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The  Core  of  Gamifica/on
A  quick  look  at  why  games  are  powerful  and  
how  we  can  tap  into  that  power  
in  a  meaningful  way
	
  
	
  
Charles  Butler
cb@nith.no
The	
  Current	
  Reality	
  
vilified    
•  c
(Farm)vil(le)ified    
•  c
-ified
-­‐    
•  -­‐
“I	
  don't	
  fucking	
  want	
  
innova2on,	
  you're	
  not	
  
smarter	
  than	
  your	
  
compe2tor.”	
  	
  	
  	
  
“Just	
  copy	
  what	
  they	
  do	
  
and	
  do	
  it	
  un2l	
  you	
  get	
  
their	
  numbers.”
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
-­‐    
•  -­‐
Why?    
•  -­‐
Why?    
•  -­‐
Why?    
•  -­‐
Why?    
•  -­‐
Why?    
•  -­‐
Why?    
•  -­‐
Why?    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
This  is  bowling…  
There  are  rules.  
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Chess/cards/sports    
•  -­‐
Mo/va/ons    
•  -­‐
Know  your  customer
•  -­‐
Thanks!



Charles  Butler
cb@nith.no

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The Core of Gamification