there is an expectation for higher
resolution imagery. DSLRs are great for high resolution, planned shoots,
but aren’t nearly as handy as your mobile device.
• Compose your shots.
– Unless you’re shooting landscapes, be sure to frame up your subject
as closely as possible.
– Pay attention to what is behind your subject
• Think “engagement.”

Load your images to the ACC Byway Flickr library on your desktop.
Desktop uploads:
• Log in to Flickr (Important! Be sure to log out of any existing Flickr/Yahoo accounts).
• Select Images
• Edit (rotate, zoom, etc.)
• Tell the story behind your photo:
– Title
– Description
• Organize for easy reference and to help others find your images:
– Tag(s)
– Album(s) - Each stakeholder will have their own album to load to.
• Upload!
Photography
Stakeholder-Generated Desktop
Uploads

Photography
Stakeholder-Generated Mobile Uploads
Load your images to the ACC Byway Flickr
library via your mobile device.
Mobile uploads:
• Download the Flickr app (iTunes or
Android)
• Upload image straight from camera roll
to Flickr
– Share (via Flickr)
– Option to choose Filter
– Add to Album
– Hit Share!

Video
Why?
The numbers:
• 74% of all internet traffic in 2017 will be video (Brainshark)
• Six Billion hours of video watched per month on YouTube. (YouTube)
• 50% of Americans who use Facebook on a daily basis also watch at least 1 video
on the platform every day.
• 92% of mobile video viewers share videos with others. (Invodo)
• Online video users are expected to double to 1.5 billion in 2016 (Cisco)
Bottom Line - Video is the most engaging and compelling form of content for social
media users.

Video Resources
Video content will come from three different resources:
• ACC-generated video (GMS will produce)
– Available via:
• YouTube Embed
• Flickr download
• Stakeholder-generated video
– Shared via:
• Stakeholder YouTube links (or embed codes)
• Upload to Byway Flickr library
• User-generated (photo/video contests)
– In Flickr for stakeholder use

Video
Tips for Stakeholder-Generated Video
• Video content needs to be
engaging and shareable.
• What is engaging and shareable?
– Inspirational, educational, or
entertaining
– Authenic content
– Instant/In the moment
– Not overly branded
– What works for Facebook may
not (and probably will not)
work for YouTube
http://on.fb.me/1DopIFF
Shared 948 times

Video
Tips for Stakeholder Generated Video
It’s not just about the
quantity of likes and shares,
it’s about the likes and
shares within your target.
http://on.fb.me/1eRvDXN

Video
Tips for Stakeholder Generated Video
• As with photography there is
an expectation for higher
resolution video, but expensive
video equipment is not
required.
• Pull out your mobile device.
• Hold your device horizontally to film landscape.
• Avoid using your zoom.
• Pay close attention to what you are filming in the background.
• Avoid shakiness.

Questions?

facebook.com/alabamascoastalconnection
twitter.com/ACCByway
instagram.com/acc_byway
pinterest.com/accbyway
View this presentation at any time at http://gmsthebest.biz/accsocial

ACC Byway Training

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to ACC Byway Training

Similar to ACC Byway Training (20)

Recently uploaded

Recently uploaded (20)

ACC Byway Training