SEO has become less of a marketing play and more of a branding strategy. The document provides a list of 30 easy SEO tips from industry professionals, such as training teams on the 20% of SEO that drives 80% of impact, adding more content rather than just keywords, using social media to promote business, and focusing on mobile results satisfaction.

2. Your business’ Web presence and visibility relies highly on search engine optimization
(SEO). The way you organize and optimize your site should make it easy for visitors and
search engines to understand and find. SEO is what puts your website in front of your
potential customers and positions you to be found by your target audience.
What we found from our research is that SEO has become less of a marketing play
and more of a branding strategy.
INTRO

3. We understand how important visibility is for emerging businesses
and startups, so we have compiled a list of easy SEO tips from
respected industry professionals

4. Time Tracking for Teams
“Train project
teams on the 20%
of SEO that drives
80% of the impact.” Jessica Bowman
Founder, SEO-In-House

5. Time Tracking for Teams
“Add more content,
not just more
keywords.”
Neil Patel
Founder, Kissmetrics &
CrazyEgg

6. Time Tracking for Teams
“Start using social
media sites to
promote your
business.” Danny Sullivan
Founder, Marketing Land &
Search Engine Land

7. Time Tracking for Teams
“Instead of hanging
with your old
content, run a
content audit and
fix it.”
Heather Lloyd-
Martin
Founder, SuccessWorks

8. Time Tracking for Teams
“Your E-Mail
Signature is a
Necessary
Resource.” Ross Hudgens
Founder, Siege Media

9. Time Tracking for Teams
“SEO is becoming
more and more
natural, with the
focus moving
towards the user.”
Marcus Tober
Founder, SearchMetrics

10. Time Tracking for Teams
“Mobile results
satisfaction will be
more important
than any other
technical issue.”
Bruce Clay
Founder, Bruce Clay Inc.

11. Time Tracking for Teams
“All links aren’t
equal.”
Kristopher Jones
Former CEO, Pepperjam
Affiliate Network

12. Time Tracking for Teams
“Always keep in
mind the reader as
opposed to the
search engines.” Brian Honigman
Marketing Consultant&
Professional Speaker

13. Time Tracking for Teams
“Aim for a focus
keyword that is
relatively high on
volume and…will fit
your audience.”
Joost de Valk
Creator, Yoast SEO plugin

14. Time Tracking for Teams
“Content that
meets a pain-point
for your user will go
much further in
terms of SEO.”
Michael Morgan
Marketer, Speak Creative

15. Time Tracking for Teams
“Get keyword ideas
from your internal
search data.”
Eric Siu
CEO, Single Grain

16. Time Tracking for Teams
“Optimize [your]
Pinterest profiles,
boards and pins for
SEO!” Cynthia Johnson
Marketing Director, Rank Lab

17. Time Tracking for Teams
“In SEO, content is
king…it is also king
for reputation
management.” Pierre Zarokian
CEO, Submit Express Inc.

18. Time Tracking for Teams
“Step #1: Discover
Awesome Content.”
Brain Dean
Founder, Backlinko

19. Time Tracking for Teams
“Improved content
is more likely to be
referenced, shared
and linked.” Dan Petrovic
Managing Director, Dejan SEO

20. Time Tracking for Teams
“Having pages
render quickly is a
good user
experience.” Bill Slawski
Director of Search, Go Fish
Digital

21. Time Tracking for Teams
“Be sure to check
out active users on
Google+ that are
discussing
authorship and
author rank.”
Ash Buckles
Global SEO Manager,
Intercontinental Hotels Group

22. Time Tracking for Teams
“Visualization plays
a critical role in
capturing and
maintaining the
reader’s attention.”
Derek Edmond
Managing Partner, Ko
Marketing

23. Time Tracking for Teams
“Write what you
know. Talk about a
relevant, cohesive
topic.” Todd Malicoat
Co-developed SEO curriculum
used at Rutgers University

24. Read the full article with useful links and additional content. Do share
the article on Twitter, Facebook, LinkedIn or email your friends about it.

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