This slide was created by EASTWEST to leverage the presence of BDCoPS (Beijing Development Center of Popular Science) both within China and internationally.
We have the broadest range of PR Experience i.e. from Social Work to Fashion; Real Estate to Retail Brands; Education to Leisure & hospitality; Technology to Healthcare and we utilize this experience & different cultural influences to develop a creative, innovative and effective PR strategies for our clients.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
We have the broadest range of PR Experience i.e. from Social Work to Fashion; Real Estate to Retail Brands; Education to Leisure & hospitality; Technology to Healthcare and we utilize this experience & different cultural influences to develop a creative, innovative and effective PR strategies for our clients.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
After a month of volunteer work for PIVX, Brian and I submitted a budget proposal in May 2018 to provide market research and content amplification services. This proposal failed to pass, as did other marketing proposals during that cycle, leaving PIVX with little marketing support. Various community members asked that we continue with our efforts. Ultimately, we were supported by donations for the month of May and continued work. This is a summary of our findings and recommendations for PIVX based on our with the team.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the Will & Jada Smith Family Foundation for their Careers in Entertainment Initiative.
Here are some ideas for your fintech company. You can generate leads in the short term using PPC. SEO is good for long-term strategy. Content marketing works for organic traffic.
We improve financial consultants, financial apps, and financial software. You can DM us at 42dm.net to ask what would work best for you!
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
Cision - Magnus Thell - Content marketing october 15th 2013Alexander Mason
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Since 1995 EASTWEST PR has been getting clients noticed in Asia. With offices in Singapore and Beijing, China, and now the UK, the Agency is independent, proactive and represents great value.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
How to market a chemicals company in China using traditional and digital media.EASTWEST Public Relations
If you are entering the China market or looking to build your brand in China within the Chemicals market, this deck will be helpful. It demonstrates the work we can do, but also includes events, key media, and a social media strategy which can be used. It also includes a schedule and budget.
You can contact us to discuss helping your company in China, or Asia.
After a month of volunteer work for PIVX, Brian and I submitted a budget proposal in May 2018 to provide market research and content amplification services. This proposal failed to pass, as did other marketing proposals during that cycle, leaving PIVX with little marketing support. Various community members asked that we continue with our efforts. Ultimately, we were supported by donations for the month of May and continued work. This is a summary of our findings and recommendations for PIVX based on our with the team.
A case study demonstrating the marketing and fundraising consulting and execution services provided by Corporate Giving Connection (cgcgiving.com) to the Will & Jada Smith Family Foundation for their Careers in Entertainment Initiative.
Here are some ideas for your fintech company. You can generate leads in the short term using PPC. SEO is good for long-term strategy. Content marketing works for organic traffic.
We improve financial consultants, financial apps, and financial software. You can DM us at 42dm.net to ask what would work best for you!
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
Cision - Magnus Thell - Content marketing october 15th 2013Alexander Mason
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Since 1995 EASTWEST PR has been getting clients noticed in Asia. With offices in Singapore and Beijing, China, and now the UK, the Agency is independent, proactive and represents great value.
How to engage employees using rewards and social media. In partnership with Candor PR in India and Mo.Work in the UK, an integrated strategy for building staff loyalty and brand awareness using content driven marketing.
How to market a chemicals company in China using traditional and digital media.EASTWEST Public Relations
If you are entering the China market or looking to build your brand in China within the Chemicals market, this deck will be helpful. It demonstrates the work we can do, but also includes events, key media, and a social media strategy which can be used. It also includes a schedule and budget.
You can contact us to discuss helping your company in China, or Asia.
Case studies for B2B and B2C PR in China, covering NGO/Government, Manufacturing/Engineering, Renewable Energy, lifestyle, Automotive, F&B, Finance, Education and Telecom. Finance&Telecom in HK is also included.
This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Presentation given at the China British Business Council (CBBC) by Christian Dougoud on 28th November 2013.
Key topics:
Factors influencing the choice of a University
Social Media landscape in China
Using Mobile Communication for Higher Education with Wechat/Weixin
Presentation of the key chinese social media:
Sina weibo
Weixing
Baidu
Youku
Presentation given in London at The Knowledge Engineers by Christian Dougoud.
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. February 2
Sina Weibo is a unique social media platform.
It is used by 250 million people in China, including journalists, business owners and university professors.
How to use weibo to promote your business in China.
Presentation given by Jim James and Christian Dougoud at the GCPR Global meeting in Bangalore. Feb 2012.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
1. 动漫大赛设计方案Cartoon Competition Plan January 26th 2010 Prepared by: Jim James, Director jim@eastwestpr.com Ryan Dutcher, Executive Associate ryan@eastwestpr.com Kelvin Chen, Associate kelvin@eastwestpr.com Contact : Jun Yan, Vice Director yanjunbeijing@126.com YingqiuGao, Project Manager vinciq@hotmail.com Beijing Development Center of Popular Science (BDCoPS)
2. 简介Introduction 2 感谢您对易思闻思公关的关注。我们得知此次动漫大赛的核心任务是扩大北京科普发展中心在国内和国际上的影响力。 Thank you for your interest in EASTWEST Public Relations. We understand that the key priority of cartoon competition is to leverage the BDCoPS's presence within China and internationally. 因此所提交方案突出该重点,涵盖了网页制作、社交关系营销、传统公关活动、颁奖典礼在内的一系列内容。 Our strategy reflects the emphasis. The ideas include an integrated program of website development, digital network marketing, traditional PR, and awards ceremony. 本演示中预算仅供参考,具体预算数额以实际支出为准。 The budgets are provisional, and are subject to final clarification upon actual specification.
4. 调研 Investigation www.eastwestpr.com Singapore|Beijing 我们得知北京科普发展中心的主要项目包括:We understand that BDCoPS’s core business includes: 动漫大赛 A cartoon competition 科普论坛A Forum on science & technology 科普讲座A series of public lectures by Nobel price winners & high-profile scientists 中心早前所举办活动主要面向国内。中心希望在2010年可以吸引到更多来自国内和国际上的动漫创作者。BDCoPS has its previous work mainly focused in China. In 2010, BDCoPS wants to attract more event attendees from China and also encourage participation internationally. 中心同时期望在科普领域与国际组织寻求合作。BDCoPS is looking for opportunities for international cooperation with science & technology communities worldwide. 4
6. 中心目前所面临的主要问题如下: Key issues faced by BDCoPS: 官方网页的可见度较低Official website has low visibility 网站域名模糊,不易在搜索引擎中找到 (如谷歌、百度);The domain name is not visible to search engine (e.g. Google, Baidu). 网站重要信息以图片形式而非文字显示,影响搜索结果;The site uses images instead of text to display important content. 网站缺少搜索引擎优化;The site is not SEO-friendly. 页面缺少相应的英文介绍,内容有待完善The site is not comprehensive and English equivalent site is missing. 中心希望加强在科普领域的国际合作,但对于国际组织以及开展合作的方式了解不多。BDCoPS wants to enhance international cooperation in the science & technology field. However, the organization has little knowledge of international associations or how to co-operate with them. 6 诊断 Diagnosis www.eastwestpr.com Singapore|Beijing
8. 我们的传播计划以构建国内和国际关系网络为中心。Our communications strategy centers around the building of relevant social networks both within China and internationally. 示意图显示了关系网络中的群体构成 8 www.eastwestpr.com Singapore|Beijing 展望Visioning 我们的目标是提升大赛知晓度,广泛吸引世界各地的参赛者,协助中心征集4500件参赛作品。 Our goal is to increase awareness of the competition to assist in attaining 4,500 submissions and encourage more participation globally.
17. 针对动漫大赛的不同阶段我们提出了以下传播方案: We propose a communication plan based on the different stages of cartoon competition: 项目1:网页完善 Website improvement 项目2:数字网络关系营销Digital Network Marketing 项目3:传统公关活动 Traditional PR 项目4:颁奖典礼Awards Ceremony 11 www.eastwestpr.com Singapore|Beijing 实施Implementation
21. www.chinacartooncompetition.com为域名,在搜索时更容易找到网站 New domain namewww.chinacartooncompetition.commakeswebsite more visible to searchengine(Google)数据显示中心网页在英文搜索中无显示结果 Current site doesn’t appear in the search results in English.
23. 数字网络关系营销 Digital Network Marketing 构建圈子Creating Communities 制造话题Creating Conversation 16 www.eastwestpr.com Singapore|Beijing 项目二 Program 2
24. 内容策略Content Strategy 选择正确的地点,制造有趣的内容,发动相关的受众,开始对话。 CreateCompelling content to start conversations with relevant audiences in the right places 图一:操作流程图 图二:新型社交媒体平台汇总 17
32. 内容聚合Content Aggregation 收集、整理、链接所有与大赛有关的内容The collection, storing and linking of content,i.e., any content written or created 内容传播Distribution and Seeding 将新闻稿件、博客文章、要闻提示等相关内容及链接发送至相应的平台Disseminate content and links to relevant channels, i.e., press release, blog post, news alert 主动干预Engagement 我们将发起或参与网络上的交谈,施加干预。Engagement are the conversations we have on-line. It is our role to start or join these conversations 创建对话Creating Conversations 19
33. 传统公关活动 Traditional PR媒体关系管理 Media Relations协会组织公关Association Outreach 20 www.eastwestpr.com Singapore|Beijing 项目三 Program 3
34. 目标:加大动漫大赛的曝光度,吸引参赛者及赞助商。To leverage activities in the BDCoPS Cartoon Competition for increased visibility to attract submissions and possible sponsorships 在大赛启动阶段、进行阶段以及大赛后期,向相关协会组织和媒体单位发布新闻 Press releases can be distributed to relevant associations and media for launch, event and post-event. 大赛前期、中期和后期亦可安排媒体采访和媒体推介会。Interviews and briefings can be arranged before, during and after cartoon competition. 保证主流媒体上的报道。Editorials can be secured with key media. 时长:持续Duration: Ongoing 目标群体: 协会、商会、相关媒体单位Target: Associations, Councils and relevant media 媒体关系管理Media Relations 21
35. 协会组织公关Associations outreach www.eastwestpr.com Singapore|Beijing 北京科普发展中心及相关组织可以共享资源,如新闻发布、新闻稿件及赞助机会。News, press releases, and sponsorship opportunities can be shared with these associations that would be relevant to the BDCoPS. 新加坡科学教师协会Science Teachers Association of Singapore 中加商会 Canada China Business Council 美国科技中心协会 Association of Science-Technology Center (US) 中美商会US China Business Council 国家科学教师协会(美国) National Science Teacher Association (US) 英国文化委员会 British Council 国际科技教育协会(美国) International Technology Education Association (US) 中澳商会 Australia China Business Council 22
37. 目标:提升动漫大赛的影响力,为优秀动漫创作者颁奖Objective: Raise the profile of the cartoon competition and reward artists. 为参赛人员提供动力,从而吸引高质量作品,实现北京科普发展中心的目标Will create an internal drive to submit quality cartoons relevant to the goals of BDCoPS 提升人们对北京科普发展中心的兴趣和认知度Will raise awareness and interest in BDCoPS 制造媒体曝光机会Will create media opportunities. 颁奖典礼Awards Ceremony 24
39. 评估 Evaluation www.eastwestpr.com Singapore|Beijing 评估方法 Measurement of Success Visibility High 12 months 6 months Branding Low High Start Low 26
40. 评估 Evaluation www.eastwestpr.com Singapore|Beijing 评估方法 Measurement of Success High Competition Engagement 0% 100% Number of Submissions Low 27
41. 预算 Budget www.eastwestpr.com Singapore|Beijing 以下预算仅供参考,实际预算以活动落实中具体细节为准。 Here is a provisional budget based on the ideas laid out. They are subject to more specification. 28
42. 预算 Budget www.eastwestpr.com Singapore|Beijing 以下预算仅供参考,实际预算以活动落实中具体细节为准。 Here is a provisional budget based on the ideas laid out. They are subject to more specification. 29
43. 预算 Budget www.eastwestpr.com Singapore|Beijing 以下预算仅供参考,实际预算以活动落实中具体细节为准。 Here is a provisional budget based on the ideas laid out. They are subject to more specification. 30
44. 预算 Budget www.eastwestpr.com Singapore|Beijing 以下预算仅供参考,实际预算以活动落实中具体细节为准。 Here is a provisional budget based on the ideas laid out. They are subject to more specification. 31
45. www.eastwestpr.com Beijing | Singapore Cartoon Competition PlanBeijing Development Center of Popular Science (BDCPS) 谢谢! January 25th 2010 Prepared by: Jim James, Director jim@eastwestpr.com Ryan Dutcher, Executive Associate ryan@eastwestpr.com Kelvin Chen, Associate kelvin@eastwestpr.com