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Social message campaigns- 
Competitor Analysis
Here they are clearly trying to entice there target audience 
which is ‘Teens’ by using social media as we all know teens 
are always on there phones on twitter, YouTube, Instagram 
extra. 
They have used bright colors 
and made it look like its been 
drawn by someone to draw 
attention to there logo 
Again they’ve tried to make the website 
teenage friendly by adding the hash tag 
which is very ‘in’ at the moment due to 
twitter 
I really like the way the drop boxes ask a question they 
the dropdown options answer them questions. I think 
this is really effective and efficient. The audience will find 
it easy to navigate around the website
Here they are targeting 
teenagers through the use of 
graffiti and the green army 
style colors 
There are two rhetorical questions the website is asking 
the audience. They are trying to make the audience 
aware of what they would do in these situations the right 
or wrong thing? 
They are using these comic 
illustrations and bright 
colors, videos, games and 
bios to entice their target 
audience which is clearly 
teenagers
The colors are 
very boring, 
nasty, and they do 
not appeal to the 
target audience 
There is not enough pictures and nothing 
interactive to entice the audience 
Navigation 
round this 
website is not 
clear and easy 
to use 
There is way to 
much writing in 
large portions, 
the type of 
audience they 
are trying to 
attract do not 
want to be 
reading 
paragraphs
Helpful tips on what kids should and 
shouldn't’t do. However it is very dul 
and boring to look at. 
Colours not enticing at all 
more colours and pictures 
needed to make it look less 
boring and dul 
Good links to other websites for more 
information on safety. 
Social networking 
sites being included 
this will attract their 
target audience 
Drop boxes are complicated and 
doesn't make It easy to navigate 
around the website

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competitor anaysle

  • 1. Social message campaigns- Competitor Analysis
  • 2. Here they are clearly trying to entice there target audience which is ‘Teens’ by using social media as we all know teens are always on there phones on twitter, YouTube, Instagram extra. They have used bright colors and made it look like its been drawn by someone to draw attention to there logo Again they’ve tried to make the website teenage friendly by adding the hash tag which is very ‘in’ at the moment due to twitter I really like the way the drop boxes ask a question they the dropdown options answer them questions. I think this is really effective and efficient. The audience will find it easy to navigate around the website
  • 3. Here they are targeting teenagers through the use of graffiti and the green army style colors There are two rhetorical questions the website is asking the audience. They are trying to make the audience aware of what they would do in these situations the right or wrong thing? They are using these comic illustrations and bright colors, videos, games and bios to entice their target audience which is clearly teenagers
  • 4. The colors are very boring, nasty, and they do not appeal to the target audience There is not enough pictures and nothing interactive to entice the audience Navigation round this website is not clear and easy to use There is way to much writing in large portions, the type of audience they are trying to attract do not want to be reading paragraphs
  • 5. Helpful tips on what kids should and shouldn't’t do. However it is very dul and boring to look at. Colours not enticing at all more colours and pictures needed to make it look less boring and dul Good links to other websites for more information on safety. Social networking sites being included this will attract their target audience Drop boxes are complicated and doesn't make It easy to navigate around the website