The document describes the brand identity of Chanel, founded by Gabrielle 'Coco' Chanel, targeting affluent men and women with a focus on haute couture and ready-to-wear clothing. Key elements include a distinctive monochrome logo, taglines like 'be your own hero,' and a commitment to sophistication and quality reflected in their durable and trustworthy products. Chanel's identity also emphasizes a confident and fashionable self-image, embodying characteristics such as creativity, perfectionism, and an iconic style.

1. Brand Identity
Prism
of
CHANEL
Submiited by: Vidhi Kesarwani

2. CHANEL
 Founder -Gabrielle Bonheur Chanel “coco chanel”
 Target audience- men and women from higher class
 Tagline-Be your own hero; There’s no thrill like discovery; Explore your world;
Keep it classy
 USP- haute couture and ready to wear clothes
 Each year they presented six collections
 Product- Bags, shoes, dresses,watches, perfumes, acessories

3. PICTURE OF SENDER
PICTURE OF RECEIVER
Physique
Distinct monochrome
logo, total look for
women
Personality
Instinctive, daring, creative,
perfectionist, understated
and sophisticated
Culture
Simplicity,sophistic-
ation, anticipation,
liberation.
Reflection
Iconic look, smart,
fashionable
Relationship
Durable, flattering,
trustworthy
Self-Image
Confident look and
feel, fashionable,
unique
INTERNALISATION
EXTERNALIZATION

4. Physique
 Distinct monochrome logo
 Total look for women

5. Personality
 Instinctive
 Daring
 Creative
 Perfectionist
 Understated
 Sophisticated

6. Relationship
 Durable
 Flattering
 Trustworthy

7. Culture
 Simplicity
 Sophistication
 Anticipation
 Liberation.

8. Reflection
 Iconic look
 Smart
 Fashionable

9. Self-Image
 Confident look and feel
 Fashionable
 Unique

10. THANK YOU