Метрики для анализа соцмедиа и способы решения типовых задач для PRNatalie Sokolova
В презентации рассмотрены типовые задачи по мониторингу и анализу социальных медиа для PR-специалиcтов и способы их решения. Представлены метрики для анализа эффективности PR в соцмедиа, рекомендованные АКОС (Ассоциацией компаний консультантов по связям с общественностью) и их аналогам в системе Brand Analytics.
Метрики для анализа соцмедиа и способы решения типовых задач для PRNatalie Sokolova
В презентации рассмотрены типовые задачи по мониторингу и анализу социальных медиа для PR-специалиcтов и способы их решения. Представлены метрики для анализа эффективности PR в соцмедиа, рекомендованные АКОС (Ассоциацией компаний консультантов по связям с общественностью) и их аналогам в системе Brand Analytics.
The Silent Click: Building Brands OnlineDmytro Lysiuk
This document summarizes research on the impact of online display advertising. It finds that while click-through rates are low, display ads correlate with important consumer behaviors like searches and visits to advertiser websites. Those exposed to ads spent more time and visited pages more frequently on advertiser sites. They were also more likely to purchase online, with exposed consumers in some categories spending over 50% more than unexposed consumers. The research demonstrates display advertising's role in driving online and offline actions important for building brands over time.
This document provides a guide for mobile advertisers on challenges and solutions in the mobile advertising landscape. It discusses that while mobile advertising is growing, calculating ROI and finding relevant success metrics are major challenges. Advertisers want metrics that align with traditional media to measure campaign effectiveness consistently across platforms. However, most mobile publishers provide metrics like clicks and impressions that are mobile-specific and don't address brand metrics. Adopting standardized metrics like GRPs and brand lift that are used offline could help advertisers better evaluate mobile campaigns and increase mobile advertising spend.
The Silent Click: Building Brands OnlineDmytro Lysiuk
This document summarizes research on the impact of online display advertising. It finds that while click-through rates are low, display ads correlate with important consumer behaviors like searches and visits to advertiser websites. Those exposed to ads spent more time and visited pages more frequently on advertiser sites. They were also more likely to purchase online, with exposed consumers in some categories spending over 50% more than unexposed consumers. The research demonstrates display advertising's role in driving online and offline actions important for building brands over time.
This document provides a guide for mobile advertisers on challenges and solutions in the mobile advertising landscape. It discusses that while mobile advertising is growing, calculating ROI and finding relevant success metrics are major challenges. Advertisers want metrics that align with traditional media to measure campaign effectiveness consistently across platforms. However, most mobile publishers provide metrics like clicks and impressions that are mobile-specific and don't address brand metrics. Adopting standardized metrics like GRPs and brand lift that are used offline could help advertisers better evaluate mobile campaigns and increase mobile advertising spend.
Доклад на Украинском Региональном Интернет Форуме, Донецк, 8 апреля.
К стандартному месячному обзору добавлены несколько слайдов по аудитории Донецкой области.
Digital music distribution accounts for 69% of U.S. music revenues, first hal...Dmytro Lysiuk
In the first half of 2014, digital music distribution accounted for 69% of U.S. music revenues while CDs, formerly the industry's cash cow, accounted for a meager 23% of music sales.
Marking a milestone in the rise of digital music distribution, music streaming revenues surpassed CD sales for the first time in the United States. That’s according to data published by the Recording Industry Association of America. Total streaming revenues, including revenues from subscription-based and ad-supported on-demand services as well as non-interactive online radio services, increased 28% year-over-year to reach $860 million. Meanwhile CD sales fell to $719 million and are now only the third largest source of income for the U.S. music industry. Downloads still account for the lion's share of U.S. music revenues. Despite losing some ground to streaming services, downloads generated $1.34 billion in revenue between January and June.
ZenithOptimedia predicts global ad expenditure will grow 4.9% in 2015, reaching US$545 billion by the end of the year.
Our forecast for 2015 is down (by 0.4 percentage points) on our last forecast in September, with small downward revisions across many regions of the world. This indicates a minor but widespread decline in advertiser confidence, related to conflict in Ukraine and weak economic growth at the heart of the Eurozone.
The document describes 6 different mobile ad formats: filmstrip, slider, slide banner, adhesion banner, full page, and push notifications. These formats include multi-panel scrollable ads, sliding banner ads, ads that dynamically lock to areas of the screen, full screen ads that accommodate portrait and landscape views, push notifications, and an overview of the full range of mobile ad formats.
A world of connections. A special report on social networking. January. 30th....Dmytro Lysiuk
A world of connections. A special report on social networking from "The Economist". January. 30th. 2010:
Global swap shops
- Why social networks have grown so fast and how Facebook has become so dominant.
Twitter’s transmitters
- The magic of 140 characters.
Proting from friendship
- Social networks have a better chance of making money than their critics think.
A peach of an opportunity
- Small businesses are using networks to become bigger.
Yammering away at the oce
- A distraction or a bonus?
Social contracts
- The smart way to hire workers.
Privacy 2.0
- Give a little, take a little.
Towards a socialised state
- The joy of unlimited communication
This document summarizes key findings from a survey of over 6,000 U.S. respondents ages 45+ on their online behaviors and information gathering habits. Some of the main findings are:
1) The internet is the top source for boomers and seniors to gather information, outpacing TV and print. Search engines, online video, and social networks are key online platforms used.
2) Over half watch online videos with YouTube being the preferred site. Viewing online videos often prompts further actions like searching for more information or sharing links.
3) Social networking is used daily by most boomers/seniors with Facebook being the top site. Many follow groups or watch videos on social media.
Merry Christmas and Happy New Year! This document provides recipes for traditional Christmas cookies and biscuits from several European countries. Recipes include Russian Pryaniki gingerbread biscuits, Bulgarian Maslenki biscuits, Estonian Jõulupiparkoogid gingerbread, Slovakian Medovnicky cookies, Ukrainian Rizdwjani korzhyky biscuits, Norwegian Sigarer "cigars", Lithuanian Trupininis crumble, Polish orange cookies, Romanian Christmas cake, British mincemeat, Latvian gingerbread, and Hungarian nut crescents. The document wishes readers a joyful holiday season and hopes the recipes will add to their celebrations.
Как определить цель рекламной кампании? Как понять, чего Вы хотите достичь, каких результатов? Как узнать, какой тип рекламной кампании соответствует Вашей цели? Какие рекламные инструменты в интернете нужно использовать для достижения разных целей? Что это Вам даст? На чем необходимо сделать акцент? КАк правильно подготовить рекламные материалы? Какие показатели эффективности должны быть основными?
Каждое предприятие при разработке плана маркетинга в части коммуникационной политики выбирает определенный набор средств коммуникации, посредством которых это предприятие будет доставлять свои сообщения до целевых аудиторий. В связи с этим необходимо решать вопрос выбора и согласования между собой средств коммуникации, способных произвести максимальный эффект.
Презентация с выступления совладельцев маркетинговой группы "Комплето" Владимира Давыдова и Андрея Гаврикова "Аналитика и KPI в маркетинге".
Тезисы:
- Святой Грааль KPI: Какова высшая цель работы маркетолога? Существует ли один показатель, к которому нужно стремиться? Да!
- Ключевые KPI в зависимости от этапа пути клиента. Что вас ждёт в конце пути? Продажа? Совсем нет.
- Подводные камни измерений KPI - одно дело знать, что измерять, а совсем другое - фактически измерить.
- 3 кейса сложных измерений KPI в B2B и сетях дилеров.
Официальный канал маркетинговой группы “Комплето”.
Сайт: http://completo.ru
Блог: http://blog.completo.ru
Facebook: https://www.facebook.com/completo.ru
Вконтакте: https://vk.com/completoru
YouTube: http://www.youtube.com/user/Completoru
SlideShare: http://www.slideshare.net/Completo_ru
“Комплето” занимается интернет-маркетингом с 1999 года. В копилке компании более 350 успешных проектов, в т.ч. для b2b компаний. Среди клиентов "Комплето" успешные, активно развивающиеся компании, такие как: Favorit Motors, Боско, Мать и дитя, Hartmann, Genius, Tefal, Karcher, Braun, Планета Фитнес, Альта Профиль, Персона LAB, Unipharm и др.
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Мы можем помочь вашему бизнесу!
Хотите получить предложение от нас? Закажите звонок:
http://completo.ru/?forma
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«Комплето» – это отлаженная взаимосвязанная система из классического маркетинга, бизнес-консалтинга, интернет-маркетинга, комплексной веб- и бизнес- аналитики, IP-телефонии, CRM/ERP-автоматизации.
Мы – единственные в России смогли объединить все составляющие интернет-маркетинга в унифицированную систему.
Почему нам стоит доверять?
Мы - члены Гильдии Маркетологов
Мы преподаем интернет-маркетинг уже более 5 лет
Мы - представители Нидерландского Института Маркетингового Образования в России.
Хотите научиться строить прибыльный интернет-маркетинг?
Присоединяйтесь к нам!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document discusses the benefits of exercise for mental health. It states that regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness.
ТРУДОВАЯ МИГРАЦИЯ В УКРАИНЕ Май 2019 г. Презентация результатов всеукраинского исследования общественного мнения
Опрос проводился в период с 21 по 30 мая 2019 года. Опрошен 2001 респондент в возрасте от 18 лет и старше. Выборка репрезентирует население Украины по полу, возрасту, типу населенного пункта и региону проживания (за исключением неподконтрольных территорий Донецкой и Луганской областей, АР Крым, и г. Севастополь). Метод опроса – личное формализованное интервью (face-to-face). Максимальная погрешность выборки не превышает +/-2,2%
Artificial intelligence, customer journeys, and paid analytics
Quest to be more data-centric and insights-driven
Data-driven CMOs drive omnichannel customer intelligence
Companies turn to paid analytics for enhanced capabilities
The power of now: customer journey analytics rely on integrated data
Harnessing AI for more insight-driven marketing and better customer experiences
2018's IAB Europe survey aims to assess the current adoption of and attitudes...Dmytro Lysiuk
ATTITUDES TO DIGITAL VIDEO ADVERTISING
IAB Europe report, 2018
Executive Summary
SECTION 1 Introduction
SECTION 2 Methodology and Participants
SECTION 3 Current Adoption
SECTION 4 Objectives and Measurement
SECTION 5 Digital Video Inventory Supply
SECTION 6 Cross-Screen: TV and Digital Video
SECTION 7 Future of Digital Video Advertising
Contact Details
IAB Europe is the leading European-level industry association for the digital advertising ecosystem. Its mission
is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory
environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to
the market, and developing and facilitating the uptake of harmonised business practices that take account of
changing user expectations and enable digital brand advertising to scale in Europe.
A comparative phylogenetic study of genetics and folk musicDmytro Lysiuk
This study aimed to investigate if there is a correlation between genetic distances of populations and their folk music traditions. The researchers analyzed genetic data from 42 populations based on Y-chromosome and 56 populations based on mtDNA haplogroup frequencies. They also analyzed folk music melodies from 31 Eurasian nations using automatic overlap analysis of parallel melody styles. They found that close musical relations between populations indicated close genetic distances (less than 0.05) with a probability of 82%. Maternal lineages seemed to play a more important role in folk music traditions than paternal lineages. This suggests a significant correlation between population genetics and folk music. The combination of these disciplines into a new "music-genetics" field could provide a more comprehensive understanding of past population
The document provides an overview of key findings from the 2018 Global NGO Technology Report, which surveyed over 5,000 NGOs worldwide about their use of technology. Some of the main findings include: 92% of NGOs have a website, with 87% being mobile compatible. WordPress is used by 44% of NGOs for their websites. 72% of NGOs accept online donations and 63% regularly send fundraising emails. 93% of NGOs have a Facebook page and 77% have a Twitter profile. Social media is effective for fundraising for 71% of NGOs.
ЧИМ ЖИВУТЬ УКРАЇНСЬКІ НДО. 2018. Звіт за результатами комплексного дослідженн...Dmytro Lysiuk
ЧИМ ЖИВУТЬ УКРАЇНСЬКІ НДО: ОРГАНІЗАЦІЙНІ ПРОБЛЕМИ ТА МОЖЛИВОСТІ РОЗВИТКУ
Київ, 2018
Звіт за результатами комплексного дослідження
Посольство Великої Британії в Україні
This document provides an overview of charitable giving in the UK in 2017 based on a survey of 12,000 people. Some key findings include:
- The total amount given to charity increased to £10.3 billion, driven by fewer people giving more.
- The number of people who donated or sponsored others decreased from 2016 levels.
- November and December were peak months for donations, while June was highest for sponsorships.
- Cash remains the primary method for giving, though its use decreased slightly in 2017.
CAF UK GIVING January 2018
5% of people say they will give more to charity in the next 12 months.
58% of people say they will give the same amount.
9% of people say they will give less.
23% of people are not sure.
The Cambridge Declaration on ConsciousnessDmytro Lysiuk
The Cambridge Declaration on Consciousness
July 7, 2012, a prominent international group of cognitive neuroscientists,
neuropharmacologists, neurophysiologists, neuroanatomists and computational neuroscientists
gathered at The University of Cambridge to reassess the neurobiological substrates of conscious
experience and related behaviors in human and non-human animals. While comparative research on
this topic is naturally hampered by the inability of non-human animals, and often humans, to clearly
and readily communicate about their internal states, the following observations can be stated
unequivocally:
More people in Scotland donate and participate in charitable activities compared to the UK average. Over 90% of young people in Scotland have participated in charitable activities, which is higher than young people in the UK overall. One in ten people in Scotland took part in a demonstration or signed a petition, which is also higher than the UK average. The average donation amount in Scotland is £33.
September 2017, UK charity giving infographicDmytro Lysiuk
How people give to charity in the UK
Our latest infographic provides some interesting insights into donor behaviours – particularly the preferences of men and women when it comes to supporting charities.
CAF World Giving Index 2016
Find out which countries have the most generous givers. This year, 140 countries were surveyed and our latest report reveals our findings. Complete the form below to download a copy of the report.
Facebook is still the dominant social media platform in the Nordic countries, with over 75% of internet users being on Facebook. WhatsApp has gained popularity competing with Facebook in Finland, where it is used almost as widely. Snapchat is most popular in Norway, especially among younger users. YouTube and other platforms are primarily used for entertainment, while LinkedIn and Facebook are used more for professional networking. The most important mobile apps also include several local services like MobilePay in Denmark and BankID in Sweden, alongside global apps like Facebook and Snapchat. Usage patterns differ across countries and age groups.
INTERNET TRENDS 2016 –
CODE CONFERENCE
Mary Meeker
June 1, 2016
kpcb.com/InternetTrends
Outline
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Over the next two years, China faces significant political and economic risks under President Xi Jinping's increasingly authoritarian leadership. Xi has consolidated power, weakening China's system of collective leadership, but this makes both the political system and Xi himself more fragile. Economically, Xi is struggling to transition China to a consumer-led economy, as fears around arbitrary policies are causing capital flight. China's confrontational approach in the South China Sea also increases the potential for conflict with the US and its allies. While Xi's leadership can likely survive in the short-term, challenges to both political and economic stability mean China's future beyond 2018 remains uncertain.
5. источник : gemiusAudience , 12.2007-12 .2008 Онлайн аудитория Украины за год Аудитория интернета Украины в декабре 2008: 7 ,1 млн . пользователей ( real users ). Прирост по сравнению с декабрем 2007 – 1,7 млн. – более 30%.
18. Возможности интернета Мгновенное измерение отклика. (Клики по баннеру и/или переходы на целевую страницу) Возможность скорректировать кампанию в реальном времени (Мониторинг статистики кампании позволяет эффективно управлять показами баннеров в зависимости от реакции аудитории) Точность охвата аудитории (Как на этапе медиапланирования, так и по итоговым отчетам кампании) Разные сообщения для разных целевых групп (дизайн и тип баннеров) (Если ролик по телевизору или спот на радио все видят и слышат одинаково, в интернете есть возможность одновременно показывать разные баннеры разным типам пользователей).
19. Эффективность рекламы - статистика Интернет позволяет оценить рекламное сообщение по нескольким параметрам, а также его эффективность для конкретных площадок. Рекламные серверы ( adserver ) обычно предоставляют статистику по кликам, показам баннеров. Однако, в различных системах различны и наборы показателей, даже показом баннера могут считаться различные этапы загрузки кода. Система стороннего аудита рекламной кампании ( gemiusDirectEffect) позволяет получить равноценные подробные данные из любой системы показов, без каких-либо накруток, а так же измерить эффект каждого из использованных типов рекламы на каждой площадке.
20. Прямой отклик - gemiusDirectEffect Знать CTR баннеров важно, но недостаточно Успешные клики – сколько пользователей загрузили целевую страницу в течение 5 минут после первого клика Conversion Rate – сколько реально загрузили целевую страницу после любого клика по баннеру Action Rate – сколько совершили нужное действие после первого клика на баннер Действия post-click и post-view И более 30 других показателей
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26. Отметьте все бренды жвачки, название которых Вам знакомо . Наведенное знание бренда
27. Изменение отношения к бренду Насколько Вы согласны с данными утверждениями о Brand X ? Освежает Забота о зубах Кампания положительно повлияла на отношение
28. Будете ли Вы рассматривать перечисленные бренды жвачки при следующей покупке ? Оценка и намерение покупки жвачки