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Marketing That WorkSIntern OrientationPart II How to “Get Started” with Marketing That Works… (…using “Step-by-Simple-Step” Proven Methods)
Tonight’s Agenda: ,[object Object]
Creating Engagement (and engaging content)
Business Growth Equation Fundamentals
WhichTestWon.com (and why you should care)
Principles of SEO
Content Creation
Goals
Creating content,[object Object]
Definition of Keyword Research: Keyword Research is the action of searching for and finding those keywordswhich users actually use to find specific content on the Internet. A webmaster researches keywords to optimize a website according to his research results to generate traffic , to launch profitable PPC campaigns, to find hot niches for AdSense sites or for some other purpose. Source: http://www.internetmarketing-dictionary.com/Keyword_Research.html

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Marketing that works orientation part ii