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2017 year in review: MOBILE


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The most important data, moments and trends of the past year.

Published in: Mobile
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2017 year in review: MOBILE

  1. 1. 2017 in review: mobile The most important data, moments and trends of the past year
  2. 2. market insights image source:
  3. 3. Mobile and tablet internet usage is 56,55% StatCounter Global Stats finds that mobile devices accounted for 52.31 percent and tablets for 4.24 percent of internet usage worldwide in December 2017 compared to 43.45 percent by desktop. Internet usage by mobile and tablet devices exceeded desktop worldwide for the first time in October 2016 (it accounted for 48.7 percent then) and is continuously rising. The countries with the highest levels of mobile internet consumption are dispersed across Western Europe, Asia and North America. image source: See full stats at:
  4. 4. 25% of mobile queries are voice searches Voice is becoming more popular than typing in online search. In 2017, according to Google and Bing, one in four searches is conducted by talking, not typing. Comparing to 2016, 20 percent of mobile searches were made using voice. ComScore predicts voice searches will reach 50 percent by 2020. That same year Echo alone will account for $7 billion 
 in voice transactions—or vcommerce—per investment firm Mizuho Bank. Meanwhile, voice recognition accuracy continues to improve and is now at about 95 percent. Voice search had increased over 35 times the amount it was used back 
 in 2008. According to Search Engine Watch, the two top trends for voice search have been ‘call mom’ and ‘navigate home’. image source: Read more: &
  5. 5. V-commerce is exploding Voice commerce is exploding. Reportedly 57% of smart speaker owners have bought something with their voice, according to survey data from NPR and Edison Research. Voice is decisively having its moment. People are talking, devices are listening and brands should insert themselves into the conversation, using Amazon Alexa voice skills and Google Home apps. Only a small percentage of Alexa’s 25,000 voice skills are branded. Forward-thinking brands should embrace the technology now, making voice skills a key element of their marketing strategy. image source: Read more:
  6. 6. 1.15 billion users access Facebook only on mobile There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year. 
 There are 1.74 billion mobile monthly active users (Mobile MAU) for December 2016 which is an increase of 21% year-over-year (source: Facebook as of 2/01/17). This is hugely significant and shows the dramatic growth of mobile traffic on Facebook. Please note that this was the last official division received in IR press releases of a delineation of mobile DAU and mobile MAU from other metrics. Mobile advertising revenue is reported and according to Facebook, 
 it represented approximately 88 percent of advertising revenue for Q3 2017 up from 84 percent in Q3 2016. Read more: &
  7. 7. Facebook Messenger passed 1.3 billion MAUs Messenger surpassed the 1.3 billion monthly active users mark 
 in September 2017. WhatsApp passed the same figure in July. 
 Both are owned by Facebook and enjoy two of the largest user bases 
 of any chat app on the planet. On average, there were over 7 billion conversations taking place on Messenger every day in 2017. At the same time, on average, 260 million new conversation threads were started every day in 2017. 80 percent of adults (age 19-64) and 91 percent of teens (age 13-18) message every day. In 2017, people shared 18 billion GIFs and over 500 billion emojis (nearly 1.7 billion every day). In 2017, 2.5 million new groups were created on Messenger EVERY day The average group chat includes 10 people. Overall, there were 17 billion realtime video chats on Messenger, marking 2 times as many video chat sessions in 2017 compared to 2016. image source: Read more: & (1, 2)
  8. 8. Mobile accounts for 
 the majority of 
 digital ad spending First of all, 2017 was the year digital ad spending finally beat TV. Digital ad spending reached $209 billion worldwide — 41 percent of the market — in 2017, while TV brought in $178 billion — 35 percent of the market — in 2017. That’s according to Magna, the research arm of media buying firm IPG Mediabrands. Other stats, from the latest Internet Advertising Revenue Report, says that for the first time mobile ads accounted for more than half of digital ad spending. “This increasing commitment is a reflection of brands’ ongoing marketing shift from ‘mobile-first’ to ‘mobile-only’ in order to keep pace with today’s on-the-go consumers” said IAB CEO Randall Rothenberg in a press release. image source: Read more: &
  9. 9. acquisitions and partnerships image source:
  10. 10. Verizon closed $4.5B acquisition of Yahoo In June 2017 Verizon announced that it has finally completed its 
 $4.48 billion acquisition of Yahoo, which it plans to combine with 
 its AOL assets into a subsidiary called Oath, covering some 50 media brands (including TechCrunch) and 1 billion people globally. The sale of Yahoo is another sign of the massive consolidation that continues to happen in the world of online media and content, as large companies look to bring together multiple audiences for economies 
 of scale to build out stronger advertising businesses in competition with the likes of Google and Facebook. image source: Read more:
  11. 11. Cisco bought AppDynamics - machine learning startup On March 22nd, 2017, Cisco completed its acquisition of AppDynamics Inc, a privately held software leader in application and business performance monitoring, located in San Francisco CA. AppDynamics empowers enterprises to watch every line of code and understand 
 how their code impacts user experience and application and infrastructure performance, while providing real-time insight into everything going on in digital business. AppDynamics as a new software business unit in Cisco's IoT and Applications business, will serve a critical role in helping drive Cisco's continued transformation into a software company with recurring subscription revenue. image source: Read more:
  12. 12. Apple bought Shazam 
 for $400 million Apple Inc. agreed to acquire music-identification service Shazam, 
 taking ownership of one of the first apps to demonstrate the power 
 of the iPhone, recognizing songs after hearing just a few bars of a tune. The acquisition would help Apple embed that capability more deeply into its music offerings. The company’s digital assistant Siri gained Shazam integration in 2014, so users could ask it what song is playing 
 in the background. Shazam is one of Apple's largest acquisitions ever. image source: Read more:
  13. 13. Chime, mobile banking startup raised $18 million Chime provides a mobile banking platform that enables members to avoid fees and save money automatically via a debit card, a spending account, a savings account, and an app that keeps them in control. This, San Francisco, CA-based mobile banking startup, raised $18m in Series B financing. With over 500,000 bank accounts opened since the company's 2014 launch, this latest round of financing will be used to accelerate growth and to develop new products to improve financial lives. Without monthly fees or overdraft charges, Chime tries to appeal to the millennial generation, touting its affordability and easy-to-use app. image source: Read more:
  14. 14. advises startup UK bank Atom One year on since Atom officially launched the UK’s first bank built exclusively for mobile, they have announced as their first Strategic Board Advisor. In this new role - with his keen interest in technology, will provide the Durham-based bank with an external perspective on culture, philanthropy and technology. Rapper is no stranger to investing in technology. He has previously launched a smartwatch with Deutchse Telekom and worked on projects with Apple and Intel. image source: Read more:
  15. 15. Google and PayPal digital wallet partnership PayPal Holdings Inc. and Alphabet Inc.'s Google deepened their relationship with a new agreement that enables payments through the tap of a phone from PayPal accounts. This solution helps to speed checkout from Android phones by using Android Pay to seamlessly authenticate users where PayPal is accepted. It is available on Android OS 4.4 and higher, including KitKat, Lollipop, Marshmallow and Nougat. The partnership enables customers to pay across even more contexts, and extends PayPal’s mobile leadership and reach as consumers become more comfortable shopping and buying on their mobile devices. image source: Read more:
  16. 16. new devices image source:
  17. 17. iPhone X - Apple’s vision of the future Apple’s iPhone X is the company’s biggest change to its flagship smartphone in years. It includes a borderless, OLED screen, wireless charging, Face ID and no home button. CEO Tim Cook said the new phone, which will be the firm’s most expensive starting at $999, is intended to signal where its smartphones are headed in the future. Cook suggested the technology in the iPhone X was an indication of the company’s philosophy going forward: simpler, cleaner and more intuitive to use. Since its release on November 3, till somewhere around middle of December, Apple sold roughly around 36 millions of iPhone X’s. image source: Read more: &
  18. 18. iPhone 8 and 8 Plus iPhone 8 is very much the iPhone 7S, an incremental upgrade on 2016’s iPhone 7 with a few additions here and there. There’s extra power under the hood, which powers Apple’s new AR app, a tweaked display and camera, a glossy glass rear and the addition of wireless charging – plus, it’s dust and water-resistant like its predecessor. Tim Cook said during the company’s fourth-quarter earnings call that the iPhone 8 and iPhone 8 Plus “instantly” became Apple’s top-two selling products at launch. The iPhone 8 Plus is selling better than its smaller brother with 29.1 million sold over iPhone 8’s 23.6 million. But they both been overtake 
 in sales by iPhone X. image source:
  19. 19. Samsung 2017 flagship line-up In April Samsung released Galaxy S8 (and its bigger brother S8 Plus). Its design, performance, display, and reliably excellent camera quickly put it at the top of the pack among Android phones and kept it there 
 all year. Then, in August, Samsung released the ill-fated Note 7’s successor, 
 the Galaxy Note 8. Much like the Galaxy S8, the Note 8 proved to be 
 an excellent device. It’s also introduced Samsung’s take on a dual- camera system, which lets it capture portrait-mode images like the larger iPhone models. Both models have Samsung’s new voice assistant - Bixby, which later turn out to be no more useful than the Google Assistant. image source: Read more:
  20. 20. Google Pixel 2 The Pixel 2 and Pixel 2 XL were announced in October. Despite their different sizes, they are nearly identical where it counts, 
 in their cameras, their performance, their build quality, and their software experience. While the Pixel 2 XL has slimmer bezels and a slightly more washed-out pOLED display, the smaller Pixel 2 contends with a more dated-looking form factor and a smaller battery. But the true power of new Google phones is software. Newest version of Android and lot of features based on AI like assistant or Google Lens. 
 AI is also used in new camera which has highest ever score in DxOMark ranking. image source: Read more:
  21. 21. Essential Phone Andy Rubin co-created Android, the smartphone operating system that powers 2 billion devices around the world. After leaving Google, 
 he launched a new project: The Essential PH-1. It’s an Android smartphone, unsurprisingly, but one with an edge-to- edge screen, innovative accessories (ex. 360 camera), and high-end materials (titanium and ceramics) that set it apart from the crowd. As time showed Essential didn’t conquered the market but showed new and fresh approach. image source: Read more:
  22. 22. The first high-end „Nokia” phone in years In August HMD Global announced the Nokia 8, first high-end smartphone the Finnish company has released since it acquired rights to the famed Nokia brand last year. Along with flagship phone, 
 the partnership between Nokia and Zeiss returns to the market. Nokia 8, as the first smartphone, introduces the function of combining image from the front and back cameras. The manufacturer calls this solution "dual sight" and does not hide that it is directed primarily to the creators of content, streaming live video on Facebook or YouTube. 
 This function also allows users to take pictures with both cameras at the same time. image source: Read more:
  23. 23. Xiaomi Mi A1 - the best phone on Android One Xiaomi has launched the Mi A1, a smartphone that is unlike any from 
 the company before, and that is because it doesn’t have the familiar MIUI user interface over the top of Google Android. The Xiaomi Mi A1 has a higher specification than the majority of other Android One phones. Without a doubt, this is the best Android One phone Google ever made, a device that probably wouldn’t be possible without a partnership with Xiaomi, a Chinese smartphone maker whose business is to sell top smartphones at cost. The Mi A1 has its premiere in India on September 12 for the local equivalent of around $235, and later in the month offered in 40 more countries (i.e. Hong Kong, Malaysia, Singapore, Thailand, Greece, Poland, Russia, Egypt, South Africa, Columbia, and Mexico). image source: Read more:
  24. 24. Google Clips - 
 a new ‘AI-first‘ camera Clips, Google’s new camera, makes a lot of freshness in this segment 
 of products due to the new formula. Unlike other cameras it’s designed essentially for passive use, as a way to help capture moments that you’d miss with a dedicated camera or your smartphone. Clips grabs “motion photos,” the new picture format that Google created that includes some brief movement around the frame. It doesn’t grab audio, but it does have smart recognition features. It works by using AI 
 to instantly recognize faces of special interest to its owner and, 
 when it spots those faces, takes candid pictures of them. Clips also doesn’t use any kind of network connection, so it’s not broadcasting 
 the stuff it captures anywhere. image source: Read more:
  25. 25. Apple's battery Throttlegate A Reddit PSA or Public Service Announcement article published in early December brought to light an iOS software upgrade that can negatively impact the performance or shut down an iPhone 6, 6 Plus, 7, 7 Plus or SE under certain conditions. It escalated into major concerns that Apple was purposefully degrading iPhones so that users would need to upgrade. This has led to a substantial amount of negative publicity and over a dozen lawsuits. Apple has apologized to customers for deliberately slowing the performance of older iPhone models without users’ consent and that 
 it would replace batteries for the impacted iPhones during 2018 for $29 versus the typical price of $79. It will also update iOS so that users can have more information about their iPhone’s battery performance. image source: Read more:
  26. 26. Apple announced HomePod At the 2017 Worldwide Developers Conference in June, Apple unveiled its much-rumored Siri-based speaker. HomePod, which has been in the works for years, is designed to reinvent the way music is enjoyed in the home, and, according to Apple, it does something that no other company has managed to do - combines a smart speaker with incredible sound. To do that Apple packed 7 high-end speakers and subwoofer with 
 8 microphones and A8 chip in a small 3D mesh fabric body. HomePod integrates with Apple Music and features built-in Siri support. Siri commands can be used to control all HomeKit-connected smart devices, positioning the HomePod as a centralized home control product. Apple originally planned to launch HomePod in December 2017, 
 but later this year the company announced it will be delaying the launch until early 2018. image source: Read more:
  27. 27. Echo Spot - smart alarm clock from Amazon A smart alarm clock provides a way to get your phone out of your bedroom and still maintain useful things like weather reports, smart home device control and of course telling the time. Without distractions like email, social media apps or a web browser. One of Amazon’s big selling points for the Spot is the ability to use it 
 for video calling, just like the Echo Show. Calls can be made to other Echo devices with screens or phones via Amazon’s Alexa app. image source: Read more:
  28. 28. Google Home can make phone calls Just days after Amazon revealed a new Echo device with a screen, Google announced a slew of new capabilities for its own connected speaker. Home users will be able to make hands-free phone calls through 
 the device. Calls to the U.S. and Canada will be free, while Home owners can choose to link their phone number to the gadget. (Amazon recently announced a similar feature, but calling is limited to Echo-to-Echo communication for now). Because Google Home can tell the difference between various users’ voices, it will know to call the right person depending on who’s placing the call. Google is also launching a new Home feature called “proactive assistance,” which is basically a different term for notifications (another feature that arrived on the Echo this month.) When the Home’s microphone lights up, users will be able to ask the Home if it has any important updates to share, such as a change to an upcoming calendar appointment or a flight delay. image source: Read more:
  29. 29. Amazon working on Alexa-powered smartglasses Amazon is planning to release a pair of Alexa-enabled smartglasses 
 as the latest addition to its range of voice-controlled devices, according to reports. Unlike most previous smartglasses, such as the ill-fated Google Glass experiment and Snapchat’s Spectacles, the Amazon glasses won’t feature a camera in any form, bypassing the privacy concerns that have plagued the form-factor in the past. image source: Read more:
  30. 30. platforms image source:
  31. 31. Microsoft is finally killing off the Windows Phone After 17 years, Corporate Vice President Joe Belfiore said the company has no plans to adding new features or building new devices that run the mobile Windows Phone operating system. Phones running Windows Phone 10 or earlier will continue to work, but they won't receive updates containing new features. Any update will simply contain general support, like bug fixes and security updates. The last phones developed by Microsoft were part of the Microsoft Lumia line. The company sold the license rights to the Nokia products to Finnish company HMD in 2016. Company recently shifted its focus to making Windows apps for Android and iPhone's iOS mobile operating systems. image source: Read more:
  32. 32. ARKit - Apple’s new augmented reality platform In mid 2017 Apple has announced a tool it calls ARKit, which provides advanced augmented reality capabilities on iOS. ARKit lets app makers draw on detailed camera and sensor data to map digital objects into 3D space. This lets them move beyond simple 2D camera overlays, without requiring the heavy-duty software engineering behind more advanced tools like Snapchat world lenses. This move could also let the company compete against Google, which currently sets the gold standard for phone-based augmented reality. image source: Read more:
  33. 33. Google shutted down Tango AR platform Tango, one of Google's earliest experiments in augmented reality, will shut down on March 1, 2018. Giant is continuing AR development with ARCore, a new platform designed for building augmented reality apps for a broad range of devices without the requirement for specialised hardware (in opposite to Tango). ‘Project Tango’ was first introduced in 2014. It uses computer vision to enable mobile devices, such as smartphones and tablets, to detect their position relative to the world around them without using GPS or other external signals. This allows developers to create user experiences that include indoor navigation, 3D mapping, physical space measurement, environmental recognition, AR and windows into a virtual world. image source: Read more:
  34. 34. Google’s Artificial Intelligence Google has come out at Google I/O ’17 conference with the creation of Auto Machine Learning (AutoML), an artificial intelligence (AI) that’s capable of generating its own AIs. The AutoML project focuses on deep learning, a technique that involves passing data through layers of neural networks. Creating these layers is complicated, so Google’s idea was to create AI that could do it for them. AutoML has potential to impact many of the other AI and machine learning-driven softwares. It could lead to improvements in the speech recognition tech required for a voice-controlled Google Home, the facial recognition software powering the Suggested Sharing feature in Google Photos, and the image recognition technology utilized by Google Lens, which allows the user to point their Google Phone at an object (such as a flower) in order to identify it. Read more:
  35. 35. Android Go for low-end phones Google is working on a version of Android called Android Go that’s optimized to work on low-end phones with under 1GB of memory (most high-end phones have around 4GB.) Go is also built to help users budget their bandwidth: When using the Android Go version of YouTube, for instance, users will be able to preview videos and see exactly how much data they will eat up before deciding to stream a full clip. Android Go is similar in spirit to Google’s Android One program, which offers low-cost Android devices to users in developing markets. image source: Read more:
  36. 36. Android Oreo Google's latest version of its mobile platform has been announced 
 in August and it’s brought some new features. Picture-in-Picture mode lets you pop a video screen (such as YouTube 
 or a video chat) out of its application and into a smaller panel on screen. Notification dots allowing to quickly see what’s happening without having to open up the app – or swipe down the notification bar. Google’s done a whole load of work under the hood to make Android 8 the fastest iteration of its mobile platform ever. In fact, Google claims that Android Oreo will be able to load apps and boot up at up to twice the speed of Android Nougat. Oreo also will improve the device’s battery life. Using its machine learning „Copy & paste” is about to get smart. Highlight a phone number and Android Oreo will suggest the Phone app, select an email address and it'll offer up a link to Gmail etc. image source: Read more:
  37. 37. The Google Assistant can ‘see’ The Google Assistant digital aide is getting a big visual upgrade. 
 In the coming months, users will be able to point their phone at a sign in a different language and watch as it’s translated before their very eyes. Or, if they aim their phone at a theater, it could show upcoming showtimes and an option to buy tickets. That’s all thanks to Google’s Lens app, which is similar to the Bixby Vision feature Samsung offers on its Galaxy S8 and S8+ smartphones. Furthermore, the Google Assistant is coming to Apple iPhones as a standalone app. It won’t be baked in at the operating system level like Siri is, so it will be limited in how useful it is for iPhone owners. But it can still do things like the Lens features above. image source: Read more:
  38. 38. trends image source:
  39. 39. Google shifts from mobile-first to AI-first world Over the last year, Google has made ripples in the tech world by deciding to pursue AI-first strategies in place of mobile-first strategies, which the company has prioritized for the better part of a decade. 
 From software to hardware and everything in between, it’s clear that 
 the world’s tech leader sees infinite potential in artificial intelligence 
 and machine learning. Google’s focus on AI platforms and machines comes at a time where public perception is shifting ever so slightly. Whereas very few people were even familiar with the idea of machine learning 10 or 15 years ago, according to a global study from Pega, 72 percent of people now understand what AI is and only 28 percent are uncomfortable with 
 the thought of it. image source: Read more:
  40. 40. Edit photos with a voice commands from Adobe Intelligent virtual assistants like Apple’s Siri and Amazon’s Alexa are quickly picking up skills and popularity. At the beginning of the year Adobe’s research team has shared a new video showing off a working version of Lightroom Mobile that has an integrated voice assistant, that’s used to edit photos via voice commands. Rather than using fingertips to adjust the sliders and icons within Lightroom Mobile, the conceptual assistant will wait for instructions and alter the image(s) accordingly. In the near future Adobe wants to grow multimodal voice-based interface which allows their creative customers to search and edit images in an easy and engaging way. image source: Read more:
  41. 41. Wells Fargo working on voice-based payment capabilities Wells Fargo & Co. is developing a voice biometrics-based payments offering for consumers that will reportedly expand beyond the basic day-to-day functionality offered by current virtual financial assistants. Steve Ellis, head of Wells Fargo’s innovation group, highlighted 3 key phases in creating a voice-first future, including information exchange, funds transfer and personalized advice. He said the majority of banks 
 are in the ‘information exchange’ phase, Wells Fargo is optimistic that 
 it will soon enter the ‘fund transfer’ phase. Ellis did not specify when the bank would introduce the new capability but said it would be “a shorter time frame than three to five years.” image source: Read more:
  42. 42. Yapı Kredi introduced eye scanning for app logins Turkish digital bank Yapı Kredi started letting customers log into their mobile accounts by scanning their eyes. The bank has leveraged advanced eye scanning technology for the first time in Europe as a highly secure login system for Yapı Kredi Mobile that scans eye blood vessels of the user, which is unique for each customer. The new features come hot on the heels of a Yapı Kredi bot on Facebook Messenger which lets users - including non-customers - find branches and ATMs, view exchange rate information and make exchange rate or loan calculations. With the new BankingBot app, the number of messages Bank receive via Facebook Messenger has increased 10 times. image source: Read more:
  43. 43. Messenger bots are driving social change Facebook opened up the Messenger platform to developers in 2016, and since then more than 100,000 unique bots have been created. One can notice the recent surge of social good among them—whether it's a bot helping new activists find local protests in the Trump era (WeBot), connecting refugees with translators in real time (Tarjimly), coaching women through salary negotiations (AskCindyGallop), 
 and even encouraging talks about mental health (i.e. Woebot, Joy). It's a trend Facebook itself has noticed, and that the company 
 is encouraging. Over the past year, Facebook's Social Good team 
 has launched several community-focused products like fundraisers 
 and the Community Help tool, and in February, CEO Mark Zuckerberg published a 6,000-word manifesto all about the company's mission 
 to "build global community." image source: Read more:
  44. 44. Facebook, Microsoft, Twitter and YouTube announced formation of the Global Internet Forum to counter terrorism The spread of terrorism and violent extremism is a pressing global problem and a critical challenge for the world. In June 2017, Facebook, Microsoft, Twitter and YouTube announced the formation of the Global Internet Forum to counter terrorism, which should help continue to make their hosted consumer services hostile to terrorists and violent extremists. image source: Read more:
  45. 45. Amazon Prime Air - first demo delivery in the US Amazon made its first public demo of the system in the US. A Prime Air drone dropped off some bottles of sunscreen for attendees at the company’s invite-only MARS conference. And although the order was prearranged, the delivery itself was fully autonomous. Amazon Prime Air vice president Gur Kimchi said the flight brings the company “one step closer to making 30-minute package delivery by drone a reality”. Despite all the work Amazon has put into this concept, it still needs regulatory approval if it’s ever going to operate at scale. Autonomous drone delivery is still prohibited in the US, and Amazon has complained that the regulatory system is too slow to adapt. image source: Read more:
  46. 46. applications image source:
  47. 47. Calm - the iPhone app of the year Apple elected Calm, meditation and sleep app, as the app of the year for iPhone, and Splitter Critters as iPhone game of the year. 
 For iPad, Apple has chosen Affinity Photo, the desktop-class photo editor, and the game The Witness. The most downloaded apps from App Store include Bitmoji, Snapchat, YouTube, Messenger, Instagram and Facebook. Super Mario Run tops the most downloaded games chart, followed by 8 Ball Pool, Snake VS Block, Ballz, Word Cookies and Subway Surfers. Apple also highlighted the most interesting and important trends in app culture. Apple features augmented reality, online realtime mobile games, environmentally-minded apps for sustainable living, and apps to help with parenting. image source: Read more:
  48. 48. Facebook introduced 
 the Messenger Kids app In December 2017, a preview of Messenger Kids was rolled out, a new app that makes it easier for kids to safely video chat and message with family and friends when they can’t be together in person. After talking to thousands of parents, associations like National PTA, and parenting experts in the US, Facebook found that there’s a need for a messaging app that lets kids connect with people they love but also has the level 
 of control parents want. Once their account is set up by a parent, kids can start a one-on-one 
 or group video chat with parent-approved contacts. The home screen shows them at a glance who they are approved to talk to, and when those contacts are online. The communicator gives the opportunity 
 to be more attractive with special effects (such as masks, emojis, sounds). image source: Read more: &
  49. 49. Payments in Messenger came to the UK and France Messenger's own payment system is about to be available to everyone in the UK and France in the coming weeks. With this feature, people will be able to send money to others in their country (from a person in the UK to another person in the UK, for example) but not across borders. The rollout is the first time peer-to-peer payments on Messenger have been made available outside of the US, where it was introduced back 
 in 2015. It also moves the app closer to China's biggest messaging app, WeChat. image source: Read more:
  50. 50. Amazon's Apple TV app broke record Amazon Prime Video app on Apple TV had the most ever first-week downloads of any tvOS app after launching on December 6, according to a report from Prime Video is very popular as a rival to Netflix and HBO NOW. Apple gave Amazon a little help pushing the app to Apple TV customers by promoting Prime Video for tvOS with paid tweets, via tvOS’s splash screen, through the rebranded @AppleTV account, in tvOS App Store and on its TV app on iPhone, iPad and Apple TV. Unfortunately it is not known exactly how many downloads Amazon's app achieved, only that it was most first-week downloads. image source: Read more:
  51. 51. Facebook Marketplace expanded to Europe In August 2017, Facebook started to roll out Marketplace to 17 countries across Europe (Austria, Belgium, the Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden and Switzerland), giving more people a single destination on Facebook to discover, buy and sell goods in their local communities. Before that, Marketplace has been available in six countries (Australia, Canada, Chile, Mexico, New Zealand and the UK). image source: Read more:
  52. 52. Facebook introduced Watch In August 2017, Facebook rolled out Watch, a new platform for shows on Facebook. Watch is available on mobile, on desktop and laptop, and in TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline. Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the Haha reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following. When you watch a show, you can see comments and connect with other viewers while watching, or participate in a dedicated Facebook Group for the show. image source: Read more:
  53. 53. Messenger introduced suggestions for M M was announced over a year ago, as a helpful assistant in Messenger. At the beginning it was an artificial intelligence experiment powered by humans. Now it’s automated. Since April 2017, M offers suggestions by popping into an open conversation to suggest relevant content and capabilities to enrich the way people communicate and get things done. Suggestions from M appear when it recognizes intent in a conversation and initially will include the following actions: sending stickers, paying or requesting money, sharing location, starting a poll (in group conversations), getting a ride (US only). image source: Read more:
  54. 54. Google Maps can help you park In January Google rolled out a "parking difficulty" icon in Maps which, as its name suggests, explains how hard it will be to find a spot for your vehicle. After indicating the location in navigation mode, the icon with the letter P appears at the bottom of the screen, and next to it, information about the availability of parking spaces - large, medium or limited. Google Maps is becoming a more and more powerful tool from year to year, which in many cases can successfully replace dedicated GPS navigation. image source: Read more:
  55. 55. WeChat rolled out 
 ‘instant apps’ China’s top messaging app, with over 840 million active users, rolled out ‘mini programs’, embedded apps which require no download or install. Mini programs can do 80 percent of what native apps are doing, with only 20 percent of the development efforts. With mini programs, users no longer need to go to App Store to download and install apps before using their functions. Users can access these apps within a new panel inside WeChat, near where the equivalent of Facebook’s newsfeed is. On Android phones, mini programs can even spawn homescreen icons that look exactly like regular apps. Google showed off a similar feature called Instant Apps for Android in May last year, but it has yet to launch. Some of the initial instant apps show the huge potential of the feature. Half of WeChat users spend at least 90 minutes each day within the app. With its ‘mini programs’, China’s social media giant wants even more of people’s time. image source: Read more:
  56. 56. Mobile Passport Control App This is one of the most interesting applications of the year 2017. 
 Mobile Passport Control is the first app in the US that claims it can speed up an American citizen's re-entry to the country. The app makes the process easier by creating a basic traveller profile with passport deals, date of birth and photo identification already on it, locked with a pin code to ensure its safety. This creates a receipt that can then be shown 
 at border control with a much shorter queue and can save hours 
 of waiting. As of now, it's only available in the US and Canada. image source: Read more:
  57. 57. Apple’s ARKit earned powerful adopters Augmented-reality got a boost this year when IKEA, a longtime adopter of consumer-friendly 3D-image technology, took a remarkable lead with its AR-focused Place, quickly embracing Apple’s ARKit in the process. The app allows consumers to combine shopping with the realities of their location — viewing furniture at true scale in their homes. IKEA previously released a Catalog app with a similar 3D visualization tool, but the UI was tiny and it required the physical paper catalog for it to work properly. It’s also questionable how accurate to scale its 3D products were, whereas IKEA Place is supposed to display furniture scale with 98 percent accuracy, in addition to lighting and shadows. IKEA Place is free to download from the App Store. image source: Read more:
  58. 58. Google Photos makes real-life albums now Google announced a new service that creates photo books based on 
 the images in your phone’s gallery. If you’re using the Google Photos app, you’ll be able to search for images of a specific person. From there, Google Photos can choose the best photos and arrange them 
 in an album that you can order. Google also announced other sharing-centric features for Google Photos. You can, for instance, choose to share your entire photo library with your spouse or a family member. If you don’t want them seeing your entire collection, you can limit the sharing to only include photos 
 of specific people, like your kids. image source: Read more:
  59. 59. Twitter expanded character count to 280 In November Twitter’s expansion to 280 characters rolled out publicly to all users in supported languages, including English. The company had first announced the controversial plan to move beyond its traditional 140 characters back in September, noting at the time how a longer character count allowed users to express more of their thoughts without running out of room to tweet. Twitter said that those who tweeted in languages like Japanese, Korean and Chinese were able to express around double the amount of information in a single character, compared with users who spoke English, Spanish, Portuguese or French, for example. The company believes that the key to growing its user base is making the service easier for newcomers. Reducing roadblocks – like the inability to finish a thought – could help with that. image source: Read more:
  60. 60. Uber rolled out a web app for the global market As they expand to new markets and want to enable all users to quickly request a ride, regardless of location, network speed, and device, Uber rebuilt their web client from the ground up as a viable alternative to the native mobile app. Compatible with all modern browsers, m.uber (pronounced moo-ber) offers an app-like experience for riders on low-end devices, including those not supported by our native client. The app is also tiny—the core ride request app comes in at just 50kB, enabling the app to load quickly even on 2G networks. image source: Read more:
  61. 61. Happy 2018! This report was created by Mobee Dick team. Say ‘hi’ to one from our team: Monika Mikowska