This document discusses how hegemony is portrayed through various media such as television shows, advertisements, and franchises. It provides examples of how subtle messages in TV shows can reinforce social stereotypes and influence viewers' beliefs. Advertisements are also described as a way to promote consumerism and sell audiences particular lifestyles. Franchises are highlighted as highly effective business models that consolidate corporate power by monetizing fan bases across multiple entertainment products and media.
This document discusses how different social groups are represented in media products and their interests in films. It describes that people interested in social media and gaming/sci-fi films enjoy virtual worlds and are enthusiastic fans of comic book characters. Those interested in sports prefer outdoor activities to sitting indoors watching movies. People who value social interaction prefer films that are good topics of conversation when going out.
This document provides an introduction to web 2.0 technologies like blogs and RSS feeds. It begins with information about the author and their initial experiences with blogs. It then discusses consuming blogs through RSS feeds and readers, highlighting benefits like efficiency, spam filtering, and outsourcing. The document asks questions about what blogs the reader likes and their questions about blogs/RSS. It provides steps on setting up an RSS feed and considers whether these technologies could be useful in a classroom.
The document discusses new literacy skills for the 21st century. It emphasizes the abilities to understand complex messages, convey meaning to others, and rally people around ideas. The new "literacy club" focuses on full access, lifetime membership, and developing skills like questioning, translating information, and making contributions. The key is moving from simply consuming information to actively sharing insights, curating useful content, and adding value through respectful and creative contributions.
PeopleBrowsr is a social analytics company that assembles collective intelligence from public social media posts to provide tools for monitoring, filtering, engaging with, and analyzing conversations. Its mission is to index every public human conversation to measure influence, community detection, and sentiment analysis. It offers services for enterprises to identify influential brand ambassadors and design social media campaigns, as well as tools for individuals to discover new relationships and conversations of interest.
The document discusses several factors that influence coastal landforms and management, including waves, sea level changes, human uses of the coastline, and coastal hazards. It asks the reader to identify a coastal landform, describe the factors that created it and any human influences, and how coastal areas are managed and hazards addressed.
PeopleBrowsr analyzed over 3 years of Twitter data to compare conversations around Super Bowl commercials from 2010 to 2011. They found that from 2010 to 2011, the total volume of tweets mentioning Super Bowl brands increased 271%. Doritos and Volkswagen saw some of the highest increases in mentions year-over-year. Volkswagen's "The Force" commercial received the most positive sentiment at 86%, while Groupon ads received the most negative sentiment at 75%.
dotCEO is the new Internet for Brand Leaders and social media savvy associations.
Take control of your Brand Voice on the only top-level domain to convey power and authority. As the most credible and trustworthy address on the net, brands who secure dotCEO domains will be safeguarding their trademarks and leadership from malicious imposters who may seek to misrepresent or embarrass.
Your brand and CEO have a voice. Tell your story to a powerful audience. All dotCEO domains come with free access to the exclusive dotCEO Network for community building.
The document summarizes the formation and types of coastlines. It defines a coastline as the boundary where land meets the sea. Coastlines are formed through the erosion and deposition actions of waves, tides, currents and other marine processes on sediments and rocks. Major coastal landforms include beaches formed from sediment deposition, as well as erosional features like sea cliffs, wave-cut platforms, sea stacks and sea arches formed through wave erosion. Coastlines are classified based on their dominant formation processes into primary coastlines formed through terrestrial processes and secondary coastlines formed through marine erosion and deposition.
This document discusses how different social groups are represented in media products and their interests in films. It describes that people interested in social media and gaming/sci-fi films enjoy virtual worlds and are enthusiastic fans of comic book characters. Those interested in sports prefer outdoor activities to sitting indoors watching movies. People who value social interaction prefer films that are good topics of conversation when going out.
This document provides an introduction to web 2.0 technologies like blogs and RSS feeds. It begins with information about the author and their initial experiences with blogs. It then discusses consuming blogs through RSS feeds and readers, highlighting benefits like efficiency, spam filtering, and outsourcing. The document asks questions about what blogs the reader likes and their questions about blogs/RSS. It provides steps on setting up an RSS feed and considers whether these technologies could be useful in a classroom.
The document discusses new literacy skills for the 21st century. It emphasizes the abilities to understand complex messages, convey meaning to others, and rally people around ideas. The new "literacy club" focuses on full access, lifetime membership, and developing skills like questioning, translating information, and making contributions. The key is moving from simply consuming information to actively sharing insights, curating useful content, and adding value through respectful and creative contributions.
PeopleBrowsr is a social analytics company that assembles collective intelligence from public social media posts to provide tools for monitoring, filtering, engaging with, and analyzing conversations. Its mission is to index every public human conversation to measure influence, community detection, and sentiment analysis. It offers services for enterprises to identify influential brand ambassadors and design social media campaigns, as well as tools for individuals to discover new relationships and conversations of interest.
The document discusses several factors that influence coastal landforms and management, including waves, sea level changes, human uses of the coastline, and coastal hazards. It asks the reader to identify a coastal landform, describe the factors that created it and any human influences, and how coastal areas are managed and hazards addressed.
PeopleBrowsr analyzed over 3 years of Twitter data to compare conversations around Super Bowl commercials from 2010 to 2011. They found that from 2010 to 2011, the total volume of tweets mentioning Super Bowl brands increased 271%. Doritos and Volkswagen saw some of the highest increases in mentions year-over-year. Volkswagen's "The Force" commercial received the most positive sentiment at 86%, while Groupon ads received the most negative sentiment at 75%.
dotCEO is the new Internet for Brand Leaders and social media savvy associations.
Take control of your Brand Voice on the only top-level domain to convey power and authority. As the most credible and trustworthy address on the net, brands who secure dotCEO domains will be safeguarding their trademarks and leadership from malicious imposters who may seek to misrepresent or embarrass.
Your brand and CEO have a voice. Tell your story to a powerful audience. All dotCEO domains come with free access to the exclusive dotCEO Network for community building.
The document summarizes the formation and types of coastlines. It defines a coastline as the boundary where land meets the sea. Coastlines are formed through the erosion and deposition actions of waves, tides, currents and other marine processes on sediments and rocks. Major coastal landforms include beaches formed from sediment deposition, as well as erosional features like sea cliffs, wave-cut platforms, sea stacks and sea arches formed through wave erosion. Coastlines are classified based on their dominant formation processes into primary coastlines formed through terrestrial processes and secondary coastlines formed through marine erosion and deposition.
The document discusses how audience participation with celebrities has evolved from passive viewership to active engagement through reality television, social media, and user-generated content. It analyzes how audiences now play a role in creating and influencing celebrities from the formation of boy bands and girl groups to voting on reality shows. Celebrity status is also attained through new media platforms that allow ordinary people to develop large online followings.
The document discusses several key concepts in cultural studies, including:
1) The media represents the ideologies of the dominant class in society and is controlled by corporations seeking profit.
2) Culture and ideology shape how people interpret and make sense of the world, and meanings are formed through media.
3) People exist within hierarchical power structures, and those in higher positions tend to dominate over weaker groups through hegemony, though audiences can sometimes challenge domination through counter-hegemony.
The document discusses several key concepts in cultural studies, including:
1) The media represents the ideologies of the dominant class in society and is controlled by corporations seeking profit.
2) Culture and ideology shape how people interpret and make sense of the world, and meanings are formed through media.
3) People exist within hierarchical power structures, and those in higher positions tend to dominate over weaker groups through hegemony, though audiences can sometimes challenge domination through counter-hegemony.
This document provides definitions and explanations of key concepts related to media representation and construction of reality. It discusses how media such as TV news and crime dramas do not simply reflect reality but construct versions of it influenced by culture. Representation involves presenting selected features of the world to viewers. Media representations often reflect dominant ideologies and reinforce societal power structures through hegemony. Stereotypes are oversimplified media characters while extending and restricting audiences' experiences of reality. The document advises analyzing media representations in terms of categories like gender, race and age and considering whose interests they serve.
The document discusses how the media portrays minorities to make majority audiences feel more comfortable. It does this through several techniques:
1) By portraying minorities in stereotypical ways or in settings that play up to stereotypes from the perspective of the majority.
2) By depicting minorities as experiencing the same things as the majority, like The Cosby Show did by showing a black family living a similar middle-class lifestyle as white families.
3) By using minorities as "token" or minor secondary characters that play supporting roles to white primary characters. This allows the media to include diversity while still catering to white audiences.
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
Media representations are intentionally constructed versions of reality that audiences use to make sense of the world; however, gender representations in media often rely on stereotypical portrayals of masculinity focusing on strength and power and femininity focusing on beauty, sexuality, and relationships. Studying how gender and other identities are represented in media involves considering who produced the content and why they selected those specific portrayals.
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
This document provides an overview of how youth subcultures and collective identities are portrayed in media. It discusses key theorists like Hebdige who studied how subcultures allow youth to express opposition through styles and representations. The document also examines how portrayals of youth in media can be limited yet influential, and how youth themselves create alternative representations. Key periods of youth culture emergence are outlined from the 1940s onwards, showing how media both exploited and generated fears about rebellious teens while selling aspirational images to young audiences.
Gender Communication in Social InstitutionsAlexRSmith07
This chapter discusses media as a social institution and how it functions. It covers several topics: media economics and how commercials influence content; the power of media to shape understandings of gender and identity; how media both maintains social norms through hegemony but also breaks barriers in content; and how media portrays other institutions like family and work. Examples discussed include the TV show Pretty Little Liars and the film Pleasantville to illustrate these concepts. The conclusion states that media can positively influence audiences when it makes an effort to do so.
This chapter discusses media as a social institution and how it functions. It covers media economics and how commercials and content are crafted to appeal to audiences. It also examines how media exerts power over social norms and influences identities and behaviors. The chapter explores how media both maintains traditional gender norms but also breaks barriers by portraying more diverse representations. It provides examples of television shows, movies, and magazines that depict non-traditional gender roles and sexual preferences.
The document discusses audience theory for different media properties. It provides audience profiles for three different examples: a Marvel superhero film targeting primarily 15-35 year old males, a James Bond film targeting 16-35 year old males and middle aged audiences of both genders, and a film based on a true story targeting adults 25-45 and younger audiences 15-20 due to the appeal of the lead actor. It also defines the hypodermic needle effect and provides an example of its effects. Finally, it discusses different uses and gratifications that audiences may seek from media, including information, personal identity, social interaction, entertainment, and generating their own consumer content.
Youth are represented in the media in complex ways that both reflect and shape societal views. Historically, representations have dichotomized youth as either a "prosperous future" or a "culture of moral decline." More recently, films like Quadrophenia portray British youth subcultures of the 1960s in a realistic light, drawing on theories of how collective identities form through shared cultural texts. However, some representations may also promote the values of ruling classes and fix social divisions through the process of cultural hegemony described by Gramsci.
Week 12 pro-forma audiences & products (2)charles-stick
This document discusses various concepts related to audiences and media products. It defines passive consumption as when audiences accept media messages without interacting or influencing production. The hypodermic needle model is when audiences believe messages from media, even if false. Active consumption is when audiences engage with and question media messages. The uses and gratifications theory focuses on why audiences choose certain media to meet their needs. Reception theory examines how audiences interpret and make meaning from encoded media messages. Spectatorship is the act of watching without participating. Different frameworks like age, gender, class and education can lead to varied interpretations of the same media.
The document provides examples and details for each concept to illustrate strengths, weaknesses and applications in media and audiences. It
The document summarizes key points from Tim Wu's book "The Attention Merchants" about how companies have historically competed for consumers' attention in order to convert it into revenue. It provides examples of early radio programs in the 1920s that attracted large audiences which advertisers could sponsor. It also discusses how attention grabbing propaganda and films were used in Nazi Germany, and how new technologies like video games, chat rooms, and early online services engaged users and competed for their time in the late 20th century.
This document introduces the concept of generational intelligence as a new way to understand audiences and build brands. It argues that demographics are no longer relevant, and that generations can be understood through their shared experiences and behaviors. The document segments audiences into generations based on defining historical moments, and describes each generation's attributes, likes/dislikes, and roles over their lifespan. It suggests brands should communicate using the language, visual style, colors, and motivations that match each generation's DNA in order to build relevance and followership. The goal is to give brands meaning for each generation so they will support the brand loyally.
- Big Brother follows the lives of strangers living together in a house where they are constantly monitored by cameras. It can be considered both a reality show and game show.
- The show replicates Jeremy Bentham's Panopticon prison, where inmates are constantly monitored but unaware of when they are being watched, similar to the housemates on Big Brother.
- Producers are able to manipulate audiences through editing, such as making certain housemates appear more negatively than others.
Traditional representations of women in media often reflected patriarchal ideologies by portraying women in narrow, stereotypical roles like housewives, mothers, and sexual objects. However, feminism and social change have led to more diverse portrayals of women in some modern media, including in action films and genres traditionally dominated by men. Still, traditional stereotypes of gender persist alongside new representations.
Based on the examples provided, it seems the audience for this product or content are socially conscious. They want to support causes that help people in need or make a positive social impact.
The document lists various technologies used including apps like Simply Mind, Iphoto, Moodboard, Picmonkey and GoAnimate. It also lists software like Imovie, Photoshop, InDesign as well as hardware like Ipad, Mac, Sony Cam, Canon camera and USB. Finally it lists online services and platforms such as BBC iplayer, Slideshare, YouTube, Blogger, Gmail and Google.
The document lists various technology used including apps like Simply Mind, Iphoto, Moodboard, and software like InDesign, Photoshop, Picmonkey, GoAnimate. It also mentions hardware such as an Ipad, Mac, Canon camera, Sony camera and using the internet for resources like BBC iplayer, Slideshare, YouTube, Blogger and Google.
More Related Content
Similar to Assignment #10 (p3): Group Coursework Presentation Of Research
The document discusses how audience participation with celebrities has evolved from passive viewership to active engagement through reality television, social media, and user-generated content. It analyzes how audiences now play a role in creating and influencing celebrities from the formation of boy bands and girl groups to voting on reality shows. Celebrity status is also attained through new media platforms that allow ordinary people to develop large online followings.
The document discusses several key concepts in cultural studies, including:
1) The media represents the ideologies of the dominant class in society and is controlled by corporations seeking profit.
2) Culture and ideology shape how people interpret and make sense of the world, and meanings are formed through media.
3) People exist within hierarchical power structures, and those in higher positions tend to dominate over weaker groups through hegemony, though audiences can sometimes challenge domination through counter-hegemony.
The document discusses several key concepts in cultural studies, including:
1) The media represents the ideologies of the dominant class in society and is controlled by corporations seeking profit.
2) Culture and ideology shape how people interpret and make sense of the world, and meanings are formed through media.
3) People exist within hierarchical power structures, and those in higher positions tend to dominate over weaker groups through hegemony, though audiences can sometimes challenge domination through counter-hegemony.
This document provides definitions and explanations of key concepts related to media representation and construction of reality. It discusses how media such as TV news and crime dramas do not simply reflect reality but construct versions of it influenced by culture. Representation involves presenting selected features of the world to viewers. Media representations often reflect dominant ideologies and reinforce societal power structures through hegemony. Stereotypes are oversimplified media characters while extending and restricting audiences' experiences of reality. The document advises analyzing media representations in terms of categories like gender, race and age and considering whose interests they serve.
The document discusses how the media portrays minorities to make majority audiences feel more comfortable. It does this through several techniques:
1) By portraying minorities in stereotypical ways or in settings that play up to stereotypes from the perspective of the majority.
2) By depicting minorities as experiencing the same things as the majority, like The Cosby Show did by showing a black family living a similar middle-class lifestyle as white families.
3) By using minorities as "token" or minor secondary characters that play supporting roles to white primary characters. This allows the media to include diversity while still catering to white audiences.
This document discusses audience theory and profiles for different media properties. It provides examples of primary and secondary audiences for three different films - one that would appeal to young male teenagers, one to older kids and teenagers of all genders, and one that could appeal to children but also draw in adults. It also defines several key concepts in media and communications like hypodermic needle theory, uses and gratifications, consumer generated content, and psychographics.
Media representations are intentionally constructed versions of reality that audiences use to make sense of the world; however, gender representations in media often rely on stereotypical portrayals of masculinity focusing on strength and power and femininity focusing on beauty, sexuality, and relationships. Studying how gender and other identities are represented in media involves considering who produced the content and why they selected those specific portrayals.
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
This document provides an overview of how youth subcultures and collective identities are portrayed in media. It discusses key theorists like Hebdige who studied how subcultures allow youth to express opposition through styles and representations. The document also examines how portrayals of youth in media can be limited yet influential, and how youth themselves create alternative representations. Key periods of youth culture emergence are outlined from the 1940s onwards, showing how media both exploited and generated fears about rebellious teens while selling aspirational images to young audiences.
Gender Communication in Social InstitutionsAlexRSmith07
This chapter discusses media as a social institution and how it functions. It covers several topics: media economics and how commercials influence content; the power of media to shape understandings of gender and identity; how media both maintains social norms through hegemony but also breaks barriers in content; and how media portrays other institutions like family and work. Examples discussed include the TV show Pretty Little Liars and the film Pleasantville to illustrate these concepts. The conclusion states that media can positively influence audiences when it makes an effort to do so.
This chapter discusses media as a social institution and how it functions. It covers media economics and how commercials and content are crafted to appeal to audiences. It also examines how media exerts power over social norms and influences identities and behaviors. The chapter explores how media both maintains traditional gender norms but also breaks barriers by portraying more diverse representations. It provides examples of television shows, movies, and magazines that depict non-traditional gender roles and sexual preferences.
The document discusses audience theory for different media properties. It provides audience profiles for three different examples: a Marvel superhero film targeting primarily 15-35 year old males, a James Bond film targeting 16-35 year old males and middle aged audiences of both genders, and a film based on a true story targeting adults 25-45 and younger audiences 15-20 due to the appeal of the lead actor. It also defines the hypodermic needle effect and provides an example of its effects. Finally, it discusses different uses and gratifications that audiences may seek from media, including information, personal identity, social interaction, entertainment, and generating their own consumer content.
Youth are represented in the media in complex ways that both reflect and shape societal views. Historically, representations have dichotomized youth as either a "prosperous future" or a "culture of moral decline." More recently, films like Quadrophenia portray British youth subcultures of the 1960s in a realistic light, drawing on theories of how collective identities form through shared cultural texts. However, some representations may also promote the values of ruling classes and fix social divisions through the process of cultural hegemony described by Gramsci.
Week 12 pro-forma audiences & products (2)charles-stick
This document discusses various concepts related to audiences and media products. It defines passive consumption as when audiences accept media messages without interacting or influencing production. The hypodermic needle model is when audiences believe messages from media, even if false. Active consumption is when audiences engage with and question media messages. The uses and gratifications theory focuses on why audiences choose certain media to meet their needs. Reception theory examines how audiences interpret and make meaning from encoded media messages. Spectatorship is the act of watching without participating. Different frameworks like age, gender, class and education can lead to varied interpretations of the same media.
The document provides examples and details for each concept to illustrate strengths, weaknesses and applications in media and audiences. It
The document summarizes key points from Tim Wu's book "The Attention Merchants" about how companies have historically competed for consumers' attention in order to convert it into revenue. It provides examples of early radio programs in the 1920s that attracted large audiences which advertisers could sponsor. It also discusses how attention grabbing propaganda and films were used in Nazi Germany, and how new technologies like video games, chat rooms, and early online services engaged users and competed for their time in the late 20th century.
This document introduces the concept of generational intelligence as a new way to understand audiences and build brands. It argues that demographics are no longer relevant, and that generations can be understood through their shared experiences and behaviors. The document segments audiences into generations based on defining historical moments, and describes each generation's attributes, likes/dislikes, and roles over their lifespan. It suggests brands should communicate using the language, visual style, colors, and motivations that match each generation's DNA in order to build relevance and followership. The goal is to give brands meaning for each generation so they will support the brand loyally.
- Big Brother follows the lives of strangers living together in a house where they are constantly monitored by cameras. It can be considered both a reality show and game show.
- The show replicates Jeremy Bentham's Panopticon prison, where inmates are constantly monitored but unaware of when they are being watched, similar to the housemates on Big Brother.
- Producers are able to manipulate audiences through editing, such as making certain housemates appear more negatively than others.
Traditional representations of women in media often reflected patriarchal ideologies by portraying women in narrow, stereotypical roles like housewives, mothers, and sexual objects. However, feminism and social change have led to more diverse portrayals of women in some modern media, including in action films and genres traditionally dominated by men. Still, traditional stereotypes of gender persist alongside new representations.
Based on the examples provided, it seems the audience for this product or content are socially conscious. They want to support causes that help people in need or make a positive social impact.
Similar to Assignment #10 (p3): Group Coursework Presentation Of Research (20)
The document lists various technologies used including apps like Simply Mind, Iphoto, Moodboard, Picmonkey and GoAnimate. It also lists software like Imovie, Photoshop, InDesign as well as hardware like Ipad, Mac, Sony Cam, Canon camera and USB. Finally it lists online services and platforms such as BBC iplayer, Slideshare, YouTube, Blogger, Gmail and Google.
The document lists various technology used including apps like Simply Mind, Iphoto, Moodboard, and software like InDesign, Photoshop, Picmonkey, GoAnimate. It also mentions hardware such as an Ipad, Mac, Canon camera, Sony camera and using the internet for resources like BBC iplayer, Slideshare, YouTube, Blogger and Google.
This document lists 10 draft designs for advertising spreads, including 5 double page spreads and their corresponding newspaper advertisements. Each of the 5 drafts includes a double page spread paired with 2-5 single newspaper advertisements.
The documents contain draft scripts, storyboards, and shot lists for a television program or documentary. There are multiple drafts of scripts and revisions to storyboards and shot lists, focusing on shots of people using devices like iPads, iPhones, computers, and social media platforms. Costume ideas are also discussed for the presenter, aiming for a look that is formal yet stylish and current to appeal to the target audience.
This document summarizes the steps taken to reconstruct a double page spread from the book "Twilight" using a template. The reconstruction involved adding text boxes, inserting dummy text and numbers at the appropriate sizes, adding guides to line up elements, locking images to prevent accidental movement, and filling in remaining spaces with additional dummy text and numbers. The last steps were to select a file location and name before exporting the completed reconstruction as a PDF file to match the original source material.
This document provides an overview of basic functions in InDesign, including:
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2) Using tools like the text, pencil, and line tools to add and manipulate text and drawings.
3) Working with windows and panels to control colors, strokes, and layout.
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The document provides layout and design suggestions for an ancillary media project on the influence and manipulation of media. It includes ideas for:
- Using familiar fonts, colors and layouts from social media to emphasize media's control of society.
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Assignment #14 (p3): Photography Research And Precticemedia_jojo
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Assignment #14 (p2): Photography Research And Precticemedia_jojo
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Assignment #14 (p1): Photography Research And Precticemedia_jojo
The document provides information about various photography basics including lighting techniques, composition rules, and camera settings. It discusses topics such as exposure, diffusing light, rule of thirds, shutter speed, depth of focus, and transferring photos. Examples and illustrations are provided for many of the techniques. The document appears to be materials for a presentation on fundamental photography concepts and best practices.
Assignment #13 (p4): Group Ancillary Research And Analysismedia_jojo
The advertisement promotes a BBC One channel identity with simple and clear design elements. In three sentences, it summarizes the font, graphics, and organization of information used across BBC One advertisements to create a consistent brand identity and draw viewer attention through minimalist design.
Assignment #13 (p3): Group Ancillary Research And Analysismedia_jojo
The layout uses a large animated graphic taking up the entire double page spread to depict the struggle between South Korea and Japan. The title is bold and centered at the top to be read first, followed by a short blurb. The author and illustrator names are prominently displayed in complementary colors to match the animation. Organization of the information guides the eye to first understand the graphic and then provides context through the short text pieces before turning the page.
Assignment #13 (p2): Group Ancillary Research And Analysismedia_jojo
The magazine Wired targets a niche audience of technology enthusiasts. It contains in-depth articles about the latest technological developments, products, and trends. Advertisements focus on gadgets, cars, and other technical items. The magazine is organized with technology-focused content, international brand features, and retailer advertisements. A double-page article on how media platforms impact demographics could fit within the technology sections, as it relates to how technology shapes media.
Assignment #13 (p1): Group Ancillary Research And Analysismedia_jojo
The document discusses a group assignment analyzing different newspapers including the London Evening Standard, The Sun, The Guardian, Metro, The Times, and Daily Mail. It describes the types of content, organization, amount of advertising, target audiences, and costs of advertising for each newspaper. Key details provided include sections in each paper and percentages of advertising content.
Assignment #12 (iiii) (p4): Planning For Documentarymedia_jojo
The document provides a shot list for a documentary on social media and the internet. It includes 96 shots ranging from establishing shots of locations to close-ups of computer screens and social media content. The shots involve interviews with the general public at Trafalgar Square, experts at universities, and animated explanations of the evolution of the internet and viral videos. The shots are meant to illustrate the topics covered in the documentary through visuals.
Assignment #12 (iiii) (p1): Planning For Documentarymedia_jojo
This document provides an outline for a documentary series exploring social media and its influence. The series would examine how platforms like Facebook and YouTube shape what information users receive through personalized algorithms. One episode focuses on social networking sites and how they have revolutionized the internet from static web pages to user-generated content. It provides a detailed structure covering the introduction, beginning, middle and end sections of the episode. Interviews and statistics would illustrate how social media has changed how people consume and share information online.
Assignment #10 (p2): Group coursework presentation of researchmedia_jojo
Sociologists debate whether modern media and society are democratic or hegemonically controlled. While Web 2.0 has increased audience participation, some argue the elite who own media industries still shape public communication and limit competition. Others believe audiences play an active role in interpreting information. The rise of social media has enabled collective action and alternative media, though some platforms may indirectly influence users through personalized recommendations or popularity metrics. Overall, the relationship between media, society, and democracy remains complex with reasonable arguments on both sides.
Assignment #10 (p1): Group Coursework Presentation Of Researchmedia_jojo
The document discusses the evolution of the internet from Web 1.0 to Web 3.0. Web 1.0 allowed reading information, Web 2.0 enabled user interaction and content sharing, and Web 3.0 will make the internet omnipresent through simpler interfaces and broader searches. However, the increasing personalization of content through algorithms can form "filter bubbles" and subtly control what users see. This contributes to a hegemonic media landscape where certain ideologies are enforced without viewers realizing.
Assignment #12: Planning For Documentary (Part 3)media_jojo
1) This document outlines the structure for a documentary series and one episode on social media and its influence.
2) The series introduction would discuss how media controls information and influences society through various platforms.
3) The chosen episode focuses on social networking sites and how algorithms tailor content to users, potentially limiting perspectives.
4) It presents the rise of social media in three parts: the origins of web platforms, the growth of popular sites, and the role of algorithms in curating content. Interviews are included to discuss both sides of the debate around social media's influence.
Assignment #10 (p3): Group Coursework Presentation Of Research
1.
2.
3. Hegemony
• Their are 3 types:
1. Cultural Hegemony: The Idea that the western culture (represented
through our films, TV shows, Fast food restaurants & Brands) is
overwhelming other countries cultures
2. Institution Hegemony: Is the way and strategy to consolidate existing
hegemonic structures by designing, maintain and reinforcing
international institutions
3. Strength Hegemony: Traditional hegemony, it emphasizes the
importance if force i.e. WWI & WWII
4. Hegemony & Democracy Through TV Ads
• Ads are a fast way of getting a message across to the view
• Its 2-3 minis
• Usually to show a product or type of life style
• Examples...
Apple - IPods Mc Donald's
•They advertise their brand and food
•They advertise products such as potable •They tend to use their own jingles or
mp3 player popular music to catch attention
•Through individuality, emphasised by •They show different kinds of people,
different colours of their iPods the identified my clothing, age, gender and
popular music for the backing track ethnicity to include everyone
•In buying the product it implies your •Doing this sends a message to the views
quality of listening to music will be more that everyone any age can buy into their
joyful and exciting (buying into a lifestyle) brand regardless of status
5. Hegemony & Democracy Through TV Ads
Apple - IPod Mc Donald's
• Hegemony was used to sell • Like Apple, Mc Donald’s sell
the audience a kind of lifestyle the audience a kind of lifestyle
• The ad is used to convince the • The ad uses a popular theme
viewer your musical (being food) to entice hungry
experience will be exciting
implying if you don't your not and lifestyle hungry viewers
current (popular) • Implying that if you buy into
• This form of control makes the their products you will have a
viewer believe they need joyous experience, which is
something they don't and more expensive then cooking
making them adapt and cheaper and better food in
unwanted kind of lifestyle your own home
6. Hegemony & Democracy Through TV Ads
• Millions of people a day watch TV
making it a marketing playground
• As a society we are lead to believe
we have democracy, free speech
• Ads form our interests through
desires for popularity and longing to
fit in
• By buying into the brands we
conform to hegemonic power as we
We have become slaves
lose sight of what we really want and to brands unknowingly
need
7. Hegemony Through TV shows
• Many if not all shows portray a kind of hegemonic ideology, playing on
stereotypes i.e. status and class, gender, face etc. Some other shows have
a fine line where democracy is present but have a hegemonic foundation
The Big Band Theory
•This show plays on stereotypes implying this is how all people with
these characteristics act in the same manor...
•Penny - ‘young female’ – ‘Blond’: Her character is a failed aspiring
actress who lacks on the academic knowledge but is socially popular
•Leonard - ‘Young male’- ‘Geeky scientist’: His character is a scientist
who does not have much if not any luck with girls
•Rajesh – ‘Young male’ – ‘Indian’: The only non Caucasian character,
also a scientist, who has wealthy parents and cannot talk to women
unless under the influence
8. Hegemony Through TV shows
Eastenders
•Also plays on stereotypes and always seems to focus on
the lower class and a small portion on the middle class
•Focuses on families and friendships in a rural area who
struggle with ends meat
•In some episodes focuses on topics such as ... Teen
pregnancy's, homosexuality, drugs
•The show covering these topics either reinforced out
actions towards them or allows viewers to analyse from a
different stand point (controlling us by forcing us to
address these topics through observation)
Downton Abby
•Historic period Drama that is all out status and class
reflecting out society today i.e.
•The servants: Represent the lower class and their struggle
to be acknowledged living in the shadows
•The young adults: Represent the middle class and their
trying to work to make something of themselves
•Owners/Elders: Represent the upper class the wealthy who
control everyone's income
9. Democracy Through TV shows
• Shows such as ‘The X Factor’ and ‘The Voice’ help the viewers excursive
their democratic rights
The X Factor I’m A Celebrity Get Me Out Of Here!
• For the pure entertainment to put
•Allows democracy through their voting celebrity's through disgusting challenges
system •The audience exercise their democracy
•Giving the public the choice to keep their to chose who does the challenges and
favourites how many times
•Allowing the audience to vote no longer •Allowing the audience to vote no longer
makes us passive makes us passive
10. Hegemony Through TV shows
The X Factor I’m A Celebrity Get Me Out Of Here!
•Where is becomes hegemonic is through
the beginning stages of the show
•Through the extensive audition process •Celebrity's are chosen for us to humiliate
you must go through 3 sets of pre judging •Producers predict who may be the most
before being judged but the celebrity popular and base the challenges on that
panel •We call in to vote when the celebs fate
•So what we chose is from what they has been partially decided
have already determined
•They pick for 80% for entertainment and
20% for talent
11. TV In The 50’s
• Women's places were believed to be in
the house
• During this period ads like this would be
targeted at them
• These sorts of ads would reinforce how
society believes women should live in
hand making them believe no
otherwise
12. Hegemony & Propaganda
• Hegemony is like propaganda
• The difference is one is done under
the radar and the other can be
visibly seen
• Propaganda has been used
constantly through generations
• It can be seen through WWI & WWII
• Dictators and world domination
hungry leaders have used this to
control and manipulate their people
• Men like, Hitler, Stalin, Gadhafi
13. Hegemony & Democracy Through TV shows
Hegemony Democracy
• Through shows, subliminal • We are able to vote for who
messages are sent to a mass we want and what we want
audience • We ultimately have a choice
• We are made to believe we to buy into a lifestyle its not
have democracy through forced upon us
voting shows except we are
just buying into a fix
16. Hegemony & Democracy Through Technological
Convergence
Franchise
• They are an example of hegemony at its finest
• They are a collaboration of different company's to make a
product / products
• It feeds the public a movie or product (or anything) and
branch out (to keep its fan base alive) giving them ...
Magazines Cartoon series
Movie, Product, Game...
Comics Accessories
Costumes Games
Sequels Toys
17. Hegemony & Democracy Through Technological
Convergence - Examples
Star Wars The Dark Knight
• The first film was ‘IV: A New Hope (1977)’ •This ‘Batman’ saga is a remake
•The budget was $11 million but gross was •The first film was ‘Batman Begins (2005)
$480 million •Originated from ‘DC Comics’
•After this gained a cult following •The budget was $150,000,000 and grossed
•After the 2nd film their franchise had $374,218,673
spread from, action figures to light sabres •With DC Comics die hard fans all they had to
go was gain new followers through
How its hegemonic.. marketing
•It becomes part of the generations
childhood holding good memories How its hegemonic..
•Companies know kids will want to mask •It already has a set fan base as it is a remake
themselves with items associated with the bring their childhood hero to the big screen
film •Audiences would have already gained an
• Us buying the goods keeps capitalism emotional lie through the comics
•Us buying the goods keeps capitalism
18. Hegemony & Democracy Through Technological
Convergence
The Dark Knight - Marketing
•They started with an official website
with mazes and question
•Next they took over ‘MySpace’ for a day
which allowed the public to advertise by
sending friends screen grabs
•The website would be updated regularly
with campaigns for ‘Harvey Dent’ and
smear campaigns for ‘The Joker’
•Finally they set but a treasure hunt to
find phones and get a call from ‘The
Joker’
19. Hegemony & Democracy Through Technological
Convergence
Star Wars
•They tend to now make their money from..
•Cartoon series
•Collectables
•Toys
•Video Games
•Watching the films on TV catching new and
old audience to buy once again into the
franchise
20. Hegemony & Democracy Through Technological
Convergence
Star Wars The Dark Knight
•Today their franchise is worth
$2,967,173,108
• Today their franchise is worth
$27,000,000,000
•Through feeding off of the comic book
franchise ‘DC Comics’ and their emotional
•Through playing on childhood memories to
attachments to the hero characters
fuel their income
•Comics are timeless which can always catch
•The public buy into the franchise to feed
new generations keeping their franchise
their inner child
moving
•With constant sequels they can catch new
•With constant sequels they can catch new
and old generations encouraging a never-
and old generations encouraging a never-
ending cycle
ending cycle
24. Democracy in Magazines
• Magazine focuses on real life stories of ordinary people
• Readers can submit their own real life story to be displayed in the
magazine
• Readers can participate in small competitions after completing tasks like
wordsearches
25. Democracy in Magazines
Polls, Competitions etc
• Readers can submit their details by post, telephone, online
• Winners are selected nationwide, everybody has equal chance of
winning
26. Democracy in Magazines
Elle Style Awards hosted by Elle Magazine
• Readers can vote online for each award
• After voting a lucky winner gets gift vouchers from the company sponsoring
the ceremony
• They also get tickets to attend the ceremony
28. Democracy in Magazines
Glamour Women Of The Year Awards
• A year event held by Glamour Magazine
• One award named ‘Readers Choice Award’ is chosen by readers
only
• Readers are given a selection of inspirational stories, from there
they must choose which philanthropist they want to vote for
• Glamour magazine features the Reader’s Choice Award winner on
the magazine
29. Democracy in Magazines
Seventeen Magazine:
Readers get a chance to test out beauty
products and give their verdict!
This gives readers a chance
for their opinion to be
heard for other people to
read
30. Hegemony in Magazines
Idea of the ‘perfect body’
• Fashion is thought of as a method of hegemonic domination putting forth a duty to
conform on the female population
• Magazine photographs provide unrealistic expectation of the ideal female appearance
which many cant meet
• Women respond to fashion resources in different ways..
31. Hegemony in Magazines
• Every page of Vogue magazine is authorised by senior representatives
• There are no reader related columns, product testing etc
• Readers have no input into what goes into the magazine
• There is no competition section just pages relating to design, fashion, lifestyle etc
32. Hegemony in Magazines
Elle Style Awards Voting Process..
• Readers are only allowed to vote for a selection of awards
• Elle magazine still have a lot of control as to who the award
winners are
• Readers are invited to vote for each award but their vote doesn’t
really count
33. Hegemony in Magazines
Hegemonic femininity and sexuality
• In male and female magazines there are
images shape our ideas of gender and
sexuality.
• Advertisements, articles, and every other
page in each magazine is gendered
34. Hegemony in Magazines
• Magazines show these female cultural ideals through images
• Socially assembling what a woman should look like
• All front cover models on women magazines like Elle and Cosmopolitan.
• Like the picture above, the woman has the perfect body structure and
appearance
• This is the problem because in reality all women do not look like this
• The “perfect woman” isn’t natural because our perception of what looks
beautiful is socially constructed through mass media
37. Audience Feedback
She Said… 20
• It appeals to her because she's very interesting in Female
media and feels strongly about democratic rights in
Working
media
Art, Film, Beauty,
Dance
• Interested in hearing how hegemonic the news is,
and why its still that way
• The revolution of Web 2.0 is almost blinding people
from how they control media and manipulate
audience
• Would be for people in 20s and 30s
• Should interview sociologists and people in the
government
• Worrying because some parts its hard to gain
evidence of it
38.
39. Purpose and Style
• What's the purpose of the documentary ?
• Is to Inform and educate the audience on hegemony
and if today’s democracy is just the puppet master
behind it
• Also if we are controlled, in what way and form
• And ultimately if we can control it and escape it?
40. Purpose and Style
• What would people learn about this topic from
your documentary?
• The audience will learn what hegemony and how it
lives undetected in our society and how it effects
our perception of reality
• The will discover its effects during history and its
forms through social media, films, TV and
magazines
• They will also learn what Algorithms are and if they
are really necessary
• The truth will be uncovered to if we are really free
41. Purpose and Style
• What style of documentary is it?
• There are 6 types of modes to Bill Nichol’s Theory
1. Poetic Mode: More towards subjectivism, leaves
things to be interpreted, for an artistic feel.
2. Expository Mode: Unlike poetic moves more for a
story telling stance, through informing in order to
persuade
3. Observation Mode: Simply just observing in order
to allow audiences to shape their own opinion on
the issue, people/person
4. Reflexive Mode:
5. Per formative Mode: Its participatory though
having a presenter or just having a person going
along
42. Purpose and Style
• What style of documentary is it?
• According to Bill Nichols theory our documentary is
Expository
• We believe It’s more informative as we are just trying to
feed our audience with information
• In the attempt for them to form their own opinions
about “Is the current media landscape democratic or
hegemonic”
43.
44. Audience
30’s
Secondary
Audience
Whole
Target audience
Audience is 20s to
40s years
20’s
45. Audience
Target Audience -
People in their 20’s because they are largely involved in participating in most forms
Age of media – also they are strongly concerned with having equal and fair rights
Due to modern society being quite patriarchal - I think women would be inclined to
Gender see if media is democratic and it is interpreted women are manipulated by media
Media is a huge part of working class leisure activities and pop culture so we think
Class they are going to be hugely interested to see whether it is democratic or hegemonic
British people because our research is based on their culture, their use of the media
Ethnicity mainly, though all ethnic groups throughout the UK as they’re all part of media
Secondary Audience -
People in their 30’s because have seen the evolution from Web 1.0 to knowledge
Age in Web 3.0. Also they would be largely involved in media more professionally
Women and Men because society has evolved from reinforcing those ideal forms
Gender of gender – however they would want to see if that is actually exercised in media
Middle class because they are the ones who work for media industries and have
Class great knowledge of the debates
British people because our research is based on their culture, their use of the media
Ethnicity mainly, though all ethnic groups throughout the UK as they’re all part of media
46. Audience
Our audience is MASS because…
• Everyone is somehow connected into media
• Generally people are conscious of their equal rights
• People would want to see if they are being
manipulated – or how far they have been
unconsciously manipulated
• It would relate to so many people
• Some things brought up, people throughout the UK
will be able to relate a story or relate how their
searches have been tailored – and noticed
47. Audience
It is important that people learn about this topic
because…
• It is essentially manipulating audience to thinking
they’re in control of what the see and search
• The audience should be aware they possibly don’t
have as much democracy throughout all media as
they though Web 2.0 would have
• People will be more wary of their democratic right in
media – or possibly realise they increased control
their do have since the web 2.0 revolution
• Their authenticity is being compromised and
reinforced to shape a different or more dominant
ideology
48. Audience
Our connect purpose to the audience is…
• The fact that social media is such a broad topic
that the interests of so many different people
can be compared and contrasted throughout.
• To enforce a debate
• Also because its becoming a huge important
part of society as it is somewhat controlling
our world being used public sectors such as
education emphasising the newly great
importance and need to be knowledgeable
within our topic.
49. Audience
The style of our documentary is…
• Informative because…
We present both sides of the debate in our topic, we
don’t necessarily enforce our personal bias views.
• Participatory because…
Our presenter will participate in interviews and
certain events taken place in our documentary to
make the documentary seem more natural and
comfortable
50.
51. Planning: Structure
Episode: Introduction: Beginning: Middle: End:
(First 2 Mins) (15 Mins) (15 Mins) (15 Mins)
• Presenter talking about the • This is to make audience aware - Statistics on the growing - Introduce algorithms and
whole documentary, the of the history of the web number of people logging how it has been brought
purpose - how social media beginning with web 1.0 -a onto social networking sites in as a new form in web
‘Social is controlling what detailed timeline like Facebook day by day. - Explain with animation
• Animation shows information
Media’ – information we receive, in
coming out of a computer but
- How this has increased over the use of a filter bubble
Facebook, YouTube, the years and why? - we will show a before
The Google, Twitter. none going in from the and after in Google
audiences
Hegemonic • Sociological theory of
- The different types of social searches
• Montage footage of people networking sites and which - Link it to social
Puppeteer interacting with different
‘upsurge’ in activism
ones are the most popular networking – going in
• Presenter highlights social
forms of media – people on and why they appeal so much depth with the way
networking – Facebook,
their iPads, iPhones, to such a mass audience. Facebook tailor your
Tumblr, Twitter, Social News,
Blackberry’s, Laptops etc. Online Dating – how the web newsfeed
has come to a revolution – - Reasons why social media and - Talking to the expert
• E.g. internet, phones, TV… more democracy social networking sites make behind the industry ask if
Including establishing shot • Leads to the Web 2.0 part of for the perfect tool used to they even know who
of internet cafes (high the animation where control certain ideologies or tailors our algorithms,
angles, low angles), a information comes in and out products within society. (Their who creates their ethics
bedroom (with tech), train • Showing how YouTube gaines popularity aids their ability to - Being in sociological
station (people on phones) users success and audience reach a wide range of people.) theories into ethnics –
with close up of Wi-Fi allow them to grow or fail– the extent of our
connecting. people gain great success - For example some marketers democracy
• Public interviews on how they use certain social networking - To lead into next episode
• Show case study of the boy feel about web 2.0 in Trafalgar sites or social media to go through why
who killed his mum square promote their products by algorithms promote a
mimicking the soap • Lastly web 3.0 with voiceover creating 'Pages' for people to hegemonic form of social
‘Coronation Street’, with presenter explaining it like on Facebook. networking – just
archival footage of news • Examples of Google search manipulates audiences
broadcast. tailoring searches - On most website pages a use in the sites
• Finish with expert interview
'share' or 'like' button will - Expert interview and
and example of the way web
appear. examples of what we see
3.0 is becoming omnipresent
and what we don’t see
52.
53. Channel and Time
What channel would it be put on and why?
Channel 4 because..
• most of their documentaries target 17-34 year
old females
• documentaries revolving media and technology
• their documentaries have peaked to up to 8
million viewers
eg. Cutting Edge received 7.4 million
54. Channel and Time
What time would it be on and why?
9pm because..
•audience have finished studying/work, children are
sleeping etc, so they are available to watch it
•there’s nothing explicit so the time doesn’t have to
be pushed further back