The document describes 6 different mobile ad formats: filmstrip, slider, slide banner, adhesion banner, full page, and push notifications. These formats include multi-panel scrollable ads, sliding banner ads, ads that dynamically lock to areas of the screen, full screen ads that accommodate portrait and landscape views, push notifications, and an overview of the full range of mobile ad formats.

1. IAB Mobile Rising Stars
0

2. Mobile Rising Stars
Filmstrip
Filmstrip
Multi-panel,
scrollable vertical
or horizontal AD
1

3. Mobile Rising Stars
Slider
Slide Banner
To show AD
Slider
2
Slider
Slide Banner
To Close AD

4. Mobile Rising Stars
Adhesion Banner
Dynamically
Locks To
Designated
Area
3
Adhesion Banner

5. Mobile Rising Stars
Full Page
Full Page
Full Page
Full Screen Experience That Accommodates Both
Portrait And Landscape Orientation
4

6. Mobile Rising Stars
Push
Push
Push
or
=
Push
5

7. Mobile Rising Stars
The Full Range
6