This document discusses key concepts related to media language, including conventions, genre hybridity, intertextuality, semiotics, and genre theory. Conventions are typical elements expected in a media text that help identify genre. Genre hybridity occurs when a text uses conventions from multiple genres. Intertextuality refers to when one text references another. Semiotics is the study of signs, including denotation (literal meaning) and connotation (symbolic meaning). Theorists like Barthes, Baudrillard, and Neale contributed to understanding how meaning is constructed through signs and genre in media texts.
For all media students in the second year of A levels, for the written exam at the end of the year, this is some help for the second part of the first section of that exam!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2. What is media language?
• How the media through their forms, codes, conventions and
techniques communicate meanings.
3. Conventions: are what you would typically expect
to find in a media text.
• There are conventions of the format: e.g. website, magazine, trailer
etc – mostly focusing on technical signs such as layout, types of shot
used etc.
• There are conventions related to genre: a trailer for a horror film
would have different conventions to a romcom. Eg sound, camera
work, lighting.
4. Conventions are important because:
• They help us to identify a text.
• Audiences like to know what to expect from a text.
• Conventions change over time – new media texts are enjoyed
because of the way they break or play with conventions.
• Producers of media texts can see what has been done before and is
successful
• They help to establish GENRE
5. GENRE HYBRIDITY
• When a media text uses conventions from multiple genres it becomes
a HYBRID GENRE.
6. Intertextuality
• When one media text references or alludes to another text .
• Intertextuality essentially means for a type of media
(film,television,music etc) to pay homage to another media text or genre.
7. Semiotics= The study of signs
Write down words, phrases, ideas
associated with this image.
8. The basics….
• Denotation (The signifier)- literally what we see
• Connotation (The signified)- what it means or symbolises
9. Metasymbol
• A symbol whose meaning transcends the tangible realm of simple one-
to-one relationships. History, culture, and tradition all play a role in
creating metasymbols, such as the dove with an olive branch as a symbol
for peace. For certain audiences, religious and magical signs and symbols
take on these properties.
11. JEAN BAUDRILLARD: SEMIOTICS
What other examples of
HYPER REALITY
can you think of?
Key words:
Simulacrum (an image or
representation that has been created)
Postmodern (known for playing with
genre conventions- signifies the end of
tradition, often hybridizes, uses
intertextuality, creates blurred
boundaries of what is real)
Hyper reality (appears more real than
reality)
12. How does this painting illustrate Baudrillard’s
theory?
13. Genre Codes (Genre tropes)
• A common pattern, theme, or motif within the genre (e.g. a spaceship in
science fiction films).
• What genre tropes might you find in;
• An urban crime drama?
• A Hip-Hop music video?
• A chick flick?
• A Nike advert?
• A Nordic Noir?
15. Kenzo advert 2016
• https://www.youtube.com/watch?v=ABz2m0olmPg
• How has media language been used to engage the audience?
• Consider;
• Codes and Conventions used
• Hybridity
• Postmodernism (Baudrillard)
• Intertextuality
• Semiotics (connotations and denotation) Barthes
• Neale’s theory
