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5 Reasons Why
  Your Podcast
       SUCKS!
... and what you can do about it.
THIS IS NOT FOR:
#1: It's too long.
#1: It's too long.
          The Fix:
Don’t ask “How long should it be?”

   Ask “How short CAN it be?”
#1: It's too long.
             Objections:
          “My fans want me to go LONGER!”

       “I’ve already set a format for my show!”

“I have a lot of content to get through in one episode!”
#2: You Don't
Sound Intelligent.
#2: You Don't
Sound Intelligent.
     The Fix:
         Edit.
    Then edit that.
    Then edit again.
#2: You Don't
  Sound Intelligent.
         Objections:
 “I don’t want it to sound TOO polished!”

“I like the way my show sounds right now!”
#3: You Don’t
  Know What Your
  Show Is About.
#3: You Don’t
  Know What Your
  Show Is About.
        The Fix:
  Find a topic. Stay on Target
#3: You Don’t
  Know What Your
  Show Is About.
        Objections:
 “But I like doing all that other stuff!”
#4: You Know
    Too Much.
#4: You Know
    Too Much.
           The Fix:
Pretend prior shows never happened.

         Annotate in post.
#4: You Know
    Too Much.
     Objections:
    “Everyone in my audience
  knows what I’m talking about.”
#5: It’s Too Hard
    To Find You.
Placeholder for program shot:
5 Reasons your Podcast Sucks on iTUNES.
#5: It’s Too Hard
    To Find You.
         The Fix:
  FIX EVERYTHING I JUST SAID!
#5: It’s Too Hard
    To Find You.
         Objections:
“I need to control my downloads & stats!”

     “I’m afraid of feed hijacking!”
#1: It’s Too Long.
#2: You Don’t Sound
    Intelligent.
#3: You Don’t Know What
    Your Show Is About.
#4: You Know Too Much.
#5: It’s Too Hard To Find You.
Evo Terra

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5 Reasons Why Your Podcast Sucks

  • 1. 5 Reasons Why Your Podcast SUCKS! ... and what you can do about it.
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  • 3. THIS IS NOT FOR:
  • 4. #1: It's too long.
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  • 10. #1: It's too long. The Fix: Don’t ask “How long should it be?” Ask “How short CAN it be?”
  • 11. #1: It's too long. Objections: “My fans want me to go LONGER!” “I’ve already set a format for my show!” “I have a lot of content to get through in one episode!”
  • 12. #2: You Don't Sound Intelligent.
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  • 16. #2: You Don't Sound Intelligent. The Fix: Edit. Then edit that. Then edit again.
  • 17. #2: You Don't Sound Intelligent. Objections: “I don’t want it to sound TOO polished!” “I like the way my show sounds right now!”
  • 18. #3: You Don’t Know What Your Show Is About.
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  • 22. #3: You Don’t Know What Your Show Is About. The Fix: Find a topic. Stay on Target
  • 23. #3: You Don’t Know What Your Show Is About. Objections: “But I like doing all that other stuff!”
  • 24. #4: You Know Too Much.
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  • 28. #4: You Know Too Much. The Fix: Pretend prior shows never happened. Annotate in post.
  • 29. #4: You Know Too Much. Objections: “Everyone in my audience knows what I’m talking about.”
  • 30. #5: It’s Too Hard To Find You.
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  • 33. Placeholder for program shot: 5 Reasons your Podcast Sucks on iTUNES.
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  • 38. #5: It’s Too Hard To Find You. The Fix: FIX EVERYTHING I JUST SAID!
  • 39. #5: It’s Too Hard To Find You. Objections: “I need to control my downloads & stats!” “I’m afraid of feed hijacking!”
  • 40. #1: It’s Too Long. #2: You Don’t Sound Intelligent. #3: You Don’t Know What Your Show Is About. #4: You Know Too Much. #5: It’s Too Hard To Find You.