This document outlines John Haydon's presentation on how to use social media to engage youth. Some key points include:
- Social media and mobile usage has dramatically increased since 2000 and changed how organizations engage with people
- Organizations now need to get their supporters talking on social media rather than just getting the word out
- An effective social media plan should consider the POST method of focusing on People, Objectives, Strategy and Tactics
- Stories are an important way to engage hearts over minds on social media by triggering emotion rather than just reason
- Stories should have a hook, hold attention, and provide a payoff or call-to-action to be most effective
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
This presentation was designed for businesses looking to maximize communication efforts externally by utilizing internal resources and employee engagement. Also included are sections on email etiquette and social media collaboration.
Social Media Marketing - Basics and How To for NGOs. A presentation made to NGOs at a workshop conducted by the NASSCOM Foundation. Slides made in collaboration with Sreeraman Thiagarajan.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Social marketing uses the benefits of doing social good to secure customer engagement.
In social marketing the distinguishing feature is its "primary focus on social good”
It is not a secondary outcome.
Not all public sector and not-for-profit marketing is social marketing.
And Social marketing is a non-profit marketing.
Introduction to Social Media Policies CreationJason Cruz
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
Tijdens Apestaartjaren toont CultuurNet Vlaanderen enkele tools die kunnen gebruikt worden om met jongeren te communiceren. In deze presentatie raken we de UiTdatabank, taggingmogelijkheden, tiprapporten en UiTPAS voor jongeren aan.
Meer info op www.cultuurnet.be
Social Media Marketing - Basics and How To for NGOs. A presentation made to NGOs at a workshop conducted by the NASSCOM Foundation. Slides made in collaboration with Sreeraman Thiagarajan.
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
Social marketing uses the benefits of doing social good to secure customer engagement.
In social marketing the distinguishing feature is its "primary focus on social good”
It is not a secondary outcome.
Not all public sector and not-for-profit marketing is social marketing.
And Social marketing is a non-profit marketing.
Introduction to Social Media Policies CreationJason Cruz
Lecture notes and presentation slides on social media policies creation. This presentation covers items from objective-setting to samples of well-made social media policies.
This presentation walks you through the process of creating a social media strategy for any organization with limited resources. Learn how to best leverage your time spent on social media outreach and achieve your organization's goals.
Certified Management Accountants of Saskatchewan Social Media PresentationShane Gibson
Certified Management Accountants of Saskatchewan Annual Conference. A social media presentation by Shane Gibson author of Sociable! and Guerrilla Social Media Marketing.
Social Media: Evolution to Execution panel presentation presented 9.19.07 @ PROMO Live conference. Panelist - David Armano, Noah Brier, Rohit Bhargave. Moderated by Herb Sawyer. For more info email herbsawyer@gmail.com
Social Media for Social Good: How Nonprofits Can Use Social Media Marketing T...Julia Campbell
Are you thinking about entering the world of social media for your nonprofit but not sure where to start? Do you wonder how it can make a difference to your organization? Or have you started out in the world of blogs, Twitter and Facebook but you’re not sure which tools and approaches are right for you? Are you concerned about time management and how much it will all cost?
When it comes to communication strategies, many nonprofits tend to stay in familiar, one-way marketing terrain – static websites, direct mail appeals, and print newsletters. However, the explosive growth of social media marketing tools offers an interactive way for nonprofits to build community and raise funds and awareness like never before.
Whether you already use social media in your nonprofit’s development plan or you’re new to the game, this presentation is for you. We will cover 10 highly successful social media habits of nonprofits, the “rules of the road” in social media for nonprofits and answer the big question – why do it at all?
The Evolution of Social Media - #GetSocial2015Cian Corbett
This presentation demonstrates how far Social Media has come since it's humble beginnings as "New Media" to the behemoth of digital advertising it is today and examines the seven factors that contributed to this evolution.
The Evolution of Social Media was presented by Cian Corbett, Business Director of Radical at Dublin City University's Mini Conference on Social Media #GetSocial2015
Tijdens Apestaartjaren toont CultuurNet Vlaanderen enkele tools die kunnen gebruikt worden om met jongeren te communiceren. In deze presentatie raken we de UiTdatabank, taggingmogelijkheden, tiprapporten en UiTPAS voor jongeren aan.
Meer info op www.cultuurnet.be
Hoeveel procent van de Vlaamse jongeren heeft een smartphone? Is Facebook nog populair? Of neemt Snapchat het helemaal over?
Sinds 2008 stellen we op Apestaartjaren ook telkens een eigen onderzoek voor over mediabezit en -gebruik bij Vlaamse jongeren. En dat is voor deze jubileumeditie niet anders.
Deze keer namen we een vragenlijst af bij 1250 kinderen (9-12 jaar) en 3150 jongeren (12-18 jaar). Deze onderzoeken verliepen in samenwerking met respectievelijk UCLL en iMinds-MICT-UGent.
S. Van Hove & S. Anrijs: Potentieel Tablets in het Onderwijs (Apestaartjaren ...Stephanie Van Hove
Stephanie Van Hove en Sarah Anrijs bieden je een antwoord te bieden op de meest gestelde vragen door leraren over het gebruik van tablets op school. In 2014 en 2015 deden ze twee experimentele onderzoeken naar het potentieel van tablets in de klas, waarvan de belangrijkste conclusies ook terug te vinden zijn op www.deappklas.be.
Ze onderzochten of scholen met tablets een leerwinst konden bereiken bij kinderen en of tablets invloed hebben op het leren van woordenschat bij kinderen.
In dit project werkten imec-onderzoekers van de UGent, KULeuven en VUB samen met educatieve uitgeverijen, app-ontwikkelaars en scholen om na te gaan hoe tablets het best ingezet worden in het secundair onderwijs, en welke apps hiervoor het meest geschikt zijn.
Louis huybrechts van de Arteveldehogeschool stuurt de ene toppost na de andere op de socialemediakanalen van de hogeschool. Tijdens deze presentatie geeft hij meer inzicht in hoe hij dat aanpakt.
Hoe social media inzetten in de klas. Inspirerende voorbeelden uit de praktijk. Snapchat, Twitter, Instagram, Whatsapp, ... als extraatje in de les. Yes, we can. Mediawijsheid. #vindikleuk
Resultaten digiMeter 2015 met focus op jongeren 18-26 jaar, in het kader van een presentatie op Apestaartjaren 6 (13/05/2016). Dit is een uitgebreide versie, inclusief slides die tijdens de presentatie zelf niet aan bod kwamen.
https://www.apestaartjaren.be/sessie/communiceren-met-18-26-jarigen
160512 Werk jij al in een sociale organisatie Apestaartjaren
Sociale media is voor jeugdverenigingen nog vaak de kruistocht van de communicatieverantwoordelijke. In een moderne organisatie gebruiken al je collega's sociale media. Maar hoe begin je daaraan? Wat zijn de valkuilen? En hoe krijg je dat georganiseerd?
Het Gentse social media bureau Talking Heads gooide in 2015 helemaal het roer om en focust sindsdien meer dan ooit op sociale media bij overheden en non-profits. Ze begeleidden onder andere Universiteit Antwerpen, 11.11.11 en Sport Vlaanderen bij hun socialemedia-beleid.
Deze lezing gaf ik op Apestaartjaren 6 in Leuven op 12 mei, onder andere gebaseerd op het boek "Ik was 10 in 2015" dat ik schreef samen met Bert Smits.
How Nonprofits Can Make Their Fundraising Campaigns More Social (Lightful x N...Tereza Litsa
Social media channels can help you amplify the message of your fundraising campaigns. What’s important is to understand how to make the most of each social media platform.
This webinar will look at the latest trends in social media fundraising and how to improve the success of your campaigns. Topics include:
• How to use every social channel in your fundraising campaign
• Best practices on making your fundraising more social
• The latest trends in social media marketing and how they affect nonprofits
• How to build a funnel for your social fundraising content
• Successful examples of using social media in fundraising
Sydney social media forum - ACON HealthConnecting Up
Presentation at the Sydney social media forum by Yves Calmette from ACON Health, titled 'The power of Facebook and Twitter for reaching and (re)engaging about HIV prevention: Is social media the new holy grail?'
Social media & strategy for nonprofits: Spirit & PlaceBohlsenPR
Social media training slideshow for partner organizations participating in Spirit & Place Festival, 2011 "The Body"
Strategy and best practices for nonprofits
Social Butterflies: The Strong Wings of Social FundraisingJessica Earl
Would you like to convert online followers into donors? Do you wish your Facebook fans would do more than just "like" your posts? Online giving is on the rise as donors begin to trust the digital space, so it’s time to learn what content will make your audience step up and contribute. This presentation offers tools and tips to convert social media followers into donors, including embracing the crowdfunding and peer-to-peer fundraising scene.
Strategic Leadership and Social Media For Social GoodMichelle Johnson
Notes from the Strategic Leadership and Social Media for Social Good Workshops on Friday, July 24, 2009, hosted by the University of Richmond, Jepson School of Leadership Studies
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, An...hjc
With the cost of traditional marketing channels going up and up, social media is getting more attention as a way to strengthen your organization’s marketing, advocacy, and fundraising efforts.
This straightforward session will try to show you the most cost effective, proven ways to use social media to strengthen your organization. With examples from Twitter, Facebook, Youtube, and other social media tools, you’ll see how some of the best nonprofit brands use social media to beat the competition! We will breakthrough common misconceptions and notions of social media while providing you with tips, best practices and tools to get you started on a long-term strategy towards engaging your donors.
Jonge mediamakers samenbrengen en hen verbinden met de professionele mediawereld, daar maakt Charlie Dewulf met MACKY werk van.
Onder de noemer MACKY Family verenigt Charlie met events en op sociale media creatieven, industrie en jeugd met een hart voor jeugdmedia. Op die manier slaagt hun er in om de juiste creatieven aan specifieke opdrachten te matchen.
Daarnaast zorgt het MACKY Agency voor communicatie- en marketingstrategieën. Charlie geven bijzondere aandacht aan jeugdige tone of voice. Door met jonge creatieven samen te werken hebben ze daarvoor de vinger aan de pols. MACKY Agency maakt ook rapporten en organiseert workshops, focusgroepen en research met een focus op jeugdmedia. Doelgroepbepaling, platforms en representatie vormen de belangrijkste onderwerpen
Ontdek tijdens deze sessie hoe MACKY jongeren samenbrengt, maak kennis met het werk van creatieve jongelingen en leer wat ze voor jouw organisatie kunnen betekenen.
Niet alleen organisaties wentelen zich in de digitale maatschappij. Tijd om in te zoomen op of en hoe de huidige jongerengeneratie gevormd wordt door internet en technologie.
Hebben smartphones en sociale media een invloed op de identiteit van generatie Z? En wat betekent digitalisering voor hun zelfbeeld, overtuigingen, nieuwsgaring en contacten?
Gen Z-reporters van De Standaard Valerie Droeven en Simon Grymonprez spraken met tal van jongeren en maken tijdens deze sessie de balans op.
Speculaties troef over wat de diverse doelgroep van 18 tot 30 jaar nu precies wil, maar verder dan veronderstellingen komt het meestal niet. Wat willen ze? Wat verwachten ze? Wat triggert hen? AmuseeVous laat de jongeren zelf aan het woord!
De voorbije vijf jaar lichtten jongeren, onder begeleiding van AmuseeVous, 20 organisaties kritisch door. Dat leidde telkens tot een lijvig rapport vol suggesties en frisse ideeën die voor elke organisatie bruikbaar zijn. We bundelen deze vijf jaar aan expertise in een aantal handige tips & tricks waarmee je onmiddellijk aan de slag kan en die zorgen voor een frisse blik op de activiteiten van je eigen organisatie.
Met jongeren aan de slag gaan om digitale producten te creëren die de noden beantwoorden, dat zijn ze bij digitale studio Spaced niet vreemd.
Door te cocreëren wint deze Antwerpse studio op een efficiënte manier input bij eindgebruikers voor de tools die ze maken. Ontdek hoe zo'n proces loopt en hoe de kwaliteit van die input wordt verzekerd.
Co-oprichter Matthijs Rubberecht distileert tips voor jouw organisatie aan hand van een sterke case.
Zo voelen jongeren zich door sociale mediaApestaartjaren
Zo goed als alle Vlaamse jongeren hebben een account op meerdere sociale netwerksites, maar welke invloed oefenen die netwerksites eigenlijk uit op jongeren? Gaan ze ten onder aan angst om iets te missen en gebrek aan sociale bevestiging? Of staan ze net sterker nu ze al hun vrienden op elk moment en op elke plaats rond zich hebben?
Lien Faelens maakt de balans van de goede en minder goede effecten die sociale media hebben op het zelfbeeld van jongeren.
Voor haar doctoraat binnen de faculteit psychologie van UGent onderzoekt Lien Faelens hoe het gebruik van sociale netwerksites invloed uitoefenen op het zelfbeeld van jongeren.
We moeten onszelf en jongeren discipline aanleren als het op mediagebruik aankomt. Maar als de menukaart van de grote technologiebedrijven er hetzelfde blijft uitzien, dan gaan we het met een digitale diëtist alleen niet redden.
Tijd dat de bedrijven in Silicon Valley mee hun verantwoordelijkheid nemen voor ons gebrek aan digitale balans. Lucas Wuyts pleit voor een gezonder digitaal ecosysteem.
Mediaopvoeding: geef het goede voorbeeld! - Sofie LambrechtApestaartjaren
Een beperking op de schermtijd? Niet voor de kinderen van Sofie Lambrecht, want iets dat verboden is, trekt extra aan. Hoe ze er dan voor zorgt dat haar kroost niet helemaal verslingerd geraakt aan de smartphone of tablet? "Wij als ouders hebben een voorbeeldrol. Wij moeten het voorbeeld geven, door zelf onze schermtijd goed te gebruiken en te plannen," vindt Sofie Lambrecht.
Als moeder van 5 kinderen gunt Sofie Lambrecht een blik in haar leven. Ze vertelt hoe ze haar kroost opvoedt tot digitaal weerbare jongeren.
Onze relatie met technologie: it's complicated - Bart VanhaelewynApestaartjaren
“We hebben nood aan een diëtist voor ons smartphonegebruik”, koppen de kranten na het Digimeter-onderzoek. Maar gaat dat ook voor jongeren op? Of voelt de jongste generatie zich gezond als een vis in het digitale water?
Digimeter en de MobileDNA-app geven een microscopisch zicht op digibesitas. Bart Vanhaelewyn trok daaruit belangrijke lessen om beter digitaal in balans te blijven.
Bart Vanhaelewyn zoomt vanuit de UGent al jaren in op digitale balans. Hij deelt z'n inzichten uit Digimeter en de MobileDNA-app.
Onderzoeksresultaten online burgerschap bij jongerenApestaartjaren
Tijdens de bevraging van Apestaartjaren-onderzoek zoomde mict samen met Mediaraven en Mediawijs in op hoe Vlaamse jongeren online blijk geven van actief burgerschap.
Hoe bewust maakt het internet hen van wat er in de wereld gebeurt? Geloven ze dat online acties dingen kunnen veranderen? Zijn ze lid van facebookgroepen die zich inzetten voor politieke of sociale doelen?
Joos Callens, beleidscoördinator bij Mediaraven, legt je nieuwe cijfers uit Apestaartjaren-onderzoek voor.
Jongeren een stem te geven in het politieke debat en hen laten nadenken over hun stemkeuze, dat is de opzet van Debattle van VVJ en De Ambrassade.
In aanloop van de gemeenteraadsverkiezingen van oktober 2018 namen duizenden jongeren van over heel Vlaanderen en Brussel deel aan de Debattles om te luisteren naar de plannen van iedere partij maar vooral om hun bezorgdheden en voorstellen op tafel te gooien.
Welke bouwstenen maakten het Debattle-weekend een succes? Welke keuzes werden er gemaakt? En hoe vertaalt zich dat digitaal?
Onderzoek naar Jongerencommunicatie Bille en PubliqApestaartjaren
Via welke kanalen en met welke boodschap spreek je jongeren aan? Waarop moet je letten als je met jouw communicatie jongeren wil triggeren? BILL, het jongerenlabel van Publiq, vroeg het aan dé experts bij uitstek, de jongeren zelf. We geven je een zicht op hun antwoorden én tips om jouw communicatie jongerenproof te maken.
Mediaraven en Mediawijs brachten samen met MICT het mediagebruik en -bezit bij jongeren in kaart. Welke toestellen gebruiken jongeren? Wat zijn hun favoriete apps? Hoe volgen jongeren het nieuws?
Verwacht op deze en op ontelbare andere vragen een antwoord, want tijdens deze sessie dompelen we je onder in de resultaten van het Apestaartjaren-onderzoek.
Heel wat onheilspellende krantenkoppen passeerden het afgelopen jaar de revue. Van ouders die via smartphone hun kampgaande kinderen bestoken tot foto's van leden die opduiken op obscure websites.
Is de digitale wereld voor het jeugdwerk een plaag of een zegen? Welke kansen liggen er in de digitale jongerenwereld voor het grijpen en aan welke uitdagingen moeten we het hoofd bieden?
Rasechte jeugdwerkers gaan vanuit eigen context op zoek naar het evenwicht. Tijdens deze sessie delen ze hun dromen en bezorgdheden over digitale media in het jeugdwerk.
Deze jeugdwerkers delen hun vooruitzichten:
Katrien Wittemans - KSA Nationaal
Justine Vergotte - FOS Open Scouting
Eline Van Reeth - KLJ
Seppe Van Pottelbergh - Kazou
Martijn Van Cauwenberg - Scouts & Gidsen Vlaanderen
We vragen meteen ook een aantal experts om de resultaten te vertalen naar kansen of uitdagingen voor hun omgeving.
Prof. dr. Eva Lievens - Universiteit Gent
Eva Lievens is docent Recht & Technologie aan de Universiteit Gent en doceert mediarecht en auteursrecht in de opleiding Communicatiewetenschappen. Vanuit die ervaring deelt ze haar kijk op de resultaten op het Apestaartjaren-onderzoek.
Katrien Wittemans - KSA Nationaal
Bij jeugdbeweging KSA houden ze nu al rekening met de digitale leefwereld van jongeren. Katrien Wittemans legt met de resultaten in het achterhoofd uit hoe ze met het jaarthema 'Geniaal Digitaal' de digitale leefwereld van jongeren het jeugdwerk binnen brengen.
Sofie De Cupere - GO!
Sofie De Cupere is mediacoach bij de pedagogische begeleidingsdienst van het GO! en reflecteert over wat het onderwijs kan leren over jongeren en digitale media.
Taha Riani - Allyens en Mvslim
Als medeoprichter van communicatiebureau Allyens en de website Mvslim werpt Taha Riani zijn licht op de resultaten van het Apestaartjaren-onderzoek.
Via propagandatechnieken proberen reclamemakers, journalisten, ngo's of politici ons te beïnvloeden. Sociale media zoals YouTube, Facebook en Twitter maken het zelfs voor de Jan met de pet mogelijk om propaganda te maken en te verspreiden.
"Propaganda is a truly terrible weapon in the hands of an expert", zei Adolf Hitler in 1924. In deze workshop onderzoeken en bediscussiëren we diverse voorbeelden van (hedendaagse) propaganda en hoe ga je er in een educatieve setting mee omgaat.
Joos Callens - Mediaraven
In januari 2018 publiceerde de Europese Commissie een rapport over digitaal jeugdwerk. Dit werd bijeengepend door experten op het vlak van jongeren en digitale media uit de verschillende Europese lidstaten. Voor Vlaanderen schoof Mediaraaf Joos mee aan tafel. Tijdens deze sessie legt hij uit wat digitaal jeugdwerk is, welke vaardigheden daarbij belangrijk zijn en welke inspirerende Europese voorbeelden hij op zijn pad tegenkwam.
Kathy Lindekens - VRT
VRT zoekt actief naar jong talent en wil jongeren in al hun diversiteit een stem geven in het medialandschap. Begin dit jaar lanceerde de openbare omroep VRT NXT, een overkoepelend label waaronder verschillende initiatieven en projecten rond jongeren vallen. Maar hoe betrek je alle jongeren, ongeacht hun achtergrond of sociale klasse, bij zulke initiatieven? Jongerenadviseur Kathy Lindekens vertelt hoe belangrijk en inspirerend de leefwereld van jongeren kan zijn. Ze doet ook enkele communicatiestrategieën van de VRT uit de doeken.
Digitaal jeugdwerk voor kwetsbare groepen - SorryboxApestaartjaren
David Loyen - Link in de kabel
Als coördinator van Link in de kabel stond David Loyen mee aan de wieg van de Sorrybox. Hij deelt mee hoe begeleiders en leerkrachten samen vorm gaven aan deze krachtige tool.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
2. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New
Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for
Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of
Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
Your topic expert: John Haydon
4. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Social media use
2000
2016
Social and mobile change everything
5. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Social media use
2000
2016
Facebook
Twitter
Instagram
Snapchat
WhatsApp
Peach
Google Plus
MySpace
Social and mobile change everything
6. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Mobile use
2000
2016
Social and mobile change everything
7. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Mobile use
2000
2016
iPhone is born on January 9, 2007
Social and mobile change everything
8. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• A recent study by The Center for Effective Philanthropy
found that 86% of donors would“gladly recommend an
organization”to a friend or colleague.
• 21% of supporters said they learned about their
organization from a friend, existing supporter.
Social is the newWord-of-Mouth Marketing
Social and mobile change everything
13. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
People
Objectives
Strategy
Tactics
1
A simple social media plan anyone can follow
The POST method was originally coined by
Charlene Li and Josh Bernoff in their book,
Groundswell (Harvard Business Review Press)
and is a proven framework for developing a
social media strategy.
14. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
People: What does your community really care about? What passions
intersect with your cause? What gets them engaged?
Objectives: How will this campaign matter? What do you want to
achieve (SMART)? Shoot low, if you’re just starting out.
Strategy: How can your goals intersect with community interests and
passions? How will you encourage actions?
Tactics: What tools and tactics will you use to achieve your strategy?
1
A simple social media plan anyone can follow
15. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Who are we trying to engage? Supporters?Volunteers? Donors?
What’s in it for them?What’s the emotional hook?
What’s in it for us? More fans? More emails? More donors?
How will we promote the campaign?What other channels will we use?
How will we measure success? Likes? Engagement Rate? Emails Acquired?
Campaign name and summary
A simple social media plan anyone can follow
16. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Download this workbook: johnhaydon.com/plan
A simple social media plan anyone can follow
18. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Engage hearts over minds
“Emotion leads to action while
reason leads to conclusions.”
Daniel Calne - Neuroscientist
19. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
•Drives action
•Loves stories
•Triggers dopamine
•Drives donor behavior
Emotion Reason
•Justifies action
•Remembers stories
•No dopamine
•Justifies behavior
Engage hearts over minds
20. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
•Drives action
•Loves stories
•Triggers dopamine
•Drives donor behavior
Emotion Reason
•Justifies action
•Remembers stories
•No dopamine
•Justifies behavior
Engagement happens here
Engage hearts over minds
22. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Storytelling is NOT:
• Statistics
• News
• Milestones
• About your org
VI) Boosting donor retention with social media
Tell better stories with this simple formula
23. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Stories make people feel:
• Happy
• Hopeful
• Inspired
• Wise
• Generous
• In the Know
VI) Boosting donor retention with social media
Tell better stories with this simple formula
24. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
“But I’m not George Lucas. I’m
just trying to raise more money”
- You
Tell better stories with this simple formula
25. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• Stories are the glue that sticks people together
• Stories invite a relationship
• Stories are remembered
• Stories motivate action
VI) Boosting donor retention with social media
Tell better stories with this simple formula
26. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• Hook
• Hold
• Payoff
Tell better stories with this simple formula
27. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• Introduce protagonist
• Relatable and human
• Triggers emotion
• Instantly understood
The Hook
Tell better stories with this simple formula
28. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• Holds their attention
• Protagonist’s goals
• Potential obstacles (internal and external)
• Presents plot questions
The Hold
Tell better stories with this simple formula
29. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• Goal is reached
• Resolution of plot questions
• Invites participation
• Includes call-to-action
The Payoff (call-to-action)
Tell better stories with this simple formula
30. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
A call-to-action should be:
A) Clear and easy to understand.
B) In alignment with emotional triggers.
C) Highlighted with larger fonts or
buttons.
D) Repeated 2-3 times in the message.
E) Build trust by adding your phone
number.
Don’t forget your call-to-action!
Tell better stories with this simple formula
32. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
53% of donors say
that “achieving and
communicating
measurable results” is
prominent in their
decision making to
donate again.
Outcome stories
Types of stories you should always be telling
33. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Trending stories
Types of stories you should always be telling
34. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
1) Conversation starters
Ask fans:
• For their tips and ideas
• To share good news
• To share preferences
• To share stories
Conversation starters
Types of stories you should always be telling
35. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Let your fans be the expert:
• Strokes egos
• Takes burden off your org
• Builds loyalty
• Be consistent!
Ask followers to strut their smarts
Types of stories you should always be telling
36. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Recognizing fans:
• Makes them feel good
• Makes you look good
• Increases donor retention
Recognize donors and volunteers
Types of stories you should always be telling
37. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Invitations to share stories
Types of stories you should always be telling
39. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Update bios and headers for Facebook,Twitter and Instagram
• Promote event on Facebook cover and Twitter header
• Include date and key details in bios
• Include event URL in all campaign posts and photo descriptions
8) Prepping for your next event
40. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• Review these posts with team
• Review and refine as needed
• Get notifications when published
Draft and review posts for Twitter, Instagram and Facebook
8) Prepping for your next event
41. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
• Select most engaging posts (use social Analytics)
• Edit post to include link to registration page
• Unpin after campaign is over
Pin your best posts to top of your Page (Facebook and Twitter)
8) Prepping for your next event
42. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Your Network
Your community’s
friends, family,
colleagues, etc.
Your Community
Subscribers
Donors
Volunteers
A) Start with your
database.
Launch every campaign with email
8) Prepping for your next event
43. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
VII) Launch your campaign to current supporters first
Launch every campaign with email
45. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Why this matters:
A) Gives you birds eye view.
B) Helps avoid communication conflicts.
C) Helps unify marketing channels.
D) Helps eliminate silos.
9) Keep everyone on the same page with a content calendar
46. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Step 1: Create a simple calendar (online or paper)
9) Keep everyone on the same page with a content calendar
47. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Step 2: Map out community milestones and important dates
National
day of
recognition
holidays
A)Cause-related dates
B)Relevant religious holidays
C)Important dates to
community
9) Keep everyone on the same page with a content calendar
48. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Step 3: Map out your events
National
day of
recognition
holidays
A)Fundraising events
B)Volunteer events
C)Other organizational events
VIP Gala
Walkathon
Volunteer
dance party
9) Keep everyone on the same page with a content calendar
49. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Registration
results, early
recognition of
volunteers and
fundraisers
Stories behind
registrants and
fundraisers
Step 4: Map out campaign messaging
National
day of
recognition
holidays
A)Start 30 days before event
B)Blog and social media
C)Email messages
VIP Gala
Walkathon
Volunteer
dance party
Behind the
scenes towards
walkathon
Teasers, stories,
related topics
Invite core
supporters to
share stories
with hashtag
9) Keep everyone on the same page with a content calendar
50. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Registration
results, early
recognition of
volunteers and
fundraisers
Stories behind
registrants and
fundraisers
Step 5: Map out teasers and other pre-event promotions
National
day of
recognition
holidays
A)Sponsor promotions
B)Early registration offers
C)Giveaways
VIP Gala
Walkathon
Volunteer
dance party
Behind the
scenes towards
walkathon
Teasers, stories,
related topics
Invite core
supporters to
share stories
with hashtag
Giveaway
9) Keep everyone on the same page with a content calendar
51. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Cloud technology allows you to:
1.Collaborate
2.Communicate
3.Update
All in one central doc.
Step 6: Create a marketing bank for your team
9) Keep everyone on the same page with a content calendar
52. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
A marketing bank is a single location for:
• Logos
• Photos
• Bios and Head Shots
• Boilerplate Text
• Etc.
Use can use DropBox, Google Drive or Trello
to organize your content.
Step 6: Create a marketing bank for your team
9) Keep everyone on the same page with a content calendar
53. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
When people are exposed to your messages from a variety of
channels, they are more likely to act on the goal of your message.
Step 7: Include all communications channels
9) Keep everyone on the same page with a content calendar
55. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Your content has
a mission
WE ARE
Fun
Youthful
Passionate
Hopeful
WE ARE NOT
Patronizing
Demanding
Monotonous
Passive
10) Parting thoughts
56. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Your content has
a mission
10) Parting thoughts
57. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Your content has
a mission
10) Parting thoughts
59. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Until a better idea
comes along
10) Parting thoughts
60. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Everyone is
content creator
10) Parting thoughts
61. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Content is king
Community is king
10) Parting thoughts
62. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Smart strategy
Well-defined audiences
Clear objectives
Solid call-to-action
Clear next steps
IngredientsFacebook ads are best used to enhance
a solid campaign strategy.
10) Parting thoughts
64. PRESENTED BY
JOHN HAYDON
How to Use Social Media to Engage Youth
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing
and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s
BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of
Philanthropy, NetworkForGood and various local Chamber of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental
Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community
TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts,
Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.