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15 Methods for Optimizing Your Facebook Ads

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15 Methods for Optimizing Your Facebook Ads

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Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies

Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies

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15 Methods for Optimizing Your Facebook Ads

  1. • Digital Nomad • “Most Valuable Professional Award” by Microsoft for work on Bing Ads • Google Partners All-Stars Winner • Google Success Panel Speaker • Stevie Awards, SEMY Awards, European & US Search Awards • SEJ Contributor
  2. TESTED 17K FACEBOOK ADS
  3. CROSS-CHANNEL REMARKETING Optimize targeting by leveraging existing traffic: Retarget people on Facebook who first came via Google AdWords/Organic/Etc with remarketing & custom audiences. @Rocco_Zebra_Adv #SEJThinkTank
  4. @Rocco_Zebra_Adv #SEJThinkTank
  5. OPTIMIZE DESKTOP NEWS FEED & RIGHT-COLUMN ADS SEPARATELY • Optimizing campaigns by device, placement and any other targeting option. • Facebook allows you to customize your targeting for desktops in a submenu of the Placement menu at the Ad Set level. @Rocco_Zebra_Adv #SEJThinkTank
  6. @Rocco_Zebra_Adv #SEJThinkTank
  7. TEST DIFFERENT IMAGES @Rocco_Zebra_Adv #SEJThinkTank
  8. 1.1% CTR 2.2% CTR 1.4% CTR @Rocco_Zebra_Adv #SEJThinkTank
  9. KEEP MOBILE & DESKTOP SEPARATE • Optimize your ads, bids and conversions based on device. • Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account. • Power Editor: select the device targeting directly from the Ad Set Menu. @Rocco_Zebra_Adv #SEJThinkTank
  10. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
  11. #3 @Rocco_Zebra_Adv #SEJThinkTank
  12. SEGMENT AUDIENCES INTO AD SET @Rocco_Zebra_Adv #SEJThinkTank
  13. AD SET 1 • AdWords • AdWords Export • Google Certification • Program • Facebook Ads • Facebook Marketing • Facebook Marketing Solutions • Facebook Marketing Hour Day • Online Advertising • Digital Marketing • Marketing Online AD SET 2 AD SET 3 @Rocco_Zebra_Adv #SEJThinkTank
  14. INSTALL MULTIPLE CONVERSION PIXEL @Rocco_Zebra_Adv #SEJThinkTank
  15. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
  16. OPTIMIZE BY CONVERSION TYPE @Rocco_Zebra_Adv #SEJThinkTank
  17. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
  18. USE MORE THAN ONE CONVERSION PIXEL @Rocco_Zebra_Adv #SEJThinkTank
  19. @Rocco_Zebra_Adv #SEJThinkTank
  20. TARGET BY BEHAVIORS @Rocco_Zebra_Adv #SEJThinkTank
  21. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
  22. #3 @Rocco_Zebra_Adv #SEJThinkTank
  23. #4 @Rocco_Zebra_Adv #SEJThinkTank
  24. TARGET BY INCOME @Rocco_Zebra_Adv #SEJThinkTank
  25. #1 Behaviors @Rocco_Zebra_Adv #SEJThinkTank @Rocco_Zebra_Adv #SEJThinkTank
  26. @Rocco_Zebra_Adv #SEJThinkTank
  27. SET UP A REMARKETING PIXEL @Rocco_Zebra_Adv #SEJThinkTank
  28. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
  29. #3 #4 @Rocco_Zebra_Adv #SEJThinkTank
  30. IDENTIFY PROFITABLE AGE GROUPS & GENDERS @Rocco_Zebra_Adv #SEJThinkTank
  31. #1 #2 #3 @Rocco_Zebra_Adv #SEJThinkTank
  32. TEST LOOKALIKE AUDIENCES @Rocco_Zebra_Adv #SEJThinkTank
  33. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
  34. #3 #4 @Rocco_Zebra_Adv #SEJThinkTank
  35. TARGET AN EMAIL LIST Facebook allows you to create a custom advertising audience based on email lists. @Rocco_Zebra_Adv #SEJThinkTank
  36. #1 #2 @Rocco_Zebra_Adv #SEJThinkTank
  37. .csv .txt Phone Numbers Facebook User IDs Mobile Advertiser IDs Email Addresses @Rocco_Zebra_Adv #SEJThinkTank
  38. TEST BIDDING STRATEGIES Find out what reduces the cost per conversion but still gets enough volume. Recommend start with CPC & Conversion Optimizer. Set up your bidding method at the Ad Set level in the Optimization and Pricing section, shown here. @Rocco_Zebra_Adv #SEJThinkTank
  39. The three main bidding types: • cost per click • cost per thousand impressions • conversion optimizer (requires conversion code) @Rocco_Zebra_Adv #SEJThinkTank
  40. Whenever you bid per click or use the conversion optimizer, you can decide your maximum cost per click or target cost per acquisition, or let Facebook pick a value for you. @Rocco_Zebra_Adv #SEJThinkTank
  41. SCHEDULED ADS Facebook allows you to segment your ads by days and hours. This option is available only with a lifetime budget and not with the daily budget option. @Rocco_Zebra_Adv #SEJThinkTank
  42. Lifetime Budget: total budget of an ad set, technically no daily limit. Right choice if the campaign has a reliable performance pattern that has been proven successful over time. @Rocco_Zebra_Adv #SEJThinkTank
  43. R O C C O B A L D A S S A R R E Founder & CEO Zebra Advertisement r.baldassarre@zebraadvertisement.com www.zebraadvertisement.com T W I T T E R : @Rocco_Zebra_Adv

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