<ul><li>Effectively Engaging Your Customers On Facebook </li></ul>Brand.New.Ideas.
Overview <ul><li>Why Facebook </li></ul><ul><li>Guidelines </li></ul><ul><li>Engagement </li></ul><ul><li>Examples </li></...
Why Facebook? your customers are there 350 million users 175 million daily logins 55 minutes per login 3.5 billion pieces ...
Guidelines for Success <ul><li>Sharing & Interacting </li></ul><ul><li>Company Transparency </li></ul><ul><li>Communicatio...
Audience Engagement <ul><li>Customers </li></ul><ul><ul><ul><li>80/20 Rule </li></ul></ul></ul><ul><li>Employees </li></ul...
Facebook Fan Page Examples
Duke of York’s Cinema <ul><li>760 Fans </li></ul><ul><li>Goal </li></ul><ul><ul><li>Stay Top of Mind for Current Customers...
Pro/ENGINEER <ul><li>Over 1,000 Fans </li></ul><ul><li>Goal </li></ul><ul><ul><li>Best Practices for Products Usage </li><...
SharedVue <ul><li>25 Fans </li></ul><ul><li>Goal </li></ul><ul><ul><li>Engage niche of customers & clients </li></ul></ul>
Integrating Other Media <ul><li>Traditional </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul><ul><l...
Recap <ul><li>Join the Conversation </li></ul><ul><li>Produce Relevant Content </li></ul><ul><ul><li>Don’t sell…talk </li>...
Q & A twitter.com/sharedvue @sharedvue facebook.com/sharedvue Raise your hand in WebEx or Send an @reply or write on our w...
919.790.3500 [email_address]
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Cisco Best Practices Webinar: How To Effictively Engage Your Customers on Facebook

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This presentation outlines how to effective engage customers on Facebook for B2B companies. It was originally presented as webinar for Cisco's SharedVue Content Syndication Partners.

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  • Needs to be on MAC!!!!
  • Cisco Best Practices Webinar: How To Effictively Engage Your Customers on Facebook

    1. 2. <ul><li>Effectively Engaging Your Customers On Facebook </li></ul>Brand.New.Ideas.
    2. 3. Overview <ul><li>Why Facebook </li></ul><ul><li>Guidelines </li></ul><ul><li>Engagement </li></ul><ul><li>Examples </li></ul><ul><li>Other Media Integration </li></ul><ul><li>Recap </li></ul><ul><li>Q & A </li></ul>
    3. 4. Why Facebook? your customers are there 350 million users 175 million daily logins 55 minutes per login 3.5 billion pieces of content Average User 130 friends clicks 9 pieces of content 25 comments monthly Hypothetical Situation 130 Fans 10 fans share your content 1300 exposures What it Means for Your Company brand exposure • current & new clients • new leads engaging current customers 24% of leads from social media convert to a sale
    4. 5. Guidelines for Success <ul><li>Sharing & Interacting </li></ul><ul><li>Company Transparency </li></ul><ul><li>Communication Throughout Entire Buying Cycle </li></ul><ul><li>Relevance </li></ul>
    5. 6. Audience Engagement <ul><li>Customers </li></ul><ul><ul><ul><li>80/20 Rule </li></ul></ul></ul><ul><li>Employees </li></ul><ul><li>Techies </li></ul><ul><li>Industry Leaders </li></ul>
    6. 7. Facebook Fan Page Examples
    7. 8. Duke of York’s Cinema <ul><li>760 Fans </li></ul><ul><li>Goal </li></ul><ul><ul><li>Stay Top of Mind for Current Customers </li></ul></ul>
    8. 9. Pro/ENGINEER <ul><li>Over 1,000 Fans </li></ul><ul><li>Goal </li></ul><ul><ul><li>Best Practices for Products Usage </li></ul></ul>
    9. 10. SharedVue <ul><li>25 Fans </li></ul><ul><li>Goal </li></ul><ul><ul><li>Engage niche of customers & clients </li></ul></ul>
    10. 11. Integrating Other Media <ul><li>Traditional </li></ul><ul><li>Direct Mail </li></ul><ul><li>Telemarketing </li></ul><ul><li>New </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs </li></ul>
    11. 12. Recap <ul><li>Join the Conversation </li></ul><ul><li>Produce Relevant Content </li></ul><ul><ul><li>Don’t sell…talk </li></ul></ul><ul><li>Stay Up-to-Date </li></ul>
    12. 13. Q & A twitter.com/sharedvue @sharedvue facebook.com/sharedvue Raise your hand in WebEx or Send an @reply or write on our wall
    13. 14. 919.790.3500 [email_address]

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