While social casino audience behavior has clearly shifted towards the mobile platform, reports from SuperData Research shows opportunities still exist within the PC audience. In this presentation, SuperData Research Lead Social Casino Analyst Carter Rogers will go beyond just looking at the numbers, focusing on the future of social casino and key takeaways for attendees to consider as they develop and improve their social casino products and move the social casino market forward.

1. FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
MOBILE EARNS MORE BUT IS PC
SOCIAL CASINO DEAD?

2. About SuperData Research
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
2
The leading provider of market intelligence for digital games, eSports, gaming video platforms
and virtual/augmented reality
• 78M unique users
• $3.2B of transaction data
• 42 of the top 50 game publishers worldwide
• Panel of 78K consumers

3. BEFORE WE START…
3
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

4. THE SOCIAL CASINO MARKET
4
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

5. 5
Rest of World
4%
La=n America
6%
Europe
28%
North America
63%
2017 social
casino revenue
North America dominates the $3.3B market for tradi6onal social
casino games.
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

6. ARE PC SOCIAL CASINO GAMES
DEAD?
6
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

7. PC is now the least-­‐popular social casino device.
7
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Smartphone
Tablet
PC 49%
50%
85%
PlaLorms used to play social casino games

8. 8
Smartphone
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-­‐only players have shiBed over to mobile plaDorms.
Audience
share

9. 9
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-­‐only players have shiBed over to mobile plaDorms.
Audience
share

10. 10
PC
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-­‐only players have shiBed over to mobile plaDorms.
Audience
share

11. 11
27%
16%
22%
20%
4%
5%
6%
PC
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-­‐only players have shiBed over to mobile plaDorms.
Audience
share

12. 12
+11%
0%
-­‐5%
+5%
0%
-­‐2%
-­‐9%
PC
Smartphone
Tablet
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Former PC-­‐only players have shiBed over to mobile plaDorms.
Change during
2016

13. WHY SHOULD YOU CARE ABOUT PC?
13
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

14. 14
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Social casino games dominate the Facebook charts.
Top-­‐grossing Facebook games

15. 15
2016 2017 2018 2019 2020
$2.04B$1.95B$1.87B
$1.87B
$1.41B
$1.18B$1.24B$1.30B
$1.48B$1.45B
Global social casino revenue
PC
Mobile
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The PC social casino market s6ll earns well over $1B every year.

16. 16
2016 2017 2018 2019 2020
$2.04B$1.95B$1.87B
$1.87B
$1.41B
$1.18B$1.24B$1.30B
$1.48B$1.45B
$3.72B
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The PC social casino market s6ll earns well over $1B every year.
Global social casino revenue
PC
Mobile

17. 17
Casino
Slots
Poker
Bingo 4.7%
2.6%
5.1%
5.2%
U.S. PC conversion (May 2017)
Casino
Slots
Poker
Bingo 3.0%
5.0%
7.1%
4.3%
U.S. mobile conversion (May 2017)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The audience spends more on PC than mobile.

18. Casino
Slots
Poker
Bingo $35.02
$38.21
$48.75
$49.55
18
Casino
Slots
Poker
Bingo 4.7%
2.6%
5.1%
5.2%
U.S. PC conversion (May 2017)
Casino
Slots
Poker
Bingo 3.0%
5.0%
7.1%
4.3%
U.S. mobile conversion (May 2017)
Casino
Slots
Poker
Bingo $49.14
$33.44
$69.73
$85.82
U.S. PC ARPPU (May 2017)
U.S. mobile ARPPU (May 2017)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
The audience spends more on PC than mobile.

19. 19
Average monthly spending
$20
$40
$60
$80
$100
Average lifeYme (days)
220 230 240 250 260 270
LifeYme
value (LTV)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Player life6mes and life6me values are highest on PC.
Casino
$697
Slots
$610
Slots
$276
Slots
$355
Bingo
$272
Poker
$282
Casino
$370
Slots
$363

20. 20
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC
34%
Mobile
26%
Share who enjoy playing social casino between land-­‐based casino visits
While-­‐label social casino solu6ons en6ce PC players to visit real-­‐
world casinos.

21. 21
May 2017 revenue
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Opportuni6es for poker and bingo are the most limited on PC.
Slots Casino Poker Bingo
$12.9M
$7.9M
$35.3M
$61.0M
$14.5M
$28.3M
$43.7M
$64.4M Mobile PC

22. HOW TO GO MOBILE-­‐FIRST AND
SUCCEED ON PC
22
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

23. 28%
27%
29%
73%
72%
71%
23
$52K41Desktop Average age
Average personal
income
$52K39Smartphone Average age
Average personal
income
$56K41Tablet Average age
Average personal
income
U.S. social casino player demographics (18+)
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC and mobile player demographics are closely aligned.

24. 24
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Separate PC and mobile user interfaces used to be the norm.
DoubleDown Casino (PC)

25. 25
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Separate PC and mobile user interfaces used to be the norm.
DoubleDown Casino (PC) DoubleDown Casino (Mobile)

26. 26
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
myVegas Slots (PC)
But PC players will tolerate a mobile-­‐focused user interface.

27. 27
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
myVegas Slots (PC) myKonami Slots (PC)
But PC players will tolerate a mobile-­‐focused user interface.

28. 28
PC Mobile PC Mobile
27%
43%
33%
55%
Enjoy playing with friends
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC players are the most “social” social casino audience.
Enjoy chat with others

29. 29
PC
Mobile 49%
55%
Share of audience who hears about games through personal
recommendaYons
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
PC players are more likely to hear about games through word of
mouth.

30. KEY TAKEAWAYS
30
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

31. 31
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.

32. 32
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.

33. 33
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.
Slots and casino-­‐style games have the strongest markets on PC.

34. 34
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.
Slots and casino-­‐style games have the strongest markets on PC.
PC players tolerate mobile-­‐focused user interfaces.

35. 35
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.
Key takeaways
The PC market may be shrinking, but it’s not dead yet.
PC social casino players are big spenders with long life=mes.
Slots and casino-­‐style games have the strongest markets on PC.
PC players tolerate mobile-­‐focused user interfaces.
The most social players s=ll play on PC.

36. THANK YOU!
36
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

37. 37
QuesGons?
Carter Rogers
Senior Analyst
carter@superdataresearch.com
www.superdataresearch.com
@_SuperData
@carterrog
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.

38. www.superdataresearch.com
FUTURE OF MOBILE AND PC SOCIAL CASINO, 2017 | © 2017 SuperData Research. All rights reserved.