The document discusses existing Christmas-themed mobile games that could provide inspiration for the author's own game involving the Grinch stealing presents. It analyzes several games, noting features like their Christmas themes, colors, animations, and target audiences. The author concludes they will include stealing presents from chimneys in their game, as seen in one analyzed title, and will aim it at males and females ages 8+ with achiever personality types.

1. Research
Reece Boland

2. Existing Product
They both have a Christmas setting and the gameplay is very
similar but it’s flipped. My game will have theGrinch sucking up
present through the chimney, but with this he is dropping
presents through the chimney. People would want to play this as
Christmas was around the corner.The use of colours is slightly
masculine and they match the Christmas genre very well. At both
top corners there’s an ability to pause and a score counter which
could be used within my game.The primary targeted gender
appears to be male and the secondary is female both over the age
of 8. It uses a slide scrolling animation style, the difficulty level
with this style is easy so this shows that it is targeted at younger
audiences.

3. Existing Product
They both have a Christmas setting and this would be the view from the inside
where the tube would come down and suck up the presents. People would want to
play this as Christmas was around the corner.The use of colours is slightly
masculine and they match the Christmas genre very well.There only appears to be
two animations, the fire and the lighting from the fire.The use of lighting is quite
dark/moody and give it a welcoming vibe.The primary gender appears to be male
and the secondary is female and the target age seems to be 8+.

4. Existing Product
They both have a Christmas setting and the sleigh is dropping presents. People would want to play this as
Christmas was around the corner.The use of colours is slightly feminine and they match the Christmas genre very
well.The primary targeted gender appears to be female and the secondary is male. It uses a slide scrolling
animation style.The difficulty level with this style is easy so this shows that it is targeted at younger audiences
most likely around the age of 8.

5. Research Analysis
• What common features do the researched products
have?
• They all have a Christmas theme and the majority of the colours
will be in the dark nature.
• What aspects of the research will you include within your
on work?
• I will include the sleigh going over houses but I will have it so it’s
sucking up presents from the chimney instead of dropping them.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
8+ • This won’t appeal to people under the age
of 8 because the Grinch steals presents.
Gender
Primary male and
secondary female.
• I don’t intend to target my audience to a
specific gender.
Psychographic
Achiever • I will make the game have an objective so it
feels as if you’re achieving something.
Social Status
Free game The game will be quite short so I do not plane
on people paying to play this game.