SEO, or search engine optimization, is crucial for increasing website traffic and brand visibility through organic search results rather than paid advertisements. It involves understanding user search behavior and optimizing content via keyword research, on-page tactics like meta tag optimization, and off-page strategies like link building. Proper SEO ensures that a website is visible to search engines, which is essential for ranking in search results.

1. How to do SEO?
What is SEO and why it is necessary?
SEO means “Search Engine optimization”. It is the strategy that will increase your website
traffic and brand awareness to people by search engine results. SEO strategy is to understand
people, "what they are searching on search engines?" "What are their questions?" and "what type
of content they are demanding?
Organic Searches are the results that we gain through technical and effective SEO strategy
instead of paying to any advertising agency. SEO is important to bring your website in the top
results of the search engine. To index your content properly and visible to search results, it is
necessary to optimize your website.
To show your website in search results in your content first visible to search engines. If your site
can't be found by a search engine then there is no chance to show up your content or website in
Search engine results. Search works on three primary functions; Crawl, index and Rank.
The most important part while writing your content is "Keyword Research".
Keyword Research provides you the answer to your questions:
1. What they are searching on search engines?
2. What are their questions?
3. What type of content they are demanding?
4. How many people are searching for your keyword?
On-Page SEO
On-page SEO is the tactic in which you will do the following tasks while optimizing your
webpage.
1. Keyword research
2. Meta title optimization
3. Meta description optimization
4. Robots.txt generation
5. Sitemap.xml Generation
6. Heading tags optimization
7. Broken links checking and fixing
8. Image alt text and alt attribute optimization
9. Speed optimization of your website
OFF page SEO
Off-page SEO includes all the activities that you will do away from your website to raise the
ranking of your website or domain at search engines. Following are the list of tasks that you will
perform;
1. Link building
2. Image sharing
3. Pdf Submission
4. Classified submission
5. Profile submissions
6. Social bookmarking
7. Audio submission
8. Video submission
9. Article submission/Guest Post
10. Google business listing
11. Bing Listing