Communication is the process of passing information from one person to another. It involves a sender encoding a message and transmitting it through a medium to a receiver who decodes and provides feedback. The communication process has two main phases - transmission where information is shared, and feedback to ensure common understanding. Effective communication is important for organizations as it enables coordination, cooperation, decision-making, leadership and productivity.

1. Meaning, Objectives and Importance,
Communication Process

2. Communication : Meaning
 Origin from the Latin word ‘Communis’ which means
common
 A process of passing information and understanding
from one person to another.
 A process of imparting ideas and making oneself
understood by others.

3. Communication in organisations
Internal External
Formal Planned communication
among insiders ( letters,
reports, memos, email) that
follows the company’s chain
of command.
Planned communication with
outsiders( letters, reports,
memos, speeches, websites and
news release)
Informal Casual communication
among employees ( e-mail,
face-to-face conversations
and phone calls) that do not
follow company’s chain of
command.
Casual communication with
suppliers, customers, investors
and other outsiders(face-to-face
conversations, e-mail and phone
calls )

4. Objectives
Receiver Understanding
Receiver Response
Favourable relationship
Organisational Goodwill

5. Importance of Communication
 Coordination & Co-operation
 Smooth Working
 Effective Decision-Making
 Managerial Efficiency & Productivity
 Effective Leadership

6. Communication Process
 Phases of the Communication Process:
 Transmission phase in which information is
shared by two or more people.
 Feedback phase in which a common
understanding is assured.

8. Communication Process Contd..
 Sender – person wishing to share information with
some other person
 Message – what information to communicate
 Encoding – sender translates the idea into message
into and decides the form ( words, facial expressions,
tone, style ) depending upon the idea and audience
involved
 Medium – the communication channel through
which an encoded message is transmitted to a receiver
 Face-to-face exchange
 Telephonic conversation
 Letters , memos and e-mails

9. Communication Process Contd..
 Receiver – person or group for which the message is
intended
 Decoding - critical point where the receiver
interprets and tries to make sense of the message
 Feedback - Receiver decides what message to send to
the original sender.
 It is initiated by the receiver
 It eliminates misunderstandings
 It ensures that messages are correctly interpreted

10. Communication Process Contd..
 Noise – refers to anything that hampers any stage of
the communication process