The document discusses building social web applications and discusses key topics like social linkages, co-creation, social analytics, gamification, situational apps, and increasing social enterprise usage. It also describes solutions for various social platforms including Facebook, Foursquare, and enterprise social platforms. These solutions include social marketing platforms, social collaboration platforms, and social APIs. Examples of projects include a social wallet service, Olympic event predictions app, and a revamped B2B customer experience.

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Building the social web
Santosh.abraham@imaginea.com

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Social linkages – center of business & lifestyle
Co-creation & collective intelligence
Social analytics for deeper insights
Finicky trends – time-to-market key
Gamification of consumer web
High visibility
Prevailing platforms Social
Situational apps
Increasingly social enterprise
Viral nature – less control and more transparency
Terabytes of semi-structured and unstructured data

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Solutions to make the right connections
Wide array of solutions for various platforms from OpenSocial
and Facebook to enterprise social platforms
Key Platforms
Extensive experience with building enterprise-grade social
Facebook
products – SocialTwist and Qontext
FourSquare
High performance mashups with intuitive user experience Places
Functional, performance and UI testing and automation services Transit
Web 2.0 applications, widgets, social analytics and reporting Latitude
Qontext
Location, enterprise and third-party integrations
SocialTwist
User experience and interaction design Social CRM
Robust offline capabilities to bolster existing solutions Google+
Built critical business components such as micropayments and
cloud-based integrations

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LOGO
LOGO
INTEGRATION WITH SOCIAL APIS
SocialTwist is successful social marketing platform that was built by
Imaginea. It can make every campaign and promotion go viral. The
Tell-a-Friend products are specifically engineered to meet the social
media needs of Agencies in servicing their clients and their brands. The
platform provides detailed analytics using map/reduce techniques on
Hadoop.

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COLLABORATION WITH QONTEXT
Qontext is a social collaboration platform that facilitates content
sharing, contextual conversations, collaboration across business
applications, and enterprise-grade security and privacy options. It
seamlessly integrates with custom and off-the-shelf enterprise
applications to optimize business processes.

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LOGO
LOGO
WALLET ON THE WEB
Interaction design & full implementation of a Wallet
service for gamers on Facebook& Open Social networks
like Bebo and MySpace. We built a set of REST APIs on
the widget and server to make the transaction not just
safe, but secure too.
Technology: PHP, Ruby on Rails, JavaScript, JSON,
REST API

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PREDICTIONS WITH FRIENDS
myPicks, a Facebook prediction app used during the
Beijing Olympics and the US Presidential Election
2008, let Facebook users and their friends predict
winners of upcoming events. The gamified prediction
app created a lot of buzz around the Olympics. Built on
Sun’s Zembly platform, it represented the platform’s
scalability and quality.

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RICHER B2B CUSTOMER EXPERIENCE
A richer and revamped online customer experience for a leading B2B
online marketplace through an integrated workflow for their Online
Auctions, enhanced with Web2.0 style interactions and an easy to
maintain UI. Bidding process and buyer tools redesigned with improved
information quality, easy on-boarding and secure and seamless bidding
and buying process.
Technology: REST API integration, PHP, AJAX, JavaScript, XHTML, CSS

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Logo
Logo
POWERING MICROPAYMENTS GLOBALLY
A micropayment solution that interacts with hundreds of payment
method vendors, providing a native look and feel, over social, web and
gaming platforms. Safe, convenient and friendly in-app purchases
using over 85 global payment methods in 180 countries. Consistent
experience across social platforms, mobile devices and locales.
Technology: PHP, Ruby on Rails, JavaScript, JSON, REST API

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SOCIAL ANALYTICS USING HADOOP
Using Hadoop MapReduce, Imaginea sifts through terabytes of digital
footprints to present the big picture to social media, eCommerce and
other internet companies. For instance, SocialTwist uses reports built by
Imaginea using Ruby on Rails to relay key customer behavior and
campaign efficacy information to its clients. The reports also serve as a
dashboard of vital metrics like Top Sites and Top Users.
Technology: Hadoop, RoR, Python, Django, Amazon S3, DSS

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MASHUPS FOR THE ENTERPRISE
An enterprise mashup platform that enables dynamic decision-making
using fast, agile information from live information sources . The
platform leverages internal and external data while meeting demanding
enterprise security and governance requirements. Cool RIA Interfaces
for business users, Design time and Debug tools.
Technology: Java, SOA, Web2.0, AJAX, Mashups, Eclipse Plug-ins

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Our history
10+ years of developing our own line of Java products, industry-standard application servers
Won the Top IT Product Company for 2011 in India
Over 500+ installations and OEM deals with ISVs, start-ups, and Fortune 500 companies
Developer of the Qontext Enterprise SAAS platform, winner of Cool Vendor 2011 from Gartner
Top 5 social campaigns for 2011: Sara Lee uses Social Twist to promote Jimmy Dean D-Lights
Distinguished Technology Product Company, National Product Summit 2005
RED HERRING Asia 100 Winner, 2005
Best App Server: Visionary in Gartner’s Magic Quadrant, 5-star rating by ServerWatch
Top 5 Market Campaigns 2011

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Product Development From
People Who Have Built Products.
http://www.imaginea.com
Santosh.abraham@imaginea.com