9. “Often leaders understand bad content can
lead to business damage but they don't seem
to understand that mediocre and/or confusing
content can lead to a huge waste of
opportunity. And money. And time. Mediocre
content also leads to brand and organisational
damage. It's just not as quick to spot.”
Sarah Richards
18. “I estimate that at least 60% of my
tests got their main lift from optimising
the words, button copy, headlines, text
decoration, the layout, scan-ability,
readability, comprehension and
simplicity of TEXT.”
Craig Sullivan
19. This page isn’t
converting.
I think we need to
test a new design
I’m not sure, I
don’t speak latin
But we’ve
redesigned it
6 times already