The document discusses the use of social media by governments to engage with the public. It outlines how citizens' expectations are changing with new technologies and the internet, requiring governments to also change how they operate. Governments need to embrace new tools and become more transparent, collaborative platforms to build trust with the public. The presentation provides examples from the government of Victoria, Australia of how social media is being used for emergency response, public engagement and improving access to government services and information.

1. government as a platform engaging the public with social media Patrick McCormick Acting General Manager Online Collaboration and Citizen Engagement Department of Justice Victoria 19 July 2011 FutureGov Forum Sri Lanka Colombo Unless indicated otherwise, content in this presentation is licensed:

2. government as a platform engaging the public with social media we are here now changing the rules terms of engagement Justice 2.0

4. Justice portfolio employs over 21,000 staff police and prosecution courts, prisons and corrections services tribunals and agencies protecting citizen rights emergency services racing and gaming policy legal advice to government and includes about 90,000 volunteers across Country Fire Authority Lifesaving Victoria Victoria State Emergency Services Office of the Public Advocate

5. 1. we are here now

6. For these technologies will produce forgetfulness in the minds of those who use them, because they will not practice their memory. Their trust in online information, produced by external sources which are not part of their learning, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of searching; and you offer people the appearance of wisdom, not true wisdom.

7. For these technologies will produce forgetfulness in the minds of those who use them, because they will not practice their memory. Their trust in online information, produced by external sources which are not part of their learning, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of searching; and you offer people the appearance of wisdom, not true wisdom.

8. For this invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are not part of themselves, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of reminding; and you offer your pupils the appearance of wisdom, not true wisdom. - Plato 370 BC

9. Australians prefer the web (AGIMO: Australia in the Digital Economy, 2009)

10. and are spending more time online according to comScore’sState of the Internet 2010 18.8 hours per month online on average 36.3% used Apple iTunes 42.6% used online banking services 81.6% used social networks

11. but does social media matter?http://www.youtube.com/watch?v=sIFYPQjYhv8

12. the internet is evolving

14. rise of blogs, wikis, photo and video sharing sites

15. comments, ratings, links as social capital

19. the public sector is also evolving read-only rigid, prescriptive, hierarchical 20th century administrative bureaucracy new public management - performance triple bottom line - shareholders and stakeholders co-productive, shared enterprise, Gov 2.0 read-write agile, principled, collaborative

20. so what isGov 2.0? Gov2.0 web 2.0 government the new economy begins with technology and ends with trust - Alan Webber 1993

21. Web 2.0 presents new challenges for public sector public sector public policy public goods public services

22. we need to go back to first principles public purpose public sector public policy public goods public services

23. Gov 2.0is not abouttechnology public purpose trust

24. but Gov 2.0is powered bytechnology citizens technology internet government PSI

25. Gov 2.0 begins withpublic purposeand ends with trust technology citizens public purpose trust internet PSI government

26. the public sector needs to change a new approach share (not cede) power, when and where appropriate maintain authority in old and new models government as a platform, providing a citizen ‘API’ key challenges culture of experimentation and collaboration open access to public sector data and information voice of authenticity, uncertainty and contestability

27. 2. changing the rules

28. emerging policy platform Victoria parliamentary inquiry into PSI VPS innovation action plan Government response on PSI government 2.0 action plan Commonwealth Gov 2.0 Taskforce report APSC online engagement guidelines declaration of open government

29. modern and capable - a culture ofcollaboration

30. conversations, questions, problem solving

31. seeking and rating colleagues’ ideasopenly

32. workingtogether across boundaries

33. video socialisesimportantinformation

34. inviting staff to be content creators

35. modelling best practice through social media http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=youtu.be

36. 3. terms ofengagement

37. co-production with or without us “information wants to be free” - Stewart Brand at first Hackers' Conference 1984

38. government making itself more transparent

39. citizens making government more accountable

40. new opportunities for citizen-sourced solutions 13 July Mumbai bomb blasts spark grassroots social media response CNN http://edition.cnn.com/2011/WORLD/asiapcf/07/14/india.blasts.help/index.html?hpt=hp_bn2

41. aggregating info to aid responders and search efforts have compiled numbers and areas where help is available, add and share please

42. establishing trustedpresence on new platforms

43. responding to citizen pain points

44. building trust through open an exchange

45. CFA, Black Saturday, Flickr 4.Justice 2.0

46. worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au

47. sharing emergency info in timely, convenient way

48. going where people are to build trust and improve access to information 9,300 fans x average of 150 friends =1,209,000 people

49. citizen engagement takes many forms

50. mobile apps extend the front line response Are you FireReady?

51. citizens helping themselves and their neighbors

52. fostering sharedresponsibility

53. greater transparency to reduce costs

54. and confirm public safety objectives

55. community driven crisis response

56. thinking globally, collaborating locally

59. Justiceonline services strategy (yrs 3-4) Establishing New platform Online services are stable, reliable, interoperable 2. Delivering Better information Information is accessible, accurate, searchable, re-usable 3. Enabling Self service Providing citizen centric services and co-production 4. Supporting Mobile web Enabling device agnostic services anywhere, anytime

60. government as a platform engaging the public with social media we are here now changing the rules terms of engagement Justice 2.0

61. Thanks! Questions? Patrick McCormick pat.mccormick@justice.vic.gov.au @ solutist follow Justice on Twitter @ justice_vic

62. re-using this presentation? the fine print… Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 3.0 Put simply, this means: you are free to share, copy and distribute this work you can remix and adapt this work Under the following conditions you must attribute the work to the author: Patrick McCormick(pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu) you must share alike – so if you alter or build upon this work you have to keep these same conditions Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer