Marc Jacobs launched his namesake label in 1986 and has since expanded into multiple product categories including ready-to-wear, accessories, home goods, and fragrances. The brand targets young, urban, sophisticated consumers aged 18-35. Stylistically, Marc Jacobs clothing has a casual yet chic aesthetic featuring bright colors, stripes, and vintage-inspired silhouettes. The brand communicates through provocative advertising and celebrity endorsements. Marc Jacobs stores aim to cultivate an accessible yet luxurious shopping experience.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
Ralph Lauren is an American fashion designer and business executive best known for establishing the Polo Ralph Lauren brand. He started by designing men's ties in 1967 and has since built the brand into a global multi-billion dollar company. Ralph Lauren ensures brand consistency by thoughtfully crafting the brand identity, which represents how he wants consumers to perceive the brand, and uses innovative digital communication strategies. The Polo Ralph Lauren brand began as men's ties and expanded to include women's clothing, home goods, and international stores. It has become an iconic brand representing classic American style.
Brand and products insights. Learn more about the brand historical context and positioning, the designer story, the evolution of the brand, the brand core values, brand analysis and recommendation.
The document analyzes key challenges facing United Colors of Benetton (UCB) including the collapse of boundaries from globalization, rising customer expectations, and the speed of change. It discusses UCB's major competitors like Zara, Gap, and H&M. While UCB has a wide global presence in 120 countries, competitors have adopted UCB's 1980s style and can translate trends to stores faster. UCB also relies heavily on franchises rather than owning stores directly. The economic outlook remains tough, particularly in Europe which is important for UCB's business.
The document discusses the rise of "pulse brands" that bridge high fashion and high street retail. It analyzes Mango, a Spanish fashion brand, and proposes creating a premium sub-brand under Mango called "mí by Mango" targeted at young adults aged 18-24. The sub-brand would focus on unique designs, celebrity partnerships, and social media promotion to differentiate itself in the growing premium womenswear market.
- Zara aims to develop a solid position in China and Australia by establishing brand awareness and loyalty to achieve 3% market share. It will enter these markets through wholly owned subsidiaries and flagship stores in Beijing and Sydney.
- Market research shows China has a large population and growing economy while Australia has a strong and stable economy. Both countries offer opportunities for Zara's fashion products but also face threats from competitors.
- Zara will target different demographics in each country by adjusting product sizes and styles to local preferences and climates. Advertising will utilize fashion magazines and events to promote the brand.
Forever 21 is an American fast fashion retailer founded in 1984 in California that sells affordable clothing, accessories, and beauty products for men, women, and kids. It operates over 700 stores worldwide and has over $4 billion in annual sales. Forever 21 targets young customers ages 13-30 by offering the latest trends at low prices both in stores and online. It uses various marketing strategies like social media, promotions, and psychological pricing to attract its target audience.
Global Strategy Marketing: "Marc Jacobs China Expansion" (USC - MKT 440)Moe Rubel
While disseminating a plan for consumer and product marketing with a focus on global strategies, this presentation for "Marc Jacobs China Expansion" was delivered in front of a graduate-level Marshall School of Business class at the University of Southern California on April 9, 2014.
Ralph Lauren is an American fashion designer and business executive best known for establishing the Polo Ralph Lauren brand. He started by designing men's ties in 1967 and has since built the brand into a global multi-billion dollar company. Ralph Lauren ensures brand consistency by thoughtfully crafting the brand identity, which represents how he wants consumers to perceive the brand, and uses innovative digital communication strategies. The Polo Ralph Lauren brand began as men's ties and expanded to include women's clothing, home goods, and international stores. It has become an iconic brand representing classic American style.
Brand and products insights. Learn more about the brand historical context and positioning, the designer story, the evolution of the brand, the brand core values, brand analysis and recommendation.
The document analyzes key challenges facing United Colors of Benetton (UCB) including the collapse of boundaries from globalization, rising customer expectations, and the speed of change. It discusses UCB's major competitors like Zara, Gap, and H&M. While UCB has a wide global presence in 120 countries, competitors have adopted UCB's 1980s style and can translate trends to stores faster. UCB also relies heavily on franchises rather than owning stores directly. The economic outlook remains tough, particularly in Europe which is important for UCB's business.
The document discusses the rise of "pulse brands" that bridge high fashion and high street retail. It analyzes Mango, a Spanish fashion brand, and proposes creating a premium sub-brand under Mango called "mí by Mango" targeted at young adults aged 18-24. The sub-brand would focus on unique designs, celebrity partnerships, and social media promotion to differentiate itself in the growing premium womenswear market.
- Zara aims to develop a solid position in China and Australia by establishing brand awareness and loyalty to achieve 3% market share. It will enter these markets through wholly owned subsidiaries and flagship stores in Beijing and Sydney.
- Market research shows China has a large population and growing economy while Australia has a strong and stable economy. Both countries offer opportunities for Zara's fashion products but also face threats from competitors.
- Zara will target different demographics in each country by adjusting product sizes and styles to local preferences and climates. Advertising will utilize fashion magazines and events to promote the brand.
Forever 21 is an American fast fashion retailer founded in 1984 in California that sells affordable clothing, accessories, and beauty products for men, women, and kids. It operates over 700 stores worldwide and has over $4 billion in annual sales. Forever 21 targets young customers ages 13-30 by offering the latest trends at low prices both in stores and online. It uses various marketing strategies like social media, promotions, and psychological pricing to attract its target audience.
Mango is a Spanish fast fashion brand founded in 1984 that designs, manufactures, and markets women's, men's, and children's clothing. It has over 2,700 points of sales in 108 countries worldwide. While Mango has experienced success with its fast fashion model and international expansion, its summary identifies opportunities to improve brand image, social media presence, and supply chain management to better compete in the challenging retail environment.
Branding strategy for an ethnic fashion brandAfsheen Khan
This document outlines plans for launching an ethnic fashion brand focused on exclusive clothing and handwork dresses for women, men, and children. It discusses the brand's look and feel, proposed names, target markets, and operational processes. The brand aims to offer customized designer wear and ethnic products at moderate costs, catering to fashionable women seeking classy, elegant styles for special occasions. It will establish an online and physical presence using a website, social media, and work with retailers and suppliers.
Biba is a leading brand in women's ethnic wear in India. It provides trendy ethnic wear at budget-friendly prices online. The brand is one of the dominant players in the women's ethnic wear segment in India. It has won several awards for being the best ladies ethnic wear brand.
Ralph Lauren was born Ralph Lifshitz in 1939 in New York City. He dropped out of college and started working in the fashion industry, designing neckties. In 1968 he launched his own menswear line called Polo. The Polo brand grew to include womenswear, home furnishings, and accessories. Lauren became known for his classic American style inspired by European traditions of wealth and leisure. His iconic Polo logo depicting a polo player became globally recognized and his brand established itself as a leader in luxury lifestyle branding.
Marc Jacobs is an American fashion designer born in 1963 in New York City. He attended the Parsons School of Design, winning several awards, and began his career designing for Perry Ellis. Jacobs went on to found his own label Marc Jacobs in 1986. He is now the head designer of both the Marc Jacobs and Marc by Marc Jacobs lines. In 1997, Jacobs became the creative director of luxury brand Louis Vuitton, where he has had much success creating their first ready-to-wear clothing line. He is known for his grunge-inspired and layered styles that blend high fashion with casual aesthetics.
The document provides background information on the luxury fashion brand Dolce & Gabbana. It discusses the brand's history, founders Stefano Gabbana and Domenico Dolce, and their rise in the luxury fashion industry. Details are given about Dolce & Gabbana's product lines, flagship stores, marketing strategies, and key competitors like Christian Dior. Their branding emphasizes Italian culture and family values. Recent marketing campaigns have focused on the theme of #DGFamily to represent the brand.
Marc Jacobs is an American fashion designer and the creative director of his namesake fashion brands Marc Jacobs and Marc by Marc Jacobs. He is also the current creative director of luxury French fashion house Louis Vuitton. Jacobs studied at Parsons School of Design and won several awards as a student. He first gained recognition for his "grunge" collection for Perry Ellis in the 1980s. In 1997, he was appointed creative director of Louis Vuitton where he has collaborated with many artists. Jacobs continues to lead both his own brands and Louis Vuitton today.
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
Stella McCartney is a luxury lifestyle brand founded in 2001 by designer Stella McCartney in partnership with Kering. The brand is known for its minimalist designs using innovative materials like eco-leather instead of fur or leather. Stella McCartney has experienced success expanding into other categories like handbags, shoes, and children's wear. The brand has also partnered with companies like Adidas and Bendon through collaborations. Stella McCartney herself studied fashion design and had early success working for French fashion house Chloé before founding her own label.
This document outlines the eight paths of growth for Integral Design Studio. It discusses focusing growth in core competencies, defining design philosophies and categories, organizing the workforce into independent teams with clear roles, implementing a multi-channel sales strategy, conducting efficient 360-degree marketing, making business decisions grounded in ideology, and building a company driven by a great team rather than individuals. It also includes a five-year sales projection plan with assumptions around inventory levels, costs, and projected yearly growth.
This presentation provides an overview of the Levi's brand and company. Some key points:
- Levi Strauss & Co. was founded in 1853 and is best known for its Levi's jeans brand.
- It has experienced growth internationally since the 1960s and now has over 10,500 employees worldwide.
- Levi's has a wide product line of jeans, shirts, jackets and other apparel for men, women and kids at various price points.
- The company focuses on promotion through advertising, sponsorships and CSR initiatives.
This document contains a range plan and assortment for a women's spring/summer collection with the theme of "Dandalion Day". It includes details on the colors, styles, fabrics, costs, prices, and marketing plan for various items like dresses, tops, trousers, bags, and shoes. Costing details are provided for sample items, showing fabric and production costs, profit margins, and selling prices. The target market is women ages 16-35 in India, and the products will be sold in a multibrand store with promotional activities like visual merchandising, print media, and social media.
Ralph Lauren has built a successful career as the CEO and founder of Polo Ralph Lauren Corporation. He started his career in fashion by purchasing expensive suits as a teenager and later designing wide ties. With a $50,000 loan, he founded Polo Fashions in 1968 which became Polo Ralph Lauren Corporation. Today the company is worth $2.3 billion and employs over 11,000 people operating 275 retail stores worldwide. Ralph Lauren has also established the Ralph Lauren Foundation which focuses on cancer research, the environment, and community initiatives.
Upasana is a social enterprise based in Auroville, India that aims to discover the true self through fashion, textiles, crafts and design. It runs several social initiatives like Tsunamika, which provides livelihood to fisherwoman affected by the 2004 tsunami, and Small Steps, which produces eco-friendly bags to reduce plastic waste. Upasana also works to preserve traditional crafts like Benaras silk weaving and promote organic cotton farming. It takes a holistic approach through initiatives across the value chain from material development to retail. The organization seeks to be financially sustainable through profitable operations to fund its social work, while maintaining high ethical standards.
Tech pack with detailed garment specifications and construction details for a single breasted fitted blazer. Additional analysis is provided for the choices made and how these affect the quality and price of the garment.
Innovative Marketing & Communications at BurberryAlexandra Ashton
Burberry is a leading British luxury brand known for its iconic trench coats, trademark check pattern, and knight logo. The brand aims to appeal to a younger, fashion-forward audience while maintaining its heritage in luxury outerwear. Burberry uses innovative digital marketing strategies and celebrity endorsements to engage customers globally and reinforce its image of exclusive, prestigious British design. The company focuses on penetrating current luxury markets while also diversifying into new product categories and geographies.
The Spanish company Mango produces clothing and accessories for fashionable women. It opened its first store in 1984 in Barcelona and expanded to over 100 stores in Spain by the early 1990s. Mango then began international expansion, opening stores first in Portugal in 1992 and continuing to grow across 100+ countries. Today it operates over 700 owned stores and 1000 franchise stores worldwide, using a franchise model in some markets. The brand is known for offering on-trend fashion through its Casual, Suit-Evening, and Sport-MNGJeans lines to suit different styles.
This document summarizes Burberry's products, services, distribution channels, brands, and marketing campaigns. It outlines Burberry's key product lines including womenswear, menswear, childrenswear, accessories, and fragrances. It also discusses Burberry's retail and licensing distribution channels. Pricing strategies and popular items are highlighted for products like trench coats, sunglasses, watches, handbags, and fragrances. Brands like Burberry Prorsum, London, and Brit are introduced. Finally, seasonal ad campaigns from 2007-2013 are shown to demonstrate Burberry's marketing efforts.
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
This document provides information about fashion brands, products, and magazines. It discusses how brands like Nike have expanded from focusing only on athletic performance to also incorporating fashion elements in their designs. Nike's iconic Air Jordan shoes helped turn athletic shoes into a fashion statement. The document also notes how cell phones have become a fashion accessory, with early Nokia phones offering customizable covers and cases. Fashion magazines are discussed as being highly influential sources of the latest trends and providing celebrity editorials.
Prada is an Italian luxury fashion house founded in 1913 known for leather goods, fashion accessories, shoes, luggage, perfumes, watches and phones. It has manufacturing concentrated in 11 plants and distribution through 461 directly operated stores in over 70 countries. Prada targets a modern, sophisticated customer seeking high quality craftsmanship. It segments markets based on demographics like age and gender, geography, psychographics like lifestyle and behavior or benefits sought. As a defender, Prada focuses on improving efficiency in its narrow luxury goods domain rather than searching widely for new opportunities.
Mango is a Spanish fast fashion brand founded in 1984 that designs, manufactures, and markets women's, men's, and children's clothing. It has over 2,700 points of sales in 108 countries worldwide. While Mango has experienced success with its fast fashion model and international expansion, its summary identifies opportunities to improve brand image, social media presence, and supply chain management to better compete in the challenging retail environment.
Branding strategy for an ethnic fashion brandAfsheen Khan
This document outlines plans for launching an ethnic fashion brand focused on exclusive clothing and handwork dresses for women, men, and children. It discusses the brand's look and feel, proposed names, target markets, and operational processes. The brand aims to offer customized designer wear and ethnic products at moderate costs, catering to fashionable women seeking classy, elegant styles for special occasions. It will establish an online and physical presence using a website, social media, and work with retailers and suppliers.
Biba is a leading brand in women's ethnic wear in India. It provides trendy ethnic wear at budget-friendly prices online. The brand is one of the dominant players in the women's ethnic wear segment in India. It has won several awards for being the best ladies ethnic wear brand.
Ralph Lauren was born Ralph Lifshitz in 1939 in New York City. He dropped out of college and started working in the fashion industry, designing neckties. In 1968 he launched his own menswear line called Polo. The Polo brand grew to include womenswear, home furnishings, and accessories. Lauren became known for his classic American style inspired by European traditions of wealth and leisure. His iconic Polo logo depicting a polo player became globally recognized and his brand established itself as a leader in luxury lifestyle branding.
Marc Jacobs is an American fashion designer born in 1963 in New York City. He attended the Parsons School of Design, winning several awards, and began his career designing for Perry Ellis. Jacobs went on to found his own label Marc Jacobs in 1986. He is now the head designer of both the Marc Jacobs and Marc by Marc Jacobs lines. In 1997, Jacobs became the creative director of luxury brand Louis Vuitton, where he has had much success creating their first ready-to-wear clothing line. He is known for his grunge-inspired and layered styles that blend high fashion with casual aesthetics.
The document provides background information on the luxury fashion brand Dolce & Gabbana. It discusses the brand's history, founders Stefano Gabbana and Domenico Dolce, and their rise in the luxury fashion industry. Details are given about Dolce & Gabbana's product lines, flagship stores, marketing strategies, and key competitors like Christian Dior. Their branding emphasizes Italian culture and family values. Recent marketing campaigns have focused on the theme of #DGFamily to represent the brand.
Marc Jacobs is an American fashion designer and the creative director of his namesake fashion brands Marc Jacobs and Marc by Marc Jacobs. He is also the current creative director of luxury French fashion house Louis Vuitton. Jacobs studied at Parsons School of Design and won several awards as a student. He first gained recognition for his "grunge" collection for Perry Ellis in the 1980s. In 1997, he was appointed creative director of Louis Vuitton where he has collaborated with many artists. Jacobs continues to lead both his own brands and Louis Vuitton today.
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
Stella McCartney is a luxury lifestyle brand founded in 2001 by designer Stella McCartney in partnership with Kering. The brand is known for its minimalist designs using innovative materials like eco-leather instead of fur or leather. Stella McCartney has experienced success expanding into other categories like handbags, shoes, and children's wear. The brand has also partnered with companies like Adidas and Bendon through collaborations. Stella McCartney herself studied fashion design and had early success working for French fashion house Chloé before founding her own label.
This document outlines the eight paths of growth for Integral Design Studio. It discusses focusing growth in core competencies, defining design philosophies and categories, organizing the workforce into independent teams with clear roles, implementing a multi-channel sales strategy, conducting efficient 360-degree marketing, making business decisions grounded in ideology, and building a company driven by a great team rather than individuals. It also includes a five-year sales projection plan with assumptions around inventory levels, costs, and projected yearly growth.
This presentation provides an overview of the Levi's brand and company. Some key points:
- Levi Strauss & Co. was founded in 1853 and is best known for its Levi's jeans brand.
- It has experienced growth internationally since the 1960s and now has over 10,500 employees worldwide.
- Levi's has a wide product line of jeans, shirts, jackets and other apparel for men, women and kids at various price points.
- The company focuses on promotion through advertising, sponsorships and CSR initiatives.
This document contains a range plan and assortment for a women's spring/summer collection with the theme of "Dandalion Day". It includes details on the colors, styles, fabrics, costs, prices, and marketing plan for various items like dresses, tops, trousers, bags, and shoes. Costing details are provided for sample items, showing fabric and production costs, profit margins, and selling prices. The target market is women ages 16-35 in India, and the products will be sold in a multibrand store with promotional activities like visual merchandising, print media, and social media.
Ralph Lauren has built a successful career as the CEO and founder of Polo Ralph Lauren Corporation. He started his career in fashion by purchasing expensive suits as a teenager and later designing wide ties. With a $50,000 loan, he founded Polo Fashions in 1968 which became Polo Ralph Lauren Corporation. Today the company is worth $2.3 billion and employs over 11,000 people operating 275 retail stores worldwide. Ralph Lauren has also established the Ralph Lauren Foundation which focuses on cancer research, the environment, and community initiatives.
Upasana is a social enterprise based in Auroville, India that aims to discover the true self through fashion, textiles, crafts and design. It runs several social initiatives like Tsunamika, which provides livelihood to fisherwoman affected by the 2004 tsunami, and Small Steps, which produces eco-friendly bags to reduce plastic waste. Upasana also works to preserve traditional crafts like Benaras silk weaving and promote organic cotton farming. It takes a holistic approach through initiatives across the value chain from material development to retail. The organization seeks to be financially sustainable through profitable operations to fund its social work, while maintaining high ethical standards.
Tech pack with detailed garment specifications and construction details for a single breasted fitted blazer. Additional analysis is provided for the choices made and how these affect the quality and price of the garment.
Innovative Marketing & Communications at BurberryAlexandra Ashton
Burberry is a leading British luxury brand known for its iconic trench coats, trademark check pattern, and knight logo. The brand aims to appeal to a younger, fashion-forward audience while maintaining its heritage in luxury outerwear. Burberry uses innovative digital marketing strategies and celebrity endorsements to engage customers globally and reinforce its image of exclusive, prestigious British design. The company focuses on penetrating current luxury markets while also diversifying into new product categories and geographies.
The Spanish company Mango produces clothing and accessories for fashionable women. It opened its first store in 1984 in Barcelona and expanded to over 100 stores in Spain by the early 1990s. Mango then began international expansion, opening stores first in Portugal in 1992 and continuing to grow across 100+ countries. Today it operates over 700 owned stores and 1000 franchise stores worldwide, using a franchise model in some markets. The brand is known for offering on-trend fashion through its Casual, Suit-Evening, and Sport-MNGJeans lines to suit different styles.
This document summarizes Burberry's products, services, distribution channels, brands, and marketing campaigns. It outlines Burberry's key product lines including womenswear, menswear, childrenswear, accessories, and fragrances. It also discusses Burberry's retail and licensing distribution channels. Pricing strategies and popular items are highlighted for products like trench coats, sunglasses, watches, handbags, and fragrances. Brands like Burberry Prorsum, London, and Brit are introduced. Finally, seasonal ad campaigns from 2007-2013 are shown to demonstrate Burberry's marketing efforts.
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
This document provides information about fashion brands, products, and magazines. It discusses how brands like Nike have expanded from focusing only on athletic performance to also incorporating fashion elements in their designs. Nike's iconic Air Jordan shoes helped turn athletic shoes into a fashion statement. The document also notes how cell phones have become a fashion accessory, with early Nokia phones offering customizable covers and cases. Fashion magazines are discussed as being highly influential sources of the latest trends and providing celebrity editorials.
Prada is an Italian luxury fashion house founded in 1913 known for leather goods, fashion accessories, shoes, luggage, perfumes, watches and phones. It has manufacturing concentrated in 11 plants and distribution through 461 directly operated stores in over 70 countries. Prada targets a modern, sophisticated customer seeking high quality craftsmanship. It segments markets based on demographics like age and gender, geography, psychographics like lifestyle and behavior or benefits sought. As a defender, Prada focuses on improving efficiency in its narrow luxury goods domain rather than searching widely for new opportunities.
2007 - Brand Premium of Louis Vuitton Original Bag and CounterfeitsCBR Conference
The document analyzes the effect of high prices of Louis Vuitton handbags on consumer buying patterns. It hypothesizes that greater availability of high-quality counterfeits makes consumers willing to pay less for knockoffs than authentic products. A survey and price collection were conducted. Results found prices varied least at retail stores, with most bags over 500% more expensive than counterfeits. While authentic bags had higher quality, counterfeit owners were still satisfied due to lower prices providing good value.
Louis Vuitton entered the Japanese market in 1977 and by 2007 controlled 54 stores in Japan, with 55% of revenue coming from Japanese consumers. However, declining sales since 2002 forced Louis Vuitton to adjust its strategy. A collaboration with Japanese artist Takashi Murakami in 2003 increased profits by 10%. While price reductions and market dilution strategies were implemented in Japan in 2009 due to the economic crisis, Louis Vuitton still faces threats of counterfeiting and competition in the saturated Japanese luxury market.
Burberry Case Study examines Burberry's competitive position and strategies under CEO Angela Ahrendts. It analyzes changes Ahrendts made, including tightening control over licensing and distribution. The document defines Burberry's target customer as those seeking functional luxury who prefer classic styles. It explores how Burberry can respond to popularity among non-target customers without devaluing the brand. The case study also evaluates Burberry's 'Brit' perfume launch and what other product categories it should enter.
The values of Millennial shoppers are changing how we define and sell luxury. Learn how this consumer has evolved, and which luxury brands are winning by offering meaningful experiences instead of just stuff.
Louis Vuitton is a luxury goods company founded in 1854 in Paris, France that is known for its trunks, leather goods, and fashion. It has expanded from its origins in luggage and travel accessories to include ready-to-wear, shoes, watches, jewelry, accessories, and other products. Key figures in Louis Vuitton's history include Louis Vuitton, who established the company, and Marc Jacobs, current creative director known for modernizing the brand.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
Insanony: Watch Instagram Stories Secretly - A Complete GuideTrending Blogers
Welcome to the world of social media, where Instagram reigns supreme! Today, we're going to explore a fascinating tool called Insanony that lets you watch Instagram Stories secretly. If you've ever wanted to view someone's story without them knowing, this blog is for you. We'll delve into everything you need to know about Insanony with Trending Blogers!
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
MISS TEEN LUCKNOW 2024 - WINNER ASIYA 2024DK PAGEANT
In the dynamic city of Lucknow, known for its wealthy social legacy and authentic importance, a youthful star has developed, capturing the hearts of numerous with her elegance, insights, and eagerness. Asiya, as of late delegated as the champ from Lucknow for Miss Youngster India 2024 by the DK Pageant, stands as a confirmation of the monstrous ability and potential dwelling inside the youth of India. This exceptional young lady is a signal of excellence and a paragon of devotion and aspiration.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Amid the constant barrage of distractions and dwindling motivation, self-discipline emerges as the unwavering beacon that guides individuals toward triumph. This vital quality serves as the key to unlocking one’s true potential, whether the aspiration is to attain personal goals, ascend the career ladder, or refine everyday habits.
Understanding Self-Discipline
1. Daisy
Carolina Dupas – Cindy Luong – Julia Della Corte – Melinda Ylismaa – Sophia Valentina Suhl
2. Brand History (1/2)
The Designer
1963 Marc Jacobs is born on April 9th in New York City
1981 graduates from High School of Art and Design
1983 designs his first collection sold at Charivari
1984 develops a ready-to-wear collection for Ruben
Thomas --> partnership called Jacobs Duffy Designs
1986 launch of Jacobs first collection bearing the Marc
Jacobs label
1992 honoured as „Womenswear Designer of the Year“ by
the Council of Fashion Designers of America
The Company
1993 launch of the „Marc Jacobs International“ company
2001 Marc by Marc Jacobs is introduced as a diffusion line of Marc
Jacobs
2003 launch of Marc Jacobs Home Collection
2006 launch of first watch line under Marc by Marc Jacobs
2007 creation of „Little Marc Jacobs“ (kidswear)
2008 release of fragrances Daisy, Daisy EDP and Daisy Blooms
2009 opening of new boutiques in London, Sao Paolo and Milan
2011 „Marc by Marc Jacobs is Ten“ campaign
3. Brand History (2/2)
Marc by Marc Jacobs Timeline
2001 2004 2006 2007 2008 2009 2010 2011
Introduction First Introduction Instore Singer M.I.A. as Store Openings Opening of 10th
of Marc by Multibrand of Watch line Christmas new face of in Milan, Sao Online Store anniversary
Marc Jacobs line Store in + „Protect the Campaign, advertising Paolo and campaign
Boston Skin You‘re In“ customers campaign + London
Skin Cancer posing Introduction of
Campaign with Santa items priced less
Claus than $10
4. Target profile (1/2)
Age 18-35 years
Quality with affordable prices Young and
urban/cosmopolitan
Self-aware and style concious
Open-minded
Sophisticated yet edgy
Text
OPEN-MINDED
YOUNG
& CLASSIC
EDGY
GIRLY COSMOPOLITAN
URBAN
5. Target profile (2/2)
“Young and trendy
New York City individual”
6. Stylistic Identity (1/3)
Products & Priceranges
Women Men Eyewear
Ready to Wear Ready to Wear $85.00 Oval Frame
$68.00 Anniversary Skull Tee $58.00 Triple Rib Tank $160.00 Gold Frame
$598.00 Mimi CDC Dress $798.00 Washed Leather Jacket
Swim Top Price Tech
$63.00 Miss Marc Tab Bikini Bottom Swim $28.00 Color Pop Earbuds Entry Price
$173.00 Simone Stripe Romper $128.00 all shorts $278.00 15" Commuter Case
Shoes Shoes
$65.00 Miss Marc Flip Flops $260.00 P.T.Cali Print High Top Watches
$450.00 Evening Bow Sandal Platform $460.00 Jumble High Top $120.00 Molly Round Face Watch
Bags and Accessories $175.00 Clear Rivera Watch
Bags and Accessories
$38.00 Miss Marc Packable Head Case $28.00 Packables Zip Pouch
$528.00 Classic Q Francesca
Jewelery and Hair Accessories $498.00 Zip Zip Duffle
$22.00 Logo Disc Bobby Pins
$198.00 High Tide Cork Bangle Women RTW
Women Swim
Women Shoes
Women Bags&Accessories
Women Jewelery&Hair Accessories
Men RTW
Men Swim
Men Shoes
Men Bags&Accessories
Eyewear
Tech
Watches
0 200,0 400,0 600,0 800,0
8. Stylistic Identity (3/3)
Themes / Symbols
Mouse
Apple and Pear
10th Anniversary
Lips Miss Marc
Birds
9. Image Identity (1/3)
Advertising
- Provocation
- Deranged-looking models
- Brings out the originality of designs
- Sense of eccentrity bringing out the features of the collection
- Shows contrast between normal everyday life and illogicality
- Images by photographer Juergen Teller
→ idiosyncratic visual style
→ unusual-looking models
bringing out the originality of designs
Communication
Celebrities
- shown in advertising campaigns
- frequently seen wearing pieces of the clothing line
- f.ex.Victoria Beckham (most important past spokesperson)
Ben Affleck (King Magazine Dec 2010)
MIA (Marc by Marc Jacobs Spring Campaign, 2008)
Characters of Gossip Girl (American TV show)
10. Image Identity (2/3)
Fashion Shows
- Styling and make-up depends on the individual collection
- Music (both pre-recorded and live) inspired by New York street style
Marc by Marc Jacobs S/S 2011: http://youtu.be/5VlSw7SBIkg
Marc by Marc Jacobs F/W 2009/10: http://youtu.be/upkco5aRddE
Events
- Fashion week events
- In-store launches
- Supporting charities and causes
My Bag Has A Heart- supporting art education (2010)
Holt Renfrew Canada and Marc Jacobs - fundraising for Vision Spring (2010)
“Protect The Skin You‘Re In” T-shirts - skin cancer campaign (2009)
11. Image Identity (3/3)
Website Social Media
- Welcoming with virtual staff, „human touch“ - Facebook, Twitter,YouTube
- Accessible: prices clearly visible; easy to navigate due to - Flickr
clear headings and subheadings - Fashion blogs
- Brand communication: Clean and concise, colours include
neutral greys, blues and beige
- Customer service: Online store, membership option to simplify
and speed up the purchasing process, possibility to order
electronic newsletter Marc Jacobs eNotes
12. Retail Identity (1/3)
The Flagship Store
- Piazza del Carmine 6, Brera, Milan
- 300-square meters store designed by Marc Jacobs in collaboration with the Stephan Jaklitsch Architects
- RTW, accessories, shoes, fragrances, sunglasses, timepieces, Little Marc Jacobs, Special Items, jewelry,
and books
- Experience economy 1:
the experience of acquiring a product is as important
as the ownership of the product itself
- Communicates the brand’s values
and market positioning to its consumers
Café Marc Jacobs
- Lounge bar area connected to the shop through a sliding blue
glass
- Cool atmosphere with both indoor dining and an outdoor patio
1(FashionMarketing: contemporary issues. Second edition, 2007. Tony
Hines and Margaret Bruce)
13. Retail Identity (2/3)
Store Windows
• 10 windows that potential customers see from the
outside
• Each one individually designed:
- Outfits on mannequins
- Merchandising
- Glass windows allowing potential customers to look
inside, awaking curiosity and inviting
Store Layout
• Two categories – men’s and women’s wear
• Men’s collection
- basic t-shirts displayed on the entire wall
- all of the prices clearly visible
• Women’s collection
- displayed both hung and on shelves in the wall
- mixed with accessories (shoes, handbags, scarves, jewelry etc) and „Special Items“
• enormous plasma television exhibiting the brand’s latest runway shows; surrounded by sunglasses and
fragrances for customers to try
• large bench, welcoming environment
14. Retail Identity (3/3)
Materials
• Shelving and other display made of stainless steel and glass, emulating the brand’s vibrant and modern image
Colors
• The in-store color palette consists of dark floors and
white walls, ensuring emphasis on the lively and
colorful clothing and accessories displayed
Light
• Primarily natural lighting coming through the
windows
• Spotlights used on accessories and sunglasses
Music
• Mainly commercial pop music, creating a youthful and
modern atmosphere
• Bazaar Display ¹
• High Traffic areas with Special Items (very cheap
accessories)
¹ „Managing Fashion and Luxury Companies“, Corbellini
E. , 2009, p. 215
15. Brand Identity (1/2)
Lifestyle brand
Marc Jacobs is inspired by his own roots as a New Yorker, bringing in
New York culture into his designs Couture
Ready-to-Wear
Diffusion line
Marc Jacobs‘ secondary line highlights wearability and accessability Diffusion
„Miss Marc“ as an inspirational muse Bridge
Created by Marc Jacobs, she is the edgy non-conformist of each season, Mass
always at the forefront of style
„Ilove to take things that are everyday and comforting and
make them into the most luxurious things in the world.“ Marc
Jacobs
„I'd like to believe that the women who wear my clothes are
not dressing for other people, that they're wearing what they
like and what suits them. It's not a status thing.“ Marc Jacobs
16. Brand Identity (2/2)
Socio-cultural context
High Consistency
- metroplitan
- young, fancy New York City Scene
Firm‘s history and
competencies
Brand Identity
- American Brand
- New York Fashion Designer
Stylistic Identity Retail Identity Communication Identity
- casual chic, nonchalant cool - welcoming atmosphere - provocation
- lush shades - „bazaar display“ - idiosyncratic