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Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
Do you want to learn how to get better results on Facebook? View Rocco's #SEJThinkTank webinar to learn 15 methods to optimize existing campaigns and dive into more complex and effective Facebook Ads marketing strategies
• Digital Nomad • “Most
Valuable Professional Award” by Microsoft for work on Bing Ads • Google Partners All-Stars Winner • Google Success Panel Speaker • Stevie Awards, SEMY Awards, European & US Search Awards • SEJ Contributor
CROSS-CHANNEL REMARKETING Optimize targeting by
leveraging existing traffic: Retarget people on Facebook who first came via Google AdWords/Organic/Etc with remarketing & custom audiences. @Rocco_Zebra_Adv #SEJThinkTank
OPTIMIZE DESKTOP NEWS FEED &
RIGHT-COLUMN ADS SEPARATELY • Optimizing campaigns by device, placement and any other targeting option. • Facebook allows you to customize your targeting for desktops in a submenu of the Placement menu at the Ad Set level. @Rocco_Zebra_Adv #SEJThinkTank
KEEP MOBILE & DESKTOP SEPARATE
• Optimize your ads, bids and conversions based on device. • Ads and calls to action are likely to perform differently on desktop versus mobile, and any ad setup should take that into account. • Power Editor: select the device targeting directly from the Ad Set Menu. @Rocco_Zebra_Adv #SEJThinkTank
AD SET 1 • AdWords
• AdWords Export • Google Certification • Program • Facebook Ads • Facebook Marketing • Facebook Marketing Solutions • Facebook Marketing Hour Day • Online Advertising • Digital Marketing • Marketing Online AD SET 2 AD SET 3 @Rocco_Zebra_Adv #SEJThinkTank
TEST BIDDING STRATEGIES Find out
what reduces the cost per conversion but still gets enough volume. Recommend start with CPC & Conversion Optimizer. Set up your bidding method at the Ad Set level in the Optimization and Pricing section, shown here. @Rocco_Zebra_Adv #SEJThinkTank
The three main bidding types:
• cost per click • cost per thousand impressions • conversion optimizer (requires conversion code) @Rocco_Zebra_Adv #SEJThinkTank
Whenever you bid per click
or use the conversion optimizer, you can decide your maximum cost per click or target cost per acquisition, or let Facebook pick a value for you. @Rocco_Zebra_Adv #SEJThinkTank
SCHEDULED ADS Facebook allows you
to segment your ads by days and hours. This option is available only with a lifetime budget and not with the daily budget option. @Rocco_Zebra_Adv #SEJThinkTank
Lifetime Budget: total budget of
an ad set, technically no daily limit. Right choice if the campaign has a reliable performance pattern that has been proven successful over time. @Rocco_Zebra_Adv #SEJThinkTank
R O C C O
B A L D A S S A R R E Founder & CEO Zebra Advertisement r.baldassarre@zebraadvertisement.com www.zebraadvertisement.com T W I T T E R : @Rocco_Zebra_Adv