SlideShare a Scribd company logo
Maximise designer impact 💪🏼
Youlanda,
WHY?
💎👦🏼📱 vs 🏼💬Sketch PrototypeResearch Communication & feedback
–Fred Bould, Nest
“I don’t think that there has been a better time to be a
designer than right now…we have the most amazing
tools, technology and opportunities so far, without a
doubt.”
Design impacts the
business success 😲
–A study conducted by the Design Management Institute
Design driven company outperform the S&P by 219%
over 10 years
Initiate
Collaborat
e
Share
Collaborat
e with
teams
Initiate
a project
Share
the result
Initiate
a project
Collaborat
e
Share
• Start from a small project 🐣
• Talk to the business teams 💬
• Make a plan & set up goals 🎯
1 Initiate 2 3
• Why
• Goals
• How to measure success
1 Initiate 2 3
1 Initiate 2 3
Share
Collaborat
e with
teams
Initiate
• Collaborate > Fast feedback > Fast iteration
• Increase transparency > Shape design-driven culture
1 Collaborate 32
1 Collaborate 32
1 Collaborate 32
1 Collaborate 32
1 Collaborate 32
• Collaborate > Fast feedback > Fast iteration
• Increase transparency > Shape design-driven culture
1 Collaborate 32
Initiate
Share
the result
Collaborat
e
• If you reach the goal…🎉
• If you didn’t reach the goal…😦
1 3 Share2
27%
72%
1 3 Share2
1 3 Share2
1 3 Share2
1 3 Share2
1 3 Share2
Initiate
Collaborat
e
Share
Collaborat
e with
teams
Initiate
a project
Share
the result

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DBA #20 - Maximise Designer Impact in Startup by Youlanda Kuo

Editor's Notes

  1. Now is the best time
  2. Maximise -> shape design driven culture -> contribute to the business success
  3. 3 points to talk about:…
  4. - Sounds simple, but think about my day to day life as a designer… - Designer are good at finding problem
  5. Business team -> internal users -> understand their need, why they want to …
  6. 3rd -> Important but tricky tricky sometime -> something measurable
  7. - User research -> qualitative data
  8. discover Figma and considering… Most of you might heard of sketch, what about Figma? Figma is a tool that…
  9. Also about 3 months ago…
  10. similar to sketch > quick switch - But the key reason make me want to switch is…
  11. Figma team dashboard View is free
  12. - the previous story…
  13. Have more time to discuss how to make our product better
  14. - link to initiate a project (plan, goals, measure success)
  15. - I’m going to share a result here Investor app 2.0 Not only ui revamp, but also optimise the sign up flow
  16. Mixpanel Old flow funnel vs new 27 - 72 Small database because…keep monitoring!
  17. not only check data, but also discover problem The chat with bd…
  18. - a list of video of user activities in…
  19. - mix panel vs full story
  20. 3 points to talk about:…
  21. This is how you can maximise your impact as a designer in your company