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MobileApplications
Arda Doğantemur
Who am I?
Arda Doğantemur
Education
Graduated : Computer Engineering
Master : MBA (2013-)
Course : iOS development via Xcode
Job
Mobile Application Developer (4 years experience)
http://www.ardadogantemur.com
Index
Stats about Smartphones
Steps of app design
Imagination
Production
Revenue modals
Smartphones
Smartphones are the biggest personal
tech devices, better than computers or
regular phones.
There are 4 billion active smartphones in
the WORLD and its increasing.
Addictive
“At one time, I hated the iPhone – but
that was only before I used one for the
first time.” - Chris
Pirillo
“It’s really hard to design products by focus groups. A lot of times, people don’t know
what they want until you show it to them.” - Steve
Jobs
Avarage smartphone user checks their
phone 110 times a day! (Every 10 min.)
Smart
Total Apps Avaliable
iOS
900,000
Android
800.000
Blackberry
120.000
Windows
100.000
Steps of app design
Get a Feel for the
Market
Align Your Ideas
with Successful
Apps
Design Your
App's Experience
Register as a
Developer
Find Prospective
Programmers
Sign NDA, Share
Your Idea, Hire
Your Programmer
Start Coding Test Your App
Post Your App to
the Market
Market Your App
Steps of app design
Imagination
Production
Income
Imagination
Get a
Feel
for the
Market
Align Your
Ideas with
Successful
Apps
Imagination
Imagination - New techniques
• Augmented
Reality
• Speech
recognition
• OCR
Imagination - New techniques
Steps of app design
Imagination
Production
Income
Production
Game
Mechanics
UX
UX
User
friendly
User
experience
Design isn’t just about how something looks and feels but how its works.
GREAT mobile design is invisible and doesn’t get in the users way.
UX
UX
UX
UX
“If you improve a peace of software enough times you eventually ruin it.”
- David PUGOE & TED TALKS
Q: Why the applications evolving?
A: Because software companies make 35 percent revenue from software upgrade
UX
This is the part that
you suppose to
write
All tools and wizards
that users mostly
don’t want
UX
UX
UX
UX
UX
UX
UX
UX
Easy
Hard
Game Mechanics
• What is game mechanics ?
• Why we need them ?
Game Mechanics
Achievements
Appointments
Behavioral Momentum
Blissful Productivity
Bonuses
Cascading Information Theory
Combos
Game Mechanics
Community Collaboration
Countdown
Discovery
Epic Meaning
Free Lunch
Infinite Gameplay
Loss Aversion
Game Mechanics
Lottery
Ownership
Points
Progression
Quests
Reward Schedules
Virality
Game Mechanics
Steps of app design
Imagination
Production
Income
Income
Advertisement
In-app
Purchase
Free
Sponsorship
Paid
Advertisement
Flappy bird.
• Developed in 1 DAY!
• Income: $ 50.000 a day.
In-App Purchase
Candy Crush
• In the list of Top 10 Grossing Apps
for more than 6 months.
Free Sponsorship
Instagram
• Facebook bought the company
For 1 Billion $
Paid
Whatsapp
• One of the most well-known
Instant Message(IM) app
Conclusion
Imagination
Production
Income

Steps of App Design

Editor's Notes

  • #3 From turkeyI am a computer engineer. I developed myself at mobile tech.Graduated from IsıkI am in Master of Business Administration Program in bahcesehirDeveloped arround 30 apps.
  • #5 Everybody has.Biggest personal tech dev.It is really big market and really big amount.
  • #6 Avarage smartphone user checks their phone 110 times a day! (Every 10 min.)
  • #7 They are smart. I mean very smart. You can do many things with ur phone with using applications.
  • #8 iOS is the leader of the market right now. Android is very close to iOS.
  • #9 What about creating an application. These are the steps of an aplication design. But we can summerize them into 3 steps.
  • #10 We can summarize these steps into 3 main steps. Income , Imagination and production.
  • #11 It’s the most important step because you need an idea.As with any business, your success will directly relate to your understanding of the marketplace. The best way to understand the App Store is to study Apple’s cheat sheet.The App Store displays the top-paid, top-free and top-grossing apps, almost in real time. (Same as Google)
  • #12 You can review these charts frequently, and keep a note of potential trends that u noticed.Doing this repeatedly will educate you on successful app design, marketing and various pricing models.The research you’re doing is simple, costs nothing and it’s actually fun
  • #13 Youcanalsocombineyour idea with newtechnologies.AugmentedRealityText To SpeechOCRI want to show youanaugmentedreality test project.AugmentedReality ShowSeeling teapotparis metro line complex.
  • #14 Alsonewapp developing enviromentscan be invented.Thisis a excellentexample of that.A great program to help people understand the relationship between programming and video games themselves. This can be the future of the game development.Video show: http://www.youtube.com/watch?v=9eCzIaBkH6M
  • #16 UX AND Game Mechanics are the two important things of the mobile APP.
  • #17 User friendly becomes user experienceDesign isn’t just about how something looks and feels but how its works. GREAT mobile design is invisible and doesn’t get in the users way. Creating application, is simple to use is an incredibly complex processThat means we need to make things easier to use! For understanding UX we need to start from the beginning of the operating systems.I will show what I mean.
  • #18 This is the first operating system looks like1-MS dos
  • #19 Over the years its gotten easer to use.Mac OS (original mac OS) The entire OS is fit in 211 kb. You couldn’t fit mac OS 10 logo in 211 kb : ))
  • #20 And its getting better. (Win 8)This is the evolution of the UX in years.
  • #21 But why the operating systems evolving. Because software companies make 35 percent revenue from software upgrades. The magic word is UPGRADE.It is actually paradox.If you improve a peace of software enough times you eventually ruin it. “David Pugoe”It’s a nice quote from David PugoeIn daily time we are using that kind of applications and adding more features and wizards going to make them unusable.Microsoft word is the biggest example of that : ))
  • #22 This is the MS – Word when the all tabs are open : )) This is the part that you suppose to write : ))But why people buy this. Because People wants to surrend their self with unneccesserypower.People thinks that “I will buy couse I might need that feature some day.”The problem is as you add more features where are they going to go? Where are u going to stick them? You need to be careful about that.
  • #23 Here is the logoff dialog box from windows 2000. There are only 4 choices so why they are in a POP-UP menu?Is it too crowded.Is is the rest of the screen is full so they collapse the choices
  • #24 Here is apple handle the exact same dialog box.
  • #25 Another interesting UI of the Microsoft.You will see this every time you want to print. IT’s like airplane cockpit : )))And none of the buttons on the bottom u noticed is PRINT!! : )))
  • #26 This is the funny one and I think all of you know this : ) Keyboard not found press f2 to continue.
  • #27 What about mobile apps. These are the good examples of the good interface design.
  • #28 Flipboard APP.Magnificent app that fallow every news on your mobile device.
  • #29 Vesper app. It is a note-taking app. Like ever-note.
  • #30 In conclusion creating application is simple to use is an incredibly complex process andGREAT mobile design is invisible.That means Easy is hard.
  • #31 Game mechanics are constructs of rules intended to produce a game orgamified applications. You can see them in many application.Foursquare – badge system , achivmentsext ext.Every application have target group. You can increase their target group by using these mechanics.What are they, lets see 
  • #32 Game mechanics is a very broad subject and it has many rules.
  • #35 Its foursquare’s badge system. Its encourage users to achive something.
  • #36 You need to determine the revenue model.
  • #37 Incomemodels /In-app purchase : its generally used in games. The main content of the is free but you will take money from users for extra content. (You can combine with advertisement model)bonus game levels, maps, experience points, subscriptions, and recurring servicesFree sponsorship : instagram , vine etc. everything si for free you will grow up your application and then wait for some big heads to buy your company Paid : the normal one u will take money from the users to allow them to use your application
  • #38 Advertiesment – Its most common way.
  • #39 In-app purchase : its generally used in games. The main content of the is free but you will take money from users for extra content. (You can combine with advertisement model)bonus game levels, maps, experience points, subscriptions, and recurring services
  • #40 Free sponsorship : instagram , vine etc. everything si for free you will grow up your application and then wait for some big heads to buy your company 
  • #41 Paid : the normal one u will take money from the users to allow them to use your application
  • #42 As a conclusion Idea: As with any business, your success will directly relate to your understanding of the marketplace , so keep lookin at App Store is kind an important dealProduction : After you found an idea, Combine it with a Simple UX and some Game Mechanics Rules like giving Achivements or questsFor Income Modal : After these steps you need to determine the revenue model of your app that fits your idea.Thanks for your listening. Do you have any questions?