Craft & The Fundamentals of Observation by Jonathan Yap Design is inclusive, yet the role of a designer is exclusive to people that understand and practice the craft. The process itself is something of a mystery to many. The consequences of not being exposed could lead to an environment that isn’t invested in the practice. In this interactive session, we’ll explore what observation can bring to serve as a driver to improve design craft and how it can then foster an environment that is empowered by the practice.