2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits
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The document analyzes the effect of high prices of Louis Vuitton handbags on consumer buying patterns. It hypothesizes that greater availability of high-quality counterfeits makes consumers willing to pay less for knockoffs than authentic products. A survey and price collection were conducted. Results found prices varied least at retail stores, with most bags over 500% more expensive than counterfeits. While authentic bags had higher quality, counterfeit owners were still satisfied due to lower prices providing good value.
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![LOUIS VUITTON ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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The document provides guidance on developing story concepts and pitching ideas for screenplays. It discusses Syd Field's method for describing a story concept as "A person in a place doing his or her thing." Examples are given to illustrate this method. Techniques for generating story ideas like research, brainstorming and teamwork are covered. Students are instructed to develop 3 story concepts and pitch one of the ideas to their peers. They are also told to conduct secondary research on their chosen concept and develop an outline of the story for next week's lesson on narrative planning.
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MindsLab seminar(20140527) 03_실시간 마켓센싱을 위한 마켓인텔리젼스
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The document discusses why the seller's Louis Vuitton replicas are high quality. They conduct extensive research, purchasing authentic bags and using 3D modeling to create 1:1 replicas. They work with carefully selected manufacturers and use high quality materials. The seller focuses on quality control and customer service to ensure customers are satisfied. They offer a large selection of replica bags at lower prices than authentic bags.
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This document contains advertisements and information for replica Louis Vuitton handbags for sale at discounted prices from $219-$229. It includes photos and descriptions of the Louis Vuitton Courtney GM and other replica handbag models. There is also basic information about Monogram and Damier patterns and a FAQ section addressing payment, shipping, and order cancellation policies.
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This document summarizes consumer buying behavior and factors that influence it. It focuses on luxury brand Louis Vuitton as a case study. It discusses Louis Vuitton's history and products. It also outlines the consumer buying process and factors like culture, personality, psychology, and social considerations that affect consumer behavior. The document then discusses how Louis Vuitton maintains brand loyalty through exclusivity, innovation, enlightenment campaigns, and a focus on quality and unique retail experiences.
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This was my final capstone project for FM 225 at FIT.
Subject to copyright. All work belongs to Sandra Post.
The following instructions were given for this project:
PROJECT OBJECTIVE
To function as a buyer, planner and merchandiser To plan, buy and assort the business of your choice using the merchandising concepts learned in class during the semester.
To distribute your buy to stores and fixtures based on the parameters of your business.
To create a pricing and promotional plan that will attract the customer to your business.
PROCEDURE
1 Pick a department or category of merchandise that you would like to be the merchant for. Keep in mind that you will need to represent your department visually using fashion websites, magazines sketches, etc.
You can pick an existing department in a store or create one of your own. You can be branded merchandise or private label. You must "OK" this business with me before you begin.
2 Break down your department into classifications. You must have at least 5 classifications representing distinct differences within the department. Be specific.
Creating an analysis of your class breakdown in EXCEL is mandatory.
3 What styles are you going to buy? Pick the assortment you would like to see on the floor for the season you are buying for. Research magazines, fashion forecasting sites, existing retailers, to help you decide what to buy . You need to see how your Department is merchandised. You will then build an assortment by searching for the examples that represent each classification and key item. Make sure key items are a meaningful % of your classification. The fashion forecasting sites can help you with your decisions of what to buy. Remember not every class has to have a key item and some classes may have more than one.
4. Think about what you want your department to look like and layout a floor plan. Draw the fixtures (t-stands, 4-ways, tables, wall presentations)
(Your department should not have less than 10 fixtures or more than 20.)
THE FINANCIALS
1 You will be making your buy for 10 stores. You will assign a cost and retail to each item in your department. When you are done you will total up the buy, by vendor, on purchase orders. If you have 5 vendors than you will need 5 separate purchase orders. You will have TWO clusters for this buy. It will be your decision on how many stores will be in each cluster and the differences in Customer base. This must be documented in your projects.
2 Total up your purchases by classification. How much does each classification represent to the total department. Include key items.
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Millennials expect experiences over material goods and value authenticity. A survey of 300 MBA students from top global schools found that while millennials appreciate luxury, it signifies fashion and success rather than showing off. Most recent luxury purchases were offline for the experience, but online research influences decisions. Millennials demand digital engagement like mobile apps and exclusive offers. For watches, craftsmanship is most important, and smartwatch functionality could justify higher prices from traditional brands.
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
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