PeopleBrowsr's Master Sales Deck

WE ARE...

Social Analytics for Marketers

PeopleBrowsr
Kred | Playground | API | Enterprise Services | Labs

MISSION

To Assemble the
Collective Intelligence
Post by Post…

And provide the best tools
to Monitor, Filter, Engage and Analyze

PeopleBrowsr

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MISSION

To Assemble the
Public posts
from Twitter,
Facebook, Blogs
Post by Post… and other social
networks


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MISSION

To Assemble the
10,000/sec
Post by Post… growing to
100,000/sec


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MISSION

To Assemble the
Kred Inﬂuence Measurement
Playground
Social Analytics Platform
PeopleBrowsr API
Post by Post
Enterprise Services


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TECH VISION

To Build Advanced
Conversation Technology to
Store
Index
Retrieve

Every public human
conversation...

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TECH VISION

To Build Advanced
Store
Over 30
terabytes and
Index
growing at 1
terabyte/month
Retrieve

Every public human
conversation...

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TECH VISION

To Build Advanced
Store
Inﬂuence Measurement,
Index
Community, Location,
Gender, Relationship,
Retrieve
Sentiment, Mentions

Every public human
conversation...

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TECH VISION

To Build Advanced
Store
Index
Fast, sub 1 second,
thanks to SSDs,
Retrieve
affordable
processors and
ﬁber

Every public human
conversation...

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ENTERPRISE

We find Brand Influencers

In the Communities
they Influence

Then Meaningfully Engage
with them

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ENTERPRISE

We find Brand Influencers Find Influential
Brand
Ambassadors
In the Communities
in our vast
conversation
they Influence Datamine with
Kred

with them

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ENTERPRISE


In the Communities
From their Bios,
words and
they Inﬂuence connections

with them

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ENTERPRISE


In the Communities
Design and
they Inﬂuence implement
innovative
social
campaigns

with them

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INDIVIDUALS

We ﬁnd new Relationships

And Conversations

Around whatever Interests
you today

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INDIVIDUALS

Sharing
We ﬁnd new Relationships Big Data
with our
little
And Conversations brothers

you today

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INDIVIDUALS

Friends, Kred
And Conversations Inﬂuencers,
Contacts,
New
Communities

you today

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INDIVIDUALS


And Conversations Places,
Hobbies,
News,
People,
Topics,
you today
Opinions

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BIG PICTURE

Human Socialization
Swinging through the trees…

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BIG PICTURE

Emerging from the jungle with Language…

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BIG PICTURE

Thousands of years later we wrote it down…

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BIG PICTURE

PCs, the internet, mobile phones, GPS have come
together to enable a vast distributed data network of
collective memory

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BIG PICTURE

A collective stream of intelligence…

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Human Connectedness

Viral Streams will add light ﬁber power to the

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An Inverted Orwellian Revolution

Little Brother has access to
vast amounts of data

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1,000 Days of Data…
Social Vectors
Connectedness

Trust

Relevance

Inﬂuence
Over 10 Indexes for
ﬁltering and categorizing
Persona

Sentiment

Breaking Trends

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…from 100 million people

MARKETERS
100,000,000
DEVELOPERS
PEOPLE
BRANDS

AGENCIES

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Data Availability

Twitter posts and metadata
since November 2008

Facebook public posts
since June 2010

Two years of posts from more than
40 million blogs and forums

PeopleBrowsr

SOCIAL VECTORS

Interest Graph
An Interest Graph is…
a grouping of
Top Influencers

A Top Influencer is...
an influencer with high
Kred discussing a
relevant topic with an
audience

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Playground

Playground is an all-inclusive social analytics platform
for monitoring and engaging in the conversation and
identifying the most inﬂuential people
around any brand or topic.

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Kred Measurable Influence
Influence
Outreach
Community-Based
Offline Accomplishments
Transparent
Interests and Affinities

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KRED

What Is Kred?
Kred is Measurable Influence
Kred measures Influence and Outreach in communities connected by
interests and affinities.
We sift 1,000 days of data, billions of tweets and keywords, topics,
hashtags and personal connections to calculate Kred.
Influence
Measures the ability to inspire action from others
like retweeting, replies or new follows

Outreach
Measures generosity and rewards actions like
engagement and willingness to spread a
message

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KRED

Kredentials

Kredentials presents anyone’s
online history in a format that
makes it simple to understand
the source of their Kred.

Kredentials reveals:

Inﬂuence / Outreach Level
Top Communities
Most used hashtags
Most posted links
Most mentioned @names
Most frequently used words

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KRED

Recent Activity
The only transparent inﬂuence measurement

A record of every interaction, a full view of anyone’s social presence
Post and earn points directly from their Recent Activity

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KRED

Community Kred
Select a community, see its Kred and
discover its top Inﬂuence and Outreach leaders

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KRED

Integration with Playground
Instantly access Kred from Playground for vital information about anyone’s
Inﬂuence and Outreach.

Sorting & Filtering
Kredentials
Fiilter on Kred in Stacks Click on the Kred icon next to any
generated from search queries
@name pulls up crucial information
about their social presence

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KRED

Integration with Playground
Learn vital information about anyone’s Inﬂuence and Outreach.

Built Directly into Grid
Viral Analytics
Kred is an integral ingredient of Inﬂuence assessment for
Playground’s one-touch reports
anyone mentioning your
search term

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Search
Community Search
Retweet Analytics
Post Effect
Degrees of Separation
1,000 Days of Kred Inﬂuence Filters
Conversations
Related Content

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SEARCH

Search
Topics, Locations, Communities

Hyper-target your search:
1.  Select a community
2.  Location
3.  Topic

Create your own Community out of Bio keywords, speciﬁc
users, or mentioned Hashtags

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SEARCH

Search
View important statistics around Keyword
Top Locations
Sentiment
Top Communities
Gender Statistics

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SEARCH

1,000 Days of Data

Label any chart Click on any chart point
point with an to see the conversation
event
stream

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SEARCH

Post Effect
Click on Post Effect to monitor
audience response

See how many ReTweets,
@Replies, New Followers, and
Bit.ly Clicks a post generates
Click on bit.ly number to see chart
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SEARCH

Related Data

1,000 day chart for
Picture results for
“panda” search
“panda” search
Searches related
data
1.  images
2.  videos
3.  @names
4.  #tags
5.  RTs
6.  URLs

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SEARCH

Find Influencers With Kred
Brand Interest Graphs by Community

Focus on Kred Influence and Outreach leaders
Available for searches within a Community

Filter the
conversation and
engage with
influential people
relevant to your
brand

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SEARCH


Click to ﬁnd the path between you and your audience

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Engagement
Cross-Network Search
Tweet Assignment
1,000 Days Chart
Shared Accounts
Streaming Analytics
Role Management
Post Scheduling
Team Monitoring
Post Effect Summary
Tag a User / Post

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ENGAGEMENT

Cross-Network Search

Browse Networks with ease
Search a keyword in your source stream or a variety of
other networks

Search in blogs
Search a keyword in the Google Blog Stream to
browse through content without leaving
Engagement Center

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ENGAGEMENT

Monitor Team Members

Click on a Team Member to monitor their activity in a dedicated tab

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ENGAGEMENT

Stream Analytics
Get all the analytics for your search in one Stack

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ENGAGEMENT

Post Actions

Tag Users and Posts

Add Notes

Email Post

Assign

See Team Member Activity In Real Time

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ENGAGEMENT

Calendar Tweet Scheduler

Schedule
posts for a
later date

Bulk upload
posts for
future
campaigns

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ENGAGEMENT

Assign Tweets
Assign Tweets
Forward tweets to team
members for collaboration
and efficient workflow. They
will be able to reply directly
from their account

Search Assigned
Search specific
notes added to
assigned tweets

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ENGAGEMENT

Real Time Replying

See other team members replying to tweets in real time

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ENGAGEMENT

Audit Trail
Monitor all transactions between users

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ENGAGEMENT

Team Members – On-Duty

Assign keywords to team members and set-up their on-duty times

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ENGAGEMENT

Email Notiﬁcations

Set-up email Notiﬁcations for

DMs

@Replies

Keywords Mentions

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Analytics
Sentiment Analysis
Influencer Identification
Cross Network Mentions
Influencer Sentiment
Keyword Comparison
Conversation Discovery
Custom PDF Reports
Trend Monitoring
Historical Data
Retweet Analytics

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ANALYTICS

Compare Keywords
Compare relevant data for your business
See two or more keywords in the same chart

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ANALYTICS

View Mentions by Source
See statistical data for
Twitter, Facebook,
News, Blogs, Forums

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ANALYTICS

Popularity
Popularity
Number of people liking or ReTweeting your search term

Monitor @names, brand
names, competitors, trending
topics and #hashtags

See volume, spikes in
mentions and number of RTs
for keywords or mentions

See RT Acceleration,
Emerging RTs, and Global
Metrics

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ANALYTICS

Sentiment Analysis

Sentiment Reporting
Filter by positive, negative and neutral
sentiment

Human-powered sentiment analysis
for increased accuracy

Sentiment Analysis Over Time
1,000 day charts

Graph changes in sentiment

Tap the historical Datamine

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ANALYTICS

Identify Top Influencers with Kred
See Kred influencers mentioning your See top Kred Influence and Outreach
brand positively and negatively
leaders for your community

Find out who your most influential
followers are based on their Kred

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Grid
One-Touch Custom Reports
Export to CSV
Analyze the Social Grid
Reﬁne Results
Filter by Inﬂuence

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GRID

Main Features
View raw data of search and stream ﬁltering
Create customized reports – search keywords, @names
Filter by location, interest-based community and history

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GRID

Customized Reports
Hyper-targeted search

Keyword Over Time
Keyword by Community
Keyword by Country
Keyword by Cities
Stream report of posts

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GRID

Customized Reports
@Name Analytics with Kred

Kred Inﬂuence Report
Inﬂuence Comparison Report
Kred Outreach Report
Kred Recent Activity Report

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Spaces
Organize Playground Content
Personalize Social Content Management
Create a Filing System for Multiple Campaigns
Share Customized Spaces with Teammates

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SPACES

Organize Playground Content
Created for teams tracking analytics for multiple brands

Grid,
Analytics,
Search and
Engagement
for multiple
accounts

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SPACES

Sharing
Share Spaces with Team Members

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Playground Dropbox
Drag and Drop any Element
Customizable Analytics Workspace
Charts – Streams - Grid

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PLAYGROUND
DROPBOX
Personalized Workspace
Drag and drop elements from the Engagement, Search,
Analytics, and Grid into Playground.

Aggregate graphs, charts and real-time streams

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Enterprise Services
Kred Brand Inﬂuencer Report
Human Sentiment Analysis
Build Followers Campaign
TV Analytics
Link Share Tracking Report
Research Reports
Audience Proﬁle & Social Custom Reports
Listening
API

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ENTERPRISE
SERVICES
Research Reports
Specialized research in conjunction with industry experts – including
Tim O’Reilly - to provide critical analysis by leveraging our deep
Datamine for brand engagement, customer loyalty and more…

Previous Reports have included:
Facebook and the New Age of Privacy
Inﬂuence is Bliss: The Gender Divide on Twitter
Australian Leaders Election Debate
BP and Obama Oil Spill: Sentiment by the Numbers
SXSW Retrospective

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ENTERPRISE
SERVICES
Kred Brand Influencer Report
Pinpoint the top influencers in
interest-based communities
where your brand is most
discussed

Track Brand Influencer activity in
real time

Filter influencers according to
sentiment analysis

Find the most influential bloggers
writing about your brand

View social graph of influencers
to create a path to your brand
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ENTERPRISE
SERVICES

30 Tb data
Build
25 months of history
Analysis
20-30% follow back
Followers

Hyper Target
High Kred
Gender
BIO
Geo-Location
Direct
Monitoring
Message
4-5% CTR
Preferences
Engagement

Viral Analytics
Reporting

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ENTERPRISE
SERVICES

Measure velocity
Events, Celebrities,
Identify
Around key terms
Strategize
Movement
Trends

Identify Trends
Acceleration in
conversation
Includes trends
to make the copy
Monitoring
FB Media Buy
Copy
relevant

Ability to track
Ads &
Click through
Outreach

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ENTERPRISE
SERVICES
TV Analytics
In-depth insights into perception of television shows and advertisements

Track changes in viewership and Filters show engagement by interest-
sentiment over time
based communities based on
demographic data
Zero in with Kred on the most
inﬂuential people and communities Receive an instant visualization by
watching shows or ads
community of sentiment about a show

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ENTERPRISE
SERVICES
Human Sentiment Analysis
Real humans checking your tweets

PeopleBrowsr’s Human Sentiment
results are 95%+ accurate
Sentiment veriﬁcation across any type
of post in social media, including
Twitter, Facebook public, blogs,
YouTube comments and other text

Our crowdsourced analysis displays
trends with easily identiﬁable spikes
We provide conversation details and
sample posts driving the sentiment for
any day

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ENTERPRISE
SERVICES
Audience Proﬁling and Listening

Identify brand mentioners by Kred, gender, location,
community and sentiment
Our analysis includes
aggregate mentions by
geolocation
We report mentions by any
community or segment

Get charts and raw data in
CSV or table format
Word tables show top themes
of conversation around your
brand, industry, products or
competitors RTs

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CASE STUDIES

Brand
Campaign and Messaging
Performance
Offering a social experience
DM: Check out this exclusive DEAR JOHN video just for my +22,000
Twitter fans http://bit.ly/6Q10hZ
Followers

Offering a promotional deal
DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5
winners get signed book, new album, and Power by 50 cologne!!! +11,000
http://bit.ly/bKmHIJ
Followers

Invitation to register to an event
1,000
DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Registrants
Dec 8th, Dec 15th. Win an iPod Shufﬂe! http://bit.ly/3zDnDJ

Call for participation
DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm +3,000
- Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga Clicks
http://bit.ly/bH0zGg

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CASE STUDIES

2011 Super Bowl
387,162
vs 99,124
Total Tweets 2011
Total Tweets 2010
Total volume of Tweets mentioning Super Bowl brands
increased 271% over previous year

Doritos had the highest number of mentions in 2010 and was the 3rd top
mentioned brand this year, with an 89% increase in volume in 2011

In 2011, most social activity of all ads was in the Auto industry,
represented by Volkswagen, Chrysler and Chevrolet

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CASE STUDIES

Audience Campaign
Industry
E-Learning
Performance and Results
New Followers
Background 5,660
Drive brand awareness for
@creativeedge
Engagement
Click Throughs
3 months
105
Goals
Build @names,
increase conversation

PeopleBrowsr Solution
Extract users interested in
technical services for the creative
community. Select most Inﬂuential
users for engagement.

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CASE STUDIES

Audience Campaign
Industry
Media Entertainment
Trending Topic in
Background 1st

Twitter during
Promote premiere of
premiere
new network TV show
Engagement
Hashtag mentions
3 months
17,000 during the week of the
Goals premiere
Create online buzz during the
event build
Click Through Rate
42% (CTR)
Extract all potential viewers for
New followers in the
engagement who mentioned 11,000 ﬁrst week
TV show keywords in the last
360 days

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CASE STUDIES

Audience Campaign
Industry
Retail
Total mentions
Background 2,260

Promote Gilt Groupe and
increase sales
Engagement
Hashtag mentions
1 month
156.8 during the week of the
Goals premiere
Create online Buzz around jewelry
giveaway and “Unracked” web Growth rate of
series; increase followers
21.3% followers
Extract all consumers aligned with
New followers
Gilt Groupe’s target audience
4,704

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CASE STUDIES

Audience Campaign
Industry
Retail
Total mentions
Background 2,090

Promote six
Gilt City @names
Engagement
Increase in
2 months
77% number of followers
Goals
Increase number of followers and
Gilt City brand engagement
Raw impressions
503,735 (combined followers
for all user mentions)
Extract all consumers aligned with New followers
Gilt City’s target audience
7,092

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CASE STUDIES

Audience Campaign
Industry
Magazine Publishing
Most frequently
Background News, US
mentioned keywords
Create higher level of engagement
and activity from new followers
Engagement
Increase in
6 weeks
2000% CTR
Goals
Build @names,
increase conversation
New followers
8,374
Extract competitive follows and
people interested in breaking and
US news; Select most Inﬂuential
users for engagement

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CASE STUDIES

Audience Campaign
Industry
Lifestyle
Impressions
Background 8,431,194
Geo-targeted build audience
campaign for Westfield London
Engagement
Growth rate
7 months
106% of followers
Goals
Build followers for @name and
promote specific campaigns
New followers
5,148
Extract all consumers aligned with
Retention rate
Westfield’s target audience
90% after six months

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CASE STUDIES

Audience Campaign
Industry
News Publishing
New followers
Background 3,101
added in 6 weeks
Build @name and Fans of a major
newspaper publisher
Engagement
New fans
4 months
8,133 added in 4 months
Goals
Build @names, increase
conversation, increase fans
Average increase in
450 Click Throughs per
Day
Identify administrators in
community of similar target
audiences with semantic analysis;
Optimize FB buys; CPA basis

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CASE STUDIES

Audience Campaign
Industry
Hospitality
Click Through Rate
Background 6%
Promote
New Year’s menus
Engagement
New followers
1 week
4,088
Goals
Drive NYE dinner reservations at a
premier Las Vegas hotel

Extracted mentions of those going
to Vegas or already there for NYE;
followed @names with an auto
Direct Message on follow-back

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CASE STUDIES

Sentiment Analysis Report
Industry
Music Entertainment
YouTube comments
Background 60,000
analyzed each month
Comprehensive overview of social
conversation and themes
Engagement
Takeaways from the report included:
18 months

Goals
Insight into the perception of each
Identify sentiment and
new music video by YouTube
conversation themes around new
viewers
music video releases

Weekly reporting that allowed

Interscope Records to monitor and
Weekly reports from
compare changes in sentiment
PeopleBrowsr’s Datamine of
YouTube comments with
mechanical turk
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CASE STUDIES

Social Media Presence Report
Industry
Restaurant and Hospitality
Mentions extracted
Background 80,000
and analyzed
Cross-platform analysis of social
media presence
Engagement
Takeaways from the report included:
3 months

Goals
Strategic engagement
Analyze brand social media
recommendations, opportunities and
presence and competitors
best practices for social media
nationally and in key markets

outreach

Share of voice analysis
Extract all mentions of Smokey

Sales cycle analysis
Bones and its competitors across
ﬁve social media channels. Human
Key market analysis
sentiment turking to gain insights.
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CASE STUDIES

Vice Tracker Report
Industry
B2C
Peaked at 9:00pm
Background Smoking
Tracked individuals’ “need state”
for smoking, alcohol and coffee
Engagement
Peaked at 5:00pm
2 weeks
Alcohol
Goals
Track vices to optimize the timing
of ad and social media placements
Peaked at 9:00am
Coffee
Report created using our Datamine
from 14 days of “need state” Revealed the best times to target
conversations, with time individuals with ads for cigarettes,
normalized across locations
alcohol and coffee to optimize ad buys

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CASE STUDIES

Ad Measurement
Industry
Media Entertainment
Tweets extracted
Background 75,353
in 180 days
Report on Twitter activity to show
effect of advertising on social media
Engagement
Peak times
8 months
12:30pm
of engagement
Goals 7:00pm
Evaluate the impact of traditional
media on the social media sphere
M/F demographic
60 / 40 breakdown of tweets
180 days of historical reporting with
overlay of traditional ad schedule

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CASE STUDIES

Epic Mickey Interest Graph
Industry
Gaming
# of identified
Background 26,000
potential fans ready to
Comprehensive overview of
be activated
social conversation and themes
Engagement
Revealed the international appeal of the
3 months
brand, HHI and age profile were in line
Goals with customer focus
Identify demographic,
psychographic and conversation

Reports created from our
Datamine with mechanical turk,
community identification, interest
graph, Analytics and Search

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CASE STUDIES

Champions Campaign
Industry
Computer Software
Percentage of
Background 50%
total registrations
Large software company aiming to
from Twitter
promote itself on social channels
Engagement
New followers
12 months
5,000
Goals
Maximize participation in online
seminars and increase awareness
Click Through Rate
36%
Extract users aligned with SAP
target audience; select most
inﬂuential for engagement

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CASE STUDIES

Auto Themes
Comparison of the most common themes
from proﬁles of Auto Show Detroit and Chicago attendees
Detroit
Chicago
Etsy
Photography
Social Media
News
Journalists
Technology
Photography
Filmmakers
Sports
Mom Blogger
Real Estate
Social Media Marketing
Travel
Travel
Automotive
Real Estate

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PeopleBrowsr Difference

Playground

Enterprise Services

Inﬂuence Measurement, Search, Custom reporting, with in-depth
Analytics, Engagement, Grid
Analysis led by industry experts

Datamine of Human Sentiment Analysis
1,000 Days of History
with 95% accuracy

Collective Intelligence indexed for
Analytics tailored for client needs
sentiment, location, community,
to track metrics, CPM, demographics ,
relationships and gender
conversation topics

Find brand champions, identify top
API / Data Cloud access customized to
inﬂuencers & engage with
clients
champion communities

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API
1,000 Day Datamine Collective Intelligence of
of Posts
100 Million People
Custom Applications Segment by Interests &
Development
Inﬂuence

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API

PeopleBrowsr API
Develop programs with our rich
1,000 Day Datamine

Over 3 terabytes of social data per month

Receiving Social Data at a rate of 10,000 posts per second

Return data from Twitter, Facebook, and blogs / forums

Search for data using a multitude of search terms including
@names, ﬁnding word or hashtag clouds, top URLs, Videos,
Pictures

Hyper-target searches by Country, City, Sentiment, Gender,
Inﬂuencer, Density, RT, and many others

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API

Capabilities & Outputs

The PeopleBrowsr API provides research, analysis
and targeting on social networks

Who is speaking?
What are they saying?
How are they connected to others?

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0

API

PeopleBrowsr API
Who Is Speaking?

Kred Influence
Biographies
Show Kred in specific communities
Based on descriptions from Twitter Bios
Kred Influence and Outreach
@Name Bio
Communities
@Name Bio + Keywords

Gender
Location
ID people on Twitter as male
Show location based on Twitter Bio
or female
@Name Top Country
@Name Gender + Keywords
@Name Top US Area

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API

PeopleBrowsr Kred API
Identify Influencers by Interests

PeopleBrowsr Exclusive
Entry of an @name or Community
returns top influencers scored on:
Influence is the ability to inspire action
in the form of retweets, replies or new
follows.
Outreach reflects each @name’s
generosity in the form of initiating
conversations, interacting with others or
spreading their content.

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API

PeopleBrowsr Kred API
Identity Archive (Kredentials)
Segment users into ‘Communities’ by
their identities and topics of interest
Top Communities
Word Cloud
#Hashtags
Total Mentions of @Name
@Names Mentioned By @Name
Total @Names Mentioned By @Name
Friend and Follower Count
Retweet Post Count
Retweet Term or @Name Count
Replies Sent
Replies Received
Links Posted

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Global Command Centers

High Tech Social Media Command Centers in
San Francisco, New York, Sydney, and London

A Crisis Management Room

Social Engagement Hub

Research Lab for Inﬂuence Metrics and Measurement

Tactical Outpost for Strategy Execution

Centrally Located with 24/7 Access

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San Francisco
|
New York
|
Sydney
|
London

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San Francisco
|
New York
|
Sydney
|
London

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San Francisco
|
New York
|
Sydney
|
London

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San Francisco
|
New York
|
Sydney
|
London

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LABS

PeopleBrowsr Labs

A collaborative environment aimed at accelerating the
Social Media Revolution
PeopleBrowsr Labs
Accelerator for Social Media Startups
Research Lab for Inﬂuence Social Media Metrics and Measurement

Venue for Startups, Organizations,
Companies, and Customers to host:

Meetups
Hackathons

Events
Panels
Pitch Events
Workshops
Seminars Conferences

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LABS

PeopleBrowsr Labs

Customer Development Accelerator

Social Media Startups

Brand Opportunity

Work on developing new Connect with Startups creating
technology, build the next social innovative new technologies
game or advertising platform
Participate in establishing the “next
practices” in social media

Social Media Developers

Agency Opportunity

Access to PeopleBrowsr’s 50+
Connect with the hottest Social Media
Terabytes of Social Data for
Startups that are building the next best
experimentation and development
thing

Opportunity to involve Startups with
Innovative new technology

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Our Customers

Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle

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For more information,
please visit:

www.PeopleBrowsr.com

Twitter

@PeopleBrowsr, @Kred

Facebook

facebook.com/SFPeopleBrowsr

Email

contact@peoplebrowsr.com

Phone

(877) 856 - 2935

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PeopleBrowsr's Master Sales Deck

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