By Liva Paudere, AVP Product Content Lead @ DBS Bank "In the past, when asked what is UX writing, I tried to be smart and answer with a soundbite: it's the button and not the banner. I soon realised I was not being smart, I was being pompous. No one had the faintest idea what I was talking about. And why should they? As a UX writer, I should have reminded myself that clarity trumps being 'smart'. And that's one of the things that makes UX writing different from the glamorous world of copywriting."