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#SEJThinkTank: Why Nostalgia Works in Marketing
The document discusses the significance of nostalgia in marketing, highlighting its psychological impact on adults who tend to connect emotionally with their past, particularly their teenage years. It emphasizes that brands can effectively leverage nostalgia to enhance content engagement and foster emotional connections with their audience, using strategies such as sharing retro images and old company archives. Polls within the document explore the audience's perspective on the effectiveness of nostalgic content in marketing.
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#SEJThinkTank: Why Nostalgia Works in Marketing
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- 2. @wonderwall7 #SEJThinkTank ● 7 yearsof marketing and PR experience ● 11 years of journalism and editing experience ● Responsible for SEJ’s entire content strategy to drive traffic & increase community engagement
- 3. What is Nostalgia inMarketing? Nostalgia in Content Nostalgia & Social Media @wonderwall7 #SEJThinkTank
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- 5. • Adults feela great connection to their teenage years because our brains were still developing then, so emotions are stronger • Childhood also usually means no responsibilities • Nostalgia can be triggered during life transitions @wonderwall7 #SEJThinkTank
- 6. • Nostalgia hasbeen proven to be a coping mechanism during times of stress, loneliness, and hardships • After hearing their favorite songs from 20 years ago, study participants said they felt more loved and that life is worth living. @wonderwall7 #SEJThinkTank
- 7. Brands from Pepsito Nike are using past logos and designs, calling them retro or throwback. @wonderwall7 #SEJThinkTank
- 8. ● 90s Styleis Back In ● People love to reminisce about their childhood and teen years. ● Pull marketing ideas from when your target market was 6-16 years old. @wonderwall7 #SEJThinkTank
- 9. ● There wasan IndieGogo campaign to buy a $4000 billboard near Coke’s headquarters to bring Surge back. ● Coke now sells cases of it on Amazon for $35/12 pack @wonderwall7 #SEJThinkTank
- 10. Poll #1 Have youever used nostalgia themes in your marketing? A) Yes B) No C) No, but we want to @wonderwall7 #SEJThinkTank
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- 12. Incorporating nostalgia or historyin your content can: ● Write content in a fun way that can increase engagement and social sharing ● Forge an emotional connection with the audience ● Showcase your company’s history @wonderwall7 #SEJThinkTank
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- 17. ● Women’s lifestyleblog Bustle welcomed the summer with 90s music videos embedded into the post. ● This brings their target audience back to fun summers, years ago. @wonderwall7 #SEJThinkTank
- 18. Poll #2 Do youthink nostalgic content is effective? A) Yes B) No C) It depends on the industry @wonderwall7 #SEJThinkTank
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- 20. Nostalgia can beused for new content, as well as simply sharing old content. ● Look for industry videos you could share in a blog post ● Old company archives are great resources @wonderwall7 #SEJThinkTank
- 21. ● Photos shouldbe the main focus of all content and social media posts @wonderwall7 #SEJThinkTank
- 22. Comb the Company Archives: TheNYT has an archive Twitter profile that shares past news stories and photos of their coverage of current events. @wonderwall7 #SEJThinkTank
- 23. Create Events ThatAre Begging to be Shared on Social Media and Elsewhere Online. Via @Ethan_Bryan @wonderwall7 #SEJThinkTank
- 24. In addition toposting content from the past, consider creating your own content @wonderwall7 #SEJThinkTank
- 25. In addition toposting content from the past, consider creating your own content @wonderwall7 #SEJThinkTank Infographic via Host Gator
- 26. Poll #3 Does nostalgiamarketing work better for content or social media? A) Content B) Social Media C) Both @wonderwall7 #SEJThinkTank
- 27. In Content andSocial Media ● Nostalgic content is best created by the people who lived in the decade you are recalling ● Utilize current events, holidays, and trends to build content as a flashback ● Consider your audience and create content surrounding their elementary and high school years @wonderwall7 #SEJThinkTank
- 28. In Content andSocial Media ● It has to fit your niche or else it will seem like newsjacking ● It needs to be unique to your company; don’t copy what’s already been done. @wonderwall7 #SEJThinkTank
- 29. 1. Nostalgia makesyour audience connect with you 2. Nostalgia in Content is an great way to drive traffic and engagement 3. Don’t make nostalgia cheesy or that you try too hard @wonderwall7 #SEJThinkTank
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