This document discusses how storycrafting can help drive innovation through the innovation lifecycle. It promotes focusing stories on real people and customers to align innovation with strategy. The framework presented encourages capturing audience attention by answering why, what and how through impactful stories that bring the customer to life and appeal to emotions. It advocates story mining, listening and telling to introduce ideas in a powerful way and develop story intuition.

1. Storycrafting for
Innovation
Overcome roadblocks and rally
support, with purpose driven stories
across the Innovation Lifecycle.

2. 2 | © QGLUE. All Rights Reserved
‘‘Great stories
happen to those
who can tell them.
IRA GLAS
‘‘

3. 3 | © QGLUE. All Rights Reserved
Innovation Stories focus on changing lives
of real people.
They put people at the center while aligning
Innovation with Strategy
Inaworldof
disruption,
yourCustomer
istheHero

4. 4 | © QGLUE. All Rights Reserved
They showcase the Intent, Empathy,
Value and Impact behind the ideas
What?
Why?
AndHow?
Impactful stories have deep
foundations and answer
critical questions about

5. 5 | © QGLUE. All Rights Reserved
Innovation Lifecycle
Innovation Stories Outcome
Envision Engage Evolve Evaluate Execute
Intent Empathy Value Impact
Leverage the Storycrafting Framework
to instil an outcome focussed
innovation culture.

6. 6 | © QGLUE. All Rights Reserved
Our Framework:
Communicating with Impact
Storytelling in a way that captures the Audience
Why, What and How
Bring Customer to Life
Appeal to Emotions
Buy-in from Stakeholders
Storytelling in Business:
We take you beyond listing facts
Framing
Innovation
Design
Thinking
Story Story crafting

7. 7 | © QGLUE. All Rights Reserved
We introduce you to Story Mining and Story
Listening, which along with Storytelling form
the key elements for Impactful Stories.
Strategic Story
Story Mining
Storytelling
Story Listening
A good storyteller is an
intent listener.
“Storytelling is the most powerful way
of putting Ideas into the world.”
ROBERT MCKEE, USC

8. 8 | © QGLUE. All Rights Reserved
Crafting the right story.
Are you listening to and telling authentic customer
stories?
Crafting the story right.
Are you telling a story that hooks and appeals to
emotions?
Developing Story Intutiton.
Using the storycrafting DNA to develop a Story intuition.
KeyTakeaways
StorycraftingInstructor
Srinivas Peri
QGLUE Storycrafter in Residence, Formerly IBM,
Adobe
Srinivas Peri combines deep industry experience
with strong liberal arts education. An Alumnus of
Fletcher School at Tufts, Harvard Business
School and American University, he has over 25
years of experience working with start-ups and
organizations like Adobe, IBM and Finastra,
where he has scaled and built high-performance
product teams across domains.

9. 9 | © QGLUE. All Rights Reserved
Accelerating innovation through better
storycrafting
Enabling workforce for storycrafting
innovation
Creating stories that resonate with your
customers
Identifying emerging and new opportunities
for innovation
ReachouttoQGLUEfor
Storycrafting is the most
powerful way to put ideas into
the world

10. AboutQGLUE
QGLUE is the design and innovation arm of QAI.
It brings a unique Design and innovation led
human-centred approach to building products,
services and businesses – making future living
better with happier people. QGLUE equips
people to solve wicked problems by helping them
reach a solution that is not just right, but also
desirable.
QGLUE helps create impact for various
organization by:
Empowering Workforce for Innovation
Enabling Enterprise for Innovation
Deliver Innovation Outcomes
Speak to our team:
customer_relations@q-glue.com
www.q-glue.com