Professor Philip Kotler is a renowned marketing expert. He is the S.C. Johnson & Son Professor of International Marketing at Kellogg School of Management at Northwestern University. He has authored many influential marketing books including Marketing Management and Principles of Marketing. Kotler was the first recipient of the American Marketing Association's Distinguished Marketing Educator Award in 1985. He has advised many large companies and governments on marketing strategies. The upcoming seminar on Marketing 3.0 will discuss the transition to values-driven marketing and how companies can adapt to changing customer expectations.

1. Organized by: In partnership with:
Official Host
Silver Sponsors
Media Partners
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2. ProF. Philip Kotler
Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the
Kellogg School of Management, Northwestern University, Evanston, Illinois. He received
his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in
economics. He did post-doctoral work in mathematics at Harvard University and in
behavioral science at the University of Chicago.
Professor Kotler is the author of: Marketing Management: Analysis, Planning,
Implementation and Control, the most widely used marketing book in graduate
business schools worldwide; Principles of Marketing; Marketing Models, to name a few.
He has published over one hundred articles in leading journals, several of which have
received best-article awards.
Professor Kotler was the first recipient of the American Marketing Association’s (AMA)
“Distinguished Marketing Educator Award” (1985) and in 1995, the Sales and Marketing
Executives International (SMEI) named him “Marketer of the Year”.
Professor Kotler has traveled extensively and lectured to many companies on
how to apply sound economic and marketing science principles to increase their
competitiveness, including companies such as IBM, General Electric, AT&T, Honeywell,
Bank of America, Merck. He has also advised governments on how to develop and
position the skill sets and resources of their companies for global competition.
Schedule At a Glance
Seminar Overview
08:00 – 09:00 Registration
So, what is next for the Marketing function?
Marketing 3.0 – Values Driven Marketing 09:00 – 10:30 Session One
The new model for marketing-Marketing 3.0, treats customers not as 10:30 – 11:00 Coffee Break
mere consumers but as the complex, multi-dimensional human beings
that they are. Customers, in turn, are choosing companies and products
that satisfy deeper needs for participation, creativity, community, 11:00 – 12:30 Session Two
and idealism. In an age of highly aware customers, companies must
demonstrate their relevance to customers at the level of basic values. 12:30 - 13:30 Lunch
Marketing 3.0 is the unmatched guide to getting out front of this new
tide sweeping through the nature of marketing. 13:30 – 15:00 Session Three
15:00 – 15:30 Coffee Break
16:00 – 17:00 Panel Discussion
20:30 Gala Dinner
“Today youthe samerun faster
to stay in
have to
place”
Philip Kotler
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3. Program Outline
By attending this
unique seminar, Session One
Dealing with your company’s major business challenges and opportunities
you will: •• Managing and marketing in the age of uncertainty and turbulence
Reasons why traditional marketing is becoming less and less effective
DISCOVER ••
•• Adopting a new definition for Marketing
the message of Marketing 3.0
•• Re-inventing your marketing
IMPROVE •• Why you need two marketing departments
branding power through human spirit •• Managing Marketing as your growth engine
thinking •• Involving your customers in co-creation
Marketing to stakeholders – not just customers
COPE ••
•• Applying the Value Based Matrix to determine your market standing
with major business challenges and
opportunities in times of turbulence •• Understanding the difference between Marketing 1.0, 2.0, 3.0
•• Getting your customers to “love” your company over competition
LEAD
in sustainability thinking and outperform
competitors Session Two
Searching for new ideas
IDENTIFY •• Building your innovation strategy and control system
new business opportunities
•• Exploiting the major sources of new ideas
LEARN •• Using the new tools for consumer research
the human side of Marketing 3.0
DISCOVER Session Three
how to apply segmentation, targeting and Improving your branding power
positioning in order to own markets •• Your brand must be more than a name
Avoiding a possible “brand bubble”
INITIATE ••
•• The role of social media in shaping your brand image
innovative marketing thinking and
creativity •• Branding commodities
•• Using brand journalism and primal branding for a competitive advantage
APPLY •• Measuring brand effectiveness
the effectiveness of product
differentiation and brand building
Panel Discussion
EXPERIENCE Panel Discussion: Professor Kotler and a group of Chief Marketing Officers
direct and sustainable results to your
bottom line!
will discuss the topic of “Developing a superior company reputation through
sustainability-driven thinking”
Discussion point will include:
Marketing 3.0: From •• How sustainable practices outperform competition
“Selling” the concept of sustainability to your investors and stakeholders
Products to Customers ••
Building environmental leadership
to the Human Spirit ••
•• Developing a powerful reputation through Corporate Social Responsibility (CSR)
by Philip Kotler,
Hermawan Kartajaya
“Goodcreate markets meet needs, great companies
and Iwan Setiawan
companies will
will ” Philip Kotler
E: enquiry@innoverto.com R: register@innoverto.com W: www.innoverto.com/philipkotler

4. Prof.
Philip Kotler
Marketing 3.0 Value driven Marketing
A full day certified training seminar by the World’s #1 Marketing Guru:
27 May, 2012, Grand Hyatt Hotel, Doha, Qatar
Early Bird Regular Price Booking code
Register & pay by 19 April 2012 and SAVE US$ 300
VVIP (includes Gala Dinner) US$ 1,900 US$ 2,200 PKVVIP
VIP US$ 1,700 US$ 2,000 PKVIP
Standard US$ 1,400 US$ 1,700 PKSTRD
Cancellation Policy
The following cancellation policy applies for this event:
Cancellations up to 27 March 2012 Refund of 95%
Cancellations up to 27 April 2012 Refund of 50%
No refunds are applicable for cancellations made less than 1 month prior to the event date.
Ways to register
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