Top gaming companies revamping the future compressed

THE CATALYST
How AR/VR
tech is changing
the gaming landscape
2021 | VOL. - 03 | ISSUE - 15
Dieter Schoeller
Founder and CEO
TOP
Gaming
COMPANIES
THE FUTURE
Revamping PRESSING BUTTONS
Could gaming
be a promising
career?

Never has the gaming industry seen such a leap
in innovating technologies as it has in the
past couple of years. There is absolutely
nothing left for imagination as the gaming companies
took massive strides to make your imaginations come
true.
And each time that you felt this is the pinnacle of
gaming, bang they came with more advanced
technologies. You do not need to have a child glued to
gaming to notice how the gaming industry is
advancing and how it is attracting people of all age
groups. No wonder then that many start-ups are
mushrooming with new gaming solutions.
Virtual reality (VR) gaming transfers you to the spot
and augmented reality games have become buzz
words now. Indeed, gaming has merged the real and
virtual world seamlessly. Cloud gaming is touted to
play a major role in the future of the gaming industry.
It allows one to compete with other gamers
worldwide.
Artiﬁcial intelligence is already being used in gaming
and is going to have its presence extensively in the
future of the gaming sector. Gaming bots are being
used at present and are expected to graduate to the
next level.
The ﬂourishing gaming industries are attracting lot of
investors and companies need to come up with
EDITOR’S DESK
Player One, Ready!
THE CATALYST
How AR/VR
tech is changing
2021 | VOL. - 03 | ISSUE - 15
Dieter Schoeller
Founder and CEO
TOP
Gaming
COMPANIES
THE FUTURE
Revamping PRESSING BUTTONS
Could gaming
be a promising
career?

something better than the existing online games or else they
will not be able to survive the stiff competition in this field.
The cutthroat competition has prompted each company to
explore wider options and extend their horizons. Gaming
companies are constantly on a quest of discovering
innovative technologies, deliver the best and stay on the top
of the competitive market. Only those who can think out of
the box will survive this competition.
The gaming industry has also seen an increased demand for
gaming artists who create 2D and 3D art like characters,
backdrops, scenarios, vehicles, and objects.
Online games sold like hot cakes during the lockdown last
year and have also been a tough competition for movies.
Now, online gaming has become social life for the players
since the pandemic imposed certain social restrictions.
Gaming has bridged the gap that the lockdown had
imposed. The lockdown saw even non-gamers getting
hooked to it.
To manage a gaming company requires high technical skills
and creative ideas to keep coming up with new games.
Thus, right from augmented reality to emotion recognition,
big data analytics and many more advancements gaming
companies are leaving no stone unturned. The 3D glasses
can transform your room into a game environment while
VR transports you into the gaming environment.
Going by the popularity of online games during the
lockdown gaming companies are expected to see an upward
swing. Technological advancements are expected to take
gaming to the next level and this cycle will continue.
There was a time when viewers used 3D glasses in cinema
theatres to get a real experience. Today, technology has
advanced much beyond the 3D movies and is still growing
in leaps and bounds.
Some gaming companies stood out of the herd and
incorporated many innovations for game seekers. We, at
Insights Success, selected some top gaming industries that
have brought about a revolution in the field to give new and
exciting games to online game lovers. Read about these
exceptional gaming companies in this edition – Top
Gaming Companies Revamping the Future.
Sumita Sarkar

C ver
o
St ry
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10
Articles
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38

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Management Brief
Company Name
Oskar Burman
CEO and Co-founder
Headup
headupgames.com
Live Animations
liveanimations.org
AIS Technolabs
aistechnolabs.com
Gamestream
gamestream.biz
Fast Travel Games
fasttravelgames.com
AISTechnolabs Pvt Ltd provides IT based solutions catering to varies
sectors that have specialized in website development, mobile
application development, internet marketing, custom software
applications, open source customization, graphic design & animation
and other services suﬃcing their requirements to the peak level.
Fast Travel Games is a new game development studio located
in Stockholm, Sweden, building virtual reality games.
Gamestream is an innovative cloud gaming solution which
brings next-generation games directly to consumers, without
the need for a console or a high-end PC.
Headup is a hybrid games publishing and development
company providing players worldwide with the best content in
the independent gaming sector.
Live animations is a leading developer and supplier of the best
innovative loyalty programs for large retailers and
manufacturers of goods for children and families around the
world, built on the basis of advanced AR technologies.
Hermit Chawla,
Manging Director
Sunny Chawla, CEO
Karen Seror
CMO
Dieter Schoeller
Founder and CEO
Andrey Tymoshenko
Founder and Owner
THE FUTURE
Ga ing
COMPANIES
Revamping
TOP

Dieter Schoeller
Founder and CEO

F
rom Magnavox Odyssey to PS5 and Xbox
Series X, the gaming industry has evolved at an
exponential rate. With further developments
in cloud gaming technology, the future, most
certainly, is set to deliver a truly connected and
enthralling experience to gaming enthusiasts.
Game development companies across the world are
leveraging these developments and catching up to
the rapidly changing interests of gamers with the
intent of retaining the audience and sustaining their
competitive edge.
This edition, Top Gaming Companies Revamping the
Future, is purposed towards placing the spotlight on
companies making their mark in the gaming industry
and developing titles that hold the potential of
becoming evergreen.
One prominent name among these companies is
Headup, a hybrid games publishing and development
company providing players worldwide with hot
content from the independent gaming sector.
Headup was founded in 2009 on the notion of being
a safe haven for independent developers, in which
they could ﬁnd a reliable and honest partner for
production, distribution, and marketing of their
creative visions.
The company is an active developer and publisher on
all major platforms such as consoles, mobile devices,
and PC, and was awarded as “Best Publisher” at the
German Developers Awards in 2012, 2013, 2017
and 2019.
With over 80 million customers served on mobile
and further several million players on the PC and
consoles, Headup is always looking to raise
awareness and commercial success for developers
who think outside the box.
“We’ve never looked at the games from a purely
commercial angle. To us, games always are also a
medium of artistic expression. Yet we are of a size
where our partners can safely assume a successful
commercialization of their project, enabling us to
build long and lasting partnerships, and secure stable
growth for all involved,” expresses Dieter Schoeller,
the CEO and Founder.
The team at Headup has garnered a strong
reputation and appreciation from partners for the
strong industry knowledge and highly product driven
approach of the company.
“Headup is by far the best retail publisher I’ve ever
worked with, and the only retail publisher that has
ever paid me royalties,” says Edmund McMillen,
creator of the hit games Super Meat Boy and The
Binding of Isaac. Though Headup’s business has
shifted away from retail, this quote exhibits how the
company remains authentic to its partnership
approach, based on fairness and honesty.
Headup’s inner credo is to treat every title as it was
their most important release, often leaning against
market analysis and trends. “We know how to deal
with sharp edges and favor the projects which bring
the foundation to differentiate them from the
mainstream blockbuster titles. This mindset
combined with our own developer experience results
in a high trust level when working with external
teams,” Dieter adds.
The Clan Leader
Team Headup is on a ceaseless voyage towards
profound business excellence and Dieter, the
founder and CEO is at the helm of this journey.
Growing up on the morning cartoons of the 80s such
as Transformers, M.a.s.k. and Masters of the
universe, Dieter felt right at home with anything
related to great and fantastic stories and the lore
behind them.
This did not change as he grew older, moving over to
the digital space. He lived in the USA for a while; was
the best German Sonic The Hedgehog player at the
ﬁrst German SEGA championships; sunk weeks of
playtime into Britannia in Ultima IV, and even during

•Top Gaming Companies Revamping the Future

We’ve never
looked at the
games from a
purely commercial
angle. To us,
games always are
also a medium of
artistic expression.
Yet we are of a
size where our
partners can
safely assume a
successful
commercialization
of their project,
enabling us to
build long and
lasting
partnerships, and
secure stable
growth for all
involved.

his law school, spent most of his free time modding for
Quake 3 and RtCW.
Despite his business background, there was always a clear
path for Dieter into the entertainment industry. After his
law exams he went gathering knowledge at lager
corporations such as Ubisoft, Koch Media, and the
Bertelsmann group, and eventually laying the foundations
of Headup.
Dieter’s private life is completely dedicated to his family
and three children, his friends and his biggest passion of
music and drums.
Levelling Up
Challenges are an inevitable ingredient that make up the
catalyst for success. There is no business that has not faced
and surpassed the challenges that came across its way. It is
the same scenario for Headup.
“While we are well known in the industry by now—partially
due to the fact that we always kept business and
partnerships clean and transparent—I feel we still have a
lot of ground to cover to make Headup be a known brand
with consumers,” says Dieter.
One of Headup’s prominent challenges has been that of
moving customers from one project to another since the
company’s portfolio covers a wide range of genres and
diverse titles. However, the team’s goal and challenge have
always been clear: To establish Headup as one of the most
known premium boutique publishers for appealing
premium game content in the independent space.
Talking about the current landscape of the gaming space,
Dieter says, “The role of the publisher has been reinventing
itself over the last decade repeatedly. Once a gatekeeper
with the key to the retail shelves, we lived through the
times of closed digital storefronts until the floodgates
opened. Following this we were the first in line to generate
visibility for new IPs. To me it feels as again we are in a new
phase of definition: With more and more subscription
services for games coming to the market, we are seeing an
agency approach to become more effective, bundling

portfolio and finding out which channels are
looking for what specific content we might be able
to bring to them.”
Commenting about the challenges brought about
by the COVID-19 pandemic, Dieter says, “On the
pandemic, we are in a fortunate position that
aside from a bit of logistic juggling, we really do
not feel hard negative effects in our markets.”
Headup strives unwaveringly towards its ambition
of metamorphosing into a legendary name in the
independent gaming space. To achieve this, the
company is constantly optimizing its internal
systems, adding new tools on all levels, be it for
social media monitoring, financial backend, HR
software and so forth.
On the game technology side, team Headup are
not first movers as this is a risk they happily see on
other shoulders. “Great content to me is primarily
about selling emotions and does not necessarily
require the most innovative tech for us.
Nevertheless, we tried many things in the past,
that’s why you can find games from Headup on
nearly all existing gaming devices since our
foundation,” says Dieter.
Sharing Valuable XP
Every accomplished entrepreneur has a shelf full
of shining accolades and an attic full of lessons.
Sharing his personal lessons with emerging
entrepreneurs wishing to enter the gaming
industry, Dieter says, “More than anything: Don’t
believe the hype. The data young entrepreneurs
are receiving is often enough misleading or
outdated. Trust your instincts and stay true to
your vision. But more than anything: Network,
Network, Network. Don’t be shy to reach out to
people even if they are miles above your own
paygrade.”

We know how to deal with
sharp edges and favor the
projects which bring the
foundation to differentiate
them from the mainstream
blockbuster titles. This mindset
combined with our own
developer experience results
in a high trust level when
working with external teams.

In the end we are less
competing for the
money of the
consumer and more of
their time, so player
engagement is key for
our future growth plans.

The Next Season
Talking about Headup’s blueprint for the
unforeseen future, Dieter says, “The COVID
situation for our industry is not so much of a
challenge as people at home tend to play rather
more than less. Our strategies are shifting more
towards creating games with a high retention
even in the premium segment and we are taking
the learnings of many free to play games into
considerations in doing so.”
Dieter carved out an essence of Headup’s future
vision through a conclusive statement saying, “In
the end we are less competing for the money of
the consumer and more of their time, so player
engagement is key for our future growth plans.”

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THE CATALYST
How AR/VR
tech is changing
2021 | VOL. - 03 | ISSUE - 15
Dieter Schoeller
Founder and CEO
TOP
Gaming
COMPANIES
THE FUTURE
Revamping PRESSING ADITYA
Could gaming
be a promising
career?

GAMING
LANDSCAP E
tech is changing e
stewarding the contents of their
conscience whilst allowing them to
play with their own perception.
Owning a VR headset enables you
leave the troubles of your life behind
and teleport into a virtual dimension
where you can keep slicing blocks in
two – you know, the simple life – as in
the game ‘Beat Saber’. Or you can
explore City 17 in the high-octane
game ‘Half-Life: Alyx’ where
everything is interactive, delivering a
giddy hit of everything patrons ever
loved about the series. These games are
a sign of the rich immersion to come
once development studios start to take
of the opportunities of VR.
H
o
w
Neuroscientists say that reality
is entangled with perception.
But we know now that
perception can be mediated. There are
perhaps no better examples of
mediums which alter our perception to
deliver an un-real reality than
technologies such as Augmented
Reality and Virtual Reality. And today,
they are all the rage is the gaming
community.
Gamers have always longed for deep
engagement and maximum immersion
in their games. Sophisticated
technologies like AR and VR promise
just that. With the right gear, these
innovations oﬀer smooth and
engrossing experience to its users,
22| March 2021| www.insightssuccess.com

Any
sufﬁciently
advanced
technologyis
indistinguishable
from
magic
“
-
Ar
ur
C.
Clarke
THE CATALYST

with AI. Artificial Intelligence (AI) is
transforming the way computers
smartphones and electronic devices
are interacting with the world around
them. Though this Matrix-like
scenario raises real moral questions,
it’s not likely to slow down anytime
soon. In the AR and VR gaming
worlds, AI makes the experience
surreal and seamless.
• Educational games: A field that is
set to benefit massively from the
advancement of VR and AR
technologies in education. The
introduction of VR in education
allows students to be immersed in a
VR world that can take them far
away from the confines of a
classroom, giving a more visual and
absorbing lesson. Whilst AR can
enhance students’ ability to interact
with information, just as significantly
(arguably) as the introduction of
smartphones.
• VR CAVE: One of the key
advancements in the VR world is the
CAVE (Cave Automatic Virtual
Environment). A VR CAVE is a small
room where at least three or more
walls act as large display monitors.
These displays give players a very
wide field of view – something that
most head-mounted displays (HMDs)
cannot do. Players can move around
in their Caves without being
tethered to a computer,
wearing 3D glasses-
like funky VR
goggles.
• The AR lifestyle:
AR technology is
best known for bringing
together the real and virtual that
causes the creation of a fantastical
mid-path for users. Combining that
with the capacity to add digital
information in real-time turns out to
be the game-changer for game
developers these days. AR is not just
a fad, it is a way of living that more
and more are embracing these days.
AR is also interesting to non-gamers;
a survey showed that 35 percent of
non-gamers express interest in AR
gaming.
• New avenues of creative content:
AR and VR are not only the
forerunners in the race to provide the
ultimate experience but are also a
testament to its versatile and
engaging content that is meticulously
coded by game developers working
tirelessly to come up with new
innovations in the field of extended
reality.
This revolution brought about by AR
and VR is like a phase change, like
going from black-and-white to colour
imaging. With augmented and virtual
realities, we effectively turn our
imaginations inside out. We get to walk
into the condensation of human
imagination, and we get to live inside
our stories. No better examples exist
today than technologies like Oculus
Rift, Magic Leap, and Mojo Vision.
This is just the beginning of the
extended reality revolution. It’s time to
break the glass and turn our reality into
a lived mythology!
- Aditya U.
In contrast to VR technology,
Augmented Reality adds layers of
virtual objects to the real environment.
For example, you can start playing air
hockey or zombie survival games
augmented on the top of your coffee
table. If you’re a horror fan, you can
roam around an alternate version of
your house with actual (not really!)
monsters under your bed – just by
using AR through your mobile devices
– in games such as ‘Ghost Snap AR
Survival’. Does one even need to
mention how Pokemon Go, although
briefly, took the world by storm and
even casual gamers scavenged the
streets looking for cool Pokemons to
collect.
This is the world of make-belief and
innovations like Augmented and
Virtual Realities are the new
champions of this world. It’s time to
find out exactly how these technologies
are redefining the gaming industry:
• The Revival of 3D: Although 3D in
films is not new to the world, it has
not yet found its widespread appeal.
However, in the AR and VR gaming
industry, 3D effects provide the
player an enthralling experience and
act as the backbone of the game.
• Mobile AR: Driven by the growth of
mobile gaming, it now makes up 26
pecent of all media consumption
hours. As people the world over
increasingly have easier and cheaper
access to more powerful
smartphones, augmented reality is
playing a bigger role in our mobile
experience. Giants like Samsung,
Apple and Google are driving the
integration of smartphones with
mobile apps. They are looking to
further the usability of mobile apps as
they produce progressively intelligent
hardware.
• AR and VR merge with AI: The
increased use of AR and VR is down
to the technologies’ increasing merger

Leading game development
companies are contributing
significantly towards the video
game markets globally. They are
providing exceptional interactive
games, while providing lasting
customer experiences. These
companies are embracing innovation to
ensure that their customers are satisfied
and keep demanding for more.
One such prominent name in the
gaming space, which is revamping the
industry is AIS Technolabs. It is a
leading and reputed game development
company that is backed up with a team
of experienced and skilled designers
and developers who create future-ready
games for the clients across the globe.
The company is renowned for offering
high-end gaming solutions to small and
large businesses. AIS Technolabs
consists of a team of experts who help
the clients to transform their vision into
reality. It provides services to various
industries and people within gaming,
app, and website domains. The
company is determined to solve the
problems of the business and help them
to achieve their goal by providing a
full range of custom or ready-made
solutions.
Always a Step Ahead
AIS Technolabs is a one stop solution
for all game development needs. The
company focuses on complete client
satisfaction and it leaves no stone
unturned to make the customers happy.
Its game development pipeline is
constantly upgraded, and the
developers keep an eye on the latest
industry trends to deliver the best
games to the customers.
AIS Technolabs understands some
agencies have a limited budget, and
they look for cost effective game
development solutions. It excels at
clone apps and game development to
help the clients save time and cost.
“Clients can enjoy faster time to
market when they hire us for game
development services”, states the team
at AIS Technolabs. The company
possesses huge expertise in 2D and 3D
characters and animation, poker game
development, casino games, analytics,
performance optimization, and a lot
more.
The Erudite Visionary
The personalities responsible for the
growth and success of AIS Technolabs
are none other than Hermit Chawla,
the Managing Director and Sunny
Chawla, the CEO of the company.
Mr. Harmit has more than 20 years of
experience in the IT industry, whereas,
Mr Sunny has worked with 1200+
clients across the globe. They believe
in strong and true collaboration with
the partners and customers. With in-
depth knowledge and expertise in web
development, software development,
ecommerce, game development, and
digital marketing, Mr Hermit and Mr
Sunny help clients achieve their
business goals easily.
A Face-Off with the Pandemic
The Covid-19 pandemic has had a
huge impact on the gaming industry.
As it is unsafe to go out, people prefer
to play games online. While being
locked inside their homes for a long
time, they choose to keep themselves
entertained with games on their mobile
devices.
Team AIS Technolabs states that the
gaming industry has witnessed some
positive effects from the pandemic.
The company has been receiving a lot
of requests from clients for game
development.
AIS Technolabs has further been
providing end-to-end game
development solutions to its clients and
its game development team constantly
endeavours to cater to different types
of requirements from customers
worldwide. Team AIS Teachnolabs
AIS TECHNOLABS
Delivering Immersive Gaming Experience, while Developing Strong Customer Relationships
WE ARE A DYNAMIC TEAM
OF CREATIVE PEOPLE FOCUSED
ON ACHIEVING INNOVATION
AND EXPERTISE.
“ “

states, “We have been
adding more game
designers and
developers and growing
our team”.
Team AIS Technolabs
believes that game
development companies
should keep an eye on
the latest technologies
and trends to oﬀer the
best solutions to the
customers. With the
ever-changing user
preferences, the gaming
agencies should keep a
track of the user
behaviour and deliver
innovative solutions.
Gearing up for the Future
Marching forward, AIS Technolabs is
planning to expand its game
development team. It aims to focus on
games based on AR/VR and machine
learning. With the gaming boom,
online casino gaming and fantasy
sports betting have also experienced a
growth. Hence, the company’s
developers are building new online
casino and poker games for its clients
since the last couple of months.
Words for Emerging Gaming
Leaders
Team AIS Technolabs tells the up-and-
coming leaders in the gaming arena
that sustaining new habits and aligning
the games with modern consumer
mindsets is the need of the hour. It is
important to understand what their
customers want and to help them
achieve their business objectives.
CUSTOMERS’ VOICE
“We hired them for poker game development, and
they did an amazing job” – Nelson
“Our company was looking for dedicated developers
to work with our in-house design team to create a
gaming platform. They helped us build a feature-rich
platform and we’re delighted till now” – Samatha
“I was quite sceptical for hiring a game development
company from India, but this comp any helped me
get the game of my dreams using a clone. I must say
that they did an incredible job. Communicating with
them was never a problem even when we are
thousands of miles apart. Great!” – Eric Wilson
Sunny Chawla
CEO
Hermit Chawla
Managing Director
THE FUTURE
Ga ing
COMPANIES
Revamping
TOP

VR Gaming, which was just a fantasy a decade ago
is now the reality for gamers. And with the gaming
world experiencing revolutionary changes in the
past decade, game developers have new opportunities as
well as challenges to adopting ever-evolving technology to
stay ahead of the competition.
Fast Travel Games is one such VR exclusive game
developer founded by the trio Oskar Burman, CEO and
Co-founder, and the gaming industry veterans Erik
Odeldahl, and Kristoﬀer Benjaminsson, focusing on
creating games rich in world-building and storytelling.
Since its inception in 2016, Fast travel Games have released
3 award-winning VR games - Apex Construct, The Curious
Tale of the Stolen Pets, and Budget Cuts 2: Mission
Insolvency, the latter co-developed with another studio
called Neat Corporation.
Now the company is set to create yet another milestone in
the VR gaming space by releasing the ﬁrst-ever VR game
set in the popular World of Darkness universe, a horror title
called Wraith: The Oblivion - Afterlife.
Every successful organization has a visionary leader and the
Revolutionising the VR Gaming Experience
Oskar Burman
CEO and Co-founder

hard work of the skilled team behind it. Oskar Burman
shares his role in the success Saga of Fast Travel Games,
“My role is mainly to lead the studio development and
secure our financial support from investors and platform
owners, making sure we pave the way for a successful
future and can grow to the size we feel we should be at.”
Oskar shares the key aspect of the company’s success, the
skilled team of Fast Travel Games with vast experiences
from gaming studios like EA DICE, Avalanche, and Rovio,
strongly focused on developing VR games.
“Developing for VR takes time and to become great at it
requires a lot of testing and learning,” Oskar says, “At Fast
Travel Games, our focus is to create games with worlds you
never want to leave, highly immersive worlds with
believable interaction to put the player inside the
experiences,” he further shares.
Strong team spirit during the crisis
COVID-19 has impacted every sector more or less.
However, the tight-knitted teams at Fast Travel games
together pulled the company out of the crisis. Talking about
his bond with his team Oskar says, “I love spending time
with all our employees, so I think the pandemic is tough for
us in that sense. Of course, the most important thing is the
health of employees and everyone is doing all right from
that perspective.”
As for developing the exciting VR games during the
pandemic, Oskar shared how the company continued its
operations, “We have all the tools and programs needed to
keep momentum even while working from home and with
the many ways to communicate with each other digitally, we
are still in a good place.”
The company has also spent a budget to make sure all the
home offices are optimized when it comes to workstation
comfort and equipment. However, Oskar shares how
working remotely has impacted the brainstorming of ideas
or discussions. “This does not come as naturally these days,
as compared to chatting by the coffee machine,” he says.
Ever-evolving gaming experience
When venturing into technology-related sectors like the VR
games industry, keeping up with the latest technology is the
key to stay ahead in the game. Especially in the VR Gaming
industry, new headsets and peripherals keep popping up
every year and game lovers have new expectations for
At Fast Travel Games,
our focus is to
create games with worlds
you never want to leave,
highly immersive worlds
with believable interaction
to put the player
inside the experiences.

enhancing the VR gaming experience.
Oskar shared an experience of how Fast Travel Games has
managed to stay updated with the latest gaming technology.
“Fast travel Games had recently released the game that
was perfect fit for Facebook’s newly launched Hand
Tracking technology to their popular headset Oculus Quest.
This game from Fast Travel Games became one of the first
games on the market that supported Oculus Quest
technology,” he said.
Advice for the aspirants
Entering the VR gaming field might sound thrilling, but one
has to keep learning to stay updated with the latest trends
and technology. “Don’t give up and use your learnings from
trying to build something unique that you strongly believe
in,” Oskar encourages aspiring entrepreneurs.
“Creating games for VR is not the same as creating flat
screen games, so make sure you build a foundation of
insights and knowledge about the technology and the user
expectations. We are still only in the beginning stages of
what VR can mean for gaming, so there is bound to be room
for many more studios and visionaries,” he shares further.
Arming for the future
Being the visionary leader, Oskar knows the need for a
skilled team and knowledge of the latest technology to stay
ahead in the VR gaming world. And his plans for the
company in the year 2021 hint towards the same. “We are
currently hiring for different roles and hope to become
around 40 people at the end of 2021. We have also acquired
a new office which we are moving into in April if the covid
situation allows. Up until now, we have released an average
of 1 VR game per year, but we are building for a future
where we can have two launches every year instead,” he
says.

Rewards and Recognition
• Fast Travel Games was nominated as
Rising VR Company of the Year at the
VR Awards in 2018.
• Debut title Apex Construct won the
award for Best Game, Entertainment
PC category in the Viveport
Developer Awards in 2019.
• The second title of Fast Travel
Games, The Curious Tale of the Stolen
Pets, won the Best Immersive Game
award at the Raindance Film Festival
in 2019, as well as the Interactive
Experience award at VRNOW in 2019.

Leading the Cloud Gaming Space
id you know the first
Delectronic game was invented
in the 1950s? With the video
games reaching mainstream popularity,
in the early 1970s came the first video
game named Pong, a table tennis-
themed arcade video game.
With the technological evolution, today
individuals have it easy to download
and play games on their personal
devices, any time anywhere. However,
what was thought of only as a pastime,
video games emerged as among the
huge means of entertainment during
the COVID-19 pandemic, especially
whenall the entertainment and leisure
activities were put toa halt.
Sell, a French Leisure Software
Publishers Union published a survey in
2020 that showed one-third of French
gamers play more than before the first
lockdown.This shows the need and
rising demand for video games by the
individuals to help them get through
this uncertain time. However, what is
crucial is for the game developers and
publishers to be more focused on
therapeutic or educational games.
Realizing the need for 'games for good'
Gamestream ventured into the cloud
gaming space delivering its clients'
white-label cloud gaming services
along with web APIs, servers, web
catalogues, and streaming
technologies.
In the latest edition of Insights Success
Karen Seror, CMO of Gamestream,
shared her views,“Cloud gaming offers
a differentiation factor, while also
creating synergies with other revenue
streams. In the hospitality and health
sectors, guests or patients at hotels and
hospitals often need to stay
entertained, and cloud gaming can
support this.”
Keep on reading the following
interview to know how Gamestream
has established itself as the leading
cloud gaming solution provider for
'serious games' with focusing on
therapeutic or educational value and
Karen's role as a CMO in the
company's success saga.
Brief our readers about
Gamestream, its vision, andits niche
market.
Gamestream is the world's leading
provider of cloud gaming solutions for
the telecom, hospitality, and
entertainment industries.
We offer turnkey, white-labelled cloud
gaming solutions for professional and
consumer markets that cover the entire
cloud gaming value chain. This
includes the provision of high-
performance servers for client data
centres, innovative proprietary
streaming technology, a vast catalogue
of video games content, and big data
monitoring and analysis.
We're an ambitious French startup
employing around 40 people, half of
which are devoted to R&D. In less than
two years, our cloud gaming solution
has been deployed across Europe, the
Middle East, and Asia through white-
labelled versions of our service, and
under our company's own consumer
®
cloud gaming brand, Pleio .
Our mission is to democratize the joy
of video gaming. Our value proposition
is based on an unlimited service, multi-
device, and an affordable model that
empowers subscribers to dispense with
the need to purchase costly individual
games, and for our B2B customers to
sell these offerings more easily, by
integrating Spotify or Netflix like
business models.
What makes Gamestream a
preferred choice over your
competitors?
A lot of service providers and industry
players are looking for tailor-made and
added value turnkey solutions with no

CapEx investments, best-in-class cloud
gaming technology, a premium games
catalogue, and insightful data
reporting, all through a single point of
contact.
This is where Gamestream steps in,
providing the entire value chain to our
partners without requiring them to
invest significant resources. This
makes our customers' decision-making
processes much easier, increasing
value-added service offerings and
increasing loyalty, reducing churn, thus
boosting overall ARPU.
As far as our technology is concerned,
we have developed our own IT
environment early on around a video
coding/compression standard called
H265. This technological choice allows
us to offer users an optimal gaming
quality, with a low latency rate with a
throughput of only 6 m/s, whereas a
conventional platform requires a
bandwidth of 15 m/s.
Cloud gaming provides za clear and
obvious proof point, due to the
connection requirements needed for the
experience to be smooth and enjoyable.
By partnering with us and offering
their own cloud gaming service, telcos
can tap into the fast-growing games
market and engage with new
audiences. Moreover, they are often
among the first providers of such
services in their countries, which
becomes a differentiating factor from
competitors.
Regarding our business model, each
customer pays an installation fee for
the solution and we then share the
revenue from the subscription
packages with the telecom operator
and the game publishers.
We also offer an installation fee to
hospitality players to enable free
access to our catalog in lobbies and/or
a payment per room.
Karen Seror, CMO

How CMO, Karen Seror, has
contributed to the company's
success?
I joined Gamestream a year ago as
CMO. Before this I was focused on
taking startups to the next level,
becoming leaders in their market, for
example, Amen was acquired by Dada
Group, and Fotolia was acquired by
Adobe. I specialize in accelerating
technology startups with a clear
visionbefore acquisition or significant
investment.
At Gamestream, my main challenge is
to generate revenue by increasing sales
through successful marketing tactics
for the entire organization using market
research, pricing, product marketing,
marketing communications,
advertising, and public relations.
However, all this is geared to focus on
“games for good”, working deeper
with the health department, and
enriching our catalogue with “serious
games” which can be therapeutic or
educational.
What is your opinion on the
necessity for gaming companies to
align their offerings with the latest
technological developments,
especially when it comes to catering
to the ever-evolving consumer needs
and preferences?
The video game market is in a
transition phase. We are seeing
technological innovation driven by
visionary startups, and we're now
entering a phase of structured offerings
from key players, with GAFA who are
now positioning themselves in cloud
gaming.
However, the major challenge lies in
content. Many publishers have not yet
made the shift to cloud gaming by
adapting their games to streaming
models, which has been the case for
music and films. But the future of
video games is the ability to play video
games anywhere, at any time, on any
device, as is the case for music or
movies. Business models that offer
unlimited access to games via a
monthly subscription will be the
winning models, even if it means
offering premium on-demand content.
As an established business leader in
the gaming space, what would be
your advice to the budding
entrepreneurs aspiring to venture
into the gaming industry?
New cloud gaming entrepreneurs
should focus on what value they can
add to the cloud gaming ecosystem,
whether they want to be part of the
technology solution side, the licensing
part, or the content side. The cloud
gaming universe offers incredible
opportunities inthe business world.
Companies need to think hard about
their market position and identify the
right segment of the cloud gaming
market within which they can provide
the best value.
While stepping into the gaming
industry, budding entrepreneurs should
also:
Ÿ Consider international deployment
with local content.
Ÿ Internalise technologies.
Ÿ Investigate lucrative B2B cloud
gaming opportunities and not just
consumer platforms.
Ÿ Try to reach self-financing or
Series A quickly
Ÿ Don't spend more than necessary
on video game licensing.
How do you plan on scaling
Gamestream's operations in 2021?
We aim to focus on developing our
hospitality segment in 2021, as this
market is expected to come back to life
following long dormancy due to
COVID-19. Our partnership with the
Accor Hotels Group is the first step,
but this market is not limited to
tourism. It also includes the entire
health sector, specifically via
therapeutic games.
This year, we also plan to scale up into
the entertainment industry i.e., media
brands that want to assert a position of
-Top Gaming Companies Revamping the Future

being an entertainment provider with a
new value-add service such as cloud
gaming. We are also expanding our
foothold with publishers as
contributors to ensure we continue
offering best-in-class solutions with a
strong video game portfolio. Publishers
are also our future customers, as they
are interested in cloud gaming for
technical, marketing, and business
purposes.
Some video game publishers such as
Gameloft are switching their
infrastructure to the cloud, to design,
launch, and maintain their video games
by choosing a type of offering that is
appropriate for a game. Cloud offerings
can be easily configured to improve the
efficiency of the infrastructure and
thus, the gaming experience.
In the rising competitioninthe cloud
gaming niche, publishers with a strong
brand and an engaged community will
be able to offer their own community-
based cloud gaming platform, running
on white-labelled cloud gaming
technology infrastructures like that of
Gamestream.
Many publishers and media brands are
approaching us to expand their
audiences and generate new sources of
revenue since we offer remuneration
for time spent on each game and
commission on revenues generated.
Lastly, to support our rapid and
ambitious growth, we are focusing on
recruiting more talent, particularly
developers. We are planning to double
our team by the end of 2022.
“Cloud gaming on eLife TV provides us with the opportunity to
address the largely untapped gaming market that wants to play on the
big screen and not just on their mobile.”
-Khaled Elkhouly, Chief Consumer Officer, Etisalat
“Gameqoo is an on-demand gaming platform to make gaming
easy and affordable for everyone, to reduce game piracy, and to
support game developers and the distribution channel to millions of
customers.”
- Joddy Hernady, SVP of Media & Digital Business at
Telkom
“Sunrise Cloud Gaming shows us that Next Level Gaming is
already possible. Playing games in 4K on the go without needing local
storage. For us gamers, this means no more installation or annoying
updates of the games.”
- David Costa (Enkera), Twitch streamer and Gaming
consultant
“The development of Taiwan's 5G industry will be further
promoted by the cooperation with Gamestream. By harnessing the
speed and low latency of 5G, Chungwa is offering the best 4K cloud
gaming, leading Taiwan's 5G industry and creating a wholly-new
audiovisual entertainment experience.”
- Ming-Shih Chen, President of the CHT Mobile Business
Group
“We cooperate with the best and most advanced content providers
and that is the reason we have chosen Gamestream. Gamestream has
best-in-class cloud gaming technology, with experience on mobile and
fixed networks based on collaboration with innovative telecom
operators. We are convinced that Gamestream's cloud gaming
solution will help Telekom Slovenije maintain its position as an
innovation leader and accelerate its growth in the media and
entertainment segment.”
- Samo Ošina, B2C Director at Telekom Slovenije
"We selected Gamestream for its pioneering technology for
streaming console-quality games to cell phones and for its catalog of
games adapted to a family target. With the arrival of 5G, our objective
is to enable our subscribers to share family entertainment moments
with their families by offering an optimal quality/throughput ratio.”
- Stéphane Allaire, Director of the 5G program at
Bouygues Telecom

Gaming
Could

magine, you are in your
Ibedroomzplaying a board game
with your friends. It starts all right
until you start getting a knack of it and
before you know it you are sucked into
the fantasy world. Your bedroom turns
into the real-life gaming field and you
are no longer controlling the player.
You are the player being chased by a
giant animal or almost get killed by an
assassin. Sounds like real-life Jumanji
or Assassin's Creed, right? And why
not, as it goes by the famous saying,
“Life is a game. You can either be a
player or a toy.”
While gamers would surely relate to
this, this has questioned the rising
craze of video games among the
mature audience, especially the parents
and well-wishers of the gamers, is
there any fruitful outcome from this
buzz of gaming? And I fell into the
latter until my 12-year-old cousin
discussed his passion for gaming with
me. “Is there any chance for me to
turning my love for video games into a
career? How can I enter the gaming
industry?” He had said.
His question changed my perspective
towards video games and gamers. How
can your passion for gaming create
better career opportunities? Let's find
out.
Gaming skills are transferrable.
So, should you mention your top
ranking in your mission games? It
depends on how you transfer your
gaming skills on your resume. For
example, gamers, who are consciously
playing games, respond accordingly to
the agile environment. Your action
coordination shows your ability to
remain calm during chaos.
These and more such skills are relevant
to a variety of job roles. You only have
to know what and how these skills are
relatable to your job role and reflect
those into your CV.
Opportunities beyond Gaming
Industry
When someone asks you about the
career opportunities related to gaming,
game designer, developer, audio
engineer, creative director, and
reviewer, include the usual answer. But
have you ever thought of offbeat career
paths such as entrepreneurship, sports,
and even being selected in the army?
Yes, the conscious gamers not only
improve in gaming strategies, but their
skills of strategy-making, decision-
making, teamwork, collaboration, and
leadership are also improved. No
wonder, the US Military has chosen
online gaming to recruit new cadets. If
you could only know the skills you
have developed and relate those to
your passion beyond the core gaming
world.
How gamers succeed as employees
The latest by the Entertainment
Software Association observed that
over 155 million Americans often play
video games, 48% of which enjoy
playing social games. This highlights
the gamers' improved social,
interpersonal skills, as well as
teamwork. These and more such skills
that conscious gamers possess are the
essential soft skills employers are
seeking in their talent pool.
Not only do these skills take you
farther in your career path but also
benefit employers by having
technically and socially sound talent at
hand to timely deliver work while
successfully navigating the challenges.
More than that, gaming being an
openly online platform has helped
people host a healthy competition and
collaborate outside their restricted
bubble of gender, region, and ethical
background. The result is these
conscious gamers as employees enter
with an open mind and broad
perspective, with strong listening
skills. Another essential quality
employees need in problem-solving
and decision-making on individual and
team levels.
Seeing the bigger picture
Whether it's disrupting the existing
gaming space or recruiting top talent,
organizations are starting to realize the
real power of gaming. Certainly, it's
more than a means of entertainment.
And with more game development
companies focusing on creating
educational and social games even the
gaming industry is opening new
avenues for the enthusiasts within
itself.
The key is to play games not just for
fun purposes but to develop interests
and hone skills that will open a new
world of opportunities in the real
world.
- Vrushali R.
PRESSING BUTTONS

hen it comes to increasing revenue and building a
Wloyal customer base, loyalty programs are proven
more effective. However, as most loyalty
programs either take the route of redeemed points, social
media, or paid campaigns, this space has seen nothing new in
the past decade.
That is why brands and businesses these days are searching
for innovative ways to inspire customer loyalty. And Live
Animations, a leading developer of innovative loyalty
programs based on advanced AR technology have been
helping large retailers and kids and family brands achieve
smoothly achieve their goals.
The company’s remarkable work reflects in the rewards and
reclaims. The company for its work has been recognized on
Clutch with the highest 5-star ratings. Live Animations also
entered the list of the Top Virtual Reality and Augmented
Reality Developers in the world.
In 2018, four AR books, created by Live Animations and
Little Hippo publishing company, received the Parents
Choice Award, USA's top non-profit award. Last year, the
company got in Business Sight’s 10 Most Remarkable
Companies rating.
Behind the eminent success of Live Animations is the
ambitious Founder and Owner, Andrey Tymoshenko, who
with his vision and expertise has been leading Live
Animations to create new milestones.
Keep reading the following interview to know about how
Live Animations under Andrey’s leadership has been
dominating the niche now is paving the path to establishing
itself as the world’s leading developer of AR/VR-based
loyalty programs.
What makes Live Animations a preferred choice over
your competitors?
Our success is attributed to several factors. One of them is
that the company bills itself not as a contractor, but as a
partner. We dive headlong into each new project and are
eager to share with our clients everything we have learned
over seven years - this is how long we have been working in
the AR/VR/MR market.
Throughout the project, we proactively communicate with
the client's marketing department and jointly develop
solutions for a business problem. Having implemented about
70 AR projects, we have accumulated knowledge that allows
us to accurately determine specific issues, critical from an
economic and technical point of view, for every project, and
generate an idea that bypasses all the pitfalls.
Another advantage is carrying out the full production cycle.
Creating innovative loyalty programs for retail, we not only
develop augmented reality but also provide full project
support, including the idea development, its implementation,
and promotion, as well as technical and marketing support.
Over time, such a business model has resulted in a
partnership with some of our clients. For example, the
Ugears company, at first, chose us to create a project aimed
at driving new customers (WebAR) and increasing repeat
sales (MobileAR), and after a few months, we
collaboratively implemented a unique loyalty program for
one of the international retailers.
Being in a leadership position, what is your opinion on
the impact of the current pandemic on the AR/VR
products industry? And what developments can be
expected in the near future?
The pandemic has negatively affected almost all sectors of
the economy. However, the IT industry in general, and the
AR/VR/MR technology in particular, felt more of the multi-
directional impact of the global lockdown. On the one hand,
our customers’ revenues decreased, and in this regard, some
companies, having chosen a wait-out strategy, cut their
marketing budget.
On the other hand, manufacturers and marketers saw a vital
need for an innovative approach in marketing, sales, and
online promotion. Earlier many people saw the use of AR
technology to promote various groups of products (clothes,
shoes, accessories, home décor, furnishing, real estate, cars,
etc.) just as a trend, and not as an essential business tool.
However, in the new reality of closed stores and remote
work, now the use of innovative sales methods has become a
must not only for successful promotion but also for
maintaining the market position. Naturally, this trend has
further spurred the technological progress of our industry.
Moreover, some manufacturers had to make changes to their
products to make the AR implementation possible.
For example, recently we have finished a come-to-life puzzle

project for an international company. Well, to make the AR
app work smoothly the client had to slightly change the
puzzle pieces so that the camera had something to catch. This
is a small local case; however, it illustrates a general trend
that tends to grow in the future – manufacturers will have to
adapt their products to the functional requirements of AR
technology.
What is your opinion on the necessity for AR/VR
companies to align their offerings with the latest
technological developments, especially when it comes to
catering to the ever-evolving consumer needs and
preferences?
In general, we always strive to use all available technologies.
Moreover, in our portfolio, several solutions were the first-
in-the-world to be implemented, at a time when everyone
told us that this was simply impossible.
However, in specific cases, it all depends on our client’s
target audience and the future product’s market. The thing is
that new software capabilities usually require state-of-the-art
mobile devices.
And if we are talking about products aimed at the US market,
where, under certain conditions, it is possible to buy the
latest smartphone at a more than a reasonable price, then we
are definitely in for any technology.
If we are talking about a product aimed at less economically
developed countries, then, of course, we can always
implement the most innovative solutions, but will the devices
of end consumers handle them? It is the client who has to
answer this question.
As an established business leader, what would be your
advice to the budding entrepreneurs aspiring to venture
into the AR/VR industry?
Choosing the right market segment for AR/VR development
is the best beginning for your future success. It is so
important because today practically every sphere of our life -
medicine, education, marketing, etc – is in high demand for
AR and VR. So, choose a niche that inspires you.
It is crucial to make sure that economic feasibility is not the
only vector that defines your business growth strategy.
Because in the long run, a team of like-minded people
inspired by the same idea will always win from people who
work only for the sake of money.
Our experience and our competitors’ experience have made it
clear that by no means it benefits your business if you are
ready to do any work in this market. Many budding
entrepreneurs are willing to work on any project and, as a
result, they lose.
We have been through all that. Initially, we have defined our
segment quite clearly - AR/VR product development for
children and families. Nevertheless, it turned out to be too
vague. Well, we had to come up with a more detailed concept
of our place in the market and look for our niche.
Therefore, the most important thing to do is to concentrate
In the long run,
a team of like-minded
people inspired
by the same idea
will always win from
people who work
only for
the sake of money.
“
“
Andrey Tymoshenko
Founder and Owner

on what you are most interested in, and what gives you the
feeling that you are the best in it. It is the foundation of your
future team. After all, the people with whom you are going to
conquer the business world side by side should not just be
professionals - they should love what they do.
For example, to create a great product for children, we need
creative specialists, people who love to create something for
children. If we are talking about real estate, then a
completely different team is needed, people who are
interested in architecture and design.
As it is impossible to create amazing products without
understanding the problems and development trends of the
area that you are bringing to life.
How do you envision sustaining your company’s
competency in this ever-cutthroat business ecosystem?
Where do you see your company in the next five years?
Creativity, expertise, and work complexity are our main
competitive advantages. We carry out the full production
cycle from developing an idea to marketing support for the
finished product.
Sustainability is another principle that helps us to become a
leader in this market. Do not be surprised, AR can be eco-
friendly too. The constant accumulation of new knowledge
and its most rational use are the main factors of any
successful ecosystem. Therefore, we, as a business structure,
built a continuous learning environment to generate new
knowledge in our field and help our end users do the same.
Most of our products contain educational and learning
content. In this way, we contribute to people's development.
It sounds a bit pretentious, but it is the case.
Another plus point is our flexible organizational structure.
The company employs only managers and leading technical
specialists, we work with other specialists only within
specific projects. This allows us to optimize the finances
without losing the quality of the final product.
In five years, Live Animations will be known as a world-
leading developer and supplier of some of the best AR/VR-
based loyalty programs. It is our aim that every third loyalty
program for large retailers and brands will be created by Live
Animations, or with its direct involvement.
About the leader
Andrey Tymoshenko is the founder and owner of the
company. He has been in business all his life and is an
entrepreneur by nature. Having experience in starting his
own business from scratch, he created an innovative
company and made it possible for it to take one of the
leading positions in the global AR market.
The success of Live Animations was largely determined by
the fact that when shaping and developing the company's
strategic direction Andrey always looks beyond the horizon,
further than others do.
Besides, he is responsible for creating all the tools to achieve
the assigned tasks. Thus, it is the owner who defines the
company’s core ideology and inspires his team to achieve
performance goals. The owner is a mentor. He has to develop
faster than his employees and evoke a natural desire to
follow him. Another of Andrey’s responsibility is the
company’s product shaping and development following the
constantly changing market conditions and technologies.
Andrey has quite a lot of responsibilities, and it is simply
impossible to deliver them without delegating the
management of operating activities to the Chief Operating
Officer. At a certain point in time, the owner needs to build a
company and distance himself from operating activities.
Otherwise, daily cycles will simply not provide an
opportunity to build and see the strategy.

Loyalty Program for Retail BILLA.
“Live Animations' outputs proved to
be effective as the results of this
year's campaign are double that last
year's. The workﬂow between the
two parties was well-coordinated,
productive, and fast. Overall, it was a
successful engagement.”
Loyalty Program for LG U+
“The team at Live Animations knew
what they were doing, and they
always worked as a team. They
provided all the data I asked for, and
they accommodated some extra
requests that weren't part of the
original contract. Live Animations
were a very good partner. They had a
good attitude, and their
communication was good. The team
was always on time, and they
understood my notes. They always
addressed my requests right away.”
EXHIBITING EXCELLENCE

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