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How to Optimize Your Entire Mobile Experience

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Learn how to improve your marketing performance in an increasingly mobile marketplace.

Published in: Mobile
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How to Optimize Your Entire Mobile Experience

  1. 1. 1 Optimize Your Entire Mobile Experience We will be starting at 2 pm ET Use the hashtag #IMPACTinsights on Twitter
  2. 2. 2 PRESENTERS: Ari Weil, VP of Products Yottaa @yottaa Ryan Coates, Creative Lead IMPACT @IMryanCoates
  3. 3. 3 AGENDA: 1. Big Talk. Small Device. 2. Creating a Responsive Web Design 3. Building the Mobile Experience
  4. 4. www.yottaa.com Respond to Mobile Stop being reactive; start being responsive 4www.yottaa.com
  5. 5. #mobileweb @yottaa www.yottaa.com 5 Mobile devices are a part of every journey
  6. 6. #mobileweb @yottaa www.yottaa.com 6 51% say websites hard to navigate & use 46% say product images are too small 41% are concerned about security 26% feel that checkout is frustrating It’s not the size that matters, it’s what you do with it
  7. 7. #mobileweb @yottaa www.yottaa.com 7 Get it wrong and lose…BIG 64% OF SMARTPHONE USERS EXPECT PAGES TO LOAD IN UNDER 4s $1Bn APPAREL & ACCESSORIES PURCHASES in Q113 71% Of all retail transactions SMARTPHONE USERS SHOP VIA MOBILE 48% Expect mobile to be faster than desktop 85% Will go to a competitor to transact 42% Will never return to your site 29%
  8. 8. #mobileweb @yottaa www.yottaa.com 8 Don’t be that business that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the 48% of users say business simply does not care.
  9. 9. www.yottaa.com Big talk…small device
  10. 10. #mobileweb @yottaa www.yottaa.com 10 Know thy enemy In pirate parlance, “Here be dragons” …its complicated
  11. 11. Consider the average eCommerce page #mobileweb @yottaa www.yottaa.com 11 Rich content Dynamic content Security & trust Personalization & targeting
  12. 12. #mobileweb @yottaa www.yottaa.com 12 Content evolves and becomes more complex PAGELOADTIME EFFORT&TIME SITE LAUNCH ONGOING MAINTENANCE AND USER ENGAGEMENT EFFORTS UPDATE CONTENT & IMAGES ADD SOCIAL MEDIA WIDGETS ADD REAL TIME PERSONALIZATION A/B TEST PAGE CONTENT
  13. 13. www.yottaa.com Responsive to the rescue (?)
  14. 14. Implement Responsive Web Design #mobileweb @yottaa www.yottaa.com 14 Advantages Disadvantages Most consistent user experience possible Requires additional code re-working No duplicate content maintains rankings Difficult to differentiate mobile content Max link value. No risk of split link value Could affect usability/CRO No redirects = low latency & fewer errors New code may affect rankings
  15. 15. Responsive Web Design Dirty Little Secret #mobileweb @yottaa www.yottaa.com 15 One of these things is not like the other. But the size of your website probably is.
  16. 16. Responsive Design can work if you’re careful #mobileweb @yottaa www.yottaa.com 16 If you don’t see it, it shouldn’t be there
  17. 17. #mobileweb @yottaa www.yottaa.com 17 Fact: Reducing Page Weight/Requests Works increased performance by 68% by reducing HTTP requests small page-1.5s big page – 4.7s
  18. 18. www.yottaa.com Knowledge is power
  19. 19. #mobileweb @yottaa www.yottaa.com 19 Know your end user Where? What device(s)? What’s important? Why YOU?
  20. 20. Needs Goals FactsPlan Strategy #mobileweb @yottaa www.yottaa.com 20 Make a plan Needs Goals FactsPlan Strategy Needs Goals FactsPlan Strategy Implement Optimize Differentiate
  21. 21. #mobileweb @yottaa www.yottaa.com 21 Get tech savvy Treats Physics: geographic latency Strength Static content, streaming CDN Treats Efficiency: less & lighter Strength Asset delivery, rendering FEO Yottaa Treats Context: right, in real time Strength End user experience
  22. 22. #mobileweb @yottaa www.yottaa.com 22 Pick your team
  23. 23. • ROI proof points • Benefits of Manual vs. Automated optimization • Free Web Performance ROI Calculator #mobileweb @yottaa www.yottaa.com 23 Realize ROI on your RWD and WPO Initiatives
  24. 24. 24 THANK YOU!

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