This document provides information about the Employer Branding Summit in Italy, which will discuss attracting and retaining talent. The summit will share the latest developments in employer branding worldwide and implications for European leaders. Attendees will learn practical strategies for developing an employer brand from concept to competitive advantage. They will also learn how employer branding impacts employee engagement, customer sales, and corporate performance. Past attendees have included CEOs, HR directors, and representatives from global brands. Testimonials praise the focus on sharing experiences over consultancy promotions.

1. THE PREMIER
EMPLOYER BRANDING
CONFERENCE IN ITALY

2. ABOUT THE SUMMIT
Whilst many thought the Global Financial Crisis Who should attend?
would increase the supply of available talent, the
CEO’s, Managing Directors, General Managers, Human Resources Directors,
reality is ATTRACTING and RETAINING talent is
Communications Directors, Marketing Directors, Senior Managers of Human
the number 1 issue facing companies of all sizes
Resources, Communications, Marketing, Recruitment Staffing, Talent
across all industries in Europe (and Globally!).
Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers
The challenges of sourcing, developing and
retaining your top talent is only going to get
tougher.
Research shows optimising employee and
customer engagement is more effective for your
revenue and profit than having high levels of only
one form of engagement. Faced with the
challenges of an ageing population, declining
fertility rates, global skill shortages, increased
migration and mobility of talent, demands for
higher levels of customer service and the
increasing fragmentation of
communications, organisations who effectively
manage the convergence of HR, Marketing and
Communications to connect employees to
customers to profits will be best positioned to
meet these challenges head on.

3. ABOUT THE SUMMIT
What will you learn?
In this highly engaging International Summit with Global •Learn how to align people strategies, employee behaviours, and the
BRANDS, Global EXPERTS, Global BEST PRACTICE and leadership brand
Local APPLICATION you will: •Learn how to leverage social media to communicate with your target
•Share in the latest developments, research and trends in audience
Employer Branding & Reputation worldwide and the implications •Discover the key linkages between your corporate, consumer and
for leaders in Europe employer brand and how to optimise the value of your brand portfolio
•Learn a practical approach to develop your employer brand to maximise shareholder value
strategy from early concept to competitive advantage •Learn how to define key ROI metrics for your employer brand strategy
•Discover the impact of a strong employer brand on customer •Learn how to define, segment, tailor and meet employee expectations
sales, revenue and growth across the total employee lifecycle
•The impact of employer branding on employee & engagement •Learn how to define and engage key stakeholders in your strategy
& corporate performance •Discover the lessons learnt from world leading employer brand
•Implementing a global employer branding strategy in Europe practitioners and get a head start of your competition
•Discover why the current economic climate is the most critical •Discover who are the World's benchmark employer brands and what
period for organisations to get their employer brand strategy you can learn from them
right •Learn from real life case studies of how leading companies have
•Discover the critical role of leadership in employer branding improved their financial performance by developing and implementing
•Learn how to optimise your internal and external capabilities to their Employer Brand strategy
build a leading employer brand

4. ABOUT THE SUMMIT
Who attended the past edition

5. ABOUT THE SUMMIT
Testimonials
"The Summit provided me with the opportunity to connect with and “Un interessantissimo spazio di riflessione con autorevoli voci di
learn from other Employer Branding professionals in Europe. I was esperienza e conoscenza dell’Employer Branding Strategy, quali Brett
looking forward to this event since early 2011! Compared to regular HR Minchington ed Eugenio Amendola sono e di tutti i relatori che hanno
conferences, the focus truly was on sharing experiences instead of messo a disposizione le loro best practices. Molto stimolante, in termini
consultancy firms being keen on promoting and selling their solutions. I di contenuti acquisiti”
can fully recommend this event to everyone being serious about
Employer Branding!" Flavia Balestrieri
Piemme
Gunnar Luebbe
Group Employer Branding, UniCredit
"Il Summit si é rivelato un ottimo momento di confronto ma soprattutto
ha fornito spunti molto concreti e operativi relativamente al mondo e
agli strumenti dell'EB che ritengo siano quanto di più utile possa uscire
da una intensa giornata di lavori. La capacità di trasferire sia una
visione più strategica che elementi particolarmente utili per iniziare a
impostare un progetto di EB anche in modo autonomo sono
sicuramente stati la chiave di successo dell'evento"
Lucia Quagliano
Chiesi Farmaceutici

6. ABOUT THE SUMMIT
ECONOMICS
Major Partner Event Partner (Gold) Event Partner (Silver)
•4 registrations to Summit for clients, staff, etc •Banner ad in e-news promoting the Summit •Corporate logo on brochure
•Banner on Summit web site www.employerbrandingsummit.it during the course of the campaign •Corporate logo on Summit website
and www.employerbrandingsummit.com •Announcing of partnership to EBI Employer •Merchandise in delegate bag
•Logo on EBR web site www.employerbrandingreview.com Branding Global Community and EBI Employer •Registration list provided at Summit
•Banner on home page of www.employerbrandingonline.com Branding in Italy on LinkedIn – 1200+global and •Promotional signage at Summit
•Banner on Employer Branding Online Member e-news – Italian members
2000+ global members •Possibility to be involved in the Round Table € 2.000 (+tax)
•Recognition of partnership in all promotional activity as speaker
supporting the event •Corporate logo on brochure
•Banner ad in e-news promoting the Summit during the •Corporate logo on Summit website
course of the campaign •Merchandise in delegate bag
•Announcing of partnership to EBI Employer Branding Global •Registration list provided at Summit
Community and EBI Employer Branding in Italy on LinkedIn – •Promotional signage at Summit
1200+global and Italian members Attending Fee
•Possibility to be involved in the Round Table as speaker € 4.000 (+tax)
•Corporate logo on brochure Standard rate
•Corporate logo on Summit website €450+tax
•Merchandise in delegate bag
•Registration list provided at Summit Group registration (+3)
•Promotional signage at Summit €350+tax per person
€ 7.000 (+tax)

7. Register at
www.employerbrandingsummit.it