This document provides details on a proposal for a design thinking engagement. It outlines two engagement options, with Option 1 being a 3-day design thinking workshop for INR 10 lakhs, and Option 2 being a more comprehensive engagement involving 3 workshops over 12 weeks for INR 40 lakhs. The document discusses BMGI's design thinking methodology, roles and responsibilities, investment details, and terms and conditions.

1. World Leader in Performance Excellence
‘Design Thinking’ For Value Creation
Proposal
21st June 2018

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 Engagement Objectives
 BMGI’s Approach to ‘Design Thinking’
 Engagement Options
 Roles & Responsibilities
 Investment
 About BMGI
Contents

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 To create a strong experience on the design thinking
process amongst the senior management team
 Provide hands-on application of the techniques in a
test case/ environment
 Familiarise the leadership on the various tools and
techniques of the process
 Provide leaders a sense of their role in this journey
that builds on principles of design and learning from
failure
Engagement Objectives

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 Engagement Objectives
 BMGI’s Approach to ‘Design Thinking’
 Engagement Options
 Roles & Responsibilities
 Investment
 About BMGI
Contents

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D4 Methodology
BMGI’s Design Thinking Approach
Note : Scope of Design Thinking usually ends at piloting the solution at DEVELOP Phase
However BMGI’s D4 approach extends beyond piloting to commercialization & launch
EMPATHIZE
&
DEFINE
IDEATE
PILOT
&
TEST SOLUTIONS

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Demonstrate
solution
Develop
design
concepts
Discover
ideas
Define the
opportunity
1 2 3 4
Define the Opportunity (Empathize & Define)
Determine all OEs
CUSTOMER
JOURNEY CYCLE
STEPS TO FINALISE OPPORTUNITIES

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Demonstrate
solution
Develop
design
concepts
Discover
ideas
Define
opportunity
1 2 3 4
Discover Ideas (IDEATE)
3) Complete the
idea harvesting
1) GENERATE IDEAS USING IDEA
GENARATION TOOLS

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Demonstrate
solution
Develop
design
concepts
Discover
ideas
Define
opportunity
1 2 3 4
Develop (Evolve Solutions)

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Demonstrate
solution
Discover
ideas
Define
opportunity
1 2 4Develop
design
concepts
3
Building Pilots
Demonstrate (Build & Test )
Testing MVP

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 Engagement Objectives
 BMGI’s Approach to ‘Design Thinking’
 Engagement Options
 Roles & Responsibilities
 Investment
 About BMGI
Contents

11. 11
© BMGI. Except as may be expressly authorized by a written license agreement signed by BMGI, no portion may be altered, rewritten, edited, modified or used to create any derivative works.
‘Design Thinking’ Workshop
‘Option 1’

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‘Design Thinking Workshop’ is more to provide
leaders a deeper insight/ experience into the
process of design thinking. They do not need to have
opportunities identified. The objective is to enable
leaders to experience the process to enable them to
better understand the power of Design Thinking and
how they could use this to innovate and grow the
business.
Objective

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© BMGI. Except as may be expressly authorized by a written license agreement signed by BMGI, no portion may be altered, rewritten, edited, modified or used to create any derivative works.
Workshop Agenda

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“Framing the right problem is the only way to create the right solution.”
The Define mode of the design thinking process is all about bringing clarity and
focus to the design space. It is critical to the design process because it results
in
building point- of-view (POV), the explicit expression of the problem you are
striving to address.
 Gathering customer insights through observations & interviews
 Observe behaviours and create larger context from the observed behaviour
 Create Empathy and Persona Maps
 Articulate a point-of-view by combining three elements; user, need, and insight to
create an actionable problem statement that will drive the rest of design thinking
work.
DEFINE THE OPPORTUNITY

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“It’s not about coming up with the ‘right’ idea, it’s about generating the
broadest
range of possibilities.”
Ideate in order to transition from identifying problems to creating solutions for
your users. Ideation is your chance to combine the understanding you have of the
problem space and people you are designing for with your imagination to generate
solution concepts.
 Learn how using ideation tools we can suspend judgement
and give a voice to our creative self
 Generate lots of ideas by separating the generation of ideas
from evaluation of ideas
• Idea Harvesting to makes ideas practical and viable
IDEATE (Discover)

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“Build to think & test to learn”
Transform your ideas from the white board into workable models. This phase
explores questions such as : What functions will my new / modified product /
solution preform and how do I design it?, How will I assess how good it is? What
alternatives do I have? Can I make my solution invincible, and manage the risk of
trying?
 Create design options combining several ideas generated in the IDEATE phase
 Formulate specifications for all aspects of new solution
 Prioritising and selecting a design by filtering through a number of design
concepts to a point where just one or two are pursued for further development
Prototype (Develop) :

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“Testing is an opportunity to learn about your solution and your user.”
Create, Test and Implement your new solution. Information gathered from
working model is used to improve and optimise the solution
 Prototyping and Piloting for building working models
 Designing and Mapping the production methods for making & delivering new
products / solutions
 Process optimisation to create provider value for new products / solutions
Demonstrate (Test)

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© BMGI. Except as may be expressly authorized by a written license agreement signed by BMGI, no portion may be altered, rewritten, edited, modified or used to create any derivative works.
Engagement for ‘Design Thinking’
‘Option 2’

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 Team leaders working on the ‘design thinking’ projects have
already identified the ‘broad level’ opportunities
 There are team members identified & assigned to support the
projects and they are incentivized
 There is a resource commitment for project implementation
Pre-requisites

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Design Thinking
Opportunity to Demonstration : Process In Brief
Review the innovation
challenge (as finalized
earlier)
Establish the JTBD
Complete job scoping
Consumer In-sighting/
Ethnography
Market study and Function
benchmarking
Determine of all OEs
Survey of OEs and
prioritization
Define
Review List of prioritized
OEs
Generate ideas for each
OE – brainstorming
Generate ideas using
Innovation Tools
Idea Harvesting
Prioritization of ideas
Discover
Review of prioritized
ideas
Generation of
solutions for each idea
Prioritization of
solutions
Defining pilots/
experiments to be
conducted
Approval of pilots/
experiments
Develop Demonstrate
Review of approved
pilots/ experiments
Planning and resourcing
the pilots/ experiments
Conducting the pilots/
experiments
Review of learning
Finalization of scale-up
and implementation
plan
Approval of scale-up

21. 21
© BMGI. Except as may be expressly authorized by a written license agreement signed by BMGI, no portion may be altered, rewritten, edited, modified or used to create any derivative works.
Design Thinking - D4 Process In Detail
 Objectives
 Details
 Deliverables

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Define Phase
(Design Thinking Phase: Empathize & Define)
OBJECTIVEs
• Define the innovation opportunity/challenge
• Review and refine/scope the opportunity
• Determine the customer JTBD and OEs pertaining to the challenge
• Plan for determining underserved OEs
DETAILS
• Introduction to innovation
• Review of the innovation challenge
• Understanding customer Job-to-be-Done (JTBD) and Outcome Expectations (OE):
principles for “expanding the window of focus”
• Understanding Ethnography as a methodology for achieving deep customer insights
• Developing the Ethnography Plan for the project
• Understanding function benchmarking and plan for function benchmarking
• Develop the project charter
• Plan for completing all Define phase deliverables
Workshop Duration:
3 days

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Define Phase – Post Workshop Deliverables
• Post workout support – BMGI will work with the project team post the
workshop to complete deliverables.
• BMGI Support will be 2 - 4 weeks depending upon the number of teams
Customer Opportunity
Grid
Insight Data Collection
Plan
Determine all OEs
Observation,
Interviews, Focus
Groups
0
1
2
3
4
5
6
7
8
9
10
0 1 2 3 4 5 6 7 8 9 10
Importance
Satisfaction
Opp>10
Opp>12
Opp>14
Opp>16
Opp>18
Ready for Disruption
Potential for
Disruption
Survey
Which are the
“Underserved” OEs?
How do customers
rate the importance
and satisfaction of
each OE?
Initiative: Innovation Opportunity Exploration
Team Leader:
Date:
Who? Which Products? What Data? Which Source? Who? How?
Which customers or customer
segments will you collect data
from? (Include a represesentative
sample of all customers if
possible)
Which products / services should
be included? (Include a
representative sample across all
products and services)
What data are we
collecting?
How will you collect the
data? (ethnography,
interviews, focus groups,
surveys)
Who will collect the
data?
How will the data be
recorded?
Customer Insight Data Collection Plan
<Goal of Data Collection>
Market Study &
Benchmarking Plan
Initiative: Innovation Opportunity Exploration
Team Leader:
Date:
Who? Which Products? What Data? Which Source? Who? How?
Which customers or customer
segments will you collect data
from? (Include a represesentative
sample of all customers if
possible)
Which products / services should
be included? (Include a
representative sample across all
products and services)
What data are we
collecting?
How will you collect the
data? (ethnography,
interviews, focus groups,
surveys)
Who will collect the
data?
How will the data be
recorded?
Customer Insight Data Collection Plan
<Goal of Data Collection>
Benchmark from
outside the industry –
benchmark
“functions”.
Finalization and
approval of project
charter
Note – Resources needed
for conducting
Ethnography/ Qualitative
Research/ Surveys (Field
Work) will be organized
by the organisation

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Discover Phase
(Design Thinking Phase : IDEATE )
OBJECTIVE
• Generate ideas for each prioritized OE
• Harvest ideas
• Prioritize the harvested ideas
DETAILS
• Ideation foundation and methodology
• Workout – Generating ideas on each OE: Brainstorming/Brainwriting
• Workout – Generating ideas on each OE (post brainstorming): Using Innovation
Tools –
• SCAMPER
• Random Stimulus
• Creative Challenge
• Provocation & Movement
• TRIZ tools
• Idea harvesting
• Prioritization of ideas
• Plan for completing all Discover phase deliverables
Workshop Duration:
3 days
Ideation
Tools

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Discover Phase – Post Workshop Deliverables
High
Low
Low High
EFFORT
I
M
P
A
C
T
Complete the ideation
– using innovation
tools Complete the idea
harvesting
Prioritize the
harvested ideas
 Idea Banks
Edge of
Circle
Ideas
Study the edge of
circle ideas to extract
specific ideas
• Post workout support – BMGI will work with the project team post the
workshop to complete deliverables.
• Support will be 2 - 4 weeks depending upon the number of teams

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Develop Phase
(Design Thinking Phase : Pilot & Test Solutions)
OBJECTIVE
• Develop solutions for the prioritized ideas
• Develop solution charters
• Develop implementation plans – pilot/ full scale
AGENDA
• Review of harvested ideas and prioritization done
• Workout – sort out and affinitize the prioritized ideas for solution development
• Workout – develop solution/s and design concepts for the prioritized ideas/idea
group
• Use solution development tools – TILMAG, Morphological Matrix
• Develop plan for prototyping (if needed)
• Develop prototyping/ pilot /solution charters - for approval
• Plan for further completion of solution tracker and charter and approval of the same
Workshop Duration:
3 days

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Develop Phase – Post Workshop Deliverables
Concept Formulation –
Morphological Matrix
Complete the solution
development
Select the most
promising solutions Develop the
Implementation Plans
Support
implementation till
successful closure
• Post workout support – BMGI will work with the project team post the workshop
to complete deliverables.

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 Engagement Objectives
 BMGI’s Approach to ‘Design Thinking’
 Engagement Options
 Roles & Responsibilities
 Investment
 About BMGI
Contents

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Roles and Responsibilities: BMGI
Sr
No
BMGI Representation Roles & Responsibilities
1
BMGI Leadership
(Managing Director)
• Engage with the Leadership Team – planning and
reviews
• Guide the overall deployment
2 Project Leader
• Responsible for overall delivery and success of the
program
• Interacting with the Leadership Team for planning
and reviews
• Lead specific Interventions
3
Project Team (2
consultants)
• To lead/complete the specified interventions
• Ensure completion of all deliverables

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Roles and Responsibilities:
Sr
No
Representation Roles & Responsibilities
1 Steering Committee
• Responsible for establishing the overall Deployment Plan
• Conduct periodic reviews
• Provide resources
2 Program Leader
• To lead the engagement and engage with BMGI
Engagement Leadership / Project Team
• Provide updates to Steering Committee
• Ensure adherence to plan by the Organization
3 Project Teams
• Participate in all workshops and meetings
• Complete the field work for obtaining insights
• Collect all data/information needed
• Do work on all agreed upon action items – complete
actions (post workshop deliverables)

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 Engagement Objectives
 BMGI’s Approach to ‘Design Thinking’
 Engagement Options
 Roles & Responsibilities
 Investment
 About BMGI
Contents

32. Page: 32Page: 32
Investment
 Option 1 : INR 10,00,000 + Taxes
 Option 2 : INR 40,00,000 + Taxes ( 3 workshops of
3 days each + 3 weeks of support, one week each
after every phase)

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 Travel out of Mumbai
 Travel
• Air Travel expenses (if needed) - Economy class (Business Class for Directors or
where travel duration exceeds five hours) air travel (on full service carriers) will
be reimbursed at actuals. BMG India will submit travel expenses along with
travel documents.
 Lodging and Boarding
• The client will arrange for guest house or hotel stay (stay, food, laundry, internet
and incidentals) during all interventions and will make direct payments for the
same.
 Conveyance
• The client will arrange for airport transfers and local conveyance (air-conditioned
car) during all interventions and will make direct payments for the same.
Out of Pocket Expenses

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1. Professional fees invoice will be raised as per payment terms specified
2. Out of pocket expenses, travel expenses and other expenses as specified will
be invoiced along with the professional fees invoice which will be invoiced as
per payment terms
3. Goods & Services Tax (currently @ 18 % of invoiced value) will be levied on all
invoices (professional fees and reimbursements)
4. TDS certificate (Form 16A) for tax deducted at source, if any should be issued
quarterly (PAN No: AAACQ0197R).
5. The client will be responsible for organizing all training and meeting related
facilities and making direct payments for the same.
6. The maximum number of participants in a training session will be restricted
to twenty (20).
Terms and Conditions
Cont…

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7. All payments will be made by:
 RTGS transfer to:
• Bank Name: HDFC Bank Limited
• Address: 101 -104 Tulsiani Chambers, Free Press Journal Marg, Nariman Point,
Mumbai 400 021
• Account holder Name: Breakthrough Management Group India Private Limited
• 9-digit MICR code number of the Bank and Branch: ‘400240003’
• NEFT / RTGS IFSC Code: HDFC0000001
• Current Bank Account No: 02912320000620
8. All payments are due within 7 days of receipt of invoice
9. This proposal is valid for 30 days
… Terms and Conditions

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 Engagement Objectives
 BMGI’s Approach to ‘Design Thinking’
 Engagement Options
 Roles & Responsibilities
 Investment
 About BMGI
Contents

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COMPETENCIES
Problem Solving
Strategy Deployment
Transformational Change
Innovation and Design
Process Improvement
INDUSTRIES
Pharma
FMCG
Hospitality
BFSI
Chemicals
Automotive
PUBLICATIONS
The Innovator’s Toolkit
Insourcing Innovation
A Team Leader’s Guide to Lean Kaizen Events
The Complete Idiot’s Guide to Lean Six Sigma
Design for Lean Six Sigma
INSOURCING
LEADERSHIP
OBJECTIVITY
INSIGHT
GLOBAL
EMPLOYEES250+ COUNTRIES
WORLDWIDE17 ACTIVE CLIENTS
IN 20 COUNTRIES120+
RESULTS
About BMGI
Delivering Sustainable People-Driven Problem Solving Solutions

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BMGIs Areas of Work
Strategy Innovation
Scenario
Developmen
t
Prioritization
Translation
Strategy into
Action
Operational
Excellence
Project
Managemen
t
Metrics
Standardized
Work
Basic
Problem
Solving
BMGIs model emphasizes on the creation and
execution of strategy, recognizing that the role
of Strategic Planning is to translate into action
BMGI’s Innovation and Design Tools course follows a
systematic innovation roadmap. D4 helps you identify unmet
customer needs, generate ideas to fulfil those needs,
analyse the most promising solutions and test the end
product/process
Create a scalable and
sustainable innovation
ecosystem
Address innovation
challenges quickly
through Rapid
Innovation Cycles
Insource innovation
capability
Create Innovation Opportunity
Scope Innovation Opportunity
Manage People & projects
Formulate
Design
Select Design
Optimize Design
Refine Innovation Opportunity
Leverage Team Brain Power
Prioritize & Select Ideas
Build a Working
Model
Map Processes
Improve & Transition

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BMGI’s Innovation Assets
Practical Innovation Framework
Proven Innovation Process
Published Thought Leadership

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BMGIs Areas of Work
Problem Solving Business Transformation
Change
management is a
core competency
underpinning every
BMGI offering
across our
practices in
strategy, innovation
and performance
excellence
Develop a change
strategy and
change plan
Identify key
employees who
will be engaged
and lead the
change
Coach people to
lead change
successfully
Create a
communication
strategy and plan
Build organization’s
change leadership
capability
Lean
Six Sigma
Lean Six Sigma
Basic Problem Solving
Mega Process Redesign
Design a
performance
excellence system
Apply data-driven
methods and tools
Assess current
capability and gaps
Identify high-
potential projects
and lead teams
Build problem
solving capability
at all levels
Train organization
BMGIs Performance
excellence is not just about
quality and profitability,
which will come, but about
engaging your workforce in
a way they haven’t been
engaged before
Business Transformation
Achievi
ng
Goals
Profess
ional
Edge
Busines
s
Diversif
ication

41. Page: 41
Results Delivered by BMGI
Typical examples of results delivered in multiple client assignments:
93
100
80
90
100
%Exceeding Target %Achieving Target
Successrate
Results
Success is Guaranteed
ROI for
Clients
3:1 – 20:1
Throughput
improved by
25%
Growth Rate
> 20%
CSAT
improved by
> 20%
Cost reduction
> 25%
Quality
Performance
improvement
> 20%
BMGI also works on 3:1 result guarantee program support models
based on client interest

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Thought Leadership from BMGI
42

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Thought Leadership across Industries
Global partner with IQPC for conferences covering
diverse industries
Supported
many leading
conference
organizers
like Noppen,
Exito, as
Strategic
Advisor
Supporting
CII as
Knowledge
Partner for
Lean Six
Sigma and
Innovation
Conferences

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Some of Our Innovation Clients

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Telecom & IT/ITES
Manufacturing
Others
Process
Firms across verticals come to BMGI for getting
support – India Experience

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Prashant Joglekar
Principal Consultant
Breakthrough Management Group India Pvt Ltd
905/906 Raheja Chambers, Nariman Point
Mumbai 400 021
India
Mobile : +91 8433 727922
Office : +91 22 4002 0045 / 46
Email : prashantj@bmgindia.com
www.BMGIndia.com
Thank You

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Unlocking Potential. Delivering Results
Innovation  Strategy  Problem Solving  Business Transformation
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