Expand Your Business With Social Media - ColderICE at eBay On Location

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Facebook, Twitter, YouTube, LinkedIn… do you know which social media sites can help you increase your sales and grow your business? Learn the strategies and best practices for establishing your social media presence and building your online reputation as an eBay seller, Trading Assistant or Education Specialist.

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  • Social Media tools don’t build businesses
  • Millions of Consumers are Talking—Are You Listening?Opinions and recommendations, discussion and debate, rumors and rants…consumers have taken the conversation online. Consumer-generated media (CGM)—content created by consumers on blogs, discussion boards, forums, user groups and other social media platforms—is today’s fastest growing online segment. Effectively measuring, interpreting and acting on CGM is a key competitive advantage for today’s consumer-centered brands.CGM encompasses the millions of consumer-generated comments, opinions and personal experiences posted in publicly available online sources on a wide range of issues, topics, products and brands. CGM is also referred to as Online Consumer Word-of-Mouth or Online Consumer Buzz. CGM originates from:BlogsMessage boards and forumsPublic discussions (Usenet newsgroups) Discussions and forums on large e-mail portals (Yahoo!,AOL, MSN) Online opinion/review sites and services Online feedback/complaint sites Consumers place far more trust in fellow consumers than they do in traditional marketers and advertisers. For any marketer, advertiser or business professional trying to be heard or break through the clutter, understanding and managing CGM is critical for marketplace understanding and success.Using innovative technology and a rigorous methodology, BuzzMetrics services and solutions uncover and integrate data-driven insights culled from nearly 100 million blogs, social networks, groups, boards and other CGM platforms.
  • Over 300 Video Sharing sites in 12 languages30 Vides Search engines44 Social Media Sharing ToolsPlus links for Royalty Free Music, Images and Stock Videos
  • The 3 C’s of messaging, it must be clear, concise, communicable. Remember President Obama’s message was simple “CHANGE”
  • Expand Your Business With Social Media - ColderICE at eBay On Location

    1. 1. Expand Your Business Through Social Media<br />John “ColderICE” LawsonColderICE.com<br />
    2. 2. WARNING:This next presentation is rated PG<br />
    3. 3.
    4. 4. Are You The ONE?<br />
    5. 5. A Social Media Experiment<br />WOULD YOU LIKE TO PARTICIPATE?<br />#ICENotes<br />LIVE OR AT HOME, PLEASE DO IT!<br />
    6. 6. Please Hold Your QuestionsTill The End<br />???<br />
    7. 7. John Lawson Who?!?<br />
    8. 8.
    9. 9.
    10. 10.
    11. 11.
    12. 12.
    13. 13.
    14. 14. A Muppet Changed My Life<br />
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21. Opportunity is NOT Stolen<br />It is TAKEN<br />
    22. 22.
    23. 23. Ms. Heather Locklear<br />Explains SocialMarketing<br />Click HERE to Watch<br />
    24. 24. Why Social Media?<br />A low cost solution of high end technology<br />
    25. 25. S.M.a.a.T - Social Media as a Test<br /> Objective research<br /> Hundreds of test<br /> Hundreds of apps<br /> Educated Opinion<br />
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32. The New Web Experience Trilogy<br /><ul><li>Personalized</li></ul>Unique results<br />Location based<br />Historical (behavior)<br /><ul><li>Socialized</li></ul>Shareable<br />Easy to consume<br /><ul><li>Mobilized</li></ul>Location based<br />App Experience<br />
    33. 33.
    34. 34. Paid vs. Free Reach<br /><ul><li>Superbowl
    35. 35. 98.7 Million Viewer
    36. 36. 30 second ad = $3 Mil</li></li></ul><li>The world of Social Media is enormous!<br />
    37. 37. Over 1800 Social Sites<br />(just in English)<br />
    38. 38. That’s Your Facebook Fan Page!<br />
    39. 39. Work<br />W = F x D<br />In physics, work is the amount of energy transferred by a force acting through a distance in the direction of the force.<br />
    40. 40.
    41. 41. Sales<br />CRM<br />UGC<br />SEO<br />Brand<br />Download it free at: SocialEcommerceMarketing.com<br />
    42. 42. The New Sales Funnel<br />
    43. 43.
    44. 44.
    45. 45. Brand Marketing<br />
    46. 46. What is a Brand?<br />“It’s what makes a customer choose your product or service over every one else”<br />
    47. 47. 5 C’s of Branding<br />CCCCC<br />lear messaging<br />redibility<br />onnection<br />reatingLoyaltyonverts<br />
    48. 48.
    49. 49. Brand Social Reputation<br />Don’t Muck <br />It Up!<br />
    50. 50. CRMCustomer Relationship Management<br /><ul><li>Extending buyer lifetime
    51. 51. Increasing buyer frequency
    52. 52. Personalized experience</li></li></ul><li>Social Espionage?<br />I know what you are doing as you do it<br />
    53. 53. Big Brother is…<br />Facebook + Google + Equifax = <br />Who, what, where, when, how much, what turns you on<br />
    54. 54. Social Intelligence<br />
    55. 55.
    56. 56.
    57. 57. Plug in from rapportive.com<br />
    58. 58. 56<br />
    59. 59. 57<br />
    60. 60. UGCUser Generated Content<br />Reviews <br />Video / Photos<br />Feedback<br />Free and ongoing focus group<br />
    61. 61. CGM: Consumer Generated Media<br />
    62. 62. Review Tools<br />
    63. 63. Search Engine Optimization<br />Blogs<br />Micro Blogs<br />Social Bookmarking<br />Press Releases<br />Qualified Links<br />High Ranking Sites<br />Relevant Content<br />
    64. 64.
    65. 65. How to create good content?<br /><ul><li>Research keywords
    66. 66. Talk about the benefits
    67. 67. Do Not SELL!
    68. 68. Focus on the questions
    69. 69. Link to your site on front and back of video
    70. 70. Post as many as possible</li></li></ul><li>
    71. 71. Wordtracker<br />
    72. 72.
    73. 73. You Should Be On TV<br />You Should Be on TV<br />
    74. 74.
    75. 75.
    76. 76.
    77. 77. Types of Videos<br /> Funny<br />Scripted<br /> Case Studies/Testimonial<br /> Behind the scenes<br /> Informational<br /> Product Demos<br />
    78. 78. What to cover<br /> Terms and conditions<br /> Return policy<br /> Shipping policy<br /> Gift giving<br /> Keep it short<br />
    79. 79. Grab Your VideoMarketingHelp Sheet FREE!!!<br />ColderICE.com/Video<br />
    80. 80. Syndicate Your Content<br />
    81. 81. The Media Distribution System<br /><ul><li>Blog
    82. 82. Podcast
    83. 83. Videos
    84. 84. Photos
    85. 85. Presentations
    86. 86. Press Releases
    87. 87. E-Books</li></li></ul><li>Slideshare<br />
    88. 88. TubeMogal<br />a single point for deploying uploads to the top video and social networking sites<br />
    89. 89. <ul><li>Orphaned at the age of 7
    90. 90. Married at 14
    91. 91. Had first child at 17
    92. 92. Widowed at 20
    93. 93. Was losing her hair</li></li></ul><li>Mixed in her<br />Bath tub<br />
    94. 94. Economy of FREE<br /><ul><li>Sold door to door
    95. 95. Gave free demonstrations</li></li></ul><li>
    96. 96. Social Network<br />
    97. 97. <ul><li>Employed 3,000
    98. 98. First Female U.S. self-made millionaire
    99. 99. Copied by Tupperware & Avon</li></li></ul><li>
    100. 100. A<br />Story<br />
    101. 101.
    102. 102.
    103. 103.
    104. 104. Speaking / Training / Consulting<br /> <br /> <br />678-400-0580<br />“Nobody does it better dammit”<br /> <br />John@ColderICE.com<br />ColderICE<br />ColderICE<br />John Lawson<br />

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