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PeopleBrowsr's Master Sales Deck
1. WE ARE...
Social Analytics for Marketers
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
2. MISSION
To Assemble the
Collective Intelligence
Post by Post…
And provide the best tools
to Monitor, Filter, Engage and Analyze
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
2
3. MISSION
To Assemble the
Public posts
Collective Intelligence
from Twitter,
Facebook, Blogs
Post by Post… and other social
networks
And provide the best tools
to Monitor, Filter, Engage and Analyze
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
3
4. MISSION
To Assemble the
Collective Intelligence
10,000/sec
Post by Post… growing to
100,000/sec
And provide the best tools
to Monitor, Filter, Engage and Analyze
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
4
5. MISSION
To Assemble the
Kred Influence Measurement
Playground
Collective Intelligence
Social Analytics Platform
PeopleBrowsr API
Post by Post
Enterprise Services
And provide the best tools
to Monitor, Filter, Engage and Analyze
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
5
6. TECH VISION
To Build Advanced
Conversation Technology to
Store
Index
Retrieve
Every public human
conversation...
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
6
7. TECH VISION
To Build Advanced
Conversation Technology to
Store
Over 30
terabytes and
Index
growing at 1
terabyte/month
Retrieve
Every public human
conversation...
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
7
8. TECH VISION
To Build Advanced
Conversation Technology to
Store
Influence Measurement,
Index
Community, Location,
Gender, Relationship,
Retrieve
Sentiment, Mentions
Every public human
conversation...
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
8
9. TECH VISION
To Build Advanced
Conversation Technology to
Store
Index
Fast, sub 1 second,
thanks to SSDs,
Retrieve
affordable
processors and
fiber
Every public human
conversation...
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
9
10. ENTERPRISE
We find Brand Influencers
In the Communities
they Influence
Then Meaningfully Engage
with them
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
10
11. ENTERPRISE
We find Brand Influencers Find Influential
Brand
Ambassadors
In the Communities
in our vast
conversation
they Influence Datamine with
Kred
Then Meaningfully Engage
with them
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
11
12. ENTERPRISE
We find Brand Influencers
In the Communities
From their Bios,
words and
they Influence connections
Then Meaningfully Engage
with them
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
12
13. ENTERPRISE
We find Brand Influencers
In the Communities
Design and
they Influence implement
innovative
social
Then Meaningfully Engage
campaigns
with them
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
13
14. INDIVIDUALS
We find new Relationships
And Conversations
Around whatever Interests
you today
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
14
15. INDIVIDUALS
Sharing
We find new Relationships Big Data
with our
little
And Conversations brothers
Around whatever Interests
you today
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
15
16. INDIVIDUALS
We find new Relationships
Friends, Kred
And Conversations Influencers,
Contacts,
New
Around whatever Interests
Communities
you today
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
16
17. INDIVIDUALS
We find new Relationships
And Conversations Places,
Hobbies,
News,
People,
Around whatever Interests
Topics,
you today
Opinions
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
17
18. BIG PICTURE
Human Socialization
Swinging through the trees…
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
18
19. BIG PICTURE
Emerging from the jungle with Language…
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
19
20. BIG PICTURE
Thousands of years later we wrote it down…
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
20
21. BIG PICTURE
PCs, the internet, mobile phones, GPS have come
together to enable a vast distributed data network of
collective memory
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
21
22. BIG PICTURE
A collective stream of intelligence…
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
22
23. Human Connectedness
Viral Streams will add light fiber power to the
Collective Intelligence
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
23
24. An Inverted Orwellian Revolution
Little Brother has access to
vast amounts of data
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
24
25. Collective Intelligence
1,000 Days of Data…
Social Vectors
Connectedness
Trust
Relevance
Influence
Over 10 Indexes for
filtering and categorizing
Persona
Sentiment
Breaking Trends
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
25
26. Collective Intelligence
…from 100 million people
MARKETERS
100,000,000
DEVELOPERS
PEOPLE
BRANDS
AGENCIES
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
26
27. Data Availability
Twitter posts and metadata
since November 2008
Facebook public posts
since June 2010
Two years of posts from more than
40 million blogs and forums
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
28. SOCIAL VECTORS
Community Based
Influencers
Pinpoint communities bound by interests and
affinities where Influencers are most active
Architect | Blogger | Celebrities | CEO | Coffee Lovers | Comedy | Cool Brands |
Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance |
Food | Jobs | Lawyer | Marketing | Mommy Bloggers | Musician | News |
Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | Tech |
VIP | Wall St | Wine Lovers
People are 300% more likely to engage
when properly targeted
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
28
29. SOCIAL VECTORS
Interest Graph
An Interest Graph is…
a grouping of
Top Influencers
A Top Influencer is...
an influencer with high
Kred discussing a
relevant topic with an
audience
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
29
30. Playground
Playground is an all-inclusive social analytics platform
for monitoring and engaging in the conversation and
identifying the most influential people
around any brand or topic.
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
30
32. KRED
What Is Kred?
Kred is Measurable Influence
Kred measures Influence and Outreach in communities connected by
interests and affinities.
We sift 1,000 days of data, billions of tweets and keywords, topics,
hashtags and personal connections to calculate Kred.
Influence
Measures the ability to inspire action from others
like retweeting, replies or new follows
Outreach
Measures generosity and rewards actions like
engagement and willingness to spread a
message
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
32
33. KRED
Kredentials
Kredentials presents anyone’s
online history in a format that
makes it simple to understand
the source of their Kred.
Kredentials reveals:
Influence / Outreach Level
Top Communities
Most used hashtags
Most posted links
Most mentioned @names
Most frequently used words
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
33
34. KRED
Recent Activity
The only transparent influence measurement
A record of every interaction, a full view of anyone’s social presence
Post and earn points directly from their Recent Activity
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
34
35. KRED
Community Kred
Select a community, see its Kred and
discover its top Influence and Outreach leaders
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
35
36. KRED
Integration with Playground
Instantly access Kred from Playground for vital information about anyone’s
Influence and Outreach.
Sorting & Filtering
Kredentials
Fiilter on Kred in Stacks Click on the Kred icon next to any
generated from search queries
@name pulls up crucial information
about their social presence
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
36
37. KRED
Integration with Playground
Learn vital information about anyone’s Influence and Outreach.
Built Directly into Grid
Viral Analytics
Kred is an integral ingredient of Influence assessment for
Playground’s one-touch reports
anyone mentioning your
search term
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
37
38. Search
Community Search
Retweet Analytics
Post Effect
Degrees of Separation
1,000 Days of Kred Influence Filters
Conversations
Related Content
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
38
39. SEARCH
Search
Topics, Locations, Communities
Hyper-target your search:
1. Select a community
2. Location
3. Topic
Create your own Community out of Bio keywords, specific
users, or mentioned Hashtags
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
39
40. SEARCH
Search
View important statistics around Keyword
Top Locations
Sentiment
Top Communities
Gender Statistics
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
40
41. SEARCH
1,000 Days of Data
Label any chart Click on any chart point
point with an to see the conversation
event
stream
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
41
42. SEARCH
Post Effect
Click on Post Effect to monitor
audience response
See how many ReTweets,
@Replies, New Followers, and
Bit.ly Clicks a post generates
Click on bit.ly number to see chart
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
42
43. SEARCH
Related Data
1,000 day chart for
Picture results for
“panda” search
“panda” search
Searches related
data
1. images
2. videos
3. @names
4. #tags
5. RTs
6. URLs
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
43
44. SEARCH
Find Influencers With Kred
Brand Interest Graphs by Community
Focus on Kred Influence and Outreach leaders
Available for searches within a Community
Filter the
conversation and
engage with
influential people
relevant to your
brand
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
44
45. SEARCH
Degrees of Separation
Degrees of Separation
Click to find the path between you and your audience
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
45
46. Engagement
Cross-Network Search
Tweet Assignment
1,000 Days Chart
Shared Accounts
Streaming Analytics
Role Management
Post Scheduling
Team Monitoring
Post Effect Summary
Tag a User / Post
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
46
47. ENGAGEMENT
Cross-Network Search
Browse Networks with ease
Search a keyword in your source stream or a variety of
other networks
Search in blogs
Search a keyword in the Google Blog Stream to
browse through content without leaving
Engagement Center
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
47
48. ENGAGEMENT
Monitor Team Members
Click on a Team Member to monitor their activity in a dedicated tab
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
48
49. ENGAGEMENT
Stream Analytics
Get all the analytics for your search in one Stack
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
49
50. ENGAGEMENT
Post Actions
Tag Users and Posts
Add Notes
Email Post
Assign
See Team Member Activity In Real Time
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
50
51. ENGAGEMENT
Calendar Tweet Scheduler
Schedule
posts for a
later date
Bulk upload
posts for
future
campaigns
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
51
52. ENGAGEMENT
Assign Tweets
Assign Tweets
Forward tweets to team
members for collaboration
and efficient workflow. They
will be able to reply directly
from their account
Search Assigned
Search specific
notes added to
assigned tweets
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
52
53. ENGAGEMENT
Real Time Replying
See other team members replying to tweets in real time
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
53
54. ENGAGEMENT
Audit Trail
Monitor all transactions between users
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
54
55. ENGAGEMENT
Team Members – On-Duty
Assign keywords to team members and set-up their on-duty times
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
55
58. ANALYTICS
Compare Keywords
Compare relevant data for your business
See two or more keywords in the same chart
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
58
59. ANALYTICS
View Mentions by Source
See statistical data for
Twitter, Facebook,
News, Blogs, Forums
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
59
60. ANALYTICS
Popularity
Popularity
Number of people liking or ReTweeting your search term
Monitor @names, brand
names, competitors, trending
topics and #hashtags
See volume, spikes in
mentions and number of RTs
for keywords or mentions
See RT Acceleration,
Emerging RTs, and Global
Metrics
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
60
61. ANALYTICS
Sentiment Analysis
Sentiment Reporting
Filter by positive, negative and neutral
sentiment
Human-powered sentiment analysis
for increased accuracy
Sentiment Analysis Over Time
1,000 day charts
Graph changes in sentiment
Tap the historical Datamine
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
61
62. ANALYTICS
Identify Top Influencers with Kred
See Kred influencers mentioning your See top Kred Influence and Outreach
brand positively and negatively
leaders for your community
Find out who your most influential
followers are based on their Kred
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
62
63. Grid
One-Touch Custom Reports
Export to CSV
Analyze the Social Grid
Refine Results
Filter by Influence
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
63
64. GRID
Main Features
View raw data of search and stream filtering
Create customized reports – search keywords, @names
Filter by location, interest-based community and history
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
64
65. GRID
Customized Reports
Hyper-targeted search
Keyword Over Time
Keyword by Community
Keyword by Country
Keyword by Cities
Stream report of posts
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
65
67. Spaces
Organize Playground Content
Personalize Social Content Management
Create a Filing System for Multiple Campaigns
Share Customized Spaces with Teammates
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
67
68. SPACES
Organize Playground Content
Created for teams tracking analytics for multiple brands
Grid,
Analytics,
Search and
Engagement
for multiple
accounts
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
68
69. SPACES
Sharing
Share Spaces with Team Members
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
69
70. Playground Dropbox
Drag and Drop any Element
Customizable Analytics Workspace
Charts – Streams - Grid
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
70
71. PLAYGROUND
DROPBOX
Personalized Workspace
Drag and drop elements from the Engagement, Search,
Analytics, and Grid into Playground.
Aggregate graphs, charts and real-time streams
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
71
72. Enterprise Services
Kred Brand Influencer Report
Human Sentiment Analysis
Build Followers Campaign
TV Analytics
Link Share Tracking Report
Research Reports
Audience Profile & Social Custom Reports
Listening
API
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
72
73. ENTERPRISE
SERVICES
Research Reports
Specialized research in conjunction with industry experts – including
Tim O’Reilly - to provide critical analysis by leveraging our deep
Datamine for brand engagement, customer loyalty and more…
Previous Reports have included:
Facebook and the New Age of Privacy
Influence is Bliss: The Gender Divide on Twitter
Australian Leaders Election Debate
BP and Obama Oil Spill: Sentiment by the Numbers
SXSW Retrospective
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
73
74. ENTERPRISE
SERVICES
Kred Brand Influencer Report
Pinpoint the top influencers in
interest-based communities
where your brand is most
discussed
Track Brand Influencer activity in
real time
Filter influencers according to
sentiment analysis
Find the most influential bloggers
writing about your brand
View social graph of influencers
to create a path to your brand
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
74
75. ENTERPRISE
SERVICES
Build Followers Campaign
30 Tb data
Build
25 months of history
Analysis
20-30% follow back
Followers
Hyper Target
High Kred
Gender
BIO
Geo-Location
Direct
Monitoring
Message
4-5% CTR
Preferences
Engagement
Viral Analytics
Reporting
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
75
76. ENTERPRISE
SERVICES
Build Followers Campaign
Measure velocity
Events, Celebrities,
Identify
Around key terms
Strategize
Movement
Trends
Identify Trends
Acceleration in
conversation
Includes trends
to make the copy
Monitoring
FB Media Buy
Copy
relevant
Ability to track
Ads &
Click through
Outreach
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
76
77. ENTERPRISE
SERVICES
TV Analytics
In-depth insights into perception of television shows and advertisements
Track changes in viewership and Filters show engagement by interest-
sentiment over time
based communities based on
demographic data
Zero in with Kred on the most
influential people and communities Receive an instant visualization by
watching shows or ads
community of sentiment about a show
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
77
78. ENTERPRISE
SERVICES
Human Sentiment Analysis
Real humans checking your tweets
PeopleBrowsr’s Human Sentiment
results are 95%+ accurate
Sentiment verification across any type
of post in social media, including
Twitter, Facebook public, blogs,
YouTube comments and other text
Our crowdsourced analysis displays
trends with easily identifiable spikes
We provide conversation details and
sample posts driving the sentiment for
any day
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
78
79. ENTERPRISE
SERVICES
Audience Profiling and Listening
Identify brand mentioners by Kred, gender, location,
community and sentiment
Our analysis includes
aggregate mentions by
geolocation
We report mentions by any
community or segment
Get charts and raw data in
CSV or table format
Word tables show top themes
of conversation around your
brand, industry, products or
competitors RTs
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
79
80. CASE STUDIES
Brand
Campaign and Messaging
Performance
Offering a social experience
DM: Check out this exclusive DEAR JOHN video just for my +22,000
Twitter fans http://bit.ly/6Q10hZ
Followers
Offering a promotional deal
DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5
winners get signed book, new album, and Power by 50 cologne!!! +11,000
http://bit.ly/bKmHIJ
Followers
Invitation to register to an event
1,000
DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Registrants
Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ
Call for participation
DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm +3,000
- Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga Clicks
http://bit.ly/bH0zGg
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
80
81. CASE STUDIES
2011 Super Bowl
387,162
vs 99,124
Total Tweets 2011
Total Tweets 2010
Total volume of Tweets mentioning Super Bowl brands
increased 271% over previous year
Doritos had the highest number of mentions in 2010 and was the 3rd top
mentioned brand this year, with an 89% increase in volume in 2011
In 2011, most social activity of all ads was in the Auto industry,
represented by Volkswagen, Chrysler and Chevrolet
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
81
82. CASE STUDIES
Audience Campaign
Industry
E-Learning
Performance and Results
New Followers
Background 5,660
Drive brand awareness for
@creativeedge
Engagement
Click Throughs
3 months
105
Goals
Build @names,
increase conversation
PeopleBrowsr Solution
Extract users interested in
technical services for the creative
community. Select most Influential
users for engagement.
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
82
83. CASE STUDIES
Audience Campaign
Industry
Media Entertainment
Performance and Results
Trending Topic in
Background 1st
Twitter during
Promote premiere of
premiere
new network TV show
Engagement
Hashtag mentions
3 months
17,000 during the week of the
Goals premiere
Create online buzz during the
event build
Click Through Rate
42% (CTR)
PeopleBrowsr Solution
Extract all potential viewers for
New followers in the
engagement who mentioned 11,000 first week
TV show keywords in the last
360 days
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
83
84. CASE STUDIES
Audience Campaign
Industry
Retail
Performance and Results
Total mentions
Background 2,260
Promote Gilt Groupe and
increase sales
Engagement
Hashtag mentions
1 month
156.8 during the week of the
Goals premiere
Create online Buzz around jewelry
giveaway and “Unracked” web Growth rate of
series; increase followers
21.3% followers
PeopleBrowsr Solution
Extract all consumers aligned with
New followers
Gilt Groupe’s target audience
4,704
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
84
85. CASE STUDIES
Audience Campaign
Industry
Retail
Performance and Results
Total mentions
Background 2,090
Promote six
Gilt City @names
Engagement
Increase in
2 months
77% number of followers
Goals
Increase number of followers and
Gilt City brand engagement
Raw impressions
503,735 (combined followers
for all user mentions)
PeopleBrowsr Solution
Extract all consumers aligned with New followers
Gilt City’s target audience
7,092
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
85
86. CASE STUDIES
Audience Campaign
Industry
Magazine Publishing
Performance and Results
Most frequently
Background News, US
mentioned keywords
Create higher level of engagement
and activity from new followers
Engagement
Increase in
6 weeks
2000% CTR
Goals
Build @names,
increase conversation
New followers
8,374
PeopleBrowsr Solution
Extract competitive follows and
people interested in breaking and
US news; Select most Influential
users for engagement
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
86
87. CASE STUDIES
Audience Campaign
Industry
Lifestyle
Performance and Results
Impressions
Background 8,431,194
Geo-targeted build audience
campaign for Westfield London
Engagement
Growth rate
7 months
106% of followers
Goals
Build followers for @name and
promote specific campaigns
New followers
5,148
PeopleBrowsr Solution
Extract all consumers aligned with
Retention rate
Westfield’s target audience
90% after six months
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
87
88. CASE STUDIES
Audience Campaign
Industry
News Publishing
Performance and Results
New followers
Background 3,101
added in 6 weeks
Build @name and Fans of a major
newspaper publisher
Engagement
New fans
4 months
8,133 added in 4 months
Goals
Build @names, increase
conversation, increase fans
Average increase in
450 Click Throughs per
PeopleBrowsr Solution
Day
Identify administrators in
community of similar target
audiences with semantic analysis;
Optimize FB buys; CPA basis
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
88
89. CASE STUDIES
Audience Campaign
Industry
Hospitality
Performance and Results
Click Through Rate
Background 6%
Promote
New Year’s menus
Engagement
New followers
1 week
4,088
Goals
Drive NYE dinner reservations at a
premier Las Vegas hotel
PeopleBrowsr Solution
Extracted mentions of those going
to Vegas or already there for NYE;
followed @names with an auto
Direct Message on follow-back
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
89
90. CASE STUDIES
Sentiment Analysis Report
Industry
Music Entertainment
Performance and Results
YouTube comments
Background 60,000
analyzed each month
Comprehensive overview of social
conversation and themes
Engagement
Takeaways from the report included:
18 months
Goals
Insight into the perception of each
Identify sentiment and
new music video by YouTube
conversation themes around new
viewers
music video releases
Weekly reporting that allowed
PeopleBrowsr Solution
Interscope Records to monitor and
Weekly reports from
compare changes in sentiment
PeopleBrowsr’s Datamine of
YouTube comments with
mechanical turk
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
90
91. CASE STUDIES
Social Media Presence Report
Industry
Restaurant and Hospitality
Performance and Results
Mentions extracted
Background 80,000
and analyzed
Cross-platform analysis of social
media presence
Engagement
Takeaways from the report included:
3 months
Goals
Strategic engagement
Analyze brand social media
recommendations, opportunities and
presence and competitors
best practices for social media
nationally and in key markets
outreach
PeopleBrowsr Solution
Share of voice analysis
Extract all mentions of Smokey
Sales cycle analysis
Bones and its competitors across
five social media channels. Human
Key market analysis
sentiment turking to gain insights.
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
91
92. CASE STUDIES
Vice Tracker Report
Industry
B2C
Performance and Results
Peaked at 9:00pm
Background Smoking
Tracked individuals’ “need state”
for smoking, alcohol and coffee
Engagement
Peaked at 5:00pm
2 weeks
Alcohol
Goals
Track vices to optimize the timing
of ad and social media placements
Peaked at 9:00am
Coffee
PeopleBrowsr Solution
Report created using our Datamine
from 14 days of “need state” Revealed the best times to target
conversations, with time individuals with ads for cigarettes,
normalized across locations
alcohol and coffee to optimize ad buys
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
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93. CASE STUDIES
Ad Measurement
Industry
Media Entertainment
Performance and Results
Tweets extracted
Background 75,353
in 180 days
Report on Twitter activity to show
effect of advertising on social media
Engagement
Peak times
8 months
12:30pm
of engagement
Goals 7:00pm
Evaluate the impact of traditional
media on the social media sphere
M/F demographic
60 / 40 breakdown of tweets
PeopleBrowsr Solution
180 days of historical reporting with
overlay of traditional ad schedule
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
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94. CASE STUDIES
Epic Mickey Interest Graph
Industry
Gaming
Performance and Results
# of identified
Background 26,000
potential fans ready to
Comprehensive overview of
be activated
social conversation and themes
Engagement
Revealed the international appeal of the
3 months
brand, HHI and age profile were in line
Goals with customer focus
Identify demographic,
psychographic and conversation
PeopleBrowsr Solution
Reports created from our
Datamine with mechanical turk,
community identification, interest
graph, Analytics and Search
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
94
95. CASE STUDIES
Champions Campaign
Industry
Computer Software
Performance and Results
Percentage of
Background 50%
total registrations
Large software company aiming to
from Twitter
promote itself on social channels
Engagement
New followers
12 months
5,000
Goals
Maximize participation in online
seminars and increase awareness
Click Through Rate
36%
PeopleBrowsr Solution
Extract users aligned with SAP
target audience; select most
influential for engagement
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
95
96. CASE STUDIES
Auto Themes
Comparison of the most common themes
from profiles of Auto Show Detroit and Chicago attendees
Detroit
Chicago
Etsy
Photography
Social Media
News
Journalists
Technology
Photography
Filmmakers
Sports
Mom Blogger
Real Estate
Social Media Marketing
Travel
Travel
Automotive
Real Estate
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
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97. PeopleBrowsr Difference
Playground
Enterprise Services
Influence Measurement, Search, Custom reporting, with in-depth
Analytics, Engagement, Grid
Analysis led by industry experts
Datamine of Human Sentiment Analysis
1,000 Days of History
with 95% accuracy
Collective Intelligence indexed for
Analytics tailored for client needs
sentiment, location, community,
to track metrics, CPM, demographics ,
relationships and gender
conversation topics
Find brand champions, identify top
API / Data Cloud access customized to
influencers & engage with
clients
champion communities
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
97
98. API
1,000 Day Datamine Collective Intelligence of
of Posts
100 Million People
Custom Applications Segment by Interests &
Development
Influence
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
98
99. API
PeopleBrowsr API
Develop programs with our rich
1,000 Day Datamine
Over 3 terabytes of social data per month
Receiving Social Data at a rate of 10,000 posts per second
Return data from Twitter, Facebook, and blogs / forums
Search for data using a multitude of search terms including
@names, finding word or hashtag clouds, top URLs, Videos,
Pictures
Hyper-target searches by Country, City, Sentiment, Gender,
Influencer, Density, RT, and many others
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
99
100. API
Capabilities & Outputs
The PeopleBrowsr API provides research, analysis
and targeting on social networks
Who is speaking?
What are they saying?
How are they connected to others?
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
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0
101. API
PeopleBrowsr API
Who Is Speaking?
Kred Influence
Biographies
Show Kred in specific communities
Based on descriptions from Twitter Bios
Kred Influence and Outreach
@Name Bio
Communities
@Name Bio + Keywords
Gender
Location
ID people on Twitter as male
Show location based on Twitter Bio
or female
@Name Top Country
@Name Gender + Keywords
@Name Top US Area
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
101
102. API
PeopleBrowsr Kred API
Identify Influencers by Interests
PeopleBrowsr Exclusive
Entry of an @name or Community
returns top influencers scored on:
Influence is the ability to inspire action
in the form of retweets, replies or new
follows.
Outreach reflects each @name’s
generosity in the form of initiating
conversations, interacting with others or
spreading their content.
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
102
103. API
PeopleBrowsr Kred API
Identity Archive (Kredentials)
Segment users into ‘Communities’ by
their identities and topics of interest
Top Communities
Word Cloud
#Hashtags
Total Mentions of @Name
@Names Mentioned By @Name
Total @Names Mentioned By @Name
Friend and Follower Count
Retweet Post Count
Retweet Term or @Name Count
Replies Sent
Replies Received
Links Posted
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
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104. Global Command Centers
High Tech Social Media Command Centers in
San Francisco, New York, Sydney, and London
A Crisis Management Room
Social Engagement Hub
Research Lab for Influence Metrics and Measurement
Tactical Outpost for Strategy Execution
Centrally Located with 24/7 Access
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
104
105. Global Command Centers
San Francisco
|
New York
|
Sydney
|
London
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
105
106. Global Command Centers
San Francisco
|
New York
|
Sydney
|
London
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
106
107. Global Command Centers
San Francisco
|
New York
|
Sydney
|
London
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
107
108. Global Command Centers
San Francisco
|
New York
|
Sydney
|
London
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
108
109. LABS
PeopleBrowsr Labs
A collaborative environment aimed at accelerating the
Social Media Revolution
PeopleBrowsr Labs
Accelerator for Social Media Startups
Research Lab for Influence Social Media Metrics and Measurement
Venue for Startups, Organizations,
Companies, and Customers to host:
Meetups
Hackathons
Events
Panels
Pitch Events
Workshops
Seminars Conferences
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
109
110. LABS
PeopleBrowsr Labs
Customer Development Accelerator
Social Media Startups
Brand Opportunity
Work on developing new Connect with Startups creating
technology, build the next social innovative new technologies
game or advertising platform
Participate in establishing the “next
practices” in social media
Social Media Developers
Agency Opportunity
Access to PeopleBrowsr’s 50+
Connect with the hottest Social Media
Terabytes of Social Data for
Startups that are building the next best
experimentation and development
thing
Opportunity to involve Startups with
Innovative new technology
PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs
110
The growth is not isolated in one sector – PB has had the prvilege of working with the following brands in the following industries. Each industry has a different need –whether it be brand awareness, community activation and engagement, or increase sales thru direct marketing promotions and incentives
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S48 Build File of mentions - Interest Graph. Extract @names Sort by # of followers/most number of mentions - interest graph
Build File of mentions - Interest Graph. Extract @names Sort by # of followers/most number of mentions - interest graph
S50 Reduced font BW:Mechanical turk – history
Pri to add slide 39
New Epic Mickey Slide
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New Epic Mickey Slide
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New Epic Mickey Slide
New Epic Mickey Slide
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What does PB provide to achieve these goals for agencies and brands? Sentiment includes mechanical turk -
Use web splash page for copy – confirm splash copy