Build a Web Presence that Outsmarts, Outperforms and Outlasts Google
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The document discusses how to build an extraordinary website presence that outsmarts, outperforms, and outlasts search engines. It recommends focusing on uniqueness, finding your voice, and creating a compelling user experience. An extraordinary website brings in targeted traffic, improves conversion rates, gains word-of-mouth, and establishes customer loyalty, allowing it to earn top search rankings and outperform competitors over the long run.
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Build a Web Presence that Outsmarts, Outperforms and Outlasts Google
- 1. @StoneyD Stoney G deGeyter @polepositionmkg HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES
- 2. @StoneyD Stoney G deGeyter @polepositionmkg THE CHALLENGES OF BUILDING A WEB PRESENCE “Every two days, we create as much information as we did since the dawn of time to 2003.” --Eric Schmidt, TechCrunch, Aug. 2010
- 3. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD The Web is a busy place THE CHALLENGES OF BUILDING A WEB PRESENCE
- 4. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Web users lack focus THE CHALLENGES OF BUILDING A WEB PRESENCE
- 5. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Web users are highly distractible Squirrel THE CHALLENGES OF BUILDING A WEB PRESENCE
- 6. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Everyone is fighting for attention THE CHALLENGES OF BUILDING A WEB PRESENCE
- 7. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Google is just looking for the winners THE CHALLENGES OF BUILDING A WEB PRESENCE
- 8. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD You need more than an ordinary website THE CHALLENGES OF BUILDING A WEB PRESENCE
- 9. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Create an extraordinary website presence THE CHALLENGES OF BUILDING A WEB PRESENCE
- 10. @StoneyD Stoney G deGeyter @polepositionmkg HOW TO BE EXTRAORDINARY
- 11. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD $ $ $ $ If this was Google’s algorithm in 1998 HOW TO BE EXTRAORDINARY Keywords & Links Site Architecture Social Media & Content Uniqueness & Value Usability & Conversions
- 12. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD This is Google’s algorithm in 2017 HOW TO BE EXTRAORDINARY $ $ $ $ $ $ $ $ $ $ $ $ $ $ Keywords & Links Site Architecture Social Media & Content Uniqueness & Value Usability & Conversions
- 13. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Being extraordinary does not mean… Finding loopholes in the search algorithms HOW TO BE EXTRAORDINARY
- 14. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Being extraordinary means… HOW TO BE EXTRAORDINARY
- 15. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Provide something visitors can’t get anywhere else HOW TO BE EXTRAORDINARY
- 17. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Don’t try to be all things to all people BE UNIQUE But Pontiac wanted a bigger audience… Where is Pontiac today?
- 18. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Find a problem and solve it BE UNIQUE
- 19. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Find a problem and solve it BE UNIQUE
- 20. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Find a void and fill it BE UNIQUE
- 21. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD 1/3 Regular 1/3 Spicy 1/3 Chunky Find a want and deliver it vs What do people want? BE UNIQUE
- 22. @StoneyD Stoney G deGeyter @polepositionmkg FIND YOUR VOICE
- 23. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Humorous Whimsical Serious Snarky Down to earth Thoughtful Brutally honest Flowery What is yours? FIND YOUR VOICE
- 24. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD How would you rewrite this content… We offer a wide selection of long-lasting batteries designed to deliver enough power to start any vehicle in any weather condition. We sell durable batteries you can trust. Humorous Serious Whimsical Snarky Flowery Thoughtful Brutally honest Down to earth FIND YOUR VOICE
- 25. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Humorous Our car batteries are durable, long-lasting and deliver enough power to start any vehicle in the harshest winter environment. Your escape from the in-law's is guaranteed every season of year. FIND YOUR VOICE
- 26. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Snarky When headed to the in-law's you want to be equipped with one of the most powerful car batteries money can buy. Come hell or high water, you're getting out of there alive! FIND YOUR VOICE
- 27. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Brutally honest Your boss is a jerk, your wife a nag and your friends are idiots. You need an escape. Where you go is up to you, how you get there is up to us. Our car batteries will start any vehicle any time any where. We're ready to go when you are. FIND YOUR VOICE
- 28. @StoneyD Stoney G deGeyter @polepositionmkg CREATE A COMPELLING EXPERIENCE
- 29. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Spectacular on-site experience (usability) This Not This CREATE A COMPELLING EXPERIENCE
- 30. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Intuitive navigation CREATE A COMPELLING EXPERIENCE
- 31. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Easy to achieve goals CREATE A COMPELLING EXPERIENCE
- 32. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Clear path to conversions CREATE A COMPELLING EXPERIENCE
- 33. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Don’t make visitors hunt for information CREATE A COMPELLING EXPERIENCE
- 34. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Find ways to delight your visitors Unlimited customer support Hassle-free returns Proprietary products Free shipping More experts available CREATE A COMPELLING EXPERIENCE
- 35. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Build trust through excellence Return calls and emails Secure information Be open & honest Customers first Exceed expectations CREATE A COMPELLING EXPERIENCE
- 36. @StoneyD Stoney G deGeyter @polepositionmkg WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 37. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Gives Google what it’s looking for WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 38. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD And earns top search engine rankings WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 39. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Brings in targeted traffic WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 40. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Improves conversion rates WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 41. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Gains word of mouth WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 42. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Establishes customer loyalty WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 43. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD If this is how to get rankings today $ $ $ $ $ $ $ $ $ $ $ $ $ $ Keywords & Links Site Architecture Social Media & Content Uniqueness & Value Usability & Conversions WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 44. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD Focus on the algorithms of tomorrow $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ Keywords & Links Site Architecture Social Media & Content Uniqueness & Value Usability & Conversions WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 45. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD And outsmart, outperform, and outlast search engines WHY EXTRAORDINARY WEBSITES WIN EVERY TIME
- 46. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD • @StoneyD linkedin.com/in/stoneygd Web Presence Optimization PolePositionMarketing.com Stoney deGeyter THIS IS ME WebMarketingChecklist.com
- 47. HOW TO BUILD A WEB PRESENCE THAT OUTSMARTS, OUTPERFORMS, AND OUTLASTS THE SEARCH ENGINES @StoneyD WebMarketingChecklist.com Thank You!www.PolePositionMarketing.com