1. - 42 -
1
2
3

2. - 43 -
4
5
6

3. - 44 -
–
–––
–
7
8

4. - 45 -
9
10
News Releases"
11

5. - 46 -
NewsNews Release
Headline
Body text
12
13

6. - 47 -
14
15
Digital Economy
Internet Economy
16
17

7. - 48 -
18
-
-
19
-Brochure ware
Multimedia
-Usenet Discussion Groups
Electronic bulletin board
-erenceOnline Conf
20
-

8. - 49 -
21
22
23
travel and
tourism website
24
Brand Image
Positioning25

9. - 50 -
Company information richness
26
27
one-to-one communication with a company’s audience
28
the official tourist website
29

10. - 51 -
30
31
Social media
32
Corporate Image
33
Facebook
Twitte
micro-blogging website

11. - 52 -
tweets"Youtube
Blogs
Holiday Travel
Planning
experience sharing
34
35
36

12. - 53 -
37
38
39
Public Relation
AdImage Adv
Issue Adv
40

13. - 54 -
41
-Image Building
-Investors and Financial
Relations
-Public Service
-Advocacy
-Announcement
42
1
2

14. - 55 -
3
4
5
6
7
-
8
9-
10-
11-
12 ) Dennis L. Wilcox and others, Public Relations: Strategies and
Tactics, (USA: Pearson Education), seventh edition, p.267, 2005.
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14
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16
17
18-
19
20 ) Dennis L. Wilcox and others, Op. Cit, pp. 267-269..
21
22
(23
24 ) Maria Lexhagen and others, Customer Perceived Value of Travel and
Tourism Web Sites, International Journal of Information Systems in the
Service Sector, Volume 1, Issue 1, p.50, 2009.
25 ) George E.Belch and Michael A.Belch, Advertising and promotion:
An Integrated Marketing Communications perspective, (New York:
McGraw- Hill), sixth edition, p. 490, 2004.
26 ) Ali M. Kanso and Richard Alan Nelson, Internet and Magazine
Advertising: Integrated Partnership or not? , Journal of Advertising
Research, Volume 44, N0.4, pp.318-319,December 2004.

15. - 56 -
27 ) Jang Sun Hwang and others, Corporate Websites As Advertising: An
Analysis of Function, Audience and Message Strategy, Journal of
Interactive Advertising, volume 3, NO.2, pp.15-17,spring 2003.
28 ) D. Vrontis and Y. Melanthiou, Assessing Website Effectiveness
of Airline Companies, International Journal of Online Marketing,
Volume 1, No. 1,p.12, January-March 2011.
29 ) Doo Syen Kang and Teresa Mastin, How Cultural Difference Affects
Internatonal Tourism Public Relation Websites: A Comparative Analysis
Using Hofstede’s Cultural Dimensions, Public Relation Review, Volume
34, p.56, 2008.
30-
31
32 ) Hsu-Hsien Chi, Interactive Digital Advertising vs. Virtual Brand
Community: Exploratory Study Of User Motivation and Social Media
Marketing Responses In Taiwan, Journal of Interactive Advertising,
Volume 12, No 1,pp.44-46, Fall 2011.
33 ) Sidharth Muralidharan, The Gulf Coast oil spill: Extending the
theory of image restoration discourse to the realm of social media and
beyond petroleum, Public Relations Review, Volume 37, p.227, 2011.
34 ) John Fotis, Social Media Impact on Holiday Travel Planning: The
Case of the Russian and the FSU Markets, International Journal of
Online Marketing, Volume 1, No.4, pp.1-19, October-December 2011.
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36
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40
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