Consumer buying behaviour
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This document summarizes consumer buying behavior and factors that influence it. It focuses on luxury brand Louis Vuitton as a case study. It discusses Louis Vuitton's history and products. It also outlines the consumer buying process and factors like culture, personality, psychology, and social considerations that affect consumer behavior. The document then discusses how Louis Vuitton maintains brand loyalty through exclusivity, innovation, enlightenment campaigns, and a focus on quality and unique retail experiences.
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1. Louis Vuitton began as a trunk maker in 1854 and has since become a luxury goods conglomerate through mergers and acquisitions.
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3. Product lines include luggage, handbags, shoes, accessories and more distributed through flagship, department, and online stores.
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The features of the global marketing of luxury products (on the example of lo...
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Luxury brands are facing challenges in attracting new audiences, particularly Generation Y. To modernize while maintaining their classic essence, brands must find the right balance between tradition and modernity. Brands that embrace transparency and social commitment are succeeding with Generation Y. The role of experience across pre-purchase, purchase, and post-purchase is growing in importance. Successful brands modernize through innovations in products, technology, and service. Creating digital touchpoints appeals to Generation Y, and luxury brands have caught up to other sectors rapidly in digital, although digital enables rather than replaces human experiences. Some brands are cultivating communities to attract larger, loyal followings.
This is about Gucci company to tell you about the
Gucci has successfully stayed relevant in the luxury industry over its century-long history through brand revitalization under new creative directors, embracing digital innovation, expanding into new markets globally, and engaging partnerships and collaborations. However, it faces challenges from counterfeiting, rivals, and regulations. Looking ahead, Gucci can target new generations of customers through sustainability, augmented reality, and diverse representation, while exploring new experiential retail formats.
LVMH Decision Making Assignment
Louis Vuitton Malletier, a well-known brand which always referred as Louis or LV. LV has become a dream, icon, representatives of elegance essence which is widely used by the fashion media when being described (Pub Articles, 2012). In the year 1854, Louis Vuitton, started his French fashion in Paris with a suitcase store concept using his own name and the brand itself was later widely spread through the areas for its leather products for almost one century time. In addition, LVMH- Moët Hennessy Louis Vuitton SA, was then created through a $4 billion merger in 1987, is the world's leading luxury goods vendor, providing products –perfumes, designer handbags, jewelry, accessories, sunglasses and books (Funding Universe, 2000). The successful merging is one of the important aspects which made LV’s luxurious fashion image.
LVMH group mission is to represent around the world with the most refined qualities of Western `Art de Vivre’ and continues improvement in synonymous with both elegance and creativity. LVMH emphasizes on the word ‘Perfection’ by paying close attention towards every details in their products, at the same time making their products and cultural values embodied with blending tradition and innovation, kindle dreams and fantasies.
Nowadays, Louis Vuitton diversified their product lines. Besides bags and leather products, LV logo and monogram is not only on accessories, shoes, sunglasses, timepieces, and jewelries, but also other trend indicators such as books and stationeries. LV is the global current leading international fashion selling their products in authentic LV boutiques, upscale department stores and also through its online website. This is because LV products are high standard in terms of quality and status which are highly priced; their market is targeted and segmented for luxurious consumer which made them not easily affordable for regular consumer. With its increased market, LV has gained many rivals in the luxury brand industry such as Versace, Hermes, Burberry, Chanel, Prada, Gucci, Versace, Hermes and so on.
LVMH has become the star brand whilst focusing on their brand history, quality control, marketing buzz, and right designs as the key elements. Having its corporate strategy focuses on business diversification, merger and acquisition, LVMH has become the top producer of luxury products, engaging on all luxury market segments and global renowned brand, and its marketing activities are the organisation’s competitive advantages and core competencies through product quality, service quality, innovation and skills.
Bitis hunter x
Biti's Hunter X aims to create a clear distinction between its high-end line and other regular products lines. It wants to change consumer mindsets and increase their experience. The document discusses how consumers now desire trendy products that allow them to express their personality and status. It proposes differentiating the high-end line through unique store designs, service styles, and packaging. A social media campaign using celebrities and fashion pages would help make the products seem trendy and versatile. The line would only be sold in its own stores to further enhance the exclusive experience. This would let consumers view the products as more fashionable, stylish, and distinguished while emphasizing the brand's quality over generations.
Louis Vuitton environmental analysis
Louis Vuitton conducted a STEEPLE analysis to examine the external environment. Socially, luxury buyers prefer discreet, unique pieces to highly recognizable brands. Technologically, Louis Vuitton released smart watches and earphones to reflect their travelers' lifestyle. Economically, Louis Vuitton saw record sales and profits in 2018 despite global tensions, with Chinese consumers boosting spending. Politically, Louis Vuitton is constructing a new Texas factory bringing jobs and tax incentives to the region. Legally, Louis Vuitton lost a trademark case against another bag company. Ethically, Louis Vuitton aims to protect the environment and respect people and communities. The SWOT analysis identified strengths like the strong brand, exclusive
LVMH-Modern Premium Brands
The document discusses the shift from "old luxury" brands to modern premium brands. It outlines six rules that define modern premium brands: 1) They are born of conviction, not manufactured for marketing purposes. 2) They have high attention to detail. 3) They sell life enhancement rather than status symbols. 4) They are passionate about social and environmental issues. 5) They are willing to change and evolve. 6) They focus on people. Several examples are given to illustrate each rule, such as Ben and Jerry's, Virgin Atlantic, North Face, and RED. The document argues that modern premium brands align consumerism with ethics and responsibility.
Louis vuitton final
Louis Vuitton was founded in 1854 in Paris, France and is known for its luxury trunks and leather goods. It introduced its iconic Monogram Canvas pattern in the late 1800s. In the 1980s and 1990s, Louis Vuitton expanded into ready-to-wear fashion lines and accessories as well as merging with other luxury brands. Today, Louis Vuitton has over 4,000 stores worldwide and is part of LVMH, the world's largest luxury group. The brand targets wealthy consumers, especially women ages 35 and up, with a reputation for luxury, quality, and status.
Marketing plan & ad comercial
The document outlines the marketing plan of Style M@rt, a Bangladeshi handbag company. It discusses the company's vision to be the top performing handbag brand in Bangladesh and internationally. Style M@rt focuses on fashion, luxury, and style. The marketing plan covers the company's product background, brand analysis, competitors, SWOT analysis, pricing strategy, and digital marketing strategy. It aims to attract culture-creative customers through innovation, elegance, and constant renewal of collections while maintaining a defensive strategy to capture value.
Strategic Brand Management: Bottega Veneta in China
This is the project that our group prepared to assess the management of a luxury Italian brand in Chinese market. It includes a brief survey, inventory analysis in the local context, as well as the analysis and recommendations to enhance the brand's activities, which will benefit the brand equity in long term of the brand without damaging the brand image. The goal is to "translate" the language of the brand to convey the messages and preserve the importance of craftsmanship, connection with lifestyle, and the symbolism among Chinese consumers.
Money from Malawi Cashgate scandal allegedly funded electoral campaigns
Money from Malawi Cashgate scandal allegedly funded electoral campaigns
Cashgate Scandal Malawi and Capital Hill Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
MALAWIS CASHGATE SCANDAL: PROGRESS AND LESSONS
MALAWIS CASHGATE SCANDAL: PROGRESS AND LESSONS
Cashgate Scandal Malawi and Massive Cashgate Scandal has the power to transform the winner’s career and both the Man Booker Prize and Man Booker International are sponsored by Man Group. Man Group was recognised as a partner who mirrored the quality, integrity and longevity of the Booker Prize. The prize underscores Man Group's charitable focus on literacy and education as well as the firm’s commitment to excellence and entrepreneurship.
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Christian dior - Managing Operations and Information Technology
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Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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With Regards
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Consumer buying behaviour
- 1. Consumer Buying Behaviour BY-Niket Chaurasia PG2019-032
- 2. • Louis Vuitton – Introduction • Consumer buying behaviour • Factors affecting Consumer Behaviour • Brand Loyalty • How do they do it ? • Conclusion Presentation Agenda – Women Handbag
- 3. Louis Vuitton Malletier French fashion house and luxury retail company. Founded in 1854 by Louis Vuitton. Products, range from luxury trunks and leather goods, handbags, shoes, watches, jewellery, accessories, sunglasses and books. Sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. About Louis Vuitton
- 4. Problem Recognition- From a survey, most of the recognition stages are from the needs of a luxury handbag to carry. These people believe that carrying a branded product will enhance their status and wealth as well as fashionable. Information search- First time buyer will engage a little bit of time to recall their awareness about brands and each brand will carry a series of models which are suitable for different occasion. Evaluating and selecting alternatives- they will have some choices in mind for a luxury handbag such as LV, Channel or Gucci. Consumer Buying Behaviour
- 5. Product purchase- For branding and luxury handbags like LV, they are located in prestige shopping malls. Post purchase process- It is common for customers to experience concern after making a purchase decision. Will customer buy or switch brand. Cont…
- 6. FACTOR AFFECTING CONSUMER BEHAVIOUR CULTURAL PERSONAL PSYCHOL OGICAL SOCIAL
- 7. Louis Vuitton has topped the ranking list of the world’s most powerful luxury brands. Brands have such intense loyalty as that found in the hearts of core Louis Vuitton buyer. Louis Vuitton never provide their products at a discounted rate, to maintain their status quo of premium luxury brand. Perpetuating the image of ‘ultimate handmade quality’ designed and promoted by the best talent. Brand Loyalty
- 8. Enlightenment campaigns- To educate people against counterfeits. Innovation- How to innovate and stay true to their classic tradition at the same time. Exclusivity- Products once launched in few quantities are never made again. Quality- Handmade products with utmost care. HOW D0 THEY DO IT ?
- 10. Louis Vuitton strives to maintain its creative momentum and quest for excellence, with regard to its products as well as its distribution. They are equally dedicated to the development of quality of its network of its stores. It continues to strive for exceptional venues that provide its customers with a unique experience. CONCLUSION
- 11. THANKYOU