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My Istra
The Simple, Multi Screen
End User App
Centile Customer Days
26th September 2013

Emmanuel Roubion
Apps Team Leader
Product Manager
Agenda
1. Why focusing on end user app?
2. User Experience
3. So many devices…

4. Simplification
Why Focusing
on End User
App?
One true reason
Key Metric

User Volume: everyone goal
Attraction
Retention

Everything has to be simple

Make them feel they’re in
control!
User
Experience
User Experience

What is UX ?
User Experience
User Experience
User Experience
User Experience
UX Approach
Identifying the most important features
(data, actions) and bring them to the front.
Make software for “ordinary” people:
 with human language
 hiding technology / engineering worlds
Don’t make the user think!
Don’t make the user think!
UX is hard to get right
My prefered quote!
Don’t ask developers…
A hand in hand project
Analysis…
The result…
So many
devices…
So many devices…
Post-PC era…
Wearable Era… (Seriously?)
Mobile OS
Mobile OS
A specific app for each?
Too many skills!
Too much effort!
Unmaintanable over time!
We have to be smarter…
So what about choosing…
How ?
Why?

Reasons
#1 Cross Browsers
#2 Cross-Desktop
#3 Cross Mobiles
(Even next mobile OS…)
#4 App Store
#5 Responsive
“Responsive web design is
a approach aimed at crafting web
sites to provide an optimal viewing
experience across a wide range of
devices (from mobile phones to
desktop computer monitors).”
Let’s see…
Simplification
Multiplicity
Multiplicity
App Multiplicity

XPad

MyIstra

Switchboard
One App to rule them all
Multiplicity
One App
How to unify?

XPad

MyIstra

Switchboard
Illustrations
One App is one…
Name
Entry point
Consistent UI
Adapts to users rights
One App is
Recap
My Istra
Thanks!

http://www.centile.com
Credits / Photos
4. Cido (http://www.cido.co.uk/events/51/customer-services-workshop.aspx)
5. Nowy szeryf, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Vumeters-audio-5.1.png)
6. Zureks, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Horseshoe_magnet_by_Zureks.jpg)
10/11/12. Eric Burke (http://bluemediaboutique.wordpress.com/tag/eric-burke/)
16. Smashing Magazine (http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-designoverview-tools-and-resources/)
17. Jared Uffenorde (http://uffenorde.com/ux/user-experience-quotes/)
18/31/48. ed_needs_a_bicycle, via Flickr (http://www.flickr.com/photos/omcoc/6751047205/)
27. Jorge Correa, via Flickr (http://www.flickr.com/photos/jorgecorrea/4359779134/)
30. Securedge Networks (http://www.securedgenetworks.com/secure-edge-networks-blog/bid/78530/4-Tips-forBYOD-on-School-Wireless-Networks)
34. John W. Mauchly on the Eniac (http://www.comtechblog.com/introduction-of-computer/)
35/36. W3C (http://www.w3.org/html/logo/)
41. CommsMEA (http://www.commsmea.com/11885-mobile-apps-market-to-hit-52-billion-by-2016/)
49. Lord of the Ring - (c) All Rights Reserved Warner Bros. / New Line Cinemas

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My Istra : The Simple, Multi Screen End User App for Istra