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©2015 BeyondCurious, Inc. Confidential.
BEYOND THE APP
What makes a great mobile experience
NIKKI BARUA
CEO
VISHAL AGARWAL
CTO
1
hello@beyondcurious.com
#beyondtheapp
BeyondCurious will help marketers understand
how to create compelling mobile experiences that
outperform the competition. Attendees will walk
away with tips and tools to address challenges in
mobile, such as:
In this Webinar:
ü  How to choose between
mobile apps and mobile web
ü  How to approach mobile
experience development
ü  How to engage your
mobile audience
ü  How to measure your efforts
BEYOND THE APP
What makes a great mobile experience
©2015 BeyondCurious, Inc. Confidential. 2
©2015 BeyondCurious, Inc. Confidential.
HOW TO
Choose between mobile
apps and mobile web
Six Key Considerations
3
1 2 3 4 5 6
©2015 BeyondCurious, Inc. Confidential.
Smartphone
Preferences
Mobile Apps
33%
Mobile Web
67%
A
4
https://blog.kissmetrics.com/surprising-mobile-ecommerce/
©2015 BeyondCurious, Inc. Confidential.
Tablet
Preferences
Mobile Apps
29%
Mobile Web
71%
A
5
https://blog.kissmetrics.com/surprising-mobile-ecommerce/
©2015 BeyondCurious, Inc. Confidential.
Mobile Apps
88%
Mobile Web
12%
A
Monthly
media
consumption
6
http://www.iab.net/media/file/
IAB_Apps_and_Mobile_Web_Final.pdf
40%
MORE
7
https://econsultancy.com/blog/66133-seven-reasons-why-
retailers-should-have-an-app-and-six-why-they-shouldn-t/
©2015 BeyondCurious, Inc. Confidential.
Customers using
Walmart app
spend more
©2015 BeyondCurious, Inc. Confidential.
So how does
one decide which
solution to pick?
A
Mobile Web
Mobile Apps
8
©2015 BeyondCurious, Inc. Confidential.
Need to raise brand
awareness?
ü  Mobile Web 54%
of mobile internet users
cite Search as a primary
way to find information
Your mobile website is indexed by search
engines but your app content is not.
http://www.iab.net/media/file/
IAB_Apps_and_Mobile_Web_Final.pdf
9
1
©2015 BeyondCurious, Inc. Confidential.
Need to have widest
reach at lowest price?
ü  Mobile Web
Single code base that can scale across
many devices and platforms and a larger
pool of talent to build the solution.
1.9bn 1.7bn
Mobile vs Desktop users
85% 12%
Android vs iOS sales
7x
iOS users are 7x times
more active than Android
10
2
http://uxmag.com/articles/native-or-web-based-selecting-the-right-approach-for-your-mobile-app
http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
http://www.forbes.com/sites/ewanspence/2014/08/02/android-circuit-have-we-passed-peak-samsung-will-the-eu-
investigate-android-and-where-has-flappy-bird-returned-to/
http://www.forbes.com/sites/ewanspence/2014/08/03/ios-users-seven-times-more-active-than-android-users-suggests-
net-applications/
©2015 BeyondCurious, Inc. Confidential.
Need to make
real-time updates?
ü  Mobile Web
Average amount of
time it takes Apple
to approve an app
8DAYSFull freedom as to when and how
often you can make changes and
end users don’t have to do anything
11
http://appreviewtimes.com
3
https://econsultancy.com/blog/66133-seven-reasons-why-retailers-should-have-an-app-and-six-why-they-shouldn-t/
©2015 BeyondCurious, Inc. Confidential.
Need to maximize
customer conversion?
ü  Mobile App
More ways in which you can influence
conversion, both online through real-time
tracking and with in-store iBeacon led
push notifications.
40%
Of respondents who
downloaded a retailer app
said they bought more of
that brand’s products
https://econsultancy.com/blog/66133-seven-reasons-why-
retailers-should-have-an-app-and-six-why-they-shouldn-t/
12
4
©2015 BeyondCurious, Inc. Confidential.
Need to deliver high
fidelity experience?
ü  Mobile App
13
[Sources URL]
5
The app is very responsive to touch and
transitions, scrolling is much smoother
even on content heavy screens, and
experiences like complex 3D renderings
become feasible and engaging.
Smoother
Scrolling
Complex
3D Rendering
Responsive
to touch
©2015 BeyondCurious, Inc. Confidential.
Need to access native
device features?
ü  Mobile App
If features like NFC, Camera, and Sensors
are critical to your user experience, then
invest in a native mobile app. 49ers app guides you to
the nearest hot dog and
beer stands using iBeacon
technology
14
6
http://techcrunch.com/2014/11/04/how-the-49ers-are-using-
beacons-to-help-you-find-hot-dogs-and-beer/
Summary
Scenario Mobile Web Mobile App
Raise brand awareness
Widest reach at lowest price
Real-time updates
Maximize customer conversion
High-fidelity experience
Access to native device features
A
©2015 BeyondCurious, Inc. Confidential. 15
©2015 BeyondCurious, Inc. Confidential.
HOW TO
Approach mobile
experience development
Six Best Practices
1 2 3 4 5 6
16
©2015 BeyondCurious, Inc. Confidential.
•  What do your customers need on-the-go?
•  What can mobile do that web cannot?
•  What features are NOT relevant for mobile?
Let context drive your
feature decisions
50%
Walgreens’ mobile
traffic that comes
from people currently
in one of their stores
1
17
http://www.searchenginejournal.com/10-best-
practices-mobile-optimized-websites/115636/
©2015 BeyondCurious, Inc. Confidential.
•  Show video content over text as 41% of users prefer
watching a video
•  Create structured text blocks with longer and shorter
versions of descriptions
•  Create different variations of images to communicate
your message
•  Make phone numbers visible with click to call function
Think responsive content,
not just responsive design
Average adult attention
span (It’s less than
a goldfish!)
2
8SECONDS
18
http://www.entrepreneur.com/article/232266http://activemobi.com/blog/top-9-features-mobile-consumers-want-on-your-mobile-website
©2015 BeyondCurious, Inc. Confidential.
•  Look at analytics and see what devices
are being used the most on your site and
optimize for the 80%
•  Leverage an online testing tool like
AppThwack to quickly test for
compatibility
Be smart about the
devices you target
OpenSignal finds that the
number of different Android
devices using its app has
grown by 58%, from 12k in
2013 to 19k in 2014
58%
3
19
http://www.mobileindustryreview.com/2014/11/5000-
mobile-devices-fragmentation.html
©2015 BeyondCurious, Inc. Confidential.
Test and learn with
Mobile Age cloud tools candor
4
•  Hotjar to gather insights on user behavior
•  Splunk to detect patterns from big data
•  Candor for efficient ideation
•  InVision to express ideas visually and receive feedback
•  AppThwack to test your app across hundreds of devices
20
©2015 BeyondCurious, Inc. Confidential.
Obsess about
performance
Delay in page response
can result in a 7%
reduction in conversion.
ONE
SECOND
•  Enable compression by using tools like Gzip to decrease
the size of your HTML, CSS and JavaScript files
•  Optimize code by running tools like YUI Compressor for
both CSS and JavaScript
•  Optimize images by using CSS sprites and correct file
formats such as PNG’s and JPEG’s
•  Leverage tools like Pagespeed Insights from Google to get
recommendations on improvements
01
5
21
https://econsultancy.com/blog/10936-site-speed-
case-studies-tips-and-tools-for-improving-your-
conversion-rate/
©2015 BeyondCurious, Inc. Confidential.
Don’t get lost in the crowd
Tips for app icon design
http://info.localytics.com/blog/tips-for-designing-the-perfect-mobile-app-icon
Use simple shapes
Avoid using photos
Don’t include words
Test on different backgrounds
6
VS
22
©2015 BeyondCurious, Inc. Confidential.
Ensure visual consistency with app
Compare against the competition
Align with your brand identity
A/B test app icon options
VS
23
6
Don’t get lost in the crowd
Tips for app icon design
http://blog.goodbarber.com/10-tips-to-make-your-app-icon-stand-out_a193.html
50PERCENT
50% Of Walgreens’ mobile traffic
comes from people currently in
one of their stores!
Let context drive your
feature decisions
The average adult’s attention span
is down to just 8 seconds (That’s
less than that of a goldfish.)
Think responsive content,
not just responsive design
Android device usage for
OpenSignal’s app has grown by 58%,
from 11,868 in 2013 to 18,796 in 2014!
Be smart about devices
you target
Design and build
progressively to optimize
for user’s mobile needs
Test and learn with
mobile age cloud tools
A one second delay in page
response can result in a
7% reduction in conversion.
Obsess about
performance
Both Apple and Google
stores offers more than
1 million apps each
Don’t get lost
in the crowd
1MILLION+
8SECONDS
©2015 BeyondCurious, Inc. Confidential. 24
Summary
http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
©2015 BeyondCurious, Inc. Confidential.
HOW TO
Engage your
mobile audience
Four Key Strategies
25
1 2 3 4
©2015 BeyondCurious, Inc. Confidential.
Make it easy to find
10.3%+
Use Keywords in The Title
Apps with keywords in the
title ranked on average 10.3%
higher than those without a
keyword in the title
Optimize and Compare
Regularly optimize your
title and keywords by
monitoring competitors
week to week.
Ratings & Reviews
Reviews and downloads
affect your app store
ranking. Invite your avid
supporters to review.
26
https://blog.kissmetrics.com/app-store-optimization/
1
©2015 BeyondCurious, Inc. Confidential.
Make it easy to use
47%
Of users are willing
to stop using or delete
an app they find
difficult to use
Familiar
environment
Remove
barriers
Provide
easy access
https://econsultancy.com/blog/62516-37-of-
consumers-think-that-most-mobile-sites-are-
difficult-to-navigate#i.tpgmt8luucp1t0
27
2
©2015 BeyondCurious, Inc. Confidential.
Give instant value
20%
Of apps are used ONLY
ONCE after download
http://info.localytics.com/blog/app-retention-improves
Provide
convenience
Give
rewards
Address
pain points
28
3
©2015 BeyondCurious, Inc. Confidential.
Provide Content
Give a reason to return
Enable Commerce Learn Context Create Community
29
4
http://liveactionnews.org/pampers-
releases-ipad-app-that-shows-
human-development/
http://mobihealthnews.com/20171/
walgreens-introduces-api-for-
mobile-prescription-refills/
http://www.benzinga.com/news/
14/07/4725271/5-must-download-apps-
before-visiting-disney-world-universal-
studios-and-more
http://techcrunch.com/2015/04/24/
the-22-best-apple-watch-health-and-
fitness-apps/#.e4iblo:kVWp
Make it
easy to find
•  Use keywords
•  Optimize and compare
•  Encourage reviews
Make it
easy to use
•  Create familiar
environment
•  Remove barriers
•  Provide easy access
Give
instant value
•  Provide convenience
•  Give rewards
•  Address pain points
Give a reason
to return
•  Provide content
•  Enable commerce
•  Learn context
•  Create community
1 2 3 4
Summary
©2015 BeyondCurious, Inc. Confidential.
HOW TO
Measure your efforts
Four Key Metrics
31
1 2 3 4
©2015 BeyondCurious, Inc. Confidential.
Downloads
are not a
good measure
20PERCENT
NEW
of apps downloaded
are never used
more than once
32
http://info.localytics.com/blog/app-retention-improves
©2015 BeyondCurious, Inc. Confidential.
So how do you
measure engagement?
33
©2015 BeyondCurious, Inc. Confidential.
Four Key Metrics
Measure user engagement from
intriguing to addicting
Intriguing Addicting
34
http://blogs.forrester.com/nicole_dvorak/14-11-10-applying_user_metrics_to_score_and_rank_mobile_apps_forresters_app_engagement_index
©2015 BeyondCurious, Inc. Confidential.
Popularity =
70%
Smartphone users are also
frequent Facebook visitors
http://www.fiercedeveloper.com/story/70-smartphone-users-tapping-facebook-study-shows/
2013-04-23
35
1
Percentage of smartphone
users using your app
©2015 BeyondCurious, Inc. Confidential.
Commitment =
65%
of people that stop using mobile apps
three months after installation
http://mashable.com/2013/09/04/mobile-app-metrics/
36
2
Percentage of app users
accessing weekly
©2015 BeyondCurious, Inc. Confidential.
Frequency =
Number of apps the average consumer
actively uses in a 30-day period
http://www.numericanalytics.com/mobile-app-measurement-which-metrics-matter-most/
6.5
APPS
37
3
Number of days in a week
app is accessed by users
A A A A
A A A
©2015 BeyondCurious, Inc. Confidential.
Time Spent =
5.7Average number of minutes
users spend in app per session
http://techcrunch.com/2014/09/16/time-spent-in-apps-up-21-over-last-year/
MIN
38
4
Number of minutes
in app per session
©2015 BeyondCurious, Inc. Confidential.
Common
measurement tools
Many options are available in the market
today. The important thing is to avoid creating
one off dashboards and selecting a solution
that can provide you with an integrated view
across all devices
39
Popularity
Percentage of smartphone
users using your app
Commitment
Percentage of app users
accessing weekly
Frequency
Number of days in a
week app is accessed
by users
Time Spent
Number of minutes
in app per session
1 2 3 4
Summary
©2015 BeyondCurious, Inc. Confidential.
Questions?
41
©2015 BeyondCurious, Inc. Confidential.
INNOVATION FOR
THE MOBILE AGE
BeyondCurious is an innovation agency.
We create mobile experiences that empower people and transform brands. 
Contact Us
hello@beyondcurious.com
Visit Us
www.beyondcurious.com
42

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Beyond the App: What makes a good mobile experience?

  • 1. ©2015 BeyondCurious, Inc. Confidential. BEYOND THE APP What makes a great mobile experience NIKKI BARUA CEO VISHAL AGARWAL CTO 1 hello@beyondcurious.com #beyondtheapp
  • 2. BeyondCurious will help marketers understand how to create compelling mobile experiences that outperform the competition. Attendees will walk away with tips and tools to address challenges in mobile, such as: In this Webinar: ü  How to choose between mobile apps and mobile web ü  How to approach mobile experience development ü  How to engage your mobile audience ü  How to measure your efforts BEYOND THE APP What makes a great mobile experience ©2015 BeyondCurious, Inc. Confidential. 2
  • 3. ©2015 BeyondCurious, Inc. Confidential. HOW TO Choose between mobile apps and mobile web Six Key Considerations 3 1 2 3 4 5 6
  • 4. ©2015 BeyondCurious, Inc. Confidential. Smartphone Preferences Mobile Apps 33% Mobile Web 67% A 4 https://blog.kissmetrics.com/surprising-mobile-ecommerce/
  • 5. ©2015 BeyondCurious, Inc. Confidential. Tablet Preferences Mobile Apps 29% Mobile Web 71% A 5 https://blog.kissmetrics.com/surprising-mobile-ecommerce/
  • 6. ©2015 BeyondCurious, Inc. Confidential. Mobile Apps 88% Mobile Web 12% A Monthly media consumption 6 http://www.iab.net/media/file/ IAB_Apps_and_Mobile_Web_Final.pdf
  • 8. ©2015 BeyondCurious, Inc. Confidential. So how does one decide which solution to pick? A Mobile Web Mobile Apps 8
  • 9. ©2015 BeyondCurious, Inc. Confidential. Need to raise brand awareness? ü  Mobile Web 54% of mobile internet users cite Search as a primary way to find information Your mobile website is indexed by search engines but your app content is not. http://www.iab.net/media/file/ IAB_Apps_and_Mobile_Web_Final.pdf 9 1
  • 10. ©2015 BeyondCurious, Inc. Confidential. Need to have widest reach at lowest price? ü  Mobile Web Single code base that can scale across many devices and platforms and a larger pool of talent to build the solution. 1.9bn 1.7bn Mobile vs Desktop users 85% 12% Android vs iOS sales 7x iOS users are 7x times more active than Android 10 2 http://uxmag.com/articles/native-or-web-based-selecting-the-right-approach-for-your-mobile-app http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/ http://www.forbes.com/sites/ewanspence/2014/08/02/android-circuit-have-we-passed-peak-samsung-will-the-eu- investigate-android-and-where-has-flappy-bird-returned-to/ http://www.forbes.com/sites/ewanspence/2014/08/03/ios-users-seven-times-more-active-than-android-users-suggests- net-applications/
  • 11. ©2015 BeyondCurious, Inc. Confidential. Need to make real-time updates? ü  Mobile Web Average amount of time it takes Apple to approve an app 8DAYSFull freedom as to when and how often you can make changes and end users don’t have to do anything 11 http://appreviewtimes.com 3 https://econsultancy.com/blog/66133-seven-reasons-why-retailers-should-have-an-app-and-six-why-they-shouldn-t/
  • 12. ©2015 BeyondCurious, Inc. Confidential. Need to maximize customer conversion? ü  Mobile App More ways in which you can influence conversion, both online through real-time tracking and with in-store iBeacon led push notifications. 40% Of respondents who downloaded a retailer app said they bought more of that brand’s products https://econsultancy.com/blog/66133-seven-reasons-why- retailers-should-have-an-app-and-six-why-they-shouldn-t/ 12 4
  • 13. ©2015 BeyondCurious, Inc. Confidential. Need to deliver high fidelity experience? ü  Mobile App 13 [Sources URL] 5 The app is very responsive to touch and transitions, scrolling is much smoother even on content heavy screens, and experiences like complex 3D renderings become feasible and engaging. Smoother Scrolling Complex 3D Rendering Responsive to touch
  • 14. ©2015 BeyondCurious, Inc. Confidential. Need to access native device features? ü  Mobile App If features like NFC, Camera, and Sensors are critical to your user experience, then invest in a native mobile app. 49ers app guides you to the nearest hot dog and beer stands using iBeacon technology 14 6 http://techcrunch.com/2014/11/04/how-the-49ers-are-using- beacons-to-help-you-find-hot-dogs-and-beer/
  • 15. Summary Scenario Mobile Web Mobile App Raise brand awareness Widest reach at lowest price Real-time updates Maximize customer conversion High-fidelity experience Access to native device features A ©2015 BeyondCurious, Inc. Confidential. 15
  • 16. ©2015 BeyondCurious, Inc. Confidential. HOW TO Approach mobile experience development Six Best Practices 1 2 3 4 5 6 16
  • 17. ©2015 BeyondCurious, Inc. Confidential. •  What do your customers need on-the-go? •  What can mobile do that web cannot? •  What features are NOT relevant for mobile? Let context drive your feature decisions 50% Walgreens’ mobile traffic that comes from people currently in one of their stores 1 17 http://www.searchenginejournal.com/10-best- practices-mobile-optimized-websites/115636/
  • 18. ©2015 BeyondCurious, Inc. Confidential. •  Show video content over text as 41% of users prefer watching a video •  Create structured text blocks with longer and shorter versions of descriptions •  Create different variations of images to communicate your message •  Make phone numbers visible with click to call function Think responsive content, not just responsive design Average adult attention span (It’s less than a goldfish!) 2 8SECONDS 18 http://www.entrepreneur.com/article/232266http://activemobi.com/blog/top-9-features-mobile-consumers-want-on-your-mobile-website
  • 19. ©2015 BeyondCurious, Inc. Confidential. •  Look at analytics and see what devices are being used the most on your site and optimize for the 80% •  Leverage an online testing tool like AppThwack to quickly test for compatibility Be smart about the devices you target OpenSignal finds that the number of different Android devices using its app has grown by 58%, from 12k in 2013 to 19k in 2014 58% 3 19 http://www.mobileindustryreview.com/2014/11/5000- mobile-devices-fragmentation.html
  • 20. ©2015 BeyondCurious, Inc. Confidential. Test and learn with Mobile Age cloud tools candor 4 •  Hotjar to gather insights on user behavior •  Splunk to detect patterns from big data •  Candor for efficient ideation •  InVision to express ideas visually and receive feedback •  AppThwack to test your app across hundreds of devices 20
  • 21. ©2015 BeyondCurious, Inc. Confidential. Obsess about performance Delay in page response can result in a 7% reduction in conversion. ONE SECOND •  Enable compression by using tools like Gzip to decrease the size of your HTML, CSS and JavaScript files •  Optimize code by running tools like YUI Compressor for both CSS and JavaScript •  Optimize images by using CSS sprites and correct file formats such as PNG’s and JPEG’s •  Leverage tools like Pagespeed Insights from Google to get recommendations on improvements 01 5 21 https://econsultancy.com/blog/10936-site-speed- case-studies-tips-and-tools-for-improving-your- conversion-rate/
  • 22. ©2015 BeyondCurious, Inc. Confidential. Don’t get lost in the crowd Tips for app icon design http://info.localytics.com/blog/tips-for-designing-the-perfect-mobile-app-icon Use simple shapes Avoid using photos Don’t include words Test on different backgrounds 6 VS 22
  • 23. ©2015 BeyondCurious, Inc. Confidential. Ensure visual consistency with app Compare against the competition Align with your brand identity A/B test app icon options VS 23 6 Don’t get lost in the crowd Tips for app icon design http://blog.goodbarber.com/10-tips-to-make-your-app-icon-stand-out_a193.html
  • 24. 50PERCENT 50% Of Walgreens’ mobile traffic comes from people currently in one of their stores! Let context drive your feature decisions The average adult’s attention span is down to just 8 seconds (That’s less than that of a goldfish.) Think responsive content, not just responsive design Android device usage for OpenSignal’s app has grown by 58%, from 11,868 in 2013 to 18,796 in 2014! Be smart about devices you target Design and build progressively to optimize for user’s mobile needs Test and learn with mobile age cloud tools A one second delay in page response can result in a 7% reduction in conversion. Obsess about performance Both Apple and Google stores offers more than 1 million apps each Don’t get lost in the crowd 1MILLION+ 8SECONDS ©2015 BeyondCurious, Inc. Confidential. 24 Summary http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
  • 25. ©2015 BeyondCurious, Inc. Confidential. HOW TO Engage your mobile audience Four Key Strategies 25 1 2 3 4
  • 26. ©2015 BeyondCurious, Inc. Confidential. Make it easy to find 10.3%+ Use Keywords in The Title Apps with keywords in the title ranked on average 10.3% higher than those without a keyword in the title Optimize and Compare Regularly optimize your title and keywords by monitoring competitors week to week. Ratings & Reviews Reviews and downloads affect your app store ranking. Invite your avid supporters to review. 26 https://blog.kissmetrics.com/app-store-optimization/ 1
  • 27. ©2015 BeyondCurious, Inc. Confidential. Make it easy to use 47% Of users are willing to stop using or delete an app they find difficult to use Familiar environment Remove barriers Provide easy access https://econsultancy.com/blog/62516-37-of- consumers-think-that-most-mobile-sites-are- difficult-to-navigate#i.tpgmt8luucp1t0 27 2
  • 28. ©2015 BeyondCurious, Inc. Confidential. Give instant value 20% Of apps are used ONLY ONCE after download http://info.localytics.com/blog/app-retention-improves Provide convenience Give rewards Address pain points 28 3
  • 29. ©2015 BeyondCurious, Inc. Confidential. Provide Content Give a reason to return Enable Commerce Learn Context Create Community 29 4 http://liveactionnews.org/pampers- releases-ipad-app-that-shows- human-development/ http://mobihealthnews.com/20171/ walgreens-introduces-api-for- mobile-prescription-refills/ http://www.benzinga.com/news/ 14/07/4725271/5-must-download-apps- before-visiting-disney-world-universal- studios-and-more http://techcrunch.com/2015/04/24/ the-22-best-apple-watch-health-and- fitness-apps/#.e4iblo:kVWp
  • 30. Make it easy to find •  Use keywords •  Optimize and compare •  Encourage reviews Make it easy to use •  Create familiar environment •  Remove barriers •  Provide easy access Give instant value •  Provide convenience •  Give rewards •  Address pain points Give a reason to return •  Provide content •  Enable commerce •  Learn context •  Create community 1 2 3 4 Summary
  • 31. ©2015 BeyondCurious, Inc. Confidential. HOW TO Measure your efforts Four Key Metrics 31 1 2 3 4
  • 32. ©2015 BeyondCurious, Inc. Confidential. Downloads are not a good measure 20PERCENT NEW of apps downloaded are never used more than once 32 http://info.localytics.com/blog/app-retention-improves
  • 33. ©2015 BeyondCurious, Inc. Confidential. So how do you measure engagement? 33
  • 34. ©2015 BeyondCurious, Inc. Confidential. Four Key Metrics Measure user engagement from intriguing to addicting Intriguing Addicting 34 http://blogs.forrester.com/nicole_dvorak/14-11-10-applying_user_metrics_to_score_and_rank_mobile_apps_forresters_app_engagement_index
  • 35. ©2015 BeyondCurious, Inc. Confidential. Popularity = 70% Smartphone users are also frequent Facebook visitors http://www.fiercedeveloper.com/story/70-smartphone-users-tapping-facebook-study-shows/ 2013-04-23 35 1 Percentage of smartphone users using your app
  • 36. ©2015 BeyondCurious, Inc. Confidential. Commitment = 65% of people that stop using mobile apps three months after installation http://mashable.com/2013/09/04/mobile-app-metrics/ 36 2 Percentage of app users accessing weekly
  • 37. ©2015 BeyondCurious, Inc. Confidential. Frequency = Number of apps the average consumer actively uses in a 30-day period http://www.numericanalytics.com/mobile-app-measurement-which-metrics-matter-most/ 6.5 APPS 37 3 Number of days in a week app is accessed by users A A A A A A A
  • 38. ©2015 BeyondCurious, Inc. Confidential. Time Spent = 5.7Average number of minutes users spend in app per session http://techcrunch.com/2014/09/16/time-spent-in-apps-up-21-over-last-year/ MIN 38 4 Number of minutes in app per session
  • 39. ©2015 BeyondCurious, Inc. Confidential. Common measurement tools Many options are available in the market today. The important thing is to avoid creating one off dashboards and selecting a solution that can provide you with an integrated view across all devices 39
  • 40. Popularity Percentage of smartphone users using your app Commitment Percentage of app users accessing weekly Frequency Number of days in a week app is accessed by users Time Spent Number of minutes in app per session 1 2 3 4 Summary
  • 41. ©2015 BeyondCurious, Inc. Confidential. Questions? 41
  • 42. ©2015 BeyondCurious, Inc. Confidential. INNOVATION FOR THE MOBILE AGE BeyondCurious is an innovation agency. We create mobile experiences that empower people and transform brands.  Contact Us hello@beyondcurious.com Visit Us www.beyondcurious.com 42