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Qualitative Analysis of TExT-MED:
How does an mHealth intervention
work among low-income Latinos
Elizabeth Burner, MD, MPH, Co-Primary Investigator
Michael Menchine, MD, MPH, Co-Investigator
Sanjay Arora, MD, Primary Investigator
April 24, 2013
• Mobile Health (mHealth): an emerging
field using patients cell phone to improve
health knowledge and behavior
• Consistent behavior and lifestyle change is
difficult to achieve
• The optimal design of mHealth
interventions and the behaviors most
impacted by mHealth have yet to be
determined
Background & Significance:
2
• Mobile phones are can be seen as
extension of self, very persuasive
• 88% of US adults have a mobile phone,
72% of US adults text, 53% use mobile
web, 50% use “apps”
• Area of interest to CDC and NIH for
further development and research
• High potential for scalable, affordable
programs
Why mHealth?
3
• To explore the most impactful aspects of
an mHealth intervention for ED patients
with diabetes (TExT-MED) via a
qualitative analysis of focus groups.
Objective of this study:
4
• Available in English and Spanish
• 2 daily text-messages for 6 months
• Educational and motivational texts
• Medication reminders
• Challenges to perform healthy behaviors (e.g.
read a food label today)
• Follow up at 3 and 6 months
What is TExT-MED?
5
Sample messages
6
“Challenge!
Look at food
labels and
find a snack
that has less
than 100
calories”
“Medication
Reminder!
Don’t leave
home
without your
medications”
Health Belief Model
7
Proposed interactions of TExT-MED with the Health Belief Model
TExT-MED
TExT-MED
TExT-MED
• Is it changing knowledge or self-efficacy?
• Or just cueing people to do the things they
already know they should do?
How is it working?
8
• Series of 5 focus groups with 24 participants
• Patients who had completed the 6 month
mHealth intervention
• Stratified by language and gender
Methods
9
• Verbatim transcripts, analyzed in
language
• Modified Ground theory analysis
• Multiple rounds of co-coding until
consensus on codes achieved, κ>0.7
Methods
10
• Cues to action were most impactful
messages to patients:
• Medication reminders
• Challenge Messages
• Patients’ desired more personalization
• Delivery of messages (timing, names)
• Content of messages (stage of disease, specific
complications)
Results
11
• Before you go to bed it [the TExT-MED
message] told me, like, don't forget your
medications and don't eat nothing heavy
before you go to bed. And that was good.
Exemplary Quotes – Cues to behavior
12
• The challenges are good. The challenges you
send us. One imagines that, I see the message,
and when I read the challenge, those are my
challenges for the day. The challenges. It's not
everyday but when they send challenges, they
helped me a lot. I don't answer them but I read
them, and I say, I have to do this. I motivate
myself like it I'm going to go walk. Or as if
I'm going to go eat a salad plate.
Exemplary Quotes – Cues to behavior
13
• Can we ask for something more personal? Like
‘Hi, [states her own name],’…Computers can
do so much now, nowadays; if you just said,
‘oh [own name]…just texting about your
diabetes’… You see that it's a text from you
guys and say ‘Hi, [own name], how are you
doing today?’
Exemplary Quotes - Personalization
14
• Well this is very personal, but the thing is we have to
differentiate the levels of diabetes … For example in my
case: when they took my, they cut my foot off. So then I
had to look for, on my own, what types of exercises I
have to do to help me to manage my diabetes and also
learn how to live without my foot. So little things like
that, like I say, everything is in general terms, because
it's a pilot program. But as it becomes more
personalized, well maybe, we know that certain things
affect this man and we can send him specific
information for him—
Exemplary Quotes - Personalization
15
• Messages that cued action rather than
increasing knowledge or self-efficacy were
perceived as most effective.
• Patients felt personalization would
increase effectiveness, but must be
weighed against increased cost associated
with more complicated programs.
Conclusions
16
• Addition of a family member or friend as
a supporter (KL2 project)
• Med-Txt: focusing on medication
adherence only using behavior cues
• Appointment reminders with patient
specific greetings
• …..
Future Directions
17

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Text-Message Reminders To Help People With Diabetes Manage Their Health

  • 1. Qualitative Analysis of TExT-MED: How does an mHealth intervention work among low-income Latinos Elizabeth Burner, MD, MPH, Co-Primary Investigator Michael Menchine, MD, MPH, Co-Investigator Sanjay Arora, MD, Primary Investigator April 24, 2013
  • 2. • Mobile Health (mHealth): an emerging field using patients cell phone to improve health knowledge and behavior • Consistent behavior and lifestyle change is difficult to achieve • The optimal design of mHealth interventions and the behaviors most impacted by mHealth have yet to be determined Background & Significance: 2
  • 3. • Mobile phones are can be seen as extension of self, very persuasive • 88% of US adults have a mobile phone, 72% of US adults text, 53% use mobile web, 50% use “apps” • Area of interest to CDC and NIH for further development and research • High potential for scalable, affordable programs Why mHealth? 3
  • 4. • To explore the most impactful aspects of an mHealth intervention for ED patients with diabetes (TExT-MED) via a qualitative analysis of focus groups. Objective of this study: 4
  • 5. • Available in English and Spanish • 2 daily text-messages for 6 months • Educational and motivational texts • Medication reminders • Challenges to perform healthy behaviors (e.g. read a food label today) • Follow up at 3 and 6 months What is TExT-MED? 5
  • 6. Sample messages 6 “Challenge! Look at food labels and find a snack that has less than 100 calories” “Medication Reminder! Don’t leave home without your medications”
  • 7. Health Belief Model 7 Proposed interactions of TExT-MED with the Health Belief Model TExT-MED TExT-MED TExT-MED
  • 8. • Is it changing knowledge or self-efficacy? • Or just cueing people to do the things they already know they should do? How is it working? 8
  • 9. • Series of 5 focus groups with 24 participants • Patients who had completed the 6 month mHealth intervention • Stratified by language and gender Methods 9
  • 10. • Verbatim transcripts, analyzed in language • Modified Ground theory analysis • Multiple rounds of co-coding until consensus on codes achieved, κ>0.7 Methods 10
  • 11. • Cues to action were most impactful messages to patients: • Medication reminders • Challenge Messages • Patients’ desired more personalization • Delivery of messages (timing, names) • Content of messages (stage of disease, specific complications) Results 11
  • 12. • Before you go to bed it [the TExT-MED message] told me, like, don't forget your medications and don't eat nothing heavy before you go to bed. And that was good. Exemplary Quotes – Cues to behavior 12
  • 13. • The challenges are good. The challenges you send us. One imagines that, I see the message, and when I read the challenge, those are my challenges for the day. The challenges. It's not everyday but when they send challenges, they helped me a lot. I don't answer them but I read them, and I say, I have to do this. I motivate myself like it I'm going to go walk. Or as if I'm going to go eat a salad plate. Exemplary Quotes – Cues to behavior 13
  • 14. • Can we ask for something more personal? Like ‘Hi, [states her own name],’…Computers can do so much now, nowadays; if you just said, ‘oh [own name]…just texting about your diabetes’… You see that it's a text from you guys and say ‘Hi, [own name], how are you doing today?’ Exemplary Quotes - Personalization 14
  • 15. • Well this is very personal, but the thing is we have to differentiate the levels of diabetes … For example in my case: when they took my, they cut my foot off. So then I had to look for, on my own, what types of exercises I have to do to help me to manage my diabetes and also learn how to live without my foot. So little things like that, like I say, everything is in general terms, because it's a pilot program. But as it becomes more personalized, well maybe, we know that certain things affect this man and we can send him specific information for him— Exemplary Quotes - Personalization 15
  • 16. • Messages that cued action rather than increasing knowledge or self-efficacy were perceived as most effective. • Patients felt personalization would increase effectiveness, but must be weighed against increased cost associated with more complicated programs. Conclusions 16
  • 17. • Addition of a family member or friend as a supporter (KL2 project) • Med-Txt: focusing on medication adherence only using behavior cues • Appointment reminders with patient specific greetings • ….. Future Directions 17

Editor's Notes

  1. 30 % of the world’s mobile users live in India and China Extremely high penetrance in developing countries