2. The audience were shown my teaser trailer
draft with music added on to it and then my
teaser trailer with dialogue, music and
captions.
I wanted feedback to find out which trailer
was more effective and appealing to members
of my target audience.
3. The music – the audience told me that the
music created a feeling of tension, mystery
and fear in the trailer.
The effects used on clips – I was told that the
change of lighting (from light to dark) in the
latter half of the trailer was very good.
Transitions; the audience told me that my
cuts were good, and that they also thought
the use of cross dissolve near the beginning
of the trailer was attractive.
4. Slow start to the trailer, the audience told me
that they would have lost interest.
The lack of dialogue – members of the
audience did not understand what was
happening in the trailer. The vast majority
said they would not see the film if it appeared
in cinemas.
5. They said that the dialogue was clear and gave a
brief explanation for the premise of the plot –
this, they said, is what they would expect from a
teaser trailer.
The audience also liked the pace of the trailer –
saying it was just right to keep their attention.
The change in pace as the trailer gets more
intense – this helped keep their attention.
The audience liked the captions and the fact that
they were in the same font and style as the title
cards.
They also liked the factors that remained
unchanged from the other teaser trailer example.
6. The audience told me that there could have
been more non-diagetic sound to correlate
with certain scenes; e.g. gunshot when gun
flashes on screen, sound of a sword being
unsheathed, etc.
The linear scene at the beginning was still a
little bit too long, I was told.
7. As I had anticipated, the audience preferred
the teaser trailer with captions, dialogue etc.
This trailer, therefore will still be my final
trailer.
