Google, and the web, is changing and unless you update your old SEO strategies you will be penalised and pushed further down the rankings. In this webinar you will discover what Google is looking for in 2015 and a 3 step formula to triple your traffic. Throw away those old strategies of spammy blog comments, press releases and blog networks - there is a better, long lasting and highly profitable way of to do SEO.

1. Modern SEO &
Authority Content.
Strategies for 2015 and beyond.
@davidjenyns

2. The holy grail.

3. SEO has changed.

4. KeywordsLinks
Crawl Rankings
SEO in 2004
Great SEO isn’t just about SEO.

5. Keywords
Links
Crawl
Rankings
SEO in 2014
Social
Content
Design & UX
Speed
Accessibility
Email
Press & PR
CX
Webspam
Mobile
InternationalizationLocalization
Great SEO isn’t just about SEO.

7. Google’s leaked quality rating guidelines.

8. Biggest insight.
• EAT

9. The trump card.

10. Eric Schmidt
"Within search results, information tied to verified
online profiles will be ranked higher than content
without such verification, which will result in most
users naturally clicking on the top (verified) results.
The true cost of remaining anonymous, then, might
be irrelevance; even the most fascinating content,
if tied to an anonymous profile, simply won’t be
seen because of its excessively low ranking."
- The excerpt came from the Wall Street Journal,
which quoted from The New Digital Age (1st Feb 2014).

11. Authorship is the answer.
X

12. • Insert respect my authrotiy.

14. How it works…

15. Your scoreboard.

17. What is modern SEO?

18. Website. Content. Share.
• <whiteboard text>

19. Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO

20. Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO

21. Website.

22. The instructions are clear.

23. • Quick loading.
• Responsive.
• Great user experience.
Technical

24. Site speed.
https://developers.google.com/speed/pagespeed/insights/

25. https://support.google.com/webmasters/

27. • free report

28. Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO

29. Technical
Onpage SEO
Offpage SEO

30. What about onpage SEO?

31. What’s good onpage SEO?

32. Keyword master list.
• Your names / brands / products
• Predictive & related searches
• Analytics & site searches

33. Cross check it & data driven.

34. Screaming Frog.
www.screamingfrog.co.uk/seo-spider/

35. Map it.
• Map your site

36. • 1 keyword per page
• Titles/description/body
• User #1
<Insert keyword>

37. Website. Content. Share.
• <whiteboard text>
Technical
Onpage SEO
Offpage SEO

38. Technical
Onpage SEO
Offpage SEO

39. Take
responsibility.

40. Reputation management.

43. How do you stack up?

44. Website. Content. Share.
• <whiteboard text>

45. Content.

46. What is authority content ?
“The act of consistently creating and distributing
helpful information and stories to gain the
attention, engage and influence a clearly defined
audience with the objective being to identify those
who would benefit from your products / services.”
- David Jenyns

47. Helpful.

48. Consistent.

49. Attention, engagment, trust.

50. Video is the secret.

51. The fact is…

52. AuthorityContent.com

53. Maximum Authority, Minimum Time.

54. Website. Content. Share.
• <whiteboard text>

55. Share.

56. Your blog.

57. Your database.

58. Your social.

59. SEO happens naturally.

60. Rules to share by.

61. Optimise everything!
• Tile
• Description
• Tags

62. Amplify the winners.
• PDF sharing
• Press Release
• Infograhics
• Guest posts

63. Isn’t <insert tactic> dead?

64. The way internet was meant to be.

65. youtube.com/theSEOmethod

66. raul +dave

67. dave car

68. What I learned from the Lego car.

69. Some better than others.

70. EAT.
Website.
Content.
Share.

71. Good SEO vs Bad SEO.

72. • free report

73. melbourneSEOservices.com/goodies

74. melbourneSEOservices.com/goodies
@davidjenyns