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QuizzyCash is an online quiz game platform that allows players to bet money while competing in live games and tournaments against other players. It aims to connect brands with customers to improve customer loyalty and engagement. The platform will generate revenue through commissions from player bets and fees paid by corporate partners and online gambling operators to engage their customers through gaming. It has the potential for significant market opportunity as the global online gaming market is $50 billion and 70% of large companies plan to use gamification. The founders have experience in gaming, software and blockchain technologies.
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1521125845505.pdf
QuizzyCash is a proposed online quiz game platform that allows players to bet real money on live quiz games and tournaments against other players. It aims to engage customers for corporate brands and online gambling operators by providing entertaining and skill-based content. Market research shows growing demand for online gaming and interest from corporations in using gamification for marketing. QuizzyCash plans to launch initially for business customers, then directly to players, and projects over $100 million in revenue by 2020 through subscription and commission models.
Booming M&A Gaming Market
M&A in Gaming has hit record levels in 2013 and 2014 H1. For the first time, Corum Group has put together research M&A trending within the Gaming Ecosystem.
I gave this talk at Casual Connect SF July 2014 detailing increased appetite of Asian buyers and driving trends of innovation and interest activity across the gaming industry.
Peter Warman (Newzoo) @ Games and Screens, IBC
The document discusses the changing global games market and opportunities across different screens. It notes that games are now played on multiple screens, often free-to-play with in-game purchases, and treated as ongoing services. This requires companies to adapt business models and organizations. Emerging markets are major drivers of growth, though mature markets still generate most revenue. The games industry is increasingly global and competitive.
accesso Webinar Series Presents: The Latest in Casino Ticketing Innovations w...
accesso Webinar Series Presents: The Latest in Casino Ticketing Innovations w...accesso Technology Group PLC
Managing a business always presents a diverse range of challenges, but managing casinos in particular can be strikingly complex. From food and beverage services to gaming and entertainment, your guests expect a lot from your venue! Having a great partner for your entertainment ticketing needs can make a world of difference, and our accesso ShoWare solution offers a number of tools to streamline and simplify your ticket sales.KZero Universe Q3 2013
The KZero Universe chart shows cumulative registered accounts and average user ages for all major virtual worlds and MMOs. This is the Q3 2013 update.
Retailpromotions
This document discusses various promotional marketing strategies using hidden image and decoding technologies:
- Traffic Tickets were mailed to households surrounding retail locations, driving a 32% response rate and large sales increases.
- Casinos in Ontario, Canada used game pieces promoting prizes, increasing results over 500% for one event and over 700% for another.
- Promotions can include hidden messages, value offers and prizes in printed circulars, FSIs, and mobile messages, with displays and interactive elements driving customers into stores.
- A virtual online promotion requires no printing, communicating the game via various media for consumers to play and reveal digital prizes on a website.
State of the Social Casino Industry Q2/Q3 2016
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
KZero Radar Chart Q2 2014
This document presents a radar chart showing virtual worlds and massively multiplayer online games categorized by genre, average user age, and status. The chart visualizes over 100 virtual worlds and MMOs, placing them in sectors based on genre and indicating their average user age and whether they are in development, open beta, or closed. It also provides information about KZero Consulting and their services analyzing virtual worlds, virtual goods, and emerging platforms like virtual and augmented reality.
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1521125845505.pdf
QuizzyCash is a proposed online quiz game platform that allows players to bet real money on live quiz games and tournaments against other players. It aims to engage customers for corporate brands and online gambling operators by providing entertaining and skill-based content. Market research shows growing demand for online gaming and interest from corporations in using gamification for marketing. QuizzyCash plans to launch initially for business customers, then directly to players, and projects over $100 million in revenue by 2020 through subscription and commission models.
Booming M&A Gaming Market
M&A in Gaming has hit record levels in 2013 and 2014 H1. For the first time, Corum Group has put together research M&A trending within the Gaming Ecosystem.
I gave this talk at Casual Connect SF July 2014 detailing increased appetite of Asian buyers and driving trends of innovation and interest activity across the gaming industry.
Peter Warman (Newzoo) @ Games and Screens, IBC
The document discusses the changing global games market and opportunities across different screens. It notes that games are now played on multiple screens, often free-to-play with in-game purchases, and treated as ongoing services. This requires companies to adapt business models and organizations. Emerging markets are major drivers of growth, though mature markets still generate most revenue. The games industry is increasingly global and competitive.
accesso Webinar Series Presents: The Latest in Casino Ticketing Innovations w...
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Managing a business always presents a diverse range of challenges, but managing casinos in particular can be strikingly complex. From food and beverage services to gaming and entertainment, your guests expect a lot from your venue! Having a great partner for your entertainment ticketing needs can make a world of difference, and our accesso ShoWare solution offers a number of tools to streamline and simplify your ticket sales.KZero Universe Q3 2013
The KZero Universe chart shows cumulative registered accounts and average user ages for all major virtual worlds and MMOs. This is the Q3 2013 update.
Retailpromotions
This document discusses various promotional marketing strategies using hidden image and decoding technologies:
- Traffic Tickets were mailed to households surrounding retail locations, driving a 32% response rate and large sales increases.
- Casinos in Ontario, Canada used game pieces promoting prizes, increasing results over 500% for one event and over 700% for another.
- Promotions can include hidden messages, value offers and prizes in printed circulars, FSIs, and mobile messages, with displays and interactive elements driving customers into stores.
- A virtual online promotion requires no printing, communicating the game via various media for consumers to play and reveal digital prizes on a website.
State of the Social Casino Industry Q2/Q3 2016
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
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This document presents a radar chart showing virtual worlds and massively multiplayer online games categorized by genre, average user age, and status. The chart visualizes over 100 virtual worlds and MMOs, placing them in sectors based on genre and indicating their average user age and whether they are in development, open beta, or closed. It also provides information about KZero Consulting and their services analyzing virtual worlds, virtual goods, and emerging platforms like virtual and augmented reality.
Mobile Earns More but is PC Social Casino Dead? | Carter Rogers
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"I began working in the iGaming industry nearly six years ago, around the same time that social gaming began to emerge as an industry of its own. Over the years, as the influence of social networks has grown, so too has the potential of social gaming. Following my recent experience at Casual Connect, a leading social gaming industry conference, there were a few major takeaways that are relevant for the iGaming industry.
Market Crossover
This is the $17 billion question that has been at the forefront of the discussion about the relationship between real money gaming and social gaming. Key stakeholders haven’t reached a consensus on how large, or small, the overlap among players is. However, this much is clear: an opportunity exists in understanding the crossover between the two sectors.
Engagement and CRM
Silicon Valley has had a distinct impact on social gaming, as technology has enabled engagement and CRM, an important takeaway from an acquisition perspective. In the social sphere there is a greater emphasis on acquisition volume as opposed to player quality. In the future, as the industry matures, player quality will become increasingly important because of increasing acquisition costs.
Acquisition
An area in which the social gaming industry excels is the mass acquisition of players. Desktop and mobile are viewed as two separate entities, but the data shows that multi-platform players are the highest value players. Consequently, cross-channel acquisition efforts and diversifying away from a reliance on Facebook will pay dividends long-term.
Smarter Advertising
Simply put, advertising needs to stop interrupting and start adding. They need to engage the user and add value, while also being presented in a ‘native’ manner. In addition, operators should be aware of their competitors’ strategies while staying true to their own acquisition and business strategies.
Analytics and Attribution
Marketing is a numbers game, but leveraging ‘big data’ is ineffective without gaining, and applying, insight. It is integral to any marketing campaign to understand how each acquisition channel adds value. Users interact in different ways depending on brand messaging and the various stages of the sales funnel." -Louis Deering, 2014
Player Acquisition Through Effective Branding: GiGse 2014
This presentation was originally developed for the Global Interactive Gaming Summit and Expo (GiGse) 2014 and was presented in a panel on player acquisition by Nicky Senyard, CEO of Income Access Group.
GiGse 2014 Recap – Day Two
Day Two has come and gone – it’s hard to believe that we only have one more day left of GiGse! Yesterday was even more action-packed and successful than day one. The highlight was definitely the panel on player acquisition strategies through digital marketing techniques during which Nicky, our CEO, gave a presentation.
The main topics of discussion included the regulated market landscape in the US, marketing opportunities and hurdles, the effect of social gaming on real-money gaming (RMG), what else the US market offers, and what advice we can heed from the EU market.
Yesterday’s panel offered insights on how operators and affiliates should be approaching the US market. Of note was the important role that social gaming and other alternatives within the iGaming space, namely horse racing and fantasy sports, will play. The key, however, is to combine innovative digital marketing techniques to acquire customers and increase CRM.
Other interesting presentations included a talk by Frank Pracukowski of Foxwoods Interactive, who compared the story of Blockbuster and Netflix with the current reluctance of land based casinos to evolve within the digital space. Today there will be panels on lotteries, the legislative progress in California and a full slate of social gaming offerings at the Social Casino Summit - an exciting day all in all!
CROWDFUNDING AND CROWDSOURCING FOR THE GAMBLING INDUSTRY
This document discusses the potential for crowdsourcing and crowdfunding in the gambling industry. It notes that the global crowdsourcing market has grown significantly in recent years and is estimated to be worth $2 billion in 2014. While crowdsourcing has yet to take hold widely in the gambling sector, the industry represents an opportunity as its revenues are similar in size to other industries that utilize crowdsourcing more extensively. The document argues that gambling is well-suited to crowdsourcing due to its global, digital nature and history of innovation. It outlines benefits crowdsourcing could provide gambling businesses such as flexibility, speed to market, reach into new regions, lower costs, and original ideas.
State of the Social Casino Industry – Q4 2017 | Adam Krejcik
1) Adam Krejcik of Eilers & Krejcik Gaming gave a presentation on the social casino industry.
2) The social casino market has grown from $1.3 billion in 2012 to $4.5 billion in 2017, driven by the shift to mobile.
3) Playtika has increased its market share and remains the largest social casino publisher. Conversion rates and monetization are expected to be key drivers of future growth.
State of the Social Casino Industry Q2/Q3 2016 | Elad Kushnir
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
GiGse 2014 - what's all the buzz about
The document discusses key topics in gaming such as fantasy gaming, cross-platform design and marketing, social versus real-money gaming, iLotteries, the iGaming domino effect, and the future of mobile gaming. Some key takeaways are that daily fantasy sports generated $850 million in entry fees, mobile gaming is driving industry growth and investment, and lotteries are interested in expanding to iLottery to reach new demographics and grow their business. Social casino games are also seen as part of the strategy for real-money gaming operators to engage customers.
Loyalty Programs meets Online Games
Everyone has digital assets, collected through Loyalty programs such as Miles&More, Tesco Club, Nectar etc.. Creel lets your customers exchange their digital assets for credits in online games. By signing up to Creel, you not only grow your revenues on exchange, but increase engagement, gain and retain customers, which results in higher LTV (=life time value).
AFFILIATE MARKETING
An affiliate program establishes a partnership where a marketing entity is compensated for generating sales through their marketing efforts for an online business. Affiliate programs provide an easy and profitable way to earn income from website visitors without investment. Two major affiliate programs mentioned are Affiliated Web Attractions, the largest alliance in the international gaming market, and Casino Pays, one of the most prestigious affiliate programs in the online casino industry today known for high player values and conversion rates.
MGE02162015v
- 500.com Limited, a Chinese online sports lottery provider, reported financial results for Q4 and full year 2014.
- For Q4 2014, total revenue was RMB1,757.9 million, up 63.7% from Q4 2013. Net income was RMB14.5 million, down 83% from Q4 2013.
- For full year 2014, net revenue was RMB579.7 million, up 123.4% from 2013. Net income was RMB157 million, up 48% from 2013.
KZero Digital Kids Conference
This document summarizes key metrics and insights about the virtual worlds/MMOs market from Q4 2012. It finds that the global active user base was 66.4 million users ages 7-13. North America had the most users at 17.6 million, followed by Asia at 23.2 million. It also outlines strategies that successful virtual worlds have used, such as licensing and merchandising deals, aggressive user acquisition spending, and developing new games based on existing popular intellectual properties.
Social Casino Q1 2014. Whats going on and why you should care.
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
An overview of the Social Casino gaming category. Lecture given at Casual Connect Amsterdam in February 2014. You can watch the full lecture on video at the end of the slide share presentation.
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
The document summarizes The9 Limited's efforts to expand into the Chinese mobile gaming market. It describes the size and growth of China's mobile market, challenges for Western developers, and how The9 aims to help developers succeed in China through localization services, a unified platform, and $100 million in funding. The9 believes partnerships with local mobile operators and platforms will be key to reaching China's large audience for social and free-to-play games.
Gaming M&A Update as Presented at Casual Connect Amsterdam 2015
This document provides an overview of Corum, a sell-side M&A firm focused on technology products and services businesses. Some key points:
- Corum was established in 1985 and has completed over 300 M&A transactions totaling over $7 billion.
- It has a professional staff drawn from senior positions at technology companies and the most extensive industry database.
- The document discusses gaming M&A trends, with increasing deal volumes and values in recent years. It also notes the growing involvement of Asian firms in gaming M&A.
Creel is a social monetization system that merchants add to their website or ...
Creel is a social monetization system that merchants add to their website or mobile app at no cost. With this simple plug- and-play solution their customers can trade any type of virtual currency while also extending their time on the merchant’s platform. The users allocate the amount of virtual currencies they want to use through Creel. These funds can now be redeemed instantly across any platforms in every available currency. For merchants and users alike, this global system gives instant value to unused assets and adds purchasing power for the consumer.
Superone businesssummary
The unique blockchain gaming and networking platform of SuperOne combines precision-engineered crypto games with networking power.
With an innovative and rewarding business model, members enjoy direct ownership and instant direct-to-wallet game and network rewards .
its super affiliate program pays instantly .
visit companis website to learn more https://super.one
Down load free apps to see the cool stuff https://superone.link/install
Current financial issues task 3
1) The gaming industry faces financial issues that can affect game development budgets and milestones. A game that underperforms can lead to losses and even bankruptcy for a company.
2) There are two main business models - retail and online. The retail model involves developers, publishers, distributors, and retailers, but developers see little return until costs are recouped. The online model involves downloading games directly, reducing costs.
3) During development, milestones like designs, prototypes, and game builds must be met for a developer to receive further funding from the publisher. Budget constraints can strain developers.
iGB Affiliate magazine issue 61 Feb/March
Welcome to the LAC issue of iGB Affiliate! This is the time of year when we map out the opportunities for the 12 months ahead, in both established and emerging channels. From PPC to social video, from voice search optimisation to brand phrases, our expert contributors have it covered. Another essential read is our cover article on increasingly pervasive negative SEO tactics.
The same focus on actionable insights also informs the refreshed conference format at LAC, reorganised as themed tracks rather than by industry. This cross-fertilisation of ideas and bringing together of delegates working in the igaming and financial spaces reflects the real-world experience of today’s affiliate now working across multiple sectors, one of the many key findings of the inaugural iGB Affiliate Survey. Look out for the red speaker boxes at the end of articles for when and where to catch some of our expert contributors during the LAC conference.
Ticketcoin presentation
TicketCoin was established in 2019 to develop blockchain-based casino platforms. It has over 50 employees with experience in blockchain, gaming, and casinos. TicketCoin raised $25 million in an initial coin offering. It aims to address problems in the online gaming industry like doubts over fairness, lack of fast payouts, and high barriers to entry for new casinos. TicketCoin's platform uses blockchain technology to provide provably fair games, instant payouts from smart contracts, and lower costs for new casinos to launch without traditional licensing requirements.
The 10 most desirable gaming solution providers dec jan 2017
In this issue of our magazine, we have listed “The 10 Most Desirable Gaming Solution Providers 2017”, which are providing distinguished and diversified solutions to their consumers.
Gamification - Trym Stene
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Our Marketing Department Manager Louis Deering shares his insight from Casual Connect, a leading social gaming industry conference.
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Market Crossover
This is the $17 billion question that has been at the forefront of the discussion about the relationship between real money gaming and social gaming. Key stakeholders haven’t reached a consensus on how large, or small, the overlap among players is. However, this much is clear: an opportunity exists in understanding the crossover between the two sectors.
Engagement and CRM
Silicon Valley has had a distinct impact on social gaming, as technology has enabled engagement and CRM, an important takeaway from an acquisition perspective. In the social sphere there is a greater emphasis on acquisition volume as opposed to player quality. In the future, as the industry matures, player quality will become increasingly important because of increasing acquisition costs.
Acquisition
An area in which the social gaming industry excels is the mass acquisition of players. Desktop and mobile are viewed as two separate entities, but the data shows that multi-platform players are the highest value players. Consequently, cross-channel acquisition efforts and diversifying away from a reliance on Facebook will pay dividends long-term.
Smarter Advertising
Simply put, advertising needs to stop interrupting and start adding. They need to engage the user and add value, while also being presented in a ‘native’ manner. In addition, operators should be aware of their competitors’ strategies while staying true to their own acquisition and business strategies.
Analytics and Attribution
Marketing is a numbers game, but leveraging ‘big data’ is ineffective without gaining, and applying, insight. It is integral to any marketing campaign to understand how each acquisition channel adds value. Users interact in different ways depending on brand messaging and the various stages of the sales funnel." -Louis Deering, 2014
Player Acquisition Through Effective Branding: GiGse 2014
This presentation was originally developed for the Global Interactive Gaming Summit and Expo (GiGse) 2014 and was presented in a panel on player acquisition by Nicky Senyard, CEO of Income Access Group.
GiGse 2014 Recap – Day Two
Day Two has come and gone – it’s hard to believe that we only have one more day left of GiGse! Yesterday was even more action-packed and successful than day one. The highlight was definitely the panel on player acquisition strategies through digital marketing techniques during which Nicky, our CEO, gave a presentation.
The main topics of discussion included the regulated market landscape in the US, marketing opportunities and hurdles, the effect of social gaming on real-money gaming (RMG), what else the US market offers, and what advice we can heed from the EU market.
Yesterday’s panel offered insights on how operators and affiliates should be approaching the US market. Of note was the important role that social gaming and other alternatives within the iGaming space, namely horse racing and fantasy sports, will play. The key, however, is to combine innovative digital marketing techniques to acquire customers and increase CRM.
Other interesting presentations included a talk by Frank Pracukowski of Foxwoods Interactive, who compared the story of Blockbuster and Netflix with the current reluctance of land based casinos to evolve within the digital space. Today there will be panels on lotteries, the legislative progress in California and a full slate of social gaming offerings at the Social Casino Summit - an exciting day all in all!
CROWDFUNDING AND CROWDSOURCING FOR THE GAMBLING INDUSTRY
This document discusses the potential for crowdsourcing and crowdfunding in the gambling industry. It notes that the global crowdsourcing market has grown significantly in recent years and is estimated to be worth $2 billion in 2014. While crowdsourcing has yet to take hold widely in the gambling sector, the industry represents an opportunity as its revenues are similar in size to other industries that utilize crowdsourcing more extensively. The document argues that gambling is well-suited to crowdsourcing due to its global, digital nature and history of innovation. It outlines benefits crowdsourcing could provide gambling businesses such as flexibility, speed to market, reach into new regions, lower costs, and original ideas.
State of the Social Casino Industry – Q4 2017 | Adam Krejcik
1) Adam Krejcik of Eilers & Krejcik Gaming gave a presentation on the social casino industry.
2) The social casino market has grown from $1.3 billion in 2012 to $4.5 billion in 2017, driven by the shift to mobile.
3) Playtika has increased its market share and remains the largest social casino publisher. Conversion rates and monetization are expected to be key drivers of future growth.
State of the Social Casino Industry Q2/Q3 2016 | Elad Kushnir
Delivered at Casual Connect Tel Aviv 2016. Elad Kushnir, SVP Business Development at Playtika, provides an update on the social casino industry for Q2/Q3 in 2016 – along with key insights.
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The document discusses key topics in gaming such as fantasy gaming, cross-platform design and marketing, social versus real-money gaming, iLotteries, the iGaming domino effect, and the future of mobile gaming. Some key takeaways are that daily fantasy sports generated $850 million in entry fees, mobile gaming is driving industry growth and investment, and lotteries are interested in expanding to iLottery to reach new demographics and grow their business. Social casino games are also seen as part of the strategy for real-money gaming operators to engage customers.
Loyalty Programs meets Online Games
Everyone has digital assets, collected through Loyalty programs such as Miles&More, Tesco Club, Nectar etc.. Creel lets your customers exchange their digital assets for credits in online games. By signing up to Creel, you not only grow your revenues on exchange, but increase engagement, gain and retain customers, which results in higher LTV (=life time value).
AFFILIATE MARKETING
An affiliate program establishes a partnership where a marketing entity is compensated for generating sales through their marketing efforts for an online business. Affiliate programs provide an easy and profitable way to earn income from website visitors without investment. Two major affiliate programs mentioned are Affiliated Web Attractions, the largest alliance in the international gaming market, and Casino Pays, one of the most prestigious affiliate programs in the online casino industry today known for high player values and conversion rates.
MGE02162015v
- 500.com Limited, a Chinese online sports lottery provider, reported financial results for Q4 and full year 2014.
- For Q4 2014, total revenue was RMB1,757.9 million, up 63.7% from Q4 2013. Net income was RMB14.5 million, down 83% from Q4 2013.
- For full year 2014, net revenue was RMB579.7 million, up 123.4% from 2013. Net income was RMB157 million, up 48% from 2013.
KZero Digital Kids Conference
This document summarizes key metrics and insights about the virtual worlds/MMOs market from Q4 2012. It finds that the global active user base was 66.4 million users ages 7-13. North America had the most users at 17.6 million, followed by Asia at 23.2 million. It also outlines strategies that successful virtual worlds have used, such as licensing and merchandising deals, aggressive user acquisition spending, and developing new games based on existing popular intellectual properties.
Social Casino Q1 2014. Whats going on and why you should care.
VISIT WWW.ELADKUSHNIR.WORDPRESS.COM TO SEE AN UP TO DATE VERSION OF THIS LECTURE (Q2/Q3 2016)
An overview of the Social Casino gaming category. Lecture given at Casual Connect Amsterdam in February 2014. You can watch the full lecture on video at the end of the slide share presentation.
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
The document summarizes The9 Limited's efforts to expand into the Chinese mobile gaming market. It describes the size and growth of China's mobile market, challenges for Western developers, and how The9 aims to help developers succeed in China through localization services, a unified platform, and $100 million in funding. The9 believes partnerships with local mobile operators and platforms will be key to reaching China's large audience for social and free-to-play games.
Gaming M&A Update as Presented at Casual Connect Amsterdam 2015
This document provides an overview of Corum, a sell-side M&A firm focused on technology products and services businesses. Some key points:
- Corum was established in 1985 and has completed over 300 M&A transactions totaling over $7 billion.
- It has a professional staff drawn from senior positions at technology companies and the most extensive industry database.
- The document discusses gaming M&A trends, with increasing deal volumes and values in recent years. It also notes the growing involvement of Asian firms in gaming M&A.
Creel is a social monetization system that merchants add to their website or ...
Creel is a social monetization system that merchants add to their website or mobile app at no cost. With this simple plug- and-play solution their customers can trade any type of virtual currency while also extending their time on the merchant’s platform. The users allocate the amount of virtual currencies they want to use through Creel. These funds can now be redeemed instantly across any platforms in every available currency. For merchants and users alike, this global system gives instant value to unused assets and adds purchasing power for the consumer.
Superone businesssummary
The unique blockchain gaming and networking platform of SuperOne combines precision-engineered crypto games with networking power.
With an innovative and rewarding business model, members enjoy direct ownership and instant direct-to-wallet game and network rewards .
its super affiliate program pays instantly .
visit companis website to learn more https://super.one
Down load free apps to see the cool stuff https://superone.link/install
Current financial issues task 3
1) The gaming industry faces financial issues that can affect game development budgets and milestones. A game that underperforms can lead to losses and even bankruptcy for a company.
2) There are two main business models - retail and online. The retail model involves developers, publishers, distributors, and retailers, but developers see little return until costs are recouped. The online model involves downloading games directly, reducing costs.
3) During development, milestones like designs, prototypes, and game builds must be met for a developer to receive further funding from the publisher. Budget constraints can strain developers.
iGB Affiliate magazine issue 61 Feb/March
Welcome to the LAC issue of iGB Affiliate! This is the time of year when we map out the opportunities for the 12 months ahead, in both established and emerging channels. From PPC to social video, from voice search optimisation to brand phrases, our expert contributors have it covered. Another essential read is our cover article on increasingly pervasive negative SEO tactics.
The same focus on actionable insights also informs the refreshed conference format at LAC, reorganised as themed tracks rather than by industry. This cross-fertilisation of ideas and bringing together of delegates working in the igaming and financial spaces reflects the real-world experience of today’s affiliate now working across multiple sectors, one of the many key findings of the inaugural iGB Affiliate Survey. Look out for the red speaker boxes at the end of articles for when and where to catch some of our expert contributors during the LAC conference.
Ticketcoin presentation
TicketCoin was established in 2019 to develop blockchain-based casino platforms. It has over 50 employees with experience in blockchain, gaming, and casinos. TicketCoin raised $25 million in an initial coin offering. It aims to address problems in the online gaming industry like doubts over fairness, lack of fast payouts, and high barriers to entry for new casinos. TicketCoin's platform uses blockchain technology to provide provably fair games, instant payouts from smart contracts, and lower costs for new casinos to launch without traditional licensing requirements.
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Mobile Earns More but is PC Social Casino Dead? | Carter Rogers
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Player Acquisition Through Effective Branding: GiGse 2014
Player Acquisition Through Effective Branding: GiGse 2014
CROWDFUNDING AND CROWDSOURCING FOR THE GAMBLING INDUSTRY
CROWDFUNDING AND CROWDSOURCING FOR THE GAMBLING INDUSTRY
State of the Social Casino Industry – Q4 2017 | Adam Krejcik
State of the Social Casino Industry – Q4 2017 | Adam Krejcik
State of the Social Casino Industry Q2/Q3 2016 | Elad Kushnir
State of the Social Casino Industry Q2/Q3 2016 | Elad Kushnir
Social Casino Q1 2014. Whats going on and why you should care.
Social Casino Q1 2014. Whats going on and why you should care.
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
Chasing China: The Next Mobile Gaming Frontier by Chris Shen of The9
Gaming M&A Update as Presented at Casual Connect Amsterdam 2015
Gaming M&A Update as Presented at Casual Connect Amsterdam 2015
Creel is a social monetization system that merchants add to their website or ...
Creel is a social monetization system that merchants add to their website or ...
Similar to 15211258283119.pptx
The 10 most desirable gaming solution providers dec jan 2017
In this issue of our magazine, we have listed “The 10 Most Desirable Gaming Solution Providers 2017”, which are providing distinguished and diversified solutions to their consumers.
Gamification - Trym Stene
Gamification is using game mechanics and design to engage users and solve problems. It can be used to influence behaviors like reducing speeding. Examples provided include a speeding "lottery" that reduced average speeds and gamifying a call center's training which cut training time in half and improved customer satisfaction. Gamification can drive sales, influence behaviors, and create engagement for businesses. Metrics for measuring engagement include recency, frequency, duration of visits, virality, and ratings. FitoCracy.com is cited as an example of effective web gamification.
Gamification: A New Way of Marketing
Matmi is a digital marketing agency that achieves astonishing results for brands through pioneering online, social, and mobile experiences. They engage brands and customers in successful, loyal relationships using gamification techniques. Gamification aims to integrate game dynamics into non-gaming environments to increase participation, loyalty, and brand awareness. Matmi has helped many leading brands, including some of the world's largest, grow their customer bases using these strategies.
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My presentation from 'Got Social Media' that I gave in Houston on January 24th. This presentation is a deeper dive into some ideas I presented in Marketing's Perfect Storm with a much bigger focus on social media and how (even in the past few months) it has impacted traditional marketing.
Enterprise gamification
a quick introduction to enterprise Gamification and how to engage employees through human behavioural design.
Improve Product Design and Increase Sales Through Gamification
The document discusses gamification and its growing use in business. It provides an overview of gamification, including definitions and the growing market size. Examples are given of how companies like Dropbox, Candy Crush, and Siemens have successfully used gamification strategies. Key aspects of gamification design like mechanics, dynamics and aesthetics are reviewed. The presentation concludes that for gamification to add real value, the design must be intuitive, behaviorally sound, and aligned with business objectives while including social components.
Gamification in education Workshop
A Gamification in Education workshop based on the latest trends of this field including a brief on it's updates in the ATD 2017
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The document discusses strategies for game developers in the Middle East and North Africa (MENA) region to gain external exposure and build their businesses. It recommends focusing on business development, traditional and guerrilla marketing, leveraging social media, and considering crowdfunding. Community building is also emphasized as critical, such as pooling resources, hosting online seminars with experts, inviting experts to the region, and creating a MENA gaming website.
Can business win with Gamification?
Gamification offers significant potential benefits for businesses but is often misunderstood and misapplied. When implemented as a methodology that draws on human psychology research around gameplay, gamification can deeply engage users by appealing to basic human instincts and harnessing emotions like motivation, collaboration and problem solving. Successful examples demonstrate gamification's ability to drive behavior change, enhance learning, and establish longer-term customer relationships through psychological engagement. However, businesses must move beyond superficial rewards and implement gamification as a holistic framework to realize its full impact.
Market 2019
This document discusses key elements for startup success, including markets and customers, management teams, and business plans and financing. It also covers topics like business size and risk/reward, the difference between income substitution and wealth creation businesses, and how market positioning can influence a company's approach. Examples are provided of startups in different market stages like Dollar Shave Club and Pebble. The document emphasizes the importance of being market-driven and focusing on rapid growth and profitability.
Top gaming companies revamping the future compressed
check here Top Gaming Companies Revamping the Future.
From Magnavox Odyssey to PS5 and Xbox Series X, the gaming industry has evolved at an exponential rate.
Games Virtual World Economics Analysis 2008 French
This document provides an overview of the strategic and economic issues facing the video game sector. It discusses the sector from several perspectives including public opinion, industry executives, quantitative data, and financial analysts. It also segments the market and maps major players in software games, online/virtual worlds, and mobile games. Finally, it outlines recent mergers and acquisitions as well as funding deals in the video game industry.
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...
Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
Social game revenue potential, costs, and the keys to being successful in the...
An overview of what the social gaming market is, what revenue games are making in the space, what a social game costs, what the top developers are doing to be successful, and strategies for being successful in the space through proper social game design, good user acquisition strategies, a strong live operation + running you social game as a service, and a few other key tips.
AR Marketing Conference: Jeff Coghlan - gamify or gimmick excl video
Jeff from Matmi shares projects where AR solutions have gamification is at the heart of them including United Airlines, West Somerset Railway and Alton Towers.
The Marketing Power Of Gaming Culture
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
An Introduction to Metaverse
After Facebook rebranded itself to ‘Meta’, many other brands and multinational companies announced their new ventures into the virtual world. Metaverse offers an individual to meet new people, visit places, and do everything that we do in reality- in the virtual world. Many tech giants like Meta, Epic Games, and Microsoft have invested billions of dollars in this technological revolution, which is considered to be the Future of Social Networking.
Technical Disruption and a New Golden Era of Games
Faced with technical disruption, games companies are poised to return to what they do best: focus on high-quality gameplay and entertainment. Speech delivered at the Opening Summit of the International Games Week on April 21, 2015.
G A M Emarketing 08 02 07
1. Game marketing provides an engaging way for brands to integrate with consumers through digital channels in games. It allows two-way communication and direct measurement of effectiveness.
2. Myths about gamers are debunked - the typical gamer is over 30 years old, half of all gamers are women, and gamers will accept ads and product placements if they don't interfere with gameplay.
3. The landscape of game marketing is evolving as gaming expands across multiple platforms including consoles, PC, mobile and online games. This allows consumers to connect their identity and gameplay across devices.
Gamification : digital marketing entertainment
Gamification is the process of using game mechanics and game design techniques to engage and motivate people to achieve their goals. This presentation discusses how gamification can be used in digital marketing and communication for brands. It provides examples of how brands have incorporated gamification, such as through branded games and experiences. The presentation also outlines best practices for designing gamified experiences, including defining objectives, validating creative concepts, and ensuring gameplay loops and rewards systems align with brand values.
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The 10 most desirable gaming solution providers dec jan 2017
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- 1. QuizzyCash pitchdeck A quiz game platform for brands and customers to win big FabriceElfassy,co-founder& CEO
- 2. Problem Customerloyaltyis amajorconcern forcorporations. Gamesofpure skill arein high demandwith online gamblingoperators. No gamingsolutionexists toconnectbrandsandcustomerseffectively.
- 3. Solution MakeMoney online& offline An online quizgame platform for businesses andonline gambling operators to EngageMore withcustomers&players Keep Players Hooked withbettercontent,targeting,incentives& gameplay
- 4. Market Validation HQ Trivia Trivia Crack 1,100,000 300,000,000 live usersasofMar.2018 downloadsworldwideasofNov. 2017
- 5. Market Size Global OnlineGaming Market CorporateAvailableMarket $50B GrossGamingRevenue(GGR) 70% ofForbesGlobal2000companies MarketShare 1% oftotalavailablemarket source:Statista source:Gartner 70%of ForbesGlobal2000 companieswill turnto gamificationformarketing andcustomer retention purposes.
- 6. Product
- 7. Unique Concept QuizzyCash isthe world’s first quiz game platform where players can betmoney* andcompete against other players in exciting live games andtournaments. *Realmoneyor playmoney
- 8. Lobby – Choose your game(1/2)
- 9. Lobby – Choose your game(2/2)
- 10. Ring Game – Bet
- 11. Ring Game – Answer
- 12. Ring Game – Win
- 13. Tournament – Finish"in the money"
- 14. Business Model – B2B Online gambling operators 20,000 Activeusers 20% Ourcommissionfrom eachrakeand buy-infee $5M Revenue projected by2020
- 15. Business Model – B2B Corporate businesses 2,500 Outlets (fastfoodchains,hotels,otherfranchises) $2,000 Averagemonthlysubscriptionper outlet $80M Revenue projected by2020
- 16. Business Model – B2C Projected launchby Feb. 2020 15,000 Active users 10% Buy-in commission $7M Revenue projected byDec.2020 4% Avg. house rake
- 17. Market Adoption Events Targeteventsquarterly ICETotallyGaming GlobalGamingExpo SMX Ignite DMWF Expo Partnerships Affiliates Aggregators Resellers Bonuses & Rewards Gettractiononline & offline Loyaltypoints Gamificationincentives Onlinebonuses(QR code, coupon) In-storebonuses(QR code, coupon) 1stdepositbonus(money, tokens)
- 18. Competition
- 19. Positioning Gripping Gameplay Intelligent Content Enticing Rewards Pertinent Analytics HQ Trivia HQ TriviaTrivia Crack Trivia Crack
- 20. Competitive Advantage First toMarket ForB2Bclients Uniquereal-moneygameplay WinBig Bothfor theB2B clientsandfor the players SmartContent AI-poweredalgorithm forcontentgeneration,update& delivery Already1M+ questions created Partnershipwith GettyImages Marketing Tools QR codes,couponcodes,banners,loyalty points,pushnotifications Full Connectivity Uniqueblockchainmodule to connect with ourentireecosystem Live Analytics Toperformusersegmentation,engagement, conversion& performance
- 21. Team Fabrice Elfassy CEO 17 yearsasa serialentrepreneurin software development,retail, consumerelectronicsandjewelry. NudeDiamond, Nelyo,RedwoodsTrading,Nooceo,PwC Greg Fermont COO 15 yearsin theonlinegaming industry,settingup companiesandonlinegaming operations. RebusTechnologies,AkatekSolutions,BodogAsia, Sky ArrowTechnology,Playtech ShilpaKarkeraa CTO Founderof MyraaTechnologies,an artificialintelligence solutionscompany.Blockchain specialistintradefinance. B.E.in Electronicsand TelecommunicationsEngineering ActivitiesandSocieties(UniversityofPune)
- 22. Financial We’relooking for pre-ICO financing $420K Angel Round Initial investment opportunity $10M ICO Q3 2018 $3M Revenue over 12 months
- 23. Roadmap High-level milestones through 2020 2018 2019 2020 Angel Round ICO QuizzyCashB2B Launch QuizzyCashB2C Launch $0.8M $20M $70MRevenue