Marketing automation is one of the most effective methods of keeping in touch with your prospects. You can warm your leads and nurture a personal relationship by sending out automated timed and triggered email marketing campaigns. And marketing automation gets results. "Nurtured leads through marketing automation make 47% larger purchases than non-nurtured leads." "Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months." "Companies using marketing automation for nurturing experience a 451% increase in qualified leads" Click on the slideshare for more stats you can use to prove their worth.

1. you can't afford to ignore
Marketing
Automation
Stats
16

2. of qualified leads
50%
are not ready to purchase immediately
1/2
1/2
1/2
1/2
1/2
1/2

3. Nurtured leads
make
47%
than non-nurtured leads
largerpurchases

4. see improved
ROI
75% of companies
using marketing automation
44% see improved ROI within 6 months
within
12 months$
$
$
$
$

5. 10%
Companies that
automate lead management
see a
increase in
revenue
in 6-9 months
or greater

6. of marketers say
89%
email
is their primary channel
for lead nurturing

7. than companies that don’t
B2B companies that
blog
generate more leads
content
content
content
content
content
67%

8. Content marketing generates
3X’s
62%
as many leads
as traditional outbound marketing, but...
costs less

9. 18X’s
drive
more revenue
than broadcast emails
$
$
$
Segmented, relevant emails

10. Personalized emails
improve click-through rates by
14%
and conversion rates by
10%
Hi Jane,
Hi John,

11. Event-triggered marketing
can save up to
80%
of your direct mail budget

12. 28%
of marketers
saw an increase in
revenue per sale
attributable to marketing automation

13. Companies using marketing automation source
45%
more pipeline
than those who don’t use marketing automation

14. Companies using
marketing automation for
nurturing
experience a
451%
qualified leadsincrease in

15. Marketing automation can lead to
3x’s
more leads passed to sales
after one month

16. Marketing automation reduces
ignored leads
from 80%
to 25%

17. 70% of companies that use it
say that marketing automation
met or exceeded
ROI expectations

18. Sources:
Gleanster
The Annuitas Group
Focus Research
Gartner Research
Forrester Research
WebDAM
Demand Metric
Jupiter Research
Chief Marketer
Aberdeen Group
Marketo
Bulldog Solutions
Hubspot

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