Marketing that works orientation part ii
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Marketing that works orientation part ii
- 1. Marketing That WorkSIntern OrientationPart II How to “Get Started” with Marketing That Works… (…using “Step-by-Simple-Step” Proven Methods)
- 3. Creating Engagement (and engaging content)
- 4. Business Growth Equation Fundamentals
- 5. WhichTestWon.com (and why you should care)
- 8. Goals
- 10. Definition of Keyword Research: Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose. Source: http://www.internetmarketing-dictionary.com/Keyword_Research.html
- 11. Keyword Concepts… Keywords are Search Terms That Yield “Related Words” Most Successful Keywords Answer the Question: How What Who Where Don’t Relay on Logic – Rely on the Facts from Your Reseach (BIG Tip! – You can get 100’s of keyword ideas by simply using the Google Keyword Tool and typing “HOW” in front of the Keyword you want to research)
- 12. Resources You’ll be Employing… Keyword Research Software Market Samurai Google Keyword Tool Wordtracker Keyword Discovery Keyword Cloud
- 13. Business Growth Fundamentals: Jay Abraham's "Three Ways To Grow A Business" is famous for its powerful simplicity: 1.You increase the number of customers 2. You increase the average transaction value 3. You increase the number of times the customer buys per year
- 15. Goals in content creation
- 16. Generate traffic
- 19. Gain authority and trust
- 20. Build network
- 22. You oriented, not me oriented adapted 80/20 rule
- 23. Be welcoming and inviting – conversational
- 25. Writing Good Content Develop a Voice Repurposing web content Legal issues in sharing content Building back-links Repurposing your own content http://mashable.com/2007/10/27/creative-commons/ Creating content Know your content area Read, read, read Crowdsourced content Guest posts