Everyone has digital assets, collected through Loyalty programs such as Miles&More, Tesco Club, Nectar etc.. Creel lets your customers exchange their digital assets for credits in online games. By signing up to Creel, you not only grow your revenues on exchange, but increase engagement, gain and retain customers, which results in higher LTV (=life time value).

2. CURRENTSITUATION
Everyonehasdigital
assetssuchasairmiles,
loyaltypoints,in-game
creditsetc,butnosingle
wallettoorganiseand
spendthesethrough
Billionsofdigital
assetstherefore
remainunused
Unspentdigitalassets
representareal
monetaryvalue
Noothersolution
hasextensive
offeringofproducts
whichdigitalassets
canbespenton

3. GLOBALLOYALTYMARKET
Marketsizein$bn
Millionsofcustomers
...waitingforrelevantservice
suchasgaming,music,video&
onlinepublications
Loyalty Cashback
84
03
900
active inactive
Wrongincentive
Rewardbeatsbrand
Importantto80%ofconsumers
Importantto80%ofconsumers
60%ofbrands
60%ofbrands
HowimportantarecouponsorrewardsthatIcanusewhereIwant
Rewardmeinstantlywithdigitalgoods
70%ofconsumersready
tochangebehaviour
OPPORTUNITY
WITHCREEL!
25%ofloyaltysystems
rewardengagement

4. CREELONEWALLETFITSALL
04
•Everyonehasdigitalassets;e.g.collecting
themthroughtheirfavouriteloyalty
programs(Miles&More,TescoClub,Nectar,
DeutschlandCardetc.),buyingthemin
gamesorearningthemthroughactivities
•Creelletsyourcustomersexchangetheir
digitalassetsforanyproductsofferedbyyou
••BysigninguptoCreelyounotonlygrow
yourrevenuesonexchange,butincrease
engagement,gainandretaincustomers,
resultinginincreasedLifeTimeValue(LTV)

5. ECOSYSTEM
05
l.Exchangel.Transferyour
assetsintothe
wallet
II.
Earndigital
assetsthrough
offersonCreel
(advertisement)
earn
spend

6. TURNINGCHURNINTOPROFIT
•Creeloffersthemerchant(if
wanted)tohaveaclosed
ecosystem
•Whenyourgamerisaboutto
dropoff,youareableto-with
adadvertisement&virtualcurrency
exchange,toallowyourgamerto
taketheiroldcurrencyintotheir
newgame
•Theplayerskeepplaying&
spending.
Youkeeptheplayersand
thetherevenues!
06

7. BUSINESSMODEL
07

8. MAKINGITEASY
OncethegameisdownloadedwithCreel,theconsumerwillbepromptedto
makeaCreelaccount
Creelwillprompttheusertoconnectallavailablepayment/virtualcurrency
systemstheconsumerisusing
NowCreelcanbeusedacrossdifferentmerchants&loyaltyprograms
Scenario-usingCreelwhenrunningoutofcredits
CCreeluserispromptedwithmessagethatheneedsmorecurrency.Doeshe
wantstouseCreel?
Ifyes,Creelwilllookfornumberofoptions
a)Thesystemwilltrytomonetisetheexchange,byusingvirtualcurrencyin
theCreelwalletthatcanbeexchanged
b)IftheCreelwalletisempty,thesystemwilltryto ndanotherCreeluser
thatwantstoexchangeforthiscurrency
c)Ifnousercanbematched,thegamemerchant(ifheapproves)willoffera
certainamountofcreditstomakesuretheuserisstayingwithinthegame
d)d)Ifnootheroptionexists,theuserwillbeaskedtowatchadvertisement
withinhisCreelwalletinexchangeforthevirtualcurrencyheneeds
2
1
1
2
08

9. CASESTUDY
4-weekspilotwith1,000usersachieved
thefollowingresults:
• 47%ofallgamersconvertedtoanactive
Creeluser(payinguser)
• Onaveragegamersplayed30%longer
• Increaseinretention;allCreelusershave
beenabeenactiveinthegames4-weekslong
•Onaveragerevenuesincreasedby €1,30
peruserforthegamedeveloper
09

10. BUSINESSCASE-UK
•15mioloyaltyprogramusers
•Overlapbetween&loyaltyispotentially2mio
•Of2mio,30%willuseCreel
•€1.3p.mwillbespentinthegame
•Potentailrevenueformygame:
250K
users
€325K
p.m
€
€€
€
600K
users
€760K
p.m
EXISTINGUSER
NEW USER
•15mioloyaltyprogramusers
•Outof13millions1maybeabletoacquire
•1.3p.mwillbespentinthegame
•Potentailextrarevenuesformygame
10

11. ROADMAP2015-2016
06

12. 2017COUNTRYROLLOUT
2015/2016COUNTRYROLLOUT
INDIA
BRAZIL
UNITED
STATES
SOUTHKOREA
RUSSIA
UNITED
KINGDOM
GERMANY
TURKEY
SOUTHAFRICA
AUSTRALIA
ROLL-OUT2015TO2017
CHINA
12

13. 13

14. UK:NECTARPARTNERSHIP
Thenectarprogramisthelargestloyaltyscheme
intheUK
Includescompany&retailerssuchasBP,
Sainsbury,Expedia,HertzandeBay
14

15. GERMANYLAUNCH
*Setupandpartnershiptobecon rmed
DATA:
•LoyaltyMarket:40millions
•UniqueGamerMarket:15millions
•Marketing:Continous,Highfrequency
•12monthsTV,Online,Mobile
15

16. TRANSPARENT&SEAMLESS
16
• Integrationisfastandeasy;
only5linesofcodeisrequired
• TherearenofeestosignuptoCreel
• Nohiddenfees,noextrafeestothird
parties(Apple,Googleetc)
•Theexchangeissimpleandtransparent
forbothmerchantandconsumer
•Businessmodelandearningsareeasily
managedandconvertedtoyourbottomline

17. ALITTLEANECDOTE
17
“BeingaPlantsvsZombiesbuff,
goingthrougheachlevelwith
militaryprecision,Iam notone
forloosing.Whenmycredits
wererunningouttheotherday,
andIsimplycouldn’tuseany
power-upstocompletethe
lelevel,IwishedtherewasawayI
could'veexchangedmyother
virtualcurrenciesandloyalty
pointstogetaheadinthe
game.Creelwouldhavebeen
theperfectsolution.”
-SusanneWaldau
Co-founderandBusiness
ConsultantAttraversi

18. GETSTARTEDNOW WITHCREEL
• IntegrationwithCreelisaseasyastheintegraton
ofFacebookinyourapp
• Anyapplicationcanintegratewith5lines
ofcodewithitsownlookandfeel
• Creelisaplatformwhereausercan
manage,exchange,spendandearn
digitalassets
• Customizethemodulesthewayyou
want.Yousettheexchangerates,
spendingcapacitiesandotherlimits
• Creelallowsthemerchantto
remotelymanagetheirCreel
servicesaroundtheclock
18

19. 19
office@creel.me