2. Communication : Meaning
Origin from the Latin word ‘Communis’ which means
common
A process of passing information and understanding
from one person to another.
A process of imparting ideas and making oneself
understood by others.
3. Communication in organisations
Internal External
Formal Planned communication
among insiders ( letters,
reports, memos, email) that
follows the company’s chain
of command.
Planned communication with
outsiders( letters, reports,
memos, speeches, websites and
news release)
Informal Casual communication
among employees ( e-mail,
face-to-face conversations
and phone calls) that do not
follow company’s chain of
command.
Casual communication with
suppliers, customers, investors
and other outsiders(face-to-face
conversations, e-mail and phone
calls )
5. Importance of Communication
Coordination & Co-operation
Smooth Working
Effective Decision-Making
Managerial Efficiency & Productivity
Effective Leadership
6. Communication Process
Phases of the Communication Process:
Transmission phase in which information is
shared by two or more people.
Feedback phase in which a common
understanding is assured.
7.
8. Communication Process Contd..
Sender – person wishing to share information with
some other person
Message – what information to communicate
Encoding – sender translates the idea into message
into and decides the form ( words, facial expressions,
tone, style ) depending upon the idea and audience
involved
Medium – the communication channel through
which an encoded message is transmitted to a receiver
Face-to-face exchange
Telephonic conversation
Letters , memos and e-mails
9. Communication Process Contd..
Receiver – person or group for which the message is
intended
Decoding - critical point where the receiver
interprets and tries to make sense of the message
Feedback - Receiver decides what message to send to
the original sender.
It is initiated by the receiver
It eliminates misunderstandings
It ensures that messages are correctly interpreted
