The Mobile context and how it can help improve the user experience

1. Florent Stroppa Product Director at OnMobile Improving user experience by leveraging the context The rise of the mobile sensors

4. Which elements define the device user experience? device user experience? An engineer perspective

5. What form it is? Mobile phones come in very different form factors. While manufacturers are continually coming up with new designs, there are several common categories which can be identified. http://www.phonescoop.com/glossary/term.php?gid=4

9. How does it look? Paradigm: Running in background? Back?

12. While there have been strong investments in device design, operating systems, user interfaces, application development, application deliveries and upgrading networks it seems that phones are not really smart. In fact...

13. Most phones are stupid

14. They are always with us, in the palm of our hands, in our pockets or purses but... but... but... but...

15. while I am speaking

16. while she is driving

17. while he’s dancing

18. while he’s sleeping

19. while he’s running

20. They don’t know about it and therefore always behave the same way

21. This is improving...

22. Phones begin to behave differently based on... based on... based on...

23. orientation

24. location and directions

25. acceleration

26. To become smarter, phones will need to be aware of the context device user experience? device user experience?

29. Human expect different behaviour based on date, time, location, ambiance, agenda and relationship with others. The applications and device must become context-aware . .

30. Defining the context Context Situation Date and time Location Proximity Ambiance Personal Data Contacts Calendar User Profile Photos Social context Social networks Events User Profile Physical Position Activity State

31. Situation : date & time

32. Situation : location

33. Situation : ambiance

34. Personal data : contacts

35. Personal data : events

36. Personal user profile

37. Drawing patterns Patterns Short-term New contact Search New locations Crowd pattern Long-term Call logs Messaging Previous app uses Crowd pattern

38. Long-term patterns Family man Student Business man

39. Short-term interests

40. Pressure sensors : are we back to analog?

41. “ The mobile platforms, Android and the others, are so powerful now that you can build client apps that do magical things that are connected with the cloud” Eric Schmidt, Google Eric Schmidt, Google http://www.techcrunch.com/2009/10/28/googles-eric-schmidt-on-magical-potential-of-mobile-cloud/ The cloud

43. Leveraging them Context Situation Personal Data Behavior Expected reaction Recommendation Short-term Long-term Patterns AI + Cloud + Learning Perception Pattern recognition Data analysis Crowd

44. The enablers behind context-aware applications context-aware applications The rise of the mobile sensors

49. Haptic technology refers to technology that interfaces to the user via the sense of touch by applying forces, vibrations, and/or motions to the user http://en.wikipedia.org/wiki/Haptic_technology http://en.wikipedia.org/wiki/Haptic_technology Haptic technology

50. Some samples of innovative concepts innovative concepts

51. Eye tracking concept tat - 3D Eye Tracking Reference : http://www.youtube.com/watch?v=7SImOIMcMlk&feature=player_embedded

52. Schizophrenic device MIT Media Lab Handheld devices showing different personalities Reference: http :// www.newscientist.com/article/dn16617-gadget-reads-users-minds-from-their-grip.html

53. Email while walking Email and Walk application Reference http://appadvice.com/appnn/2009/05/email-n-walk-compose-emails-while-on-the-move/

54. What does this mean for user experience team? creating the context creating the context creating the context

57. Our experience with future mobile phones will be radically different be radically different be radically different

58. Phones will be Beautiful Intelligent &

59. Location Calendar Clock Simple AI Won’t interrupt me while I am speaking thanks to

60. Location Accelerometer Gyroscope Will use the speaker while she’s driving thanks to

61. Microphone Camera Gyroscope Will vibrate in his pocket while he’s dancing thanks to

62. Location Accelerometer Clock Microphone :) Won’t ring while he’s sleeping thanks to

63. http://sportstracker.nokia.com/nts/main/index.do Location Accelerometer Will measure his performance while he is running thanks to

64. “ Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke, Profile for the future, 1961 Arthur C. Clarke, Profile for the future, 1961

65. Thank you